social media marketing

Beauty Salon Professionals: Facebook Is an Awesome Tool for Business, but Only When Wielded Awesomely

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With nearly 10 billion users, Facebook is easily the most widely used social network in the world. If Facebook were a country with a seat at the U.N., it would have the third largest population, behind China and India. And like China and India, Facebook (should we call it Facebookistan?) features its own specific customs and norms, and you should understand and follow them so that you can capitalize on the site’s potential as a tool for promoting and growing your business. When I see beauty salon businesses faceplant on Facebook, it’s often because they don’t invest some time to learn Facebookistan’s customs.

Tread lightly

What makes Facebook different from other social networks? It’s the fact that users have strong ties with each other. They are connected to their best friends, their family members, their in-laws as well as their long-lost friends from grade school. They share intimate areas of their lives. Such things as:

  • Birthday celebrations
  • High school graduation footage
  • Baby photos
  • Wedding announcements
  • Anniversaries

The upshot for beauty salon businesses? They need to be conscientious and careful within their technique. You can’t use the old forms of one-way, direct-response marketing on Facebook, since people aren’t there to listen to sales pitches. They’re not in a buying mindset. They’re in a socializing mindset. You should respect that.

Keep it real (for real)

If you are trying to port the old model of marketing into Facebook, you will be disappointed. “With Facebook, beauty salon business owners of any size can do effective, word-of-mouth marketing at scale for the very first time,” says Annie Ta, a Facebook spokesperson. “But Facebook is all about authenticity, so if your beauty salon business is not being authentic or engaging with users in a way that feels genuine, the community will see through it.”

If you’re doing it right, it’s hard

Don’t be fooled by social media “gurus” who make wild promises about effortless Facebook success. Social media is all about building relationships and influence—and this needs time to work. Many organizations are under the impression that if they set up a page on Facebook, that’s all they need to do. Marketing on Facebook is an incredibly effective way to reach local beauty salon clients and customers (we wouldn’t be talking about it if it weren’t). But here’s the rub: it’s also demanding (and rewarding) if you’re doing it correctly. The payback is definitely worth the investment in time and attention. According to a study from Social Media Examiner, nearly two-thirds of small businesses engaged in social media state that Facebook has enhanced their overall marketing success, and 80 percent report forming new partnerships after just two years of participation.


About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com