How to get people to buy





Are you struggling with getting people to buy what you have?

People only do business with people they perceive as leaders, and they know, like, and trust.

So how do you become a leader in the eyes of your prospective clients?

How do you get people to know, like, and trust you?

Very simple:

You become a brand that serves your people with quality content that addresses THEIR biggest problems & challenges.

HOW?

One of the fastest ways to brand YOU and
serve your target market is through BLOGGING.

The ABC’s of Business





So you’re sick and tired of working and want to venture forth to the deep and start your own business? Luckily for you this is for you. At most of the time people don’t know where to start their own business. They may be afraid of investing money or worse don’t know where to start the bandwagon.

One of the main reasons why people start their own business is that they want to have freedom from their daily routine. Others want to improve their quality of lives by earning more than what their company is paying them to do. To some they want to be the manager of their business and explore further more opportunities what life has to offer them.

Now taking from the reasons above, starting your own business requires a carefully planned step in order for it to succeed. You must muster the art of strategy before starting your first business. To get started we move into the so called Investigation phase. In this phase you reflect on yourself on what kind of person you are.

The type of person you are reflects on the way what your business will be in the near future. These include Duty fulfillers who have an introverted personality, The Mechanics, introvert guys who are cool onlookers, The Doers, extroverts who love on the spot problem solving and lastly the Executives, people who are in the same extravert group with frank and decisive leaders.

The second part of the investigation phase greatly adapts on what your business options will be. Questions like “Do you like to work with your hands or brain?” or “What interests you?”. These are some questions that greatly affect what your business will become and how you will succeed. This questions guide you if your business will succeed or not and also gives you the whole overview of the problem.

How Much Does Your Beauty Salon Business “Freebie”Cost?

How Much Does Your Beauty Salon Business “Freebie”Cost?

Everyone loves free, other than the people who must pay for it. This is the unsaid truth that exists behind any “free” marketing method or campaign. There is normally, though not always, a real cost in terms of time and money.

Salon CostSo when you’re tempted to offer something for free, be sure to count the cost in every way you need to, in order to make sure your free content, bonus gift or other promotional label you chose to give is affordable. It’s time for you to take a close look at the costs you’ll incur along the road to a freebie.

So what “free” promotions are we referring to?

The biggest places we see free work its way into our beauty salon businesses is with the act of gathering email addresses. Offering a freebie is standard operating procedure, and will not be changing anytime soon. In most cases we are offered a free ebook, report, video series, e-course, webinar or email series in return for our email address and other contact information.

What you must know is that there are costs associated with the creation of these freebies. Let’s take a look at several of the actual hard costs you’ll need to deal with in the creation of your freebies.

  • Creating the content – Someone must write, film, record whatever content you are producing. Unless that’s totally you, you’ll pay for this.
  • Designing the squeeze page or landing page – There are some great softwares out there, but they cost as well. And we know how much designers cost.
  • Production costs and shipping – If you need to manufacture a hard product, chances are you’ll have to pay to get it where it’s going.
  • Marketing funnel hard costs – Email autoresponders, setup costs for technical aspects, webinar charges. GoToWebinar for instance, charges at the bare minimum $99 a month for their lowest plan, which allows only 100 attendees. (to be fair, there are other lower-priced services)
  • Advertising – Are you going to be taking out ads for this freebie in order to attract the widest possible audience?

While it is still a smart idea to use this type of bribe to build a list of email subscribers, you should be aware of what your freebie really costs, and factor that into the cost per lead.

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

If you sell anything online, it’s very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more.

You might think that the reasons people buy online are all the same; primarily price. But you would be wrong. The reality is price is far down the list. It’s a given that the online prices are typically lower, given that there isn’t any visible overhead. However, there are some very specific and sometimes surprising reasons people give for purchasing online.

 

So let’s take a peek at 5 of the top reasons people will buy your products and services online.

Salon Products5 Top reasons why people will buy your beauty salon products and services online

They get a wider choice of goods – Shopping online offers a greater choice when it comes to buying. Most offline stores can’t carry every color, size and large quantities of each. Not so with a warehouse!

Social proof: reviews from other shoppers – People do care about what others think, especially when it comes to parting with their money for a product or service. They don’t want to be the first one to eat an oyster, so to speak, and give sometimes unmerited trust to online reviews.

It’s a huge time saver – In a day and age when none of us have a spare moment to call our own, the ability to shop from you’re your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from being forced to venture out in the our cars, burn gas, and careen all over town, the very idea of doing it all form home and having it delivered to our door is appealing.

Free shipping – One of the top reasons people give for buying online is the ability to get free shipping. On many occasions, it’s been shown that free shipping trumps even a more lucrative price discount! Go figure!

Drop dead easy returns – In the unlikely event you don’t love your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!

Which Social Media Metrics Should You Ignore?

measure-social-media-metrics1“Vanity metrics” is a term you may or may not have heard of. It refers to the standards by which we assess our traffic and online viability. What we are coming to realize is that several of these used to measure “results” can quite often be misleading and ought to be politely ignored.

Those you can safely ignore:

  • Likes, Followers and Connections – The one with the most followers wins, right? If only it were that easy. In reality, more followers translate to a better bottom line only if you are actively engaging with them, and building a relationship which leads to conversions. Merely having a massive number of likes or followers who don’t make the transition to customers is fairly pointless.
  • Comments – Since we are trying to increase conversion, our goal with content needs to be more than just creating posts (video, tweet, share) that generate a great number of comments, but no leads. Give them a reason to comment that leads them down the path toward conversion, for instance a leading question on the topic.
  • Impressions – Mainly used in your advertising, the number of ad impressions is relatively useless, as it does not indicate any measurable action. Simply having your ad display in front of a couple of million computer screens is no real measure of how it performs. Rather, examine click-thru rates and conversion rates.

More on this subject can be found at HubSpot.

Those you should keep an eye on:

  • Shares of your content – Even though this is not a concrete statistic, getting your content shared in whatever form is a step in the right direction. This indicates that your content making an impression (the right kind!) and is being shared around.
  • Social mentions and citations – Seeing that Google is now including social signals and citations into the search algorithm, this is an element that is very helpful. This aids your site in search, along with authority.
  • Conversions – The holy grail, so to speak. If all of your social media and content isn’t ultimately leading to conversions, you need to take a good look at it.

Read more about this at Mashable.

5 Costly Mistakes That Will Ding Your Online Beauty Salon Reputation

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Did You Know 85 Percent of Consumers Judge You by Your Online Reputation?

This sobering statistic form PC Retail shows that buyers do their homework online, and further that more than 70 percent will never even make an inquiry if your online reputation is dicey.

Reputation management has become a full-time cottage industry on the web, and for good reason. Word now travels at warp speed, and what used to go unnoticed is now being retweeted within minutes. Just ask any political candidate!

So how do you avoid getting damaged by this machine that has so much potential for both good and evil?

Rule 1: Avoid self-inflicted wounds!

There are far too many holes in the road as it is! Why create more yourself? Doing damage to your own reputation is by far the biggest favor you can do for your competition, as it makes their job so much simpler and yours, all the harder.

Here’s a brief list of unforced errors that can lead you directly to beauty salon business oblivion, with a corresponding lengthy road to recovery.

1. Not claiming your own beauty salon social profiles – This is one many people overlook. Oftentimes, unbeknownst to you, your beauty salon online reputation can be tarnished by others who claim your name on social media sites and post false or misleading information in your name. Make sure to claim your name on social media sites even if you don’t intend to use them, as it can head off a great deal of cleanup.

2. Retaliating against bad beauty salon reviews – Bad beauty salon reviews happen. When you engage in a mud-slinging contest it only exacerbates the situation. Instead, attempt to demonstrate what stellar customer service you have by going the extra mile to satisfy if possible, and if not, being as gracious and Gandhi-like as possible. You will gain points this way, and totally defuse the situation.

3. Lining yourself up with questionable beauty salon groups or individuals – If you are attempting to cultivate an online presence and reputation that caters to more than a tiny sliver, make sure not to declare your undying devotion to causes that, shall we say, border on the fringes. This can do you little good, and you would do well to steer clear of publicly airing your unpopular allegiances. Even if these are near and dear to your heart, consider your audience: will it be to them?

4. Committing embarrassing deeds or worse yet, crimes – Can you say Todd Akin? Anthony Weiner? You get the picture. Either run your beauty salon business or audition for that reality show. Hard to do both!

5. Tweeting, sharing and commenting using offensive language – I hesitate to include this as sometimes it possible to grab a lot of attention with a controversial statement or a well-placed expletive as “linkbait”. This has to be carefully considered however, and not part of an everyday approach. That gets old fast. Particularly avoid hate speech and hot button issues (politics) unless that’s your niche.

Managing your online reputation requires care. Don’t sabotage yourself! Grab your FREE Reputation report.

5 best Ways to Manage Your Beauty Salon Online Reputation

images (23)Think online reputation management is just for the big dogs? You better think again!

According to eMarketer 83% of consumers claim that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a damaging entry in the search engines has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. Keeping that in mind, we would like to offer five strategies your small business can use to monitor and enhance your online reputation management.

  1. Monitoring your brand names – Listening what’s being said about you and your organization is of vital importance. There are lots of excellent free tools to help in this regard. Check out Google Alerts, Hootsuite, and Social Mention among others.
  2. Claim all your social properties – Unclaimed social media sites can be used by your competition for nefarious exploits. Be sure you claim all social sites that pertain to your brand.
  3. Dominate page one of Google for your brand name – One great way to make sure what people see and read about you when they Google you would be to own all the virtual real estate! If all they find when they Google you is great stuff about you and your brand, you’ll not be harmed by the random attack.
  4. Ask for client and customer reviews – Clients and Customer reviews aren’t just going to magically appear: you need to actively court them. Make a point of prompting your clients and customers to write reviews, and do everything you can to make it easy for them: links to review sites, examples from other clients and customers, etc. And if you offer incentives, make it clear that you’re not attempting to bribe them or influence their review!
  5. Engage with your people – Interacting with those writing comments, Facebook posts and tweets is an excellent technique to head off any issues from the get-go. Don’t participate in mud-slinging however, no matter how justified you’re feeling! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)

Online reputation management is much more valuable than in the past, in this day of instant communication. Don’t neglect yours!

A Beauty E-zine Is the Godmother of Salon Internet Communication

e-zine-marketingHappy Thursday Morning to you!

To many beauty salon professionals, creating an e-zine seems like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the net using Netscape. Despite becoming a little long in the tooth (in Internet years), the e-zine continues to be an extremely powerful marketing tool that your beauty salon business shouldn’t ignore. E-zines remain a terrific medium for engaging your clients and customers, building authority and driving sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber tells us that 77 percent of small business owners report that email helps them increase revenue.

Your beauty salon business e-zine doesn’t have to be boring!

Don’t be buffaloed into thinking that your beauty salon business e-zine must be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, making sure you’re not simply selling, but engaging your readers with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but rather getting you salivating over the idea of travel and fun. Additionally, they go out of the way to engage their readers.

Quick tips for an engaging beauty salon business e-zine

Here are some tips for writing an beauty salon business E-zine that gets opened and acted upon!

  • Talk as if you’re talking to a friend – Clients and Customers are affected by a friendly tone, and are much more likely to engage.
  • Encourage communication – Provide them with every opportunity to respond and specifically ask for it!
  • Be specific and don’t ramble – Keep on topic, and don’t be boring!
  • Offer useful content – Above all else, offer content that’s fresh, useful and that resonates with your list.
  • Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will frequently promote more reader engagement.

Don’t permit this golden opportunity to reach your list in a more substantial way slip by. Create a beauty salon business e-zine today!

4 Tips for Acquiring New Customers and Clients

CUSTOMERSAsk any beauty salon business owner what they really need most and it’s typically new customers and clients. If left unchanged, any beauty salon company will die a slow eventual death by attrition as customers and clients normally move on. A constant pipeline filled with new potential clients and customers is essential to the long-term success of your business.

But how do we do that in today’s cautious and instant business environment? There are many old-school methods that will still bring new blood into your beauty salon , but presently we’re focusing on 4 lesser known and more recent tactics for finding new customers and clients.

4 Tips for new customers and clients

  • Put on your social media hat – Social media isn’t a scam, and it doesn’t need to be a giant time-suck. In reality, if used correctly, it’s easier than ever to make use of this “word of mouth” via social media to get new leads to your organization swiftly and affordably. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off one another, resulting in a whirlwind of social media traffic. Don’t discount social media!
  • Forge strategic alliances – Making alliances with contributory businesses to yours can be a fantastic way to generate long-term referrals and business for both parties. For example, a real estate agent and a landscaping service might send each other referrals for clients who need added services. The opportunities are limited only by your resourcefulness, and these arrangements can last for years.
  • Advertise smartly – Presently online advertising is becoming considerably more sophisticated. By understanding your customers profile you can advertise with specific parameters using Facebook and other networks to target demographically. Start by understanding who your current clients are. Develop a concise profile of your typical customer: their age, education, gender, marital status, employment, hobbies, and what they go shopping for, both on-line and off. Once you’ve got this data, you can spend your ad dollars far more intelligently and realize a far better return.
  • Ask for and reward referrals – Even with new customers and clients, you can and should make it worth their while to help you spread the word about your beauty salon business. It’s ultimately how you grow. Some of these could even develop into a strategic alliance if you’re not careful!

5 Tips to Help with Your Beauty Salon Mobile Marketing

images (21)The age of thinking of mobile marketing as just a “fad” or the “next big thing” has ended. It’s here, it’s big, and it’s only going to get bigger. A freshly released survey by the Web.com group discovered that some 69 percent of the people surveyed declared that they believed that mobile marketing would be crucial to their business over the next five years, yet most of those hadn’t yet implemented it. With 84 percent of those using mobile marketing reporting a gain due to mobile, there isn’t any excuse for falling further behind the curve!

5 Ways to implement mobile marketing in your small business

  • Make sure your website and social media are mobile ready! – Take the time required to ensure that your site and major social media pages are mobile ready. There are some significant items that determine if your pages render well on a mobile device, such as font size, spacing and images files. Have these checked out, so you don’t lose your mobile visitors!
  • Be sure to claim and optimize local listings – It’s insufficient to only have a listing on entities like Google local, Yelp or other local directories, you need to make those listings work for you! Keep your info up-to-date, and revise frequently with new promotions and news.
  • Optimize your email – One that frequently goes ignored, optimizing your email for mobile devices is crucial as well. eConsultancy tells us that 41 percent of email is now opened on a smartphone or tablet, and of that group, 63 percent close or delete any emails that aren’t mobile optimized. Try to use one-column layouts, font size of 14, and line spacing to 1.5 for small-screen readability.
  • Use Google Analytics – If you’re just guessing about whether or not mobile is working for you, you’re going to be wasting lots of time and money. Get hard data which you can use with the help of Google Analytics. You will find a mountain of data available, but you can simplify by segmenting smartphone and tablet visitors and analyzing their on-page behavior, letting you see how your campaigns are doing.
  • Offer irresistible deals – Everyone enjoys a deal, and mobile shoppers are some of the most voracious. Moreover, they’re out and about NOW, and you can attract them with well-timed offers and coupons.

Can You Use Simple Automation Tips to Help You Regain Your Work-Life Balance

Business-Case-for-Marketing-AutomationHappy Tuesday Morning to you! Maybe you’ve bought into the dream of marketing automation, you know, the one where you set it up once and forget it, hit the easy button, and retire to the beach sipping margaritas. Or perhaps your experience is the opposite, where you are simply overwhelmed with all the tasks that need to be addressed with with marketing your beauty salon business online, and can barely breathe.

The reality lies somewhere between these extremes. Unless you truly have gotten it together and are drowning in your own beauty salon business , you likely need some help with regaining a sensible and profitable work-life balance. Let’s look at ways we can do this.

**Some cool tools that can help with marketing automation for your beauty salon business **

**[Hootsuite](http://hootsuite.com)** – Like it or not, social media is a vital part of your business going forward. Hootsuite helps you manage your social media marketing by aggregating all your important social accounts in one place, enabling you to respond with more agility, and saving hours of time.

**Email autoresponders** – One of the most lethal and useful tools in an online business arsenal is your email autoresponder. This keeps your brand in front of prospective clients and customers on a regular basis, with practically no effort on your part, save setting it up once. A must-have!

**[IFTTT](https://ifttt.com)** – If this, then that, is an ingenious tool (free) that works on formulas, or “recipes,” you create, such as “If I’m tagged in a photo on Facebook, then send me a text message.” IFTTT is tied into the web-based accounts that you chose to authorize, and will check for new data every 15 minutes unless you’ve chosen to make this instant.

**[Zapier](https://zapier.com)** – A free and paid service much like IFTTT, but with a few more premium features.

**Google Alerts, Hangouts, Drive, Communities** – The Google suite of tools is free and can be extremely useful for saving time and organizing teamwork. You can collaborate on work within Drive, Hangouts and Communities are terrific ways to synch up with team members and connect with prospective clients and customers.

**Best practices for automating parts of marketing your beauty salon business online**

**Autoposting** – Can be useful for scheduling blog posts or other content.

**Outsourcing** – You can’t do it all. Delegate to staff, or hire outside outsourcers to handle tasks that you absolutely don’t have to do. Some good places to locate affordable outsourcing help are Odesk, Elance, and Fiverr.

**Hire a virtual or personal assistant** – This can free you up in many ways, and allow you to focus on parts of your beauty salon business you really need to attend to.

**Worst practices (avoid these!)**

**Autoposting** – Can be abused! Don’t schedule a load of mediocre or worse, poor content to be posted to your sites. This will hurt more than help.

**Social Oomph** – Though quite popular, this is one of the worst aspects of social media. No one wants to read a litany of quotes from dead men. This is the antithesis of “social” media.

**Not paying attention** – While it’s nice to have automated systems in place, that’s no excuse to not pay attention. Unanswered comments, questions and replies can lead to a reputation management problem, so keep an eye on it with the tools we’ve presented here!

Beauty Salon Owners This Study Shows 79% of Consumers Trust Online Reviews as Much as Personal Recommendations

download (3)The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was newly published on SearchEngineLand. There are specific straightforward and incontestable results that we can run with.

Four major takeaways from the study:

  • More people are trusting online reviews just as much as personal recommendations. A full 79 percent (up from 72 percent just a year ago!) say that genuine online reviews (emphasis on genuine) carry the very same impact if not more than a recommendation from someone they know.
  • Trust in online reviews is skyrocketing! An astonishing 72 percent now claim that positive client and customer reviews make them trust a business more. This is up from 58 percent just last year! It’s abundantly clear that buyers are taking more notice than in the past and are trusting them more. Only 12 percent of consumers said they pay no notice of any online reviews (down from 17 percent in 2012).
  • Also, people are viewing far fewer reviews before making their buying decisions. Notably, 67 percent of consumers read 6 reviews or less, up from 52 percent in 2012. Consumers are also reading less than 7 reviews – 22 percent now vs. 35 percent in 2012.
  • It’s more important than ever before to manage your online reputation. Since people are reading fewer reviews, and basing their buying decisions on them more, it’s important to make sure you are monitoring your online reputation very carefully. Because the most recent reviews are impacting the buying decisions the most, you’ll want to keep a watchful eye for anything appearing that is negative and possibly damaging. Institute a policy for dealing openly with negative reviews, and a suitable system for generating new, positive reviews that drive those negative reviews further down the page and not findable. Be sure to make these genuine, however, as people are ever more savvy with regards to spotting fake and corporate-generated “reviews”.

Use this information!

This is the type of information that can make a big difference, both positively and negatively, for your business. Thanks to Myles Anderson and the people at BrightLocal for this timely and enlightening study.

What Have You Given Them Lately?

valueHappy Wednesday Morning! I hope you had an amazing labor day!

Back in the day, it was sometimes enough to slap up a site and open for business, and you’d likely do okay. Not anymore. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is especially true in relation to marketing via email or social media. Let’s have a look at why this is so.

Why delivering value is job one!

The bottomline is, in an online marketplace full of stiff competition, what people will remember, share and talk about glowingly is the merchant who over-delivered. It’s the only (positive) way you’ll stand out from the herd. This can manifest itself in many and varied ways. Whether that means a personal touch along with some hand-holding, unannounced bonuses, deals and coupons is truly up to your creativity and ability to supply. All of these and many more can be incredibly useful. The key is to consistently surprise your clients and customers with more. It will get them talking, sharing and coming back again and again!

Why email and social media are special cases

When it comes to marketing using email or social media, slightly different rules apply. You are held to higher standards here. While your website is expected to sell, email and social media are a bit trickier. While both of them are still technically permission-based, neither audience is fond of endless marketing messages, and can revolt by unsubscribing or un-following you. While email has long been a marketing vehicle, greater competition and a social media trained audience demand you deliver value. This in fact helps, as it builds the know, like and trust factors so necessary in developing a lifelong client and customer. In social media, the trick is to get them interested enough in your brand or products that they wish to opt in and go to the next phase with you. Once you’ve learned the art of subtle persuasion and managed to get them onto your email lists, they’ll be much more ready to hear your marketing messages.

Main point here is, make delivering value a number one priority, and you’ll find that more of your prospects, whatever the medium, will be more apt to respond to you!

Can Google Helpouts Actually Help a Beauty Salon Business

images (18)When was the last time you heard about Google helping out anyone? Usually we associate them with search ranking algorithm updates that sink sites with their Pandas, Penguins and the like. But not this time around. Google Helpouts is a new offering from Google that seems to be actually, well, helpful.

So what are Google Helpouts?

Google Helpouts is a video chat platform, much like Google Hangouts with some major differences. Anybody can offer their services for free or for a fee, to undertake whatever tasks they may find helpful to others. For example, one person may offer technical web help, another baking lessons. Helpouts are offered on a timed basis, and monies are exchanged through Google Wallet. Each and every provider is approved by Google prior to going live, and all are rated by their users with regards to their ability.

Can a beauty salon business make use of Google Helpouts?

There are lots of ways a beauty salon business can make use of Google Helpouts. Lessons, tutorials, advice and one on one help can go quite some distance toward introducing your business to the local community, in addition to building up your brand and reputation. Consider how best your business can benefit from this source of lead generation, and whether or not it’s a good idea to charge for your services. A free consult could be just what is needed to develop some of the know, like, and trust you are wanting. It might function as a best business card you ever made!

How do you start with Google Helpouts?

You’ll need to get an invitation, and become approved, but after that all that is required is a Google account, a computer with webcam and a microphone, and a plugin that Google has for you to download. One nice bit of integration is that Helpouts pulls the profile information from your Google account, so for branding purposes this is consistent and easy. Ensure that your computer has a least a 2GHz or faster processor, and that your video area is well lit and professional. This is displaying your beauty salon business after all!

7 Ways to Use Location Based Marketing in Your Beauty Salon Business

download (6)As mobile devices partner up with location based services such as Foursquare and Yelp, it has undeniably changed the way your clients and customers find and use your business. The material offered by these services is a real time-saver and social proof catalyst that provides them more info on where to eat, sleep, shop and be entertained. What can you do to ensure that your small business can make the best use of these location based services?

Here are 7 tips to help you make money from location based marketing!

  1. Make sure your local listings are correct – Verify that the information listed in Google+ Local, Yelp, FourSquare and any other services you use is accurate. This includes your name, address, phone, maps and any other contact or business information you want to be known.
  2. Make sure your website is mobile responsive – Some 50 percent of all local searches are emanating forma mobile device, so it’s crucial that your site renders well in a mobile browser.
  3. Realize the difference between push and pull – You can push ads out to people who happen to be in your vicinity, as well as appeal to those people who are trying to discover an item that meets their needs.
  4. Local reviews can make a difference – The majority of shoppers are making local purchasing decisions based upon reviews they come across. It’s still a good idea to encourage and reward reviews of your business, as this could be the swing vote!
  5. Offer incentives – This is an easy way to leapfrog the competition when the choices aren’t so clear-cut.
  6. Be responsive to reviews and social media – Don’t forget to keep up with your social media, especially reviews. People notice!
  7. Consider deals for mobile wallet users – Here’s one your competition is very likely not using yet: consider offering deals to customers who use their mobile wallets, like Google Wallet, Passbook or any other. Engage them with special offers and discounts only accessible to them!

10 Steps to Selling Yourself and Motivating Sales

images (20)Every day of your life you are selling yourself, nothing happens until you’re successful at doing that.

We’re all in the selling business whether we like it or not. It doesn’t matter whether you’re a lawyer or an accountant, a manager or a politician, an engineer or a doctor.

We all spend a great deal of our time trying to persuade people to buy our product or service, accept our proposals or merely accept what we say.

Before you get better at persuading or influencing other people – you need to get better at self-motivation and selling yourself.

Here are 10 simple steps to self-motivation:

#1 – You must believe in the product

Selling yourself is pretty much like selling anything. Firstly, you need to believe in what you’re selling. That means believing in “you.” It’s about lots of positive self-talk and the right attitude.

The first thing people notice about you is your attitude. If you’re like most people then you’ll suffer from lack of confidence from time to time.

It really all comes down to how you talk to yourself. The majority of people are more likely to talk to themselves negatively than positively – this is what holds them back in life.

It isn’t just about a positive attitude; it’s about the right attitude – the quality of your thinking.

Successful people have a constructive and optimistic way of looking at themselves and their work. They have an attitude of calm, confident, positive self-expectation. They feel good about themselves and believe that everything they do will lead to their inevitable success.

If you’re in a sales job or a business owner or a manager then you need to continually work on your attitude. You need to listen to that little voice inside your head. Is it saying you’re on top, going for it and confident, or is it holding you back.

If you’re hearing – “I can’t do this or that” or “They won’t want to buy at the moment” or “We’re too expensive” then you’d better change your self-talk or change your job.

Start to believe in yourself and don’t let things that are out with your control effect your attitude.

Avoid criticising, condemning and complaining and start spreading a little happiness.

Remember the saying of Henry Ford, founder of the Ford Motor Company – “If you believe you can do a thing, or if you believe you can’t, in either case you’re probably right.”

#2 – The packaging must grab attention

Like any other product we buy, the way the product is packaged and presented will influence the customer’s decision to buy.

Everything about you needs to look good and you must dress appropriately for the occasion. And don’t think that just because your customer dresses casually, that they expect you to dress the same way.

The style and colour of the clothes you wear, your spectacles, shoes, briefcase, watch, the pen you use, all make a statement about you.

#3 – Smile

No need to get carried away, you don’t need a big cheesy grin, just a pleasant open face that doesn’t frighten people away.

#4 – Use names

How to Start Mobile Marketing for Your Beauty Salon Business

professional_womanYou know you need to adopt mobile marketing as an crucial component of your beauty salon business online, but somehow just can’t wrap your head around how to get started. Everyone you know, and most likely you too, are glued to their mobile devices 24/7. Anyone with eyes can tell that the time to begin marketing with mobile is right now!

We now are aware that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are plenty of ways to make mobile marketing rewarding for your business. For now let’s just focus on four tips that will be beneficial right away!

4 Ideas to quickly utilize mobile marketing in your beauty salon business!

  1. Get a mobile website – Mobile devices show your site far differently, as you’re undoubtedly aware. The small screen gives us new imperatives, the most important of those being to increase font and button size, optimize images for the small screens, and bear in mind that you’ll need shorter, punchier text, as everyone hates to read a lot on their phone.
  2. Make sure to optimize your emails! – Email is a huge profit center on mobile, and you should employ most of the same optimization tactics. Make it brief, and lead to where you want them to go quite clearly. Don’t make people work; make it easy!
  3. Use location based services – Location based services like Yelp, FourSquare and Facebook are finding large audiences as people are becoming accustomed to having ads follow them around while they are out and about. Imagine delivering your mobile coupons to those who are in your neighborhood!
  4. Look into mobile ads – We are now observing that mobile ads are converting about 5 times greater than regular internet ads. An added bonus is that, because this is still quite new to most online advertisers, there is lots of unsold inventory, which in turn keeps the prices low, just waiting around for someone to come along and take advantage!

Mobile marketing is one of the easiest ways to get in front of a large and receptive audience quickly. Bring your beauty salon business to the next level by mobilizing it!

4 Ways to Brand your Beauty Salon Business More Profitably

images (25)Understanding how effective branding will help your efforts to build sales and long term clients and customers is must-have knowledge to possess. People have a tendency to stick with a brand they used in the past and gotten good results with, so long as that brand is staying current, helpful and not resting on their laurels.

How to make your brand get noticed!

To help you keep your brand in the forefront of people’s minds and first on their list when it comes to your niche, here are four surefire ideas to help you increase your brand.

  • Identify and define your brand – First understanding what your company is all about, and then proficiently communicating this in any way possible as a brand is a crucial part of the groundwork you need to do. Be sure you are being characterized as a brand rather than just a product.
  • Consistency in branding – As soon as you make a decision about the direction and plan for your brand, every thing and everyone has to be on board, beginning with person answering the phones and emails to anything printed online or off in relation to you. Presenting a uniform image is the only way to develop a long term brand.
  • Strive for excellence – No one cares about a brand that’s merely mediocre. Strive to stand out amongst your competition, and go above. Become known as the best in class, or at least in your immediate market. This along with terrific communication will tend to get your brand shared far and wide.
  • Make your brand empathetic – People gravitate towards brands that understand them, that share their values and dreams. Being unafraid to share emotional messages, and being empathetic with the problems and concerns of your followers will resonate positively with them. Don’t concern yourself with manufacturing this: just be authentic and the rest follows.

Give people good reason to stick to your brand like glue, and see to it that you’re present and accounted for when the time comes to listen and weigh in on their needs and challenges. This is brand building 101!

Your Mind is a Powerful Tool Use It

bain

Using your mind to improve personal life is a great start to achieving. When you use your mind, you set out to gain qualities that guide you in the right direction.

To use your mind to improve your life consider:
Commitments:
Skills:
Priorities:
Failure:
Saying no:
Rules:
Trial rides:

Commitments:
We all have commitments. Commitments is a part of life. When you have commitments, you enter into promises that you will get something done. Start making commitments to you. I commit to change habits that hinder me from achieving my goals, or improving my personal life.

Skills:
Evaluate your skills to see how you can use them to better your life. While you are evaluating your skills, look for new skills. Reach deep inside you, accept the discomforts, fears, or things you do not like, look past them and find new skills.

Priorities:
Do you have your priorities straight? Do you have all your plans in perspective. Re-evaluate your plans to make sure that you are on the right path to improve your personal life. If you notice areas you can improve, don’t be afraid to take action. Taking action is the last step you will take in anything you do that helps to improve your life.

Failure:
How do you view failure? Failure upside down is achievement. Failure is common and happens to all us daily. Failure helps us to learn how to develop and grow into a better person. If you sit around stressing failure, then you are heading nowhere quick. Failure is a part of life. You have failure around you, in you, and in your future. Learn from your failures, accept your blame and move to make things better for you.

Saying no:
People hear the word no and fear it. No is not a rejection, rather no is a positive action you take to spare your future. When you say no I am not going to the bar, you are saying I have better things to do than waste my time in a building filled with drunks. Sometimes you have to tell someone you love no. For instance, you may have to tell your mate no when he or she asks you to watch television when you know you have to study. Don’t let your mate hold you back. It is ok to say no.

Rules: We all follow rules. Rules is a part of life, which sometimes the rules are hard to digest. You have to learn to open up your passageway and digest them anyway unless you are willing to stand up and protest in a positive way. People complaining about rules they don’t like and not taking action is wasting everyone’s time. You have the power, yet it takes you to use that power.

Trial rides:
Life is filled with trial rides. Everyday we walk out our door we are on a trial ride. Each day we have good trials and bad trials. How do you handle trials? If you are willing to take risks in life, likely you handle trials well. On the other hand, if you fear changes, then you will need to find a way to deal with the trials in life. Unfortunately, too many people deal with these trials by drinking excessively or drugging. Don’t be one of these people.

You have many options in life. Good options and bad options will come your very each day. Sometimes you will choose bad options, yet when you make mistakes, don’t dwell rather pull up your resources to see how you could have done things different, and do it different the next time.

Writing Persuasive Beauty Salon Copy that Gets Results

cpywritingThere may well be no more fundamental task for a content provider than to make sure you are persuasive with your copy. Sounds easy, right? Till you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear yet. You needn’t break the piggy bank to hire your nearby Shakespeare just yet. There are several basic elements of copywriting with persuasion that can make a big difference, and best of all, they can be learned!

4 Ways to write persuasive beauty salon copy every time!

  1. Make it easier to scan – We all know that writing for the Web is now an exercise in who is able to make the most readable and scannable copy. Some methods to make sure that your copy is ingested by the fast-wandering internet user are to make use of tactics like using plenty of white space, bullet points, sub-headlines, bolding and color, and compelling images.
  2. Write conversationally – No one likes to feel as though they’re being lectured to. So even if you are conveying ideas or a topic that you’re dead certain is either new or advanced, be sure you speak as though you’re relating this to a good friend. Write as you talk. It goes a long way towards creating the trust you want to build with your reader, especially if you hope for them to complete an action anytime soon.
  3. Structure for your outcome – We all like to be told stories, and you can use this to your benefit just about every time. We process information most efficiently when the content is offered in a narrative stream, so don’t be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which is to get the reader to take whatever action you are asking.
  4. Ask for what you want! – It’s hard to believe that we have to say this, but so frequently copy is lean on the asking side. It’s as though they don’t want to come off as too pushy in actually asking for the sale. The truth is that if you don’t sell the ask with enthusiasm, you’re actually disappointing and probably confusing the reader. It’s expected, so ask. Never write anything without a strong call to action!

 

Charlotte Howard: Success in Beauty is a Must Read, Revolutionary nonfiction Read!

Pageflex Persona [document: PRS0000038_00062]There are many women going through day to day life depressed, sad or simply longing for happiness and fulfillment. There are millions of women out there who feel like this. Are you one of them? Then you must take the time to dive in to Success in Beauty: The Secrets to Effortless Fulfillment and Happiness. Releasing on October 24th, this book delivers a unique approach on how to create a new and happier life for yourself.

Twenty women authors have joined forces to deliver the message on how to be happy and fulfilled. The vital topics covered in this book include creating a life you love, creating a business you love, turning your passion into profit, being your creative self, how to take care of your body, building long lasting relationships and so much more!

The woman behind compiling this nonfiction read, Charlotte Howard, knows what it’s like to be an entrepreneur, mom and single mom trying to create fulfillment and happiness. She’s experienced her own challenges in trying to fulfill both her personal and professional goals. Howard discovered that women often lose their hope and confidence when they’re faced with an abundance of challenges on the journey to being happy and fulfilled.

This book addresses the many ways women can achieve happiness without being discouraged whether your idea of being happy is gaining financial wealth or taking care of your family the best way you can.

No matter what your personal meaning of happiness is, this book realizes that every woman wants to have meaning in her life and sometimes we need a little help obtaining it.

Packed with proven empowerment strategies, this read features must try tips in being happy, healthy and fulfilled.

Get your copy today at http://bit.ly/sibprint

Warmest regards,

Charlotte Howard

Why You Need To Use Infographics in Your Beauty Salon Business

tmi-woman-coat-infographics-2x1 So why use infographics? Infographics have taken the world by storm, as we are increasingly more inclined to process data visually than through the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of data transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart beauty salon companies are utilizing these visually pleasing, data-rich illustrations to educate and engage new cliients and customers. Here’s a great example of how one online marketer is utilizing infographics to build his business.

There are a number of great reasons why you should consider using infographics in your business. Here’s a few:

  • They are easily scanned and can be visually impressive, aspects that grab the attention of web browsers today
  • They present details easily and in an organized manner
  • They lend authority to your competency on the given subject
  • One of the best benefits of using infographics is because they can go viral, which can often bring about large traffic spikes and search engine benefits
  • As images, they can be easily shared, which offers a number of benefits (according to research conducted by social media expert Dan Zarrella, images have more shares and likes on Facebook than any other post type—even video)

So to show you some of the magic of infographics, check out this infographic from MarketingTechBlog.com.

How to produce your own infographics

Want to generate your own infographic for your beauty salon business? There are a growing number of sites and tools coming around now that enable you to jump in and fashion stunning infographics. At the most basic level you can make them in PowerPoint, which is easier than you might think. If you’re searching for a bit more advanced or polished option, you should consider a tool like Visual.ly, where you can customize existing templates to your needs, or perhaps, use a service like PiktoChart or Infogram.

What if you can’t design a whit?

Outsource it! Sometimes we don’t have the time, inclination or skills to get this kind of work done, especially if you’ve never done any work with images before. No worries, you’ll find great designers on the web just dying to create your infographics. A few of the places you can find that will help you in this regard, and in most cases for a reasonable fee, include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. You should definitely see samples, set parameters and expectations, and are able to communicate your vision clearly with your outsourcer, so there are no surprises!

Why You Desperately Need a Beauty Salon Company Blog

downloadOnline Reputation Management Begins at Home!

When your online reputation could take a debilitating hit in seconds, you must have a plan for making sure you not only can manage it, but recover from any damage that has been done, deserved or not. This is the substance of online reputation management.

What can you do in order to be proactive about your online reputation?

Far and away the best line of defense when it comes to your online reputation is making effective and regular use of your company blog. Posting fresh and relevant content can help negate any affects from the occasional negative social media entry, and give you additional search benefits at the same time! In s study by Econsultancy and Adobe, content marketing is deemed the number one priority for online marketers in 2013, and it can be also a great tool for reputation management.

Why posting to your blog makes a difference

Posting consistently to your company blog offers a great many benefits, from having a forum you control to announce new products, build relationships, establish authority and more. But for the purposes we’re discussing here, the best way that your blog will make a difference is that posts made here will dominate the search results regarding brand. Google will view your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. This means that most if not all negative entries will usually end up buried far down, away from searching eyes. The only time this might not be the case is in the case of a big flare-up that is getting LOTS of attention, in that case you’ll be forced to take additional measures together with posting to your blog.

5 Blogging best practices to get started

  1. Post regularly! At the very least a couple of times a week. Before long you’ll have a large amount of content.
  2. Use keywords you want to be found for, along with your brand name.
  3. Make your postings relevant, timely and shareable!
  4. Integrate with your social media outlets. Link to your videos, Facebook page, and others.
  5. Be personable, not corporate. Be someone they want to believe in!

Why Yelp Still Matters Even If You Are a Beauty Salon Business Owner

images (2)You might have heard that Yelp was pretty much history, and it was no longer important to your beauty salon business today. That’s likely your competition talking!

If you have a local business, Yelp is more important than ever before for the reputation and marketing of your business, and in case you don’t believe us, just ask your competition! We’d like to share with you a load of reasons why your business should bother with Yelp. Hopefully it opens your eyes regarding the opportunity that’s still available on Yelp. So here goes!

10 good reasons to use Yelp even more than before!

  • 90 percent of Yelp users say that reading positive reviews influences their purchasing decisions and the lion’s share of these reviews are written.
  • 93 percent of people who search review sites usually go shopping at the businesses for they investigate.
  • There is an average $8,000 improvement in annual revenues for businesses that use Yelp.
  • There is a $23,000 increase in revenues for businesses that decide to use Yelp advertising.
  • 77 percent of Yelp users claim that they have a renewed and more focused customer service initiative after using Yelp.
  • In spite of all these numbers, a full 87 percent of small businesses have yet to use Yelp.
  • Reviews from your guests that praise your “customer service” in their review are far more likely to grant those coveted 5 star reviews.
  • Each star generates a 5-9 percent leap in revenues.
  • Yelp favors small businesses over the McDonalds of the world.
  • Yelp’s fantastic new “Call to Action” button delivers clients and customers directly from your Yelp page to your website where a transaction can take place.

Yelp is far from over in the online review space. It still provides a incredible opportunity for small business. As many online shoppers investigate online reviews and base their buying decisions on them, it would be fiscally irresponsible to not use such a fantastic site for positive feedback about your brand. Yelp offers you the opportunity to engage with consumers you seek to attract in a meaningful and palpable way.

Vine- A Terrific Way to Create Short Sharable Videos for Your Beauty Salon Business

images (3)Thought of using Vine for short, sharable videos for your beauty salon business? If you haven’t, you definitely should. Making these videos is probably already within both your skill set and technology, as many are simply using their smartphones and publishing these by the boatload.

Why is everyone so all a Twitter about Vine?

So, just in case you’ve not yet delved into just what Vine is and what it can do on your behalf, here’s the short version: Vine is a video sharing platform on Twitter that enables you to create and upload 6-second videos to Twitter. So what good is a 6-second video, you may ask? Well, plenty of good! Have a look at how a few companies are using Vine videos to help further their brand, promote their merchandise, and otherwise promote their business: RedVines, Urban Outfitters and Nintendo.

These companies found a way for videos to help further their brand, advertise their products and services, and promote their businesses in other ways. They know that this service, that is trending incredibly hot just now, can do for them. One of the major attractions of a service like Vine is that getting your content in front of people is getting more and more difficult as people are less willing to take time to read. Consumers are less eager to read, so a 6-second video is exactly what the doctor ordered, and you’d be impressed at a few of the ways people are using Vine. As reported by Biznology.com, businesses are making use of them to introduce new employees, announce events, give an insider’s look into the business, and in many cases creating short commercials to display their latest product or service.

Publiseek.com offers more innovative options to use Vine. Some of these include:

  • Recording live clients and customer reactions and testimonials
  • Record live launch updates about your new product or service
  • Real estate professionals have found Vine useful to present virtual tours of new listings
  • Restaurants are eating this up! Sending out daily specials and menus
  • Decorators and designers are using Vine to display before and after pics

The possibilities are just about endless, and this is something that can be done rapidly and make a difference in as little as a day. Look into Vine today!

Use Google Analytics to Get Actionable Intel for Your Beauty Salon Business

images (4)Many of us understand that using Google Analytics to find out how our marketing efforts are performing can be a key to unlocking future success. Even so many people are put off by the sheer volume of the data facing them. You should begin with answering the right questions: what are my goals, and what do I need to know to achieve them. Google Analytics can certainly be an overwhelming mountain of data to decode, and without having a game plan you can get lost quite easily. Let’s take a look at some ways to recognize which metrics to follow, and how to use Analytics for your best advantage.

Understanding which metrics you need

Each beauty salon business possesses its own needs, or course, but there are a few common needs.

  • Total visitors – The number of both “unique” (first time) visitors, and total visits, which includes returning visitors.
  • Keyword phrases – Which keywords are people entering to get to your pages? This is critical data, and will enable you to know how to target your marketing.
  • Most popular pages – See which of your pages are getting the most visits.
  • Visitors country of origin – Where in the world are these people originating from.
  • Referral pages – Seeing which pages are driving traffic to your site is extremely valuable information. This could be from affiliates, video, images, social media and many more sources.
  • Search engines – Which of the search engines are delivering the most traffic to your pages.

Use these advanced Google Analytics features to help you sort the data

Three advanced features are incredibly useful with regards to deciphering and sorting the data.

Custom reports enables you to craft a version of Analytics to suit your business specifically. You choose the data that’s important to you, and organize it in whatever way you want to.

Advanced segmenting gives you a chance to view various segments of your traffic, such as mobile or tablet traffic.

Intelligence events, much like Google Alerts, sends a notification your phone or email when anything significant takes place on your website, such as an up or down spike in traffic.

Don’t make the mistake of not using Google Analytics. Spend some time to make it work for you!

The Ultimate Formula For Creating Goals to Improve Your Personal Life

images (1)The Ultimate Formula for Creating Goals to Improve your Personal Life

In life, we have a formula to use that helps us to create goals that assist us in improving our personal life. To start these goals however, we must use our inner qualities. The inner qualities include skills, ability to commit, ability to set priorities, ability to accept failure, will to say no, and so on. We have self-awareness, personality and other details within as well that helps us to find ways to improve our personal life.

Once you find your qualities, develop them you will find it easy to set goals. To get started consider brainstorming, long-term goals, short-term goals, evaluation of these goals, brainstorming some more, evaluating, and so on. You want to consider managing your time as well.

When you brainstorm you, develop new ideas. New ideas is the market that leads you to success. Brainstorming helps you to learn something new. When you start to brainstorm you, begin seeing things you didn’t see before. When you brainstorm, it is wise to take notes. The notes will help you to remember things you had forgotten. Use the notes to structure your plans.

As you sit and write be sure to start your plans with short-term goals. The short-term goals should lead up to your long-term goals. Short-term goals should include what you want to accomplish in the next few years. Do you plan to open a business? Do you plan to move? Do you plan to start a new career. Each question will lead you into the right direction as you find answers. For instance, I plan to open a business in the next few years. How do you plan to open that business? What business are you considering? How will you get the money to start your business. You have many options, so check your resources, learn new resources and continue building your dreams to improve your personal life.

After you layout the plans for your short-term dreams, start working toward your long-term goals. For instance, in the next ten years what do you see yourself doing? Use your visions and voices inside to cultivate a plan. Brainstorm your ideas.

To set up long-term plans keep them realistic. Make sure that your long-term falls in accord with your short-term goals. For instance, if you plan to start a business in the next few years, build on this dream and plan to become productive and established in the near future. Start saving money to back your plans. You will need to set up a budget that allows you money to save.

How to budget:
Your budget is based on your net income. If make $30,000 per year, set a budget that works within your means. Set aside money for backup, recovery, and money to save. Perhaps you can also include in your plans a trip to the Internet. On the Internet and at your local library or colleges you will find that many grants are available to those starting a new business.

How to save time:
You will need a time plan. You will need to plan your time wisely. The more time you plan to save the faster you will reach your dreams to improve your personal life and reach your goals. Save time by reviewing your daily activities, entertainment, family time, work time, leisure time and so on. If you spend four hours watching television, reduce your time to save by viewing television one hour each day, or two if the movie is worth your time. You have many options so spread your wings and reach for the sky.

The Power of Belief

Power-of-BeliefThe Power of Belief

 

Be careful what you believe because that is what you will experience. Your belief system is a mechanism which is uniquely yours. It is powered by your desire and controlled by your thoughts and actions. In other words, your success is measured by the strength of your belief.

What is it that you desire? Often people do not have a clue what it is they want, they just know what they do not want. Now is a good time to evaluate your goals and determine the end result you want to achieve. Put your goals in writing and place them where you can see them throughout the day. Read them frequently to keep them fresh on your mind.

• Be inquisitive. Research and learn as much as you can on how you can achieve your goal. Use all possible resources such as books, CDs, courses and people. Yes, people. Talk to as many people as possible who are already successful in what you want to achieve. Ask, ask and ask some more about what they did to reach success. Do not limit your contacts to only the people you already know. Introduce yourself by phone or mail, explain your purpose for contacting them and ask for a tip. The worst thing that can happen is that they ignore you. The best thing that can happen is that they become your mentor and offer support and encouragement. Chances are you will receive at least one great tip from many of the people you contact. This method is the least expensive and most rewarding.

• Be unique. Next, take the ideas you learn, embellish them and come up with your own creative process. Think of how you can approach your goal in a way that no one else has. Dare to be different. Don’t be afraid to take risks. What do you have to loose? Write out a list showing the worst things that could happen and then list all of the best possible outcomes. Always maintain your concentration on your desired result.

• Be better than your competition. When you were a child and saw your older siblings or friends riding a bike (without training wheels), you didn’t look at their scraped knees and elbows and say, “Whoa, I could get hurt doing that.” Instead, you begged to try it for yourself. With a great deal of practice and often pain, you gradually learned how to maintain your balance. Before long you were trying to “out do” your friends with your speed or fancy tricks. When you fell, you would get back on and try again with even greater determination. From your very first effort, you believed in your mind that if you got back on, you would eventually learn to ride. I bet you even knew in your mind you would be the best in the neighborhood, in your school, in the state, in the world!

• Be positive. If you see obstacles before you, then you will also only see problems. If you have hesitations that you plan will not work, then it will not work. If you are influenced by the power of negative people, then you will never be any better than they are. Believe in yourself and what you are capable of achieving.

When your desire to succeed is stronger than the pain, fear or frustration of failing, there is no turning back. I challenge you to view your goals just like you did when you were a child before you learned about self doubt and negative criticism. Remember, anything is possible as long as you believe. Make a commitment that you will not let anything or anyone, including yourself stand in your way of reaching your goals.

3 Ways to Make Your LinkedIn Profile More Marketable

images (27)Get Your LinkedIn Profile Marketing for You!

If you haven’t done any marketing with your LinkedIn account, it’s time for you to learn how this can truly benefit you in ways you can only imagine at this time. LinkedIn has grown to become a monster online destination for business professionals and entrepreneurs. With over 259 million users, and over 3 million LinkedIn business pages, there’s a mega opportunity to be had here!

By far the most profitable place to begin is with your new LinkedIn profile. Whoa, you say; I already have one. Perhaps, but recently LinkedIn revamped your profile page, and the latest version is a perfect opportunity for marketers to plunder, so let’s get to it!

3 Tips for optimizing your LinkedIn profile page

  • Use your headline, summary and contact info shrewdly! – These areas are the most important in the new profile layout. Decide what keywords you wish to be found for, and include them in your headline and summary. You only have 120 characters to work with in your headline, so take some time to craft a compelling statement about you and your business. Because the summary is now positioned above the fold, this also requires careful attention. Be sure to put any ways you like to be contacted in your contact information, and don’t forget to link out to your site from there!
  • Acquire and feature testimonials – It’s all about social proof nowadays, and the more people you can get to rave about you and your business the better. This will also grow connections like you won’t believe!
  • Get professional photos – Your LinkedIn profile photo needs some attention. Don’t slap up the latest photo you have showing you in various stages of partying or undress. Select a professionally done headshot that shows you as you would appear to a client, whom some of these viewers could turn out to be! Also, don’t use older photos, however flattering, that represent you as you once were. The jolt of reality people get once they meet you in person may not go over too well.

Spring Cleaning Applies to Beauty Salon Websites, Too!

images (5)It’s that time of year, when many of us get around to doing some spring cleaning, and this ought to apply to your beauty salon business website, as well. It’s far too easy to permit this task go by the wayside, but the consequences of this is a gradual loss of visitors, a poor site reputation and even sales. Even though this can be a rather insidious way to weak performance, as you don’t normally see it happening, it’s still a very real problem.

Here are 5 simple things you can do that can make a huge difference in the way your sites appear, operate and prosper.

  1. How fast do your pages load? – You have less than 10 seconds to load your page or the majority of people will exit and head elsewhere. Some reasons for slow loading pages are too many images, pages built mostly with Flash, and errors in your site code. This really is something you need to check on, as Google will penalize your site in the search rankings if your pages take a long time to load.
  2. Old products, programs, links lurking – Be sure you remove any old product, programs and links that are no longer applicable. Almost nothing says your page is stale and dated more than your PDF download from 2008 that’s not only dated but unavailable. Dead links and 404 pages will also not help your search rank, either.
  3. Old content and images – Likewise cull out stale, no longer relevant content and images. Your old pictures from the company picnic in 2007 may not be considered fresh content, which is what people and search engines both want!
  4. Refresh your social media – Make sure that your social media buttons not only link to your current social media sites, but that you are up to date with them.
  5. Fresh content – Nothing will help nearly as much as fresh, updated content, consisting of posts, videos, audios, and images. If you have posts on the first page of your blog that are older than a month, you may want to rethink your content strategy.

It’s spring, and time to get about cleaning. You’ll be glad you did!

Secrets to Health, Wealth and Happiness

images (7)Its seems like everyone is searching for secrets to health, wealth and happiness. The catch is if you understand yourself, then you would have the knowledge to be both successful in personal relationships and in business relationships. Like everything, this starts with a plan. Whether your looking to improve your relationship with your spouse or family member, or move up the corporate ladder, this is all a result of personal growth. Personal growth starts with doing your best at every moment, in your job, home, or day to day activities. Setting goals, no matter how small enables us to soar to new heights and give us the confidence to achieve more.

Understanding what is important

Many times, people stay hung up on other peoples expectations on what it is to be successful. Each of us has a different idea of what makes us content. It is important to acknowledge that if we spend most of our time and effort trying to reach someone else’s goals, then we find ourselves constantly searching for meaning and continue to be unhappy. Realizing what is important is the first step to improving personal life.

Balance

Balance is the key to success. Some people do not see the concept of success beyond their own needs. Often times we are caught up in serving a dominant function, which overshadows our natural strengths. This results in stress and imbalance in ones life. Learning to do things for yourself and your own needs are vital to improving your personal life. If you are always doing for others, and seldom take time out for you, then you are building stress rather than improving life. Your happiness should come first. Finding it hard to say no to others becomes common and we find ourselves so inundated by the needs of other people. Learn to have an even balance in your life with everything you do and focus on what you want is another way to improve your personal life.

Self Esteem

Putting yourself down constantly, finding it hard to accept compliments and wishing you are someone else are easy examples that you may be sabotaging your own life. Encourage positive self talk with yourself and to others, do not speak negative about yourself and others are vital to great self esteem. Understanding that no matter what, you are ok. Improving your self-confidence is extremely important when improving your personal life. This will take putting your positive beliefs in the front of your mind, and day by day taking away the negative thoughts. Believing in you is another key to success.

If you feel like your on the road to stress and anxiety, and want more out of life, slow down and take a step back to evaluate what is important. Remember that other peoples goals are not always our own, learn to balance your everyday and lifestyle decisions, and most importantly, think positive.

Surround yourself around encouraging, not discouraging people. If you just make small steps to do these things, you will already be improving your personal life without realizing it. The key to success is moving forward. You will need to learn steps to move ahead and stop looking back. Of course, history is important, yet you want to avoid dwelling on past mistakes. Your mistakes are learning tools. Use them, learn from the mistakes, and move ahead.

When you surround your self with positive influences, it helps you to gain the power of processing your life. You have control over conversation and your community. Take back your control and you will improve your overall personal life.

 

Some Startling Traffic News About Pinterest

images (6)So, let’s have a quick show of hands: how many of you thought Pinterest was just another place to post your photos, as well as pick up some easy links. Don’t be embarrassed, most of us had no idea Pinterest would become the traffic monster it’s fast morphing into, and even fewer imagined traffic from there would convert. Think again!

5 Amazing statistics about Pinterest that will change the way you think about it!

  1. According to Mashable Pinterest has now outstripped Twitter, LinkedIn, Reddit and Google+ COMBINED in terms of traffic!
  2. Think this is junk traffic? Think again! Traffic from Pinterest is converting at rates 50 percent more than the rest.
  3. Pinterest Pins are apparently evergreen, delivering traffic, clicks and sales months after they‘ve been pinned!
  4. Guess which photo sharing site produces 4X more revenue than Twitter and a full 27 percent greater than Facebook? Good guess, Pinterest!
  5. And exactly how much more revenue? Well a study by Piqora discovered that a single Pin is now worth $0.78 in sales, a figure that is rising some 25 percent per year.

So how to take advantage of Pinterest traffic?

Getting the best results from Pinterest is a matter of deciding to make it an inclusive part of your social media marketing plans. It’s simply not enough to slap a Pin It button on your blog posts or images and pray for the best. Here are a few ideas to make Pinterest work for you.

First know what you can pin. It’s not just images. You can pin your blog posts, videos, slideshows, book and report covers, templates and Powerpoint presentations. Create your own Pinterest account and link back to your products and services. Pinterest is very easy to set up and use, and with the volume of traffic and conversions coming from it now, you’d be wise to get onboard!

New Foursquare Ad Platform Beauty Salon Business Should Use

foursquare-checkin-tig-global-blogMashable is reporting that location based social networking company Foursquare is currently testing a new advertising platform created for small business, by permitting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves on the platform. These listings show up in Foursquare when a customer gets close to a business’ geographic location. Small businesses already had the ability to offer discounts when a user checked in to a location, but now Foursquare is offering them a way to attract geographically close customers by showing an image ad and/or review by a previous Foursquare user.

Why this may be a good idea for Foursquare

Foursquare is a location-based social networking site for mobile devices, such as smartphones. Its users “check in” wherever they are using a mobile website, with a text message or a device-specific app. Foursquare locates them through the GPS in their mobile device. While Foursquare has until now been an easy method for consumers to share their hangouts, favorite places and eateries, now they are allowing these places the capability to advertise themselves directly to consumers. Foursquare, while seemingly successful with over 25 million registered users, they have been singularly unimpressive when it comes to earning money. They made a paltry $2 million last year, according to The Wall Street Journal, and are searching for ways to increase the cash flow.

How the new ads work

The way this works is the ad platform targets Foursquare users based upon their locations and check-in histories. Merchants will and do have the ability to target nearby consumers with particular tastes – a predilection for fine dining, for instance, clients or customers who had previously checked-in to their store. Merchants in this program are able to turn on and off their Foursquare promotions any time they want, and are being charged similar to a pay per click model, that is, they will be charged only on a “per action” basis (when a user actually taps on a promoted listing rather than merely viewing it). So far, Foursquare is charging $0.50 to $3 per action, but that’s subject to change when it is rolled out to the masses. Foursquare CRO Steven Rosenblatt said, “Small businesses are willing to pay for local advertising if it makes sense.”

Managing Your Beauty Salon Business Reputation Doesn’t Mean to Become a Doormat

download (1)It can be simply amazing the speed at which world events can be sent around the Web via social media, and if that word is bad and happens to concern you or your company, you should have a plan of defense. If you’ve made an egregious error, it is possible to deal with that, short of getting into it with others online defending yourself. You won’t win that one, whether you’re right or not.

What if you ARE right?

There are occasions when through no fault of your own, the defecation hits the rotary blades. There are lots of ways this could come about, for instance a boisterous unhappy client or customer, wrong or inaccurate press, or even contributions from devious competitors. So while it’s extremely unfair, the fact remains that everybody is talking trash about you and your company. How does one handle that? Since we realize that we don’t want to slug it out in public, how can you keep from appearing the total wimp to the world?

Be sure and stick to your core message!

If you have sufficient belief in your core message then you need to prove it by sticking to your guns when others would attempt to put in their two cents. This opposition usually comes through social media as negative comments and complaints concerning your products, services, or particularly any changes you might have made. No one likes change, especially to things they enjoy or purchase. On the other hand, major time, thought and energy probably went into your brand new products or product changes. To roll with each and every whim of a capricious public is to invite disaster. Make sure you answer every post though, with your characteristic diplomacy and customer care, but leave no question that you stand behind your products and services.

How to do this right – Sticking to your message with Shake Shack

SocialMediaToday.com reports an excellent example of sticking by your brand when you’re right by New York City eatery Shake Shack. Their cardinal sin: modifying the shape of their french fries! Before you could open the ketchup bottle people were launching into them on Twitter. Rather than continuing the fight by tossing more fries, Shake Shack made the smart play, answering their critics with compassion and care, yet standing by their new product 100 percent. Sounds like a recipe for success to me!

How to Use Marketing Automation Software for Your beauty Salon Business

images (9)A frequent mistake a lot of people make is thinking that marketing automation software is simply a tool for email marketing. While it’s true that its origins are form there, the truth is what we’re referring to is a completely different sort of animal.

According to Wikipedia, “Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.”

So how can beauty salon business benefit?

When it became clear that some 93% of B2B buyers are using the search engines to begin their buying process, it was incumbent for businesses to find a method to streamline the inbound marketing process, as well as make it far easier and less time consuming to look after. Marketing automation software is the tool that makes this happen, enabling marketers to more quickly manage every aspect of your lead generation process. Software like this will get traffic to your site, it will launch them down the buying process with offers and relevant emails and other content. It can also segment your leads by source, interests and any other factors.

How this works is the systems have a complex series of rules to trigger action items, whether that is a particular offer, more content, email follow-up or other action. This enables marketers to provide precisely what the visitor wants at any given time. Deciding whether or not your small business can benefit from marketing automation software is a question of resources and commitment. After the decision is made, a commitment to keeping the content funnel filled, as well as managing the automation workflow is necessary.

If your small business is struggling to stay up with all that you are tasked with, or if you would like to bring your beauty salon business to another level, then you may want to take a close look at marketing automation software.

How to Incorporate YouTube into Your Beauty Salon Business

images (10)YouTube is now the second largest search engine on the planet, and by far the most flexible. You can embed YouTube videos quickly and easily just about anywhere, and multiply your marketing efforts with ease. Additionally, using YouTube marketing in your business is an extremely cost-effective way to drive traffic and sales. You’ve heard the stats touting YouTube as the behemoth it is, and the reasons you really need to use it in your business. Nevertheless, it’s not always clear exactly how to go about that.

Let’s look at 7 ways you can incorporate YouTube into your business quickly and profitably.

  1. Create videos of your products and services – Here’s your chance to demonstrate your stuff in action. Strive to make these videos fun, and not overly technical. Emphasize what benefits they can give to the buyers.
  2. Drive lots of traffic – Videos can drive LOTS of traffic! Make sure you properly optimize your YouTube videos, and learn the specifics of what it takes to rank them well. Just so you know, it’s far easier to rank a video compared to a web page. Something to think about.
  3. Create a dedicated YouTube channel for your brand – Making a specific YouTube channel for your business will help in many ways, particularly in Google rankings. YouTube is also a social network, so you would be wise to keep watch over any comments that pop up on your videos and channel.
  4. Put a face on your business – Letting people meet you and some of your staff by way of video is a marvelous way to build trust.
  5. Create short videos of valuable tips – Create tip videos that demonstrate your expertise in various areas your audience has an interest in.
  6. Link to your videos with social media – These days it’s very important to link our properties together, so that you can create not only better search rankings, but also social media traffic. Make sure you include links on your social media sites!
  7. Use clients and customer testimonials – A fantastic way to showcase both your clients and customers, (who’ll become raving fans!) and provide social proof regarding your products and services.

How to Create a Must-Read Beauty Salon E-Newsletter

images (11)Think an e-newsletter is passé and the definition of boring? You may want to have another look. Done right, an e-newsletter remains one of the best ways to engage followers directly, one to one. Additionally, an e-newsletter benefits tremendously from its connection with email, in that it is eminently trackable, conversational, and sharable via social media and even video.

Now that we have that said, let’s check out five ways you can make your e-newsletter get noticed, and be shared around the Web.

5 Ways to craft a great beauty salon e-newsletter

  1. Pick your topic carefully – Understand who your core audience is, and then niche down from that point, until you hit the specific vein you want to mine. Resist the instinct to go wide, like “hair”. Go narrow and deep.
  2. Present them something to click – You’re just not doing your job if you aren’t providing something for them to click, be it a a related article, a promotion, surveys or a link back to your site for you to continue the engagement.
  3. Create content people are dying to share – Readers are seeking useful and leading edge information. Make sure and offer news, marketing information, human interest, and appeal to your readers for engagement with your goal being to build relationship. Don’t be shy about selling your wares, but don’t let it be your sole purpose of sending the e-newsletter. Promote sharing!
  4. Serve your reader – Understanding your audience and providing what they are seeking in terms of information goes a long way toward determining the success or failure of your e-newsletter. Routinely engage and ask questions that lead you to topics which need to be written about, and then deliver.
  5. Share content across channels – This is a way for you to really pump up the readership of your e-newsletter. Utilize surveys, polls, and crowdsourcing (queries on Facebook, Twitter, LinkedIn, and blogs) to discover the subject areas your readers would like to know about. This has the benefit of being able to share the most useful stories in your e-newsletter across your social channels. What’s more readers and quite often the subjects you write about do the same!

How to Connect with Beauty Salon Buyers using Google Local

images (12)Ever since Google merged with Google Places to be Google Local, there’s been uncertainty as to making use of this platform for business. It has now become much clearer. Businesses are beginning to see the immense opportunity Google Local is offering, and they’re finding ingenious ways to find buyers and prospects.

Let’s discover you can do that too! Here are some tips to help you get started:

  • Be sure your Google Local page sticks out – The first and probably most significant task is to make sure that your page is entirely completed. Fill in all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, use a ton of images, as this also affects the ranking of your page. There’s also the benefit of being allowed to present a vivid look at your site and merchandise.
  • Use the Google Local Search function to find buyers – Using Google to look for new buyers and customers is a cinch. Simply use the search bar at the top of your Google page to look for people who are already discussing your niche or company. Add them to your Circles and begin connecting with them!
  • Engage with Google Communities or video – A very good way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One amazing example of a company that has gotten this down is Cadbury. You could also lead people to tempting offers and coupons which can be accessed directly from your website. This is an brilliant method to convert Google visitors to onsite buyers.
  • Use Google Hangouts to spread the word – There are many ways to use this very cool tool to boost your business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and possibly even your own show. Google records these, sends you the file, which you can then upload to YouTube if you want. See the possibilities?

I hope you’re seeing the potential of what Google along with Google Local, YouTube and the rest of the Google suite can do for your business. Get started on Google Local today!

How to Cash in on the Mobile Revolution

download (2)The web is going mobile, and it’s not too late to climb onboard the mobile bandwagon and capture a slice of what is turning out to be a rather large pie! Google reports that more than one half of all local searches are performed on mobile devices of some kind. Everyone is doing business on the go, browsing and price comparing on the way to shop. The time has come to make certain that your beauty salon business is aligned to take advantage of this mobile advancement. Listed here are five easy ways to get this done!

  1. Get your site mobile ready – Ensuring that your site is viewable on any mobile device is a mandatory first step. The main focus here is on a fast loading site. It has been shown that you have about five seconds for your site to load on a mobile device or your viewer is on their way elsewhere. Be sure your site loads quickly and accurately.
  2. Offering deals, coupons and incentives to readers – 29% of consumers indicate a readiness to download a coupon from their mobile device. Take them up on it! At present, only 10% of consumers have gotten a coupon from a local merchant, according to a poll from Mercator Advisory Group. It’s time for you to get out ahead of this trend and stake your claim!
  3. Buy inexpensive mobile advertising – Mobile paid ads are the new kid on the block, but there is a lot of opportunity with these. Costs are still very reasonable, and you could get a boatload of targeted traffic to your site rapidly.
  4. Create a mobile loyalty program – Utilizing a mobile platform to make a mobile loyalty program is just a smart thing to do. No longer only used by eating establishments, you can make rabid fans by utilizing a simple, easy to use digital loyalty card application.
  5. Utilize mobile email and SMS – Mobile email is now being opened at a rate of 41%, and it’s on pace to surpass PC open rates by the end of 2013, reported by MarketingLand.com. SMS (texting) has a whopping 95% open rate. These two stats by themselves should be plenty to get you involved with the mobile side of marketing!

Charlotte Howard Motherhood Dreams and Success: Creating What You Want in Life

Erica-G-Pinterest-6
EXCERPT: Chapter 9: Creating What You Want in Life
… My doctor demanded I find a new profession. I turned to my doctor and said, “Are you kidding me? I love what I do.” … I knew I had to make a change quickly. I knew that my kids needed their mommy to be healthy….
How many times have you had a report from the doctor that turned your life around? How many times have you thought to yourself it would be nice to be doing something else, something you are actually passionate about? Charlotte Howard was already living her passion when the Doctor’s report came in .. and yet her life HAD changed .. Find out what she did to keep that passion burning and fulfill her life long Dreams…

Pick up your copy of the newly released international best selling book Motherhood Dreams and Success on Amazon @ http://amzn.to/1p5S7s0

Charlotte Howard Radio Host & Beauty Salon Success Coach .. You are one of the most beautifully inspiring women I know. You are a breath of fresh and a true testament to living your beauty from the inside out! I love you girl!-Adrienne Santana

How NOT to Do Video Marketing for Your Beauty Salon Business

images (13)Hasn’t everyone and anyone told you that video marketing is a snap, and you need to get going like, yesterday? While part of that holds true, diving into the deep end without realizing some of what lies under the water might be hazardous to your wealth! Sitepoint offers a glimpse into what can go wrong with your video marketing campaigns, and how to avoid some common mistakes.

Our 5 favorite video marketing blunders

  1. Don’t oversell – If you’re searching for a sure-fire way to have visitors running away from your pages, be sure and deliver a hard hitting, hype-filled sales pitch. You almost certainly can’t stand this yourself, why inflict this upon your prospective clients and customers? Instead show them the benefits, what’s in it for them, and get them open to your message first, and then present the deal.
  2. Don’t undersell – The flip side of overselling is just as bad. Don’t be so mindful of not offending that you never ask for the sale at all. Include several calls to action, and make sure you ask for the action you’re after, be it a click, sale, or opt-in.
  3. Don’t be boring – The cardinal sin of entertainment, and video falls into this category even if you’re selling rocks, is being boring. Present a mind-numbing video, even if it’s a couple of minutes long, and they won’t watch or stay, and they sure won’t return for more! Try to think of what might excite your viewer about this subject, and not just your point of view as the merchant.
  4. Not being specific – Be sure you understand who your target audience is, and what are their needs and concerns, and then address them. Be as focused as you can on those needs or wants, and see the views go up!
  5. Avoid information overload – Try not to convey so much information in your video that it clouds the specific message you’re trying to make. If you need to make several videos make them, do it. Keep the messages on point, and thus avoid any confusion.

Give Your Visitors A Virtual Glimpse of Your Beauty Salon Business with Google Business Photos

images (14) A new way to make your Google+ Local listings differentiate themselves from the crowd has recently been introduced, and it’s called Google Business Photos. It is a series of photos of your place of business, done in a panoramic style and attached to your search, Google+ page, and Maps entries. You also have the option of placing it on your site and Facebook or other social media accounts.

Why is Google Business Photos a good idea?

Implementing this can help you in multiple ways. First, it can help create more trust in searchers. They can see your establishment in all its glory, and get a feel for the type of place you have. It’s like you’re welcoming them inside. Second, it really helps make your listings stand out from the crowd. You may have done well and gotten yourself on the first page of Google, but this listing, featuring a panoramic shot of your business, will be by far the most interesting item on that page. Third, you’ll gain from the authority Google will assign your business. You’re going to be recognized as the primary site for your brand, which can help in several ways, not the least of which is reputation management.

How do you get started with Google Business Photos?

While you may well be all fired up and ready to grab your phone and start snapping shots, you need to know that at the moment, Google requires business owners to utilize a Google Business Photos Trusted Photographer. These photographers have undergone training by Google in exactly how to not just create the pictures, but how to best enhance them. Once you locate one, (a Google search – Google Business Photos Trusted Photographer + Your City) should suffice; you make an appointment. You’ll get tips on how to best stage and prepare your business for the shoot, which will take about an hour. Because this is about showing off your establishment, you don’t need to be in the pictures. In fact, Google wants as few humans as possible in them.

If you have a business that could benefit by enhancing your Google+ Local listing, then this product was made with you in mind. Check it out today!

Dealing with the tabbed Inbox in Gmail Get Your Messages Read!

images (15)No doubt you’ve heard or seen the uproar about Google’s new change to Gmail. In their infinite wisdom they’ve reached the conclusion that they can manage your inbox much better than you can, and have “helped” you do this by separating your incoming mail into several “tabs”. The first is your Primary tab, where the majority of your important mail (again, in their view) comes to roost. Second is the Social tab, where your social media mail is deposited, and lastly, a Promotions tab, where things deemed commercial or promotional is pitched. You do, (for the time being) have the ability to create custom tabs or revert to the old inbox. But how long will that last?

So what are your choices?

As a reader, your choices are to go along with Google’s divvying up of your email, adjust your tabs the way you like, or go back to the old inbox. Having said that, what we’re really interested in here is getting the marketing emails you’re sending past Google’s filters and into the primary inbox of your list. Most people won’t take the time to rescue your email from the others that find their way into the Promotions tab, and thus your emails will likely go unread. In the limited time since this has been in existence, there are already reports of significantly lower open rates as a result of this. What’s more, Google has decided to create email-like ads that appear at the head of your promotions emails, making it even harder for your emails to be found. Many marketers are fearful that this trend might spread to other email providers, rendering it more and more difficult to use email marketing. We’ll see. For the time being, we need to understand how to use our email in order that we stand the very best chance possible to skirt Google’s promotions tab into the primary inbox.

Four tips to help get your emails read in Gmail

  • Create Serialized emails – keep them wanting more, no matter which inbox it ends up in.
  • Avoid hypey words in your subject lines. This only helps Google define it as promotional.
  • Let people know that if they don’t find your emails, look in their promotional tab and move them for easier access.
  • Make them anxious to see your next email by delivering terrific content!

Confused About How to use Google+

images (16)Has Google+ become an afterthought in your social media marketing plan? When is the last time you even took a look over there? You may be wondering if Google+ is now or ever can be a viable tool for your business. You’re not alone as many are still divided as to whether to even spend any time or effort on Google+.

Why we feel it’s worthwhile now and in the future!

One astonishing fact that really doesn’t ring true (yet) is that Google+ is now larger in terms of reach than Twitter. This is most certainly because of the proliferation of Gmail and the simplicity of having Google’s entire suite of web services at your fingertips. Since Google Plus Local Listings already incorporate such small business services as Zagat, StreetView and Google+ User ratings, it has effectively replaced Yelp.

The growth of Google Hangouts, for example, has a direct effect on where Google+ is headed as well. The ability to use a Hangout, instead of say Skype, to do any sort of video conferencing, is a tremendous advantage. While it’s true that in its infancy Hangouts is a bit clunky and hard to figure out, once you do, it’s miles ahead of the competition. The ability to have your Hangout automatically recorded and uploaded to YouTube is enough to swing the scales in its favor.

So what are some ways businesses are using Google+?

There are a number of ways to use Google+ in your small business. Here is just a few:

  • Building networks with Google+ Circles
  • Using #hashtags to help posts show up in Google search
  • Link Google+ to your blog, and benefit having your photo connected to your search results
  • Use Google Hangouts for webinars, meetings, launches, interviews or you name it!
  • Use tags to reach out to people directly

To see a tremendous list of strategies plus an incredible infographic for Google+, see this post on Copyblogger. While Google+ may not get you all warm and fuzzy just yet, our bet is that it’s more than worth it both now and in the future!

Clickable Beauty Salon Facebook Mobile App Ads- Easy Money!

images (17)Unless you think that Facebook was finished with their Mobile App Ads, they recently unveiled phase two, which consists of new functionality designed to get already installed users to come back and use the apps actively. With over 145 million installs of the Facebook Mobile App Ads, the aim of getting lots of installs was realized. Now the objective is to get them to use it more regularly. Quoting research from Localytics, 66% of app users only open apps between one and 10 times. Facebook is doing this through the addition of seven more calls to action inside the app, “Open Link,” Use App,” “Shop Now,” “Play Game,” “Book Now,” “Listen Now” and “Watch Video,” all designed to optimize user engagement from the existing and already installed apps.

How Beauty Salon Companies Can Use These Calls to Action

Your mind is probably already spinning with resourceful ways to use this new functionality in the Facebook Apps Ads. One of several companies Facebook used to test this was HotelTonight. Here’s what their marketing manager Kevin Kwon had to say about it, “The ability to engage people on mobile by deep linking them into our app from Facebook is very powerful.” Kwon also said that the feature “has significant potential to drive bookings in our app.”

Some additional ways to use them offered by Facebook include:

  • Shop Now – A retailer advertises a 24-hour sale for purchases made within its mobile app.
  • Play Game – A game wants to bring existing players back to its app to play newly updated levels.
  • Listen Now – A music app wants to bring listeners to a newly updated playlist.
  • Book Now – A travel app wants to promote cheap fares and getaways.

How to set this up in Facebook Ads

Use the Facebook ads tool – Power Editor – to set up your campaign and creative. You can identify your app users and upload them into the ad platform. Make sure you measure your results. Facebook’s objective here is to help users engage more over the app they’ve already downloaded, and to help merchants better connect and convert through their campaigns.

Tips for Evaluating Your Beauty Salon Suppliers and Vendors

8518_Customers-Suppliers-628x287A major factor in the health and profitability of your beauty business is your relationship with the suppliers and vendors that are supplying you and customers with products and services. Nowadays when competition is so strong, and time is of the essence, it’s more important than ever before to have a handle on the vendors and suppliers who work for you. You definitely need systems in place that not only help you determine whether or not a particular vendor will be right for you, but also keep your beauty business legally protected. This goes for online and offline businesses as well, particularly if you are outsourcing services.

Start at the beginning – Evaluating a vendor or supplier

Taking the time to research a potential vendors resume is best done at the outset, to help you avoid as many problems as you can. Know the answers to questions like these:

  • How long have you been in business?
  • Who are some of your customers?
  • How many employees?
  • How busy are you?
  • How focused on my company will you be?
  • Who will I be working with?
  • What happens when there’s an emergency?
  • How do I know you’ll come through when I need you?

Put accountability systems in place

This relationship needs to be a win-win for everyone involved. For this reason, it’s essential you put accountability systems in place to ensure everyone is doing their portion. Establish solid performance parameters that clearly state what is expected, and stick to them. Examine these criteria routinely, and don’t let under-performance issues go undetected. Make sure there is a quality management system set up. Don’t trust your beauty business to anyone who lets the inmates run the asylum!

Don’t be scared to cut ties!

Sometimes it just doesn’t work out, and you must be decisive when it entails changing vendors or suppliers. Don’t allow a bad situation to become worse; your beauty business depends on it!

Staying Focused on Your Core Beauty Salon Business — Avoiding Shiny Objects!

Gobuying-online-tipsod Morning! It must be nice to get an unlimited marketing budget, staff to go around, and lots of time to carry out new and speculative marketing initiatives, but I think it’s safe to say that most beauty salon businesses aren’t floating in that boat.

That means it is very important to make certain we stay on our core marketing goals, and not be swayed by every shiny new object that happens down the path, usually on a daily basis! Whether it’s a new software package, a new type of marketing program, a new social media channel, it can wreak havoc on your marketing efforts if you’re not careful. Learning how to say “No” to the “Bright Shiny Object” syndrome is a skill you must master. To help with that, we’ve put together some questions you’ll want to consider whenever you’re tempted to jump in.

5 Questions to ask about “the next big thing”

  1. Is it needed? – Is this something your business has needed, and the time has finally come, and does it really serve your core marketing mission?
  2. How will this work both short and long term? – When we start to see return on this, and we will continue to see benefit long down the road? For instance, will that new social media channel even be here in a few years?
  3. Have you counted the opportunity cost? – What do we have to give up in order to implement this, and will these bring us closer to or further away from your marketing goals?
  4. Is there time, staff and expertise to make this work? – Will we actually be able to do this with our current staff, and how big is the learning curve?
  5. Will this be viable year after year? – This is a particularly good question with regards to social media, where there is so much hands-on attention necessary. Is it a new trend or just a craze that will soon fade?

Do your marketing budget a favor and ask these questions before purchasing the next shiny new object. You’ll be much more prepared for any eventuality!

Beauty Salon Mobile site, mobile app; or both

images (19)You may have been considering whether or not it’s wise for your beauty salon business to spend the time and money required to develop and employ a mobile app for your business. Does a mobile app even make sense for your beauty salon business? What would it cost? Who’s going to update it? These and many other questions need answers in order to really make an educated decision. Let’s look at some of what you should know.

The Pros and Cons of creating a mobile app for your business

Pros:

  • Over 50 percent of adult Americans are employing smartphones for both consumer and business needs
  • Keeps your brand prominent in the marketplace
  • A great tool to improve client and customer loyalty and retention
  • App users typically spend much more time on apps than on mobile sites
  • Usually load faster than mobile sites
  • Available offline, though they would need to login to purchase, or perform any other action

Cons:

  • Mobile apps are required for each different mobile platform
  • Mobile apps require regular care, both as regard fresh content along with technology updates
  • Not as simple to optimize as a mobile website
  • Mobile ads may very well serve the same purpose
  • Can be wildly expensive! While there are a few Do It Yourself solutions, they are minimal in functionality and hard to update.

We all know that there are as many uses for an app than you’ll be able to imagine, but some are superior to others. Here is an example of how apps were developed in the health care market. Making sure your app is useful and not a mere novelty will go a long way toward helping you make your choice. While it’s a given that you need a mobile version of your website, the question of whether or not you should shell out what could be big bucks for an app is one you need to look at carefully. Take your time to weigh the pros and cons for your beauty salon business before you leap into building a mobile app!

A Plan of Action to Create Success

download (4)You have finally made the decision that it is time to make some changes in your life. You know that the only way things are going to get better for you financially, spiritually and physically is if you sit up and take action. You know you have to put forth the effort in order to reap the rewards.

So how exactly are you going to implement these changes? You are going to have a “plan of action”.

A plan of action is crucial to your success. Without a plan it is merely a thought. When you add your thoughts to paper coupled with a desire to see them become realities and proceed to do everything possible to fulfill that desire you have a template for success.

A simple equation to use when creating a plan of action from your template is: Desire + Effort = Results.

Your first step is to write down what exactly it is you desire. Albeit wealth, personal development or whatever you so strongly yearn for that you simply can no longer go without, write it down. Make your desires realistic. For example, if your desire is to lose 20 pounds, it is unrealistic to believe you can lose 20 pounds in 3 days. However, it is possible to lose 20 pounds in 3 months with a proper plan of action. It is important to note that there should be a time frame with regards to your plan. These time frames are the milestones to marking your achievements.

Now that you know what your specific desire is, list the ways in which you plan on achieving optimum results. How do I plan to lose these 20 pounds? What do I have to do each day in order to achieve my goal? What do I personally need to do to see this plan come to fruition?

Set up a schedule outlining each step that needs to be taken daily to achieve weekly goals. Be specific. Create a daily “to do” list. At the end of the week you will be able to see how much you were able to accomplish. Congratulate yourself for each accomplishment.

Make a commitment to yourself to “Work the Plan”. Stay focused on the positive. List all the reasons why you will be able to achieve your objective. Utilize the strengths you possess that will help you to complete your plan.

Know your weaknesses and make a concerted effort to overcome them. Incorporate both your strengths and weakness into your plan of action. Know what you are capable of and know what your shortcomings are.

Have your own personal reward system in place. Know what each reward will be for each accomplishment that you have fulfilled throughout your plan. With every desired result you achieve there should be a reward for having done so. An incentive plan customized to your wants.

Do not let yourself get disheartened. If you have a temporary lapse or deviation from the plan acknowledge it and continue to move forward with your plan. Keep the pedal to the metal or your nose to the grindstone, just keep on taking action. Remember, this is not a race to the finish line. Your plan is your future. Take the time to nurture and understand it.

We’ve all heard the adage “Rome was not built in a day”. Your success regarding your plan of action will not be achieved in one day either. Success is a process and the process is something you have a long-term plan for.

“You and only you can determine if the reward is worth the price you are paying for it in effort”.

 

Is it time for your beauty salon business to go green?

Charlotte Howard

Earth day is upon us again, and it’s an excellent time to look at how Green Marketing can be a effective way to appeal to environmentally conscious consumers. This is not just a sensible way to conserve our precious natural resources, but it has developed into a hot political and social topic in our communities. The most obvious reason to embrace Green marketing would be to manage our available resources with an eye toward good stewardship. Having said that, you would be wise to keep your beauty salon business’s public image in mind simultaneously, because the image it projects is often a deciding factor for many people these days. Many will opt for an eco-friendly choice over another company that doesn’t exercise Green marketing on principle alone.

How to attract and appeal to socially conscious beauty salon consumers

Getting the word out in your regular media is an important path for many companies to stress your green practices, improve your public image, and generate overall good will. According to a report by D S Simon Productions, “media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook”. Developing “green teams” within your business can get employees involved and help brand your business as one that truly cares about conservation and the green initiative. Organizations like EarthShare can help.

How Arya Cleaners parlayed their green initiative into brand awareness

Arya Cleaners, a dry cleaner in Chula Vista CA, went all in for green marketing and it paid off handsomely. Replacing their natural gas burning water heaters with a new technology that transfers heat from the boiler to their commercial laundry machines, updating their company vehicle with a fuel efficient clean burning delivery van, and also by using wet-cleaning technology that reduced their use of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%, are a few of the steps they took.

This lead to Arya Cleaners being named a CoolCalifornia.org Small Business Excellence Award Winner, being a Certified Chula Vista Clean Business, and being given the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has got it. Branding themselves as an eco-friendly business in a business where there are few who are doing so made a big difference. Make a plan to embrace green marketing today, and see if it doesn’t have a positive effect on your bottom line!

How to Come Up With an Online Crisis Response Strategy For Your Beauty Salon

crsisIf you’ve had to weather an online PR crisis without a plan in place to manage it, then you know how important it is to have one. Nowadays when bad news travels so quickly, you really don’t have the luxury of “getting to it later”. Your brand may already be sinking before you even begin bailing! Dealing with a public relations crisis online takes agility, clear thinking and above all, a plan. Let’s look at some of what ought to be in that plan!

How your beauty salon business can survive an online PR disaster

Here are a few things to include in your plan so you have a shot at getting through the crisis.

  • Have clear posting guidelines – If staff are left to their own devices, very often they can offend without realizing it. Having clearly established posting guidelines for social media and especially YouTube is a wise way to ensure that everyone is working from the same page. Of particular importance is what needs to happen in the event of a problem, and just what to do when this occurs.
  • Don’t try to hide – Trying to act is if nothing has happened is a strategy all right, but for disaster! You should remove the offending content as rapidly as you can, and make sure to not only be all over it, but to answer intelligently and proactively to the problem. This is the best way to limit harm to your brand.
  • PR disaster code of conduct – Not only should you not hide from said crisis, but you must be the very definition of sincerity, and professionalism. Don’t try to deflect blame, or fire back at the offended party. Make sure and take ownership of the situation, and respond with civility even if every fiber of your being really wants to sling mud! Also, be sure to not use canned messages in response to this type of problem: All this says is you’re either not prepared to deal with it or you simply can’t be bothered!

There are some more examples of what we’re talking about here. Creating a plan to deal with a PR crisis shouldn’t be something you’ll “get to later”. Do it now, so you’ll have it in place when the need arises!

Google Content Guidelines – Quality over Quantity Wins Everytime

content-marketingOver the last few years thru all of the search engine updates known collectively as the “Google Zoo” (Pandas, Penguins and so on) most webmasters knew it was just a matter of time before Google would start enforcing the things they were preaching about content. That day has arrived. In the recent revision of the Google Webmaster Guidelines they have made it very clear that they are on a mission to eliminate duplicate, thin, and otherwise poor content off their search results.

So exactly what does this mean for your beauty salon business?

To put it briefly, this means that we are to prize quality over quantity, and make an effort to ensure that our content isn’t there merely to collect a link back to our pages, but to add worthwhile and substantive grist for the conversation. This flight to quality means we must abandon excessive, low-quality SEO for a more organic, long-tern qualitative strategy for search engine optimization and link building. However, this does not mean that we avoid attempting to promote our pages with link building. It’s the link schemes, link farms and manipulative machinations that Google is seeking to get rid of.

What to do and what not to do!

  • Create awesome content – Craft content that people are excited to both read and share. Lend your unique voice to the conversation and don’t be scared to ruffle feathers!
  • Make it shareable – Since Google is now making social signals an element of the search algorithm it’s very crucial to make sure that people have the option and want to share your content. It can make a difference in your rankings.
  • Don’t use content automation – Google is getting better and better at discovering and exiling automated content. Since the majority of the time this kind of spun or rehashed text is easily recognizable as such, just decide to avoid it completely.
  • Make your links diverse – Don’t use the very same keyword text in all of your links. It’s not natural and won’t help you rank for that keyword. Make use of keywords, naked URLs, some “click here’s” and other common terms.
  • Don’t employ linking schemes – A while ago you could get away with this, and there are many who would tell that it is still so, even so the cost of being discovered is high. Do you really want to build your beauty salon business on that?

5 Ways Guaranteed to Jumpstart Your Beauty Salon Business

bigstock-Thinking-Woman-Making-Decision-44303686-470x447Happy Wednesday Morning!

I hope you are having an amazing week. This week I wanted to talk with you about content marketing for your beauty salon business.

Content marketing suffers from a lack of trust. According to ContentPlus, 70 percent of consumers prefer learning about a company via the content on their site versus ads, yet still companies spend much more on advertising than on content creation. This is most likely because content marketing results take more time to quantify, produce and bear fruit than do many advertising models. Nevertheless, what is clear is that content marketing is without question the best way to establish authority and your brand.

Content marketing is an essential part of the success of your beauty salon business!

While it can be difficult and time-consuming, if you wish to develop your brand into a long-term success on the Web, you need to sell out to making content marketing a fundamental piece of your online marketing. How do you make it work for you? With all of the new content arriving daily, what can you do to make yours stick out from the pack?

5 Ways to make your beauty salon business content marketing rock!

  1. Write what your audience wants to read – Ask or otherwise obtain clues as to what your site visitors desire to read, and supply this. Looking at your Google Analytics for your most read pages is a help in this.
  2. Write substance – Longer, more substantive content is what Search engines love, and consequently this type of content is shared a great deal more often.
  3. Answer questions – One of the better ways to endear yourself to your readers, is to answer their concerns and questions. See how one pool company did it.
  4. Use Google authorship – Not only does this help in the search results, it can boost your authority in Google.
  5. Encourage and promote sharing – Sharing brings links and traffic. Have you already got enough off those? Keep in mind that social signals surrounding your content are now part of Google’s search ranking algorithm.

Get your content marketing working for you now so don’t have to buy that traffic later.

10 Best ways to Fix Your Beauty Salon Business Marketing

iStock_000015505338LargeHappy Wednesday Morning!

Why are we always looking for the easy way out, when we have tried and true methods to help us improve our beauty salon business marketing right in front of us? Try to ignore all of the noise generated by the next shiny new toy, and focus on a few of the basics that can make a practically instant and long-lasting improvement in your beauty salon business.

Don’t forget the Pareto Principle, which tells us that 80 percent of your results will come from 20 percent of your efforts. So here are ten great ways to improve your beauty salon business marketing.

  1. Use a company blog – There is no better technique to brand yourself or your business than with the consistent use of a company blog. It’s your voice, put it to use!
  2. Be specific in what you do and offer – Don’t try and market all things to all people! Decide what you want to focus on and master it.
  3. Highlight benefits, not features – Everybody wants to know what’s in it for them. Don’t bore them with how, tell them why!
  4. Be value driven – Aim to over-deliver on value. You’ll be very glad you did.
  5. Be active in social media – Try to connect with your audience on the social media of your choosing. This is a great method to build relationships.
  6. Use video – Even if you’re camera-shy, find a way to employ video in your beauty salon business, as that’s where everyone is right now!
  7. Listen to your people – Both your employees along with customers, clients and subscribers.
  8. Use autoresponders – Make your life easier: use autoresponder email sequences to get your newest subscribers up to date.
  9. Care for your existing customers and clients – It’s many times harder to secure a new customer and client than to re-sell a current one. Remember that!
  10. Use calls to action – While this one may be last on the list, it’s vitally important. Ask for the action! Whether it’s a sale, optin, webinar, or watching a video, make sure you use a call to action, or you might as well not be bothering at all!

Are you utilizing any of these strategies in your beauty salon business? How is it working for you? We would love to share your story.

5 Essential Steps to Keep your Beauty Salon Business In Front of the Competition

frustrated beauty salon owner

Beauty salon business marketing is not for the faint of heart, but if you’ve been in marketing for more than two seconds, you know that. Marketing your business is dependent on doing some key factors well and these things can make or break a beauty salon business in this dog eat dog world we live in. Competition is fierce and understanding how to make the most from your web pages is tricky.

Here are five necessary steps to get ahead of the game!

    1. Create a Marketing Plan – A detailed marketing plan is crucial to success. You don’t want to leave something to chance. It should be well thought out. Map out every marketing element, and how you intend to make it happen. At the very least, it ought to paint broad strokes to success.


    1. Social Media Marketing – Not just a time waster! Social media is often an enormous source of website traffic and new business. According to MediaBistro.com, 91 percent of experienced social marketers see improved website traffic due to social media campaigns and 79 percent are generating more quality leads.


    1. Build a Mailing List – MarketingProfs.com reported emails averages a ROI (return on investment) of $40 for every $1 spent. This far outweighs keyword ads ($17) and banner ads ($2). Don’t be fooled into thinking collecting and building an email list is dead. If you fail to build a list, you are failing to build your business! You just cannot afford to leave such a large source of potential profits to your competition.


    1. Video Marketing – Connect to all the local traffic that’s out there trying to find your business. Video marketing in this space is a relatively untapped vein, and having a quick video advertising your wares on page one of Google can result in tons of traffic and authority coming your way! According to the research company Forrester, any given video stands about a 50x better chance of appearing on the first page of Google than any given text page.


    1. Gain a Mobile Presence – Microsoft reports that by 2014 mobile browsing will overtake desktop browsing. If your company does not have a mobile presence, you will become invisible. This means your beauty salon business’s website better start optimizing for mobile users and it had better do it quickly. Right now, the numbers are encroaching on the 50 percent mark. Are you prepared?



Don’t Make the Mistake of Going It Alone!

No one is a superhero and you don’t have to be. The world of online marketing is constantly changing and evolving. You need to learn what is working now, learn from the best, and hire the best outsourcing you can find. In the end, it’ll pay off substantially!

Facebook Beauty Salon Marketing Tips You Can Rock Out To

fbWith over a billion users on Facebook, you would have to be nuts to not desire to find ways to market to an audience of that size and scope. Fortunately for us, there are many ways to do this, and potential for success on Facebook has never been better. Case in point is the manner in which Facebook investor and client Roger McNamee used the platform to promote his band, Moonalice.

Facebook promotion for dummies!

McNamee didn’t use anything that hasn’t been done before. He simply made sure that he went big and followed through. Here’s a handful of what worked for him, and what is useful for your beauty salon business as well.

  • Post often – While McNamee posts more than 20 times a day, there is method to this madness. On a busy page, posts get constantly pushed down the feed, and the odds of people seeing more than a few of your posts are slim. This isn’t a license to post spammy material though, as that will backfire faster than you can say Viagra.
  • Utilize Facebook Ads – Facebook Ads are probably the best way to build a highly targeted audience fast, and inexpensively at that. Running a campaign for likes and fans can be done for pennies a click, if you understand what you’re doing. Moreover, this may be a constant list building and base building strategy for your business.
  • Be real with people – Making sure to interact with people on Facebook ought to go without saying. This is, theoretically, why you’re there in the first place. Give people a sense of who you are, and be genuine in your responses. This will result in a far wider reach than you may realise!
  • Be edgy – Don’t be afraid to push the envelope a bit. Being a tad controversial or expressing an opinion has a way of widening and opening up the discussion. It’s all about engagement.

Facebook has paid off for McNamee and Moonalice, which now boasts over 252,000 Likes. It could work like that for your beauty salon business too!

Why Should You Know Your Social Demographics?

tumblr_m7m4nlPjFu1qcvet1Happy Thursday Morning!

Knowing who your followers are helps make the difference in if social media is a profitable undertaking of a humongous time-suck. We might have thousands of followers and fans, but if we aren’t aware of what they are interested in, or what aspects of our business they find appealing, we often learn that the response we get is something less than thrilling. Since we understand we have to match message to market, let’s see how we can learn about the like and dislikes of our social media fans.

How do you measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.

Three hot new tools!

Here are three social media demographic tools that do the job!

DemographicsPro Formerly named KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you might have been experienced with. It breaks down your followers into just the information you need, as per your request. You’re able to dig up info on country, state, gender, interests, others they follow, their employment and more. All this is displayed both numerically and percentage-wise, letting you make the best use of the information to better target your followers. A few of the other areas you can explore include marital status, race, income and brand preferences.

Birdsong A social intelligence tool, Birdsong delivers on demand analysis and insight on what brands are speaking about on their social media accounts such as Twitter, Facebook and others. Understanding how your competition is targeting their social media is very useful information that can give you direction for your campaigns also.

SoDash SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring  into one useful suite of social media intelligence.

Understanding the buzz and chatter about you and your competition is the beginning of the ability to make use of the information better in your marketing.

3 Great Tips for Keeping People from Leaving Your Beauty Salon Site Quickly

images

What is your bounce rate and why does it matter? Your bounce rate is the rate at which visitors leave your web pages. A quick look at your Google Analytics may reveal some rather sobering information to you. If you have a bounce rate around 50 percent, then it’ clear you ought to take some action!

So why is your bounce rate even important?

First of all, Google made the bounce rate a part of its search engine ranking algorithm, and a site that features a high bounce rate can have its pages driven down into oblivion. What’s even worse, since most people are departing shortly after they get there, odds are your site isn’t accomplishing what you’d like it to. There are certainly cases when a high bounce rate can be caused by your site’s pages loading slowly, but if that’s not the situation, we’re offering three tips to help you keep people from exiting your pages swiftly.

  • Use video – The use of video or other multimedia content can make a remarkable difference in a number of ways. First of all, video has proven to be a factor in not only reducing bounce rates, but also in boosting user engagement, increased traffic, (YouTube embeds help your rankings) and increased sales and preferred actions. The same content of some 1500 to 2000 words presented in a video, audio or slideshow will very often be viewed as a whole.
  • Make your content more readable – Resist the temptation to plop large chunks of content on a web page. Break it up into shorter, more consumable paragraphs, and make sure to use subheads, bullet points and lists to split up the visual look of it. The intelligent use of images can help you get your points across as well, and are nice to look at.
  • Have related content within your pages – It’s a good bet that you have content on your site that is more than a little relevant to what you’re posting. Be sure to link to any other content on your site that people might find interesting, and provide them a terrific reason to stick around. If you have a WordPress blog, this can be as simple as using a Related Post plugin.

Is a Customer Loyalty Program Right for Your Beauty Salon Business?

Pillars2Happy Tuesday to you! Thank you for your continued support. Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix.

Beauty salon businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of that guest. The good news here is that with few exceptions, a customer loyalty program could be an easy and painless way to do just that for your beauty salon business. Let’s look at how.

**How does an online customer loyalty program work?**

An online customer loyalty program replaces all the cards customers would otherwise have to carry around with them in their wallets, purses or keychains, and instead allows customers to give their mobile numbers or email address at checkout who enters it right into the register.

This enters them on to a customer database (totally permission based) and enables the beauty salon business to send offers and news about their membership. This rewards loyal customers with prizes and discounts for both purchases and interactions.

**Why should you do this, and what would be some of the applications?**

Beyond the obvious benefit of being able to sign up existing customers to your list, there are a number of ways business owners can benefit with this type of program.

-Announce sales, offer value added discounts and new products and services.

-Target your customers using the geo-location capabilities of their smartphone, for spur-of-the-moment promotions.

-Consider “gamification” of your loyalty program, as this increases engagement many-fold.

-Accept mobile payments from the same platform.

-And most of all, improve customer retention. According to study by Bain and Co., a mere 5 percent increase in customer retention can result in up to 75 percent more profitability. Is that worth it?!

**An example of how well a mobile loyalty program can work!**

Jersey Mike’s Subs launched a mobile loyalty program in April 2012 and within one month had signed up more than 200,000 members nationwide! Their loyalty program allows customers to earn free food and benefit from frequent special offers.

All that is needed from their customers is a mobile number, and Jersey Mike’s can communicate with its customers directly both locally and nationally, thereby targeting campaigns accurately.

Mobile loyalty has helped this 56-year-old company find ways to expand their revenue using their current base.

**So what about your beauty salon business?**

Implementing an online customer loyalty program can be the deciding factor in whether or not your beauty salon business finds profitability in these tough economic times. This can be done with a relatively small investment, and utilizing your best existing resource: your current customers!

Brand New Online Marketing Trends for 2014

2014-marketing-trendsIf you are finalizing your plans for marketing in 2014, we are seeing some trends that you would do well to bear in mind as you do so.

Some of these have been coming a long while, and then are a couple that are new to the game. We’ve uncovered five of these trends that will make a difference in your beauty salon marketing in 2104, and here they are!

  • Content Marketing – Ensuring your content is top-notch and that there is a lot of it is your task for 2014. If you’re marketing online, this is the way you’re speaking to your prospects, so stagnant and stinky content won’t do! Furthermore, studies are demonstrating that companies using a blog regularly get 67 percent more leads than those who don’t.
  • Visual content takes the cake! – The current web browser is much more likely to be captivated by visual content instead of large blocks of text, so whenever you have a chance to use visuals, do so! Using images, videos, slideshows and more are much more likely to be shared all over the place.
  • Retargeting – A trend that is gaining interest fast, retargeting is the practice of having your ads follow customers around. I know; it may sound creepy, but it does amazing things for your brand by keeping it in front of someone who has expressed an interest in that specific search term. AdRoll and Google are the top players right now, however, many more are joining the party.
  • Social Signals and SEO – Although some point out that social signals carry little weight in the search algorithm up to now (like they know!) it’s likely to be poised for a larger role as we develop into a progressively more social web. What this means is there’s no time like the present to execute a social media initiative!
  • Demographic targeting in ads – You now have the capability to target your advertising with the precision of a smart bomb. Platforms like Facebook with their promoted posts and custom audiences make it easy to target incredibly niche markets efficiently. What’s more, you can do this at a fraction of the cost it’d take you to advertise widely and inefficiently. This is the year targeted paid ads are on every marketer’s to do list!

 

 

5 Hot Ways to Get Them to Read Your Emails

images (22)Want to Get More of Your Emails Read? Try These Tips

Want to earn more money from your email marketing campaigns? Get more of your emails opened! A few more percentage points in your email open rates can result in a far greater profit in your campaigns. Beginning email marketers find it difficult to get 5-10 percent of their emails opened, however the industry average is around 25 percent. This tells you that there is a distinct formula to having more of your emails opened. Let’s take a peek at 5 tips that will get more of your emails opened!

5 Tips for getting more emails opened

  1. Write what you would want to read – The easiest way to get more of your emails opened is by giving your readers what they are asking for. Savvy marketers consistently ask their readers for feedback.
  2. Get your subject line right – Crafting a compelling, intriguing, simply must-open subject line is a skill you have to master. Learn to avoid spam words, and inject the kind of emotion and interest that grabs your readers by the throat.
  3. Be consistent in your “From” box – This is a central part of your branding, but it’s also more than that. People need to identify and trust you showing up often in their email box. Decide who you want it to be from, either you or your company, and stick with it.
  4. Show your personality – Don’t hesitate to inject some of your personality into your subject lines and especially the first line or two. (This is generally visible in your email inbox!)
  5. Resend your unopens – An extremely simple way to get more opens. Make sure you send the email again to people who didn’t open the first time, but make sure you change up the subject line a little bit. You’ll be surprised at the results.

There is a lot to do about the body of your email, but for now at least you’re getting them to open them, and that’s half the battle!

Giving abusive beauty salon customers what they deserve (NOT) on social media

social mediaYou’ve seen this type of drama play out online. (If you haven’t check this out.) A customer, for some reason, warranted or not, gets a bee in their bonnet and takes after you online, peppering you and your beauty salon brand with all kinds of hate.

Whether they are right or wrong is beside the point: you have the task set in front of you to not respond in kind. It does you and your brand no good whatsoever to get into a war of words online. To help avoid that kind of disaster, here are some tips that will help you limit the damage to your beauty salon brand!

  • Be quick to respond – Don’t leave them waiting for days or weeks for a response. Respond when you first see the problem, and promise to get back to them with as solution shortly if you don’t have one right away, and then do that! If you wait too long, and the thread starts getting busy with others who aren’t even involved chiming in on your lack of responsiveness, you lose!
  • Repeat, NEVER respond in kind! – Even though you really, really, really want to! You’ll lose this fight, as it’s you against the world. No matter whether you’re right, swallow your pride and count it as a cost of doing business.
  • Take it offline if you can – Make your initial response in the thread, and then take it offline to IM, email or if possible the phone.
  • If you love to mix it up, staff this out! – If every bone in your body aches to slug it out online, then you’d do well assigning this one to a person who isn’t nearly as fiery as yourself. Save that that fire for other parts of your business!
  • Don’t delete the comment – You can do that later, if you want or need to. If you’ve handled this correctly, though, the offending comment is going to be buried by a lot of supportive ones, and no longer be an issue.
  • Be sure to personalize the conversation – Make use of names whenever possible. Even if you have a staffer doing the work, have them sign their posts, Tweets, or whatever they are using. This helps in personalize the issue, and appears to help in defusing antagonism.

5 Ways to Get Hair Salon Customers Raving About You

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It’s one thing to get hair salon customers, and quite another to build a base of raving fans. Doing the first one gets the business, and the second expands and grows your company faster than could imagine.

But how do you go about creating a cultural company where your customers are not only recommending you, but are your most ardent evangelists? We’ve found 5 great ways to turn your hair salon customer base into de facto employees!

5 Tips for getting hair salon customers to rave about your brand!

Deliver awesome value – Nothing says more about you than the quality of products and services you deliver, along with the way you deliver them. People are almost pre-conditioned now to expect mediocrity, so that when something truly wonderful comes along, they are apt to tell the known world all about it. These days that can be a very real boost, as a positive Tweet or Facebook post can send a horde of interested folks your way pronto!

Reach out to your best customers – Identify your best customers and look for ways to reach out to them. This can pay off in several ways. Talking to them helps you understand what it is customers like about your products and services, as well as what they might like to see. Also, think of ways you can cross promote them as well. Featuring their business in a blog post or video can be beneficial for both of you.

Ask for and reward reviews –Reviews are like gold these days, as more and more people seek recommendations online before seeking out your services. Be sure and ask your customers for help here, and don’t be shy about rewarding them. Attempt to do this post-review, so there is no hint of you simply buying their review. Moreover, receiving an unexpected token of appreciation from you will only further endear you in their eyes.

Deal with problems like a Rockstar! – Monitor the buzz about your company and products in social media, and get ahead of the curve when it comes to dealing with dissatisfied customers. Be open, honest, and proactive when you discover an issue. Very often, you can resolve the problem quickly and build a reservoir of goodwill with that customer. If your product or service just isn’t a good fit for them, offer an alternative that would be better. You’ll have created a raving fan for life, and don’t think they won’t spread the word!

Give for no reason at all – Look for ways to constantly be giving, and this doesn’t always mean a coupon or special deal. Useful content, free webinars and other perks can keep your brand in the front of their minds for some time to come

There are many opportunities to create raving fans for your brand. Most of the time it’s the care you show that makes the difference.

Why Your Hair Salon Business Should Care About Yelp

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Local hair salon business owners have certainly been preached to about the importance of Yelp for their business. Other than Google, Yelp is likely the most important Web property for local hair salon businesses around today.

If you’re new to local search optimization, or are just now getting to the party, you may be wondering why your hair salon business should even care about Yelp at all. Fair question. Let’s take a look at some of the reasons why you absolutely need to have a presence on Yelp now.

Why Yelp is important for your hair salon business

Some 90 percent of Yelp users say positive reviews impact their buying decisions – Yelp users have come to regard reviews posted on the site as worthy of their trust. Since consulting online reviews is now part and parcel of the shopping experience, this puts Yelp in a most enviable position.

Yelp is the most trusted review site – Yelp has maintained a policy of a clean site, regularly policing reviews to ensure the best sampling available, and keeping their reviews pure. This has led to an enormous amount of trust placed on them.

Yelp favors small business over big – While large chain restaurants and retailers may lament this fact, it wasn’t necessarily by design. It is merely that most chain stores will be markedly similar, and the public isn’t terribly interested in the differences in a McDonalds from one suburb to the next.

Each star in a review leads to a 5-9 percent bump in revenue – A study by the Harvard Business School showed a dramatic difference in revenues when an establishment is reviewed positively on Yelp.

Yelp means money to small business – A survey by the Boston Consulting group showed that the average small business with a Yelp account reaped an $8,000 increase in revenues, and that jumped to $23,000 for those who chose to advertise on Yelp.

Yelp’s mobile app – Yelp is moving to make mobile reviews a reality. At the moment it can be used for tips and for draft reviews, but clearly the intent is there to make Yelp as mobile-useful as possible given the vast numbers of mobile users.

Using Yelp proactively leads to better customer awareness – A full 77 percent of small businesses that utilize Yelp have found that the site has changed the way they view and handle customer service.

Your competitors are using it! – Don’t look now, but all of your competition is jumping aboard Yelp, to take advantage of the many valuable options that can be found there. With the proliferation of local business directories and merchant sites, Yelp has established itself firmly in the first tier, and is going anywhere anytime soon.

Yelp is clearly the big dog in this space, rivaling Google+ Local. We say it’s time to let the big dog hunt!

How To Build Your Brand Locally

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Bingo Marketing Strategies for Your Business

Your business will definitely benefit from a branded event marketing that promotes your name as well as creating exposure that will bring in potential clients. As a salon owner, there are various approaches to building the brand for your business locally. But one that works time and time again, across generations and social status, is creating a buzz through client relation events with a bingo twist.

Rewarding your customers with generous gifts for their continuous support for your salon or spa is a great way of building your brand and maintaining a good relation with your clients. Every Christmas, global coffee brand Starbucks manages to bring in more sales because customers are enticed to fill their cards with stickers. With every purchase of their product comes the stickers that give them the chance to get the premium annual planner that practically everyone raves about. This branding technique, similar to the nature of bingo cards, gives you the leverage of using daily items bearing your logo to work your marketing for you.

The face-to-face interactions that are inevitably brought about by the nature of in-house events works well for local business that provides personal services like your salon. Organizing a bingo event for your existing and potential patrons or even for charities gets a lot of exposure from local media news and newspapers. Give your customers freebies or gift certificates for completing a bingo pattern or winning the whole game. Your brand will surely get passed on better compared to using expensive advertisements that are not streamlined to your target market. Also use social media sites like Facebook and Twitter to promote your event online.

If you are planning to launch a new hair care product or to reinvent a service to meet modern needs, launch it with a memorable tagline or a matching character your clients can identify with every time. Imagine BingoGodz‘s Afro-Dity, the disco deity with the voluminous up-do. Having a visual representation of your product would also work heavily to your advantage.

It all boils down to the kind of experience you leave your customers with. When your clients are having a great time with your events, they will associate these positive experiences to your brand and return as happy customers.

How to Combat Bad Beauty Salon Business Reviews

Woman working in hairdressing salon

Voicing one’s opinion online can become a bloodsport on occasion and nowhere is this more true than in the realm of online reviews. Opinions matter, at the very least insofar as they affect your business, and ensuring that you manage your online reputation is more important than ever before. Negative reviews are going to happen. You can’t please all the people all of the time. What’s key however is making sure that they do not influence a lot of your  audience, and that your brand is viewed as one which cares and addresses problems that surface, not contests, refutes or hides from them.

How to manage a negative beauty salon review

Here are three steps to proactively overcome the occasional negative beauty salon review.

  1. Customer service ought to be a top priority – Often times the reason why companies are in the position of dealing with a especially nasty online review is that they failed to attend to beauty salon business when the problem first appeared. Oftentimes the customer will have tried to reach out, but got no response, and felt as if they had no choice but to air their problems online at a review site. A lot of this can be avoided by having a proactive stance with respect to monitoring your onsite and social media channels, so you’ll be aware when a problem starts.
  2. Deal professionally with people – No matter what you do, don’t inflame the problem by resorting to vitriolic he said, she said types of encounters online. It will NEVER work in your favor, even when you are right. Remain professional, generous, and remember your aim is to keep a customer, or at a minimum not lose more of them! The real problem customers are few, and not worth the possible damage they could do if you get into it with them!
  3. Foster positive reviews – A proven way you can actively help your online reputation is encouraging positive reviews of your product or service form your happy customers. Most are glad to help, and if these appear regularly, the chances that the occasional negative review will stand a chance of remaining high in the search results are slim. View it as not just as managing your online reputation, but as another way of promoting your beauty salon business, for nothing!

Handling negative beauty salon business reviews isn’t nuclear physics, but it does require diligence and professionalism. Nowadays with the speed of communication online, you have no other options!

Tips to Energize Your Location Based Beauty Salon Marketing

Beauty Salon Social Media Marketing

Beauty Salon Business is becoming ever more local. It’s a fact. You know it yourself as you hardly ever head out of your house anymore not armed with your smartphone, ready and able to find whatever your pleasure while on the go. Indeed, since consumers are able to uncover whatever they seek promptly, it only makes perfect beauty salon business sense to make sure your beauty salon business is able to profit from location based marketing also.

5 Ways you can profit with Location Based Beauty Salon Marketing

  1. Complete your local listings – According to Yext, businesses are sacrificing at least $10.3 billion dollars a year by neglecting to have their business information updated and available on their profiles and sites. This is a cardinal sin, and one that needs to be addressed immediately. If your company is not being found, your competition will be! Make sure you get your listings correct on sites like Google Local, Foursquare, Yelp, Facebook, MapQuest and any others you are using.
  2. Incentivize reviews – Nothing makes someone want to help you like you providing them with a reason to! Rewarding people who review you can be a simple, cost-effective way to engender social proof, and a number of happy customers as well!
  3. Give perks to your customers – Along the same lines, making sure you make it worth their while for your customers to return repeatedly is a practice you should employ. This can be a coupon, loyalty program, referral spiffs and more.
  4. Use coupons and daily deals – As reported by Entrepreneur, location-based marketing works by not only pushing ads out to your existing customers, but by letting new customers to find out about you. This is easily done through daily deal sites, as well as simple coupons delivered via messaging.
  5. Engage with your customers – Don’t make the error of failing to talk back to customers or prospects who are enquiring. If you do, you will most definitely reap the negative feedback you have earned! Take the few minutes necessary to answer, especially if it relates to customer service, and avoid a social media meltdown!

Location-based marketing is a smart to capture and develop your local area, and begin to turn it into a profit center for your beauty salon business.

How to Use Humor to Connect with Your Beauty Salon Target Audience

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Okay, here’s a little freebie for someone out there. It’s totally perplexing why some sharp home décor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts people in a good frame of mind, and effectively disarms them to the point where they forget you’re really trying to sell them something. Art Linkletter wasn’t joking when he opined that laughter is the best medicine, and it could be just the prescription your company is searching for!

4 easy ways to use humor in your beauty salon business marketing!

Take advantage of pop culture – This is a generation that has typically left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens who have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you can find a way to make it humorous. Having your audience smiling and in a good spirits from the very beginning can go quite some distance toward helping to build rapport with them.

Make humorous videos – It will only take a few moments on YouTube for ample evidence to persuade anybody that a funny video gets loads of eyeballs! Even the lamest concept, delivered in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to accomplish it either. Many just shoot them with their smartphone, o if you want to go all the way, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.

Create funny memes – Who hasn’t encountered these on Facebook and other social sites? Combining this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.

Connect with humor in your content – Don’t be scared to be a bit unusual or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been through it, and humor is an excellent way to engage on a level deeper than your average marketing message!

Set Your Fanbase Ablaze with These 5 Beauty Salon Business Tips

CharlotteHoward

It’s no secret that the best way to boost revenue is to get new beauty salon business. And one of the best ways to gain new beauty salon business is from customer referrals. There’s little that speaks as glowingly about your beauty salon business than your current and past customers raving about it. Best of all, usually this most powerful form of advertising doesn’t have to cost you a cent!

Here are 5 tips to get your beauty salon customers bragging about you and your brand.


  1. Strive to be outstanding – If your beauty salon business isn’t trying to be flat out memorable in everything you do, it will likely be hard to create raving fans. You can find ordinary beauty salon businesses everywhere you look; it’s your job to go that one step further, give that extra effort, and give them a reason to tout your beauty salon business. What’s nice though is that this will pay off exponentially!
  2. Connect with social media – Make sure you’re connecting with your customers using social media. Often companies will set up social channels, and then neglect them, often at their peril, as these can be conduits to problems, opportunities and relationships. Your customers use them, to be sure, if they have an issue with you, so make sure you get ahead of this.
  3. Deal with problems proactively – Whenever you do have a problem, dealing with it quickly, professionally and generously is by far the best way to score a few points with not just the customer in question, but all those who happen to view or find out about this, often through the customers themselves, whether good or bad!
  4. Ask for reviews – Unquestionably the best place to generate great buzz about your products and services is through the reports and reviews of your current and former buyers. Be sure to encourage satisfied customers to post reviews, both on the site and on merchant review sites like Yelp. This will help immeasurably, and over 90 percent of people seek out reviews before shopping.
  5. Treat your customers as you would expect to be treated – only better! – Developing a relationship with your customers, in which you regularly connect with them by asking opinions and offering free advice, is the foundation for fostering the kind of goodwill it requires for them to become a raving fan of your brand. Get enough of them shouting your virtues on the rooftops, and your problems are over!

Content Marketing: Are You on Board Beauty Salon Professionals?

Charlotte Howard headshot2

Did you know that more than 70 percent of consumers prefer getting to know a company via content marketing rather than ads? Still companies spend more money on advertising than on content creation, according to ContentPlus. So is this to do with really trusting the content marketing model, or more a reflection of the need to generate traffic and leads more rapidly? The answer: probably some of both. Content marketing is without question the best vehicle for developing your authority and brand. The problem is it can be a lot of work. In addition, it can take considerably longer to find out whether your content is delivering in terms of leads and sales, as opposed to advertising traffic.

Content marketing is an important part of the success of your beauty salon business!

While it can be difficult and time-consuming, if you want to develop your brand into a long-term success, you have to sell out to making content marketing a significant piece of your online marketing. How do you make it work for you? With all the new content showing up every day, exactly what can you do to make yours stick out from the pack?

5 Tips for effective beauty salon content marketing

  1. Write what your audience wants to read – Ask or otherwise glean clues as to what your site visitors want to read, and supply this. Looking at your Google Analytics for your best performing pages can be a help in this.
  2. Write substance – Longer, more purposeful content is what Search engines love, and consequently this type of content is shared much more often.
  3. Answer questions – One of the best ways to endear yourself to readers, is to answer their questions and concerns. See how one pool company did it.
  4. Use Google authorship – Not only does this help in the search results, it can boost your authority in Google.
  5. Encourage and promote sharing – Sharing brings links and traffic. Have you already got enough off those? Keep in mind that social signals surrounding your content are now part of Google’s search ranking algorithm.

Getting smart today about beauty salon content marketing could minimize the need to have to buy that traffic in the future. Something to contemplate!

Need an Email Marketing Application for Your Beauty Salon? – Here’s How to Choose

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Having a terrific email marketing application to utilize is a vital part of your online business marketing. Some of the things you’ll need in a service include one that will deliver your emails promptly and consistently, but in addition provides the tools required for you to properly analyze your efforts. You also need the capability to send and schedule emails, the ability to use both plain text and html, email tracking, analytics, a form builder and more. So which do you choose? There are lots of capable services, though each has its own quirks and strengths. To help you choose we’ve covered five of the most popular ones used by online marketers, and given you a running start!

5 Top email marketing applications for beauty salons

  • AWeber Long regarded as the best service around, AWeber carries a reputation for perhaps the best deliverability in the industry, due in large part to their very strict policies concerning the composition of your lists. You can’t simply add names you might have stumbled upon or purchased into their lists; they must be very clean. They nearly demand double-optin. You could do single optin, but you will need to jump through some hoops to do so. They’ve got good reporting, analytics are fine, and their forms builder is straightforward to use. Prices start at $19 a month.
  • Oprius This service is a favorite among many beauty salon businesses, and they’re very affordable. Oprius simplifies everything that you need to run your beauty salon business and brings it together in one place. You can create Lead Capture Pages and Widgets (forms) that you can put on any website, then start your leads on an automatic sales process. Automatic Reminders will make sure that none of your contacts slip through the cracks, which means that you make more money. Oprius is a excellent choice for getting started. Oprius offers a 30-day free trial, and costs start at $24.99 after that. (deals are available!)
  • Madmimi A good place for beginners to start, as they offer a free option (with drip campaign) and are inexpensive to boot. They boast some impressive analytics reports including email open rates, social analytics, good deliverability, and integrate your social media services. They’ve got premade templates you can utilize, but their builder is sub-standard. Still overall, Madmimi offers great value for the money.
  • iContact – For people who are into easy to use interfaces, iContact may be your best choice. In addition they are also attractively priced, starting at around $10 a month. iContact integrates with a lot of other services as well, such as SalesForce, Analytics and more. One bad thing is that they offer no customer service on the weekends.
  • Constant Contact – ConstantContact is far more than an email service provider. This is both an advantage and a minus. They provide a number of other services, such as apps and integrations, a daily deal application (a la Groupon) and also give a free trial. One major downside is that they have the lowest deliverability among the major services, and the site itself is clunky and hard to navigate.

Whoever you choose, make sure they have what you need in an email mailing service. Used wisely, this can be one of your most useful online marketing tools.

What You Need To Know About Using Social Media…

Social Media Insights Charlotte Howard

Anyone watching “Kitchen Nightmares” starring Gordon Ramsey a couple weeks ago in the episode featuring Amy and Samy Bouzaglo of Amy’s Baking Company in Scottsdale, Ariz. must still be shaking their heads in amazement at the social media fiasco that has ensued. It seems the owners didn’t think much of the advice proposed by the often outspoken Ramsey, then took to their Facebook page to begin an all-out flame war with their critics, huge numbers of Reddit commenters that descended upon their page, and at last count have left some 45,000 comments. This turned out to be a classic lesson in how NOT to do social media. The always stubborn owner Amy, joined in by her husband, opened fire in an epic flaming match with all the commenters, complete with salty language in all caps, to boot. There is little doubt they’ll be dealing whith this for a long time, as the vast majority of the comments were, how should we say, less than complimentary. This was an epic social media train wreck if there ever was one.

What not to do on Facebook

In a sober celebration of this meltdown, we thought it would be smart to go over some the basics regarding how you should comport oneself on a social media site like Facebook.

  • Always address complaints, but in a civil manner.
  • NEVER get into a flaming match with a poster. YOU WILL LOSE!
  • Correct anything that is wrong or misstated, but be sure to keep your head about you. No confrontations!
  • Try and keep a sense of humor. Sharks smell blood in the water…
  • Be professional, generous, and watch controversy die on the vine.
  • Do not resort to cursing or confronting. If you need to scream a name at someone, hold back until you get in the shower!
  • Do not share too much personal information. It can be used against you. Let your personality stand out, but not your home address!

While Amy’s Baking Company is definately not the first to actively engage their fans in entirely the wrong way, (see Nestle) it apparently wasn’t their first rodeo. They got into it with a Yelp reviewer in 2010, and the negative comments are still coming in!

Yoga Exercise For Weight Loss Does It Work

If you think running is the only exercise that can help you lose weight, consider yoga exercise for weight loss. You might think of yoga as something you do while sitting still. It doesn’t seem strenuous enough to help with weight loss, does it?

Yoga can help you lose weight, no matter which kind of yoga you do. There are many different forms of yoga, and not all of them are the best exercise for weight loss if you do them and nothing else. But combined with other exercises, yoga can help speed your weight loss and more quickly improve your health.

And then there are the forms of yoga that actually give you a great cardiovascular workout. These are more aerobic, and you will sweat when you do them. They raise your heart rate and your respiration because they are yoga poses combined with quicker movements.

This type of yoga is often known as power yoga or hot yoga. Hot yoga is often done in a classroom setting in a room with a higher temperature than normal. This makes the yoga exerciser sweat more. Whether this wedding can help or not is a subject of debate. But the heart rate raising exercise definitely helps with weight loss.

The form of yoga exercise that helps most with weight loss is called flow yoga, or more formally Vinyasa yoga. There are several different styles of yoga even under the Vinyasa umbrella. Hot yoga is this type of yoga done in a hot room, for instance.

Of the different types of Vinyasa yoga exercise, one of the most popular is Ashtanga yoga. This form of yoga combines several very athletic movements. The poses are still the same as someone might do in a very calm and slow paced workout.

The chief difference between traditional yoga poses in a workout of this type is the movements between the poses. Instead of holding a pose for a very long time and then slowly transitioning to a new pose, the poses are held more briefly. The movements between them are more athletic.

If you’ve never done yoga before, don’t try to start out with power yoga classes. Regular yoga in the beginner level will still help you lose weight. Yoga is excellent for making you more flexible and toning your muscles.

You might look at yoga poses and think it couldn’t possibly be exercise, but it is. Holding the poses requires muscle control and balance. Improving these things will help your body burn fat more efficiently.

Traditional yoga also makes it easier for you to do aerobic exercise. The more you tone and sculpt your muscles, the stronger you become. You’ll be able to do your aerobic exercises more easily and for longer periods of time.

If you’re familiar with traditional yoga and can do it fairly well, then try a beginner power yoga class. Taking a class is the best way to learn yoga exercise for weight loss, so you know you’ll be doing it correctly.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Wondering How Long To Exercise For Weight Loss Benefits

Obesity is one of the biggest problems facing the western world today, and more than three quarters of all Americans have attempted to lose weight at some point in their lives; most have struggled, either in losing weight, or in keeping that weight off once diet or exercise regimes have passed.

Exercise is widely acknowledged as one of the best ways to keep away excess pounds, but while many people long to exercise for weight loss, they often feel confused about how often to exercise, how often, and what kind of exercise is best. The biggest confusions lie around the question of how much time should a person exercise for each day, in order to maximise weight loss.

Popular wisdom states that it is necessary to exercise for around an hour every day in order to burn enough calories to effect weight loss. This has lead to beliefs that a person doing walking exercise needs to cover 5 miles a day in order to lose weight, but this is of course not constant; in addition, people ‘lose’ energy throughout  the day after exercise, due to an increase in their metabolism. Often, people struggle with higher-activity exercise, as it causes stress and wear upon the body, and therefore they prefer shorter bursts of high activity, or one long session of moderate activity.

A study has also shown that there is little-to-no difference between many short bursts of exercise, and one long session, when measuring weight loss, continuance of the exercise, and improvements in fitness. Multiple short sessions are obviously more conveniently fitted into daily life, and short exercise with equipment actually resulted in people exercising more often; it is shown that longer periods of exercise for weight loss, if only done infrequently, has no greater effect at all. Therefore, how long to exercise for weight loss becomes a question of what kind of activity is being performed, and how often this weight-loss exercise should be performed.

Yale university conducted a similar study in which they showed that women exercising for 20 minutes (doing 8 seconds of running with 12 seconds of moderate exercise for the 20 mins) lost more fat than women doing 40 minutes of constant moderate exercise. Intervals became very popular for a while; and it remains one of the best ways of exercising for short periods while obtaining the results of a long period of exercise.

What these studies have shown is that it is not just a matter of how long to exercise for weight loss, but the frequency of exercise, and the rate at which the exercise is performed. A high-rate activity will burn up calories more quickly than a moderate activity, and so less time needs to be spent on harder exercise to lose the same amount of weight as something more moderate. Running burns up about two times as many calories as walking; so running for 20 mins will help weight loss more quickly than walking for 20 minutes. Anyone considering how long to exercise for weight loss should bear this in mind.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Why Routine Social Media Management Is Critical

Social-Media-Icons

Social media is a marvelous tool. It can enable you to reach many thousands of people with the click of a mouse. It could also be a tsunami of bad news in the event you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the conversations happening about you and your brand online is or ought to be regular part of your online reputation management. This could have a beneficial impact on both keeping a lid on potential problems as well as increasing the chances for conversions. The question always is how to do this without having to spend hours online. The good thing is it can be done quickly and efficiently, as outlined by HubSpot.

How to keep pace with your social media online

  • Social media monitoring tools like Bufferapp or HootSuite are crucial when it comes to saving time, and seeing most if not all of your social media in one place. They are easy to use, have free versions, and can make it easy to get into the habit of checking on your social media daily.
  • Google Reader and Google Alerts have been very useful tools in the hands of marketers who were focused on monitoring the buzz around their products or brands. However, recently Google has chosen to end Reader, and Alerts appears to be broken. Many are wondering where to find a useable alternative. Here are a few you might check out: NewsBlur, AOL Reader, or Flipboard for mobile. For Google Alerts try TalkWalker or Social Mention.
  • Make sure you take a look at blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with issues at the early stages will help you avoid trouble and also lead to greater sales and conversions.

However you decide to do it, make sure you actually make the time in your hectic schedule to make this happen daily. Unsatisfied customers and unresolved issues will fester and transform into major headaches if you allow them to. Moreover, this sort of problem will frequently take on a life of its own, magnifying what began as a small fire into a big conflagration! Don’t let this happen to you!


Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Will Eyelashes Grow Back – Be Safe And Smart

If you have ever lost an eyelash you may wonder, “Will eyelashes grow back?” Yes, eyelashes grow back. They usually grow back at the same rate as the hair on your head. Factors that affect eyelash growth and thickness are age, some type of trauma, stress, and depression.

If you are worried about your eyelashes falling out then you should be careful not to increase the rate they fall out. Stop wiping at your eyes either with your hands or with a towel or tissue. This will pull out more eyelashes than those that fall out naturally. Always be gentle in and around your eyes. Eyelashes are there to help protect your eye from flying debris in the air all around us.

If your eyelashes become less in number and thinner, there are things you can do to help answer the question will eyelashes grow back question. Careful eye care is the first thing you can try. If you work in a place where your eyes are in danger of getting things in them you should be sure to wear safety glasses. I know, I know, but would you rather have eyes you can see out of for the rest of your life? I know I would.

When we age, skin, hair, and nails all slow in their regeneration ability and this includes eyelashes as well. If your eyelashes get so bad and do not seem to be growing back like they used to, you may be interested in talking to your doctor about and one of the eyelash growing serums out there.

These serums are usually brushed on your eyelashes or around your eyes at night before you go to bed or in the morning when you wake up. Some may have to be brushed on both times, day and night. Your lashes should start to grow and you can see results in as little as 4-8 weeks with full lashes seen by week 12.

Keep in mind though you will have to keep using the serum you choose every three months or so due to the fact that when you stop using the serum the growth they stimulate in your lashes stops and the lashes eventually go back to the way they were. Other side effects may include eyelid darkening that can be camouflaged with eyeshadow or eyeliner. The pigmentation of your eyes may also be affected as well. None of these side effects are life-threatening and may not be permanent.

You can find some eyelash growth products over the counter but some may not work well for you. Instead of trying to find a product that works for you using a trial and error method, go see your doctor. You can get a detailed diagnosis and then your doctor can prescribe an eyelash growing serum for you.

If you choose to do the trial and error thing then do your research online. There are sites that compare serums so you can start by trying the one you like best and work your way from there. All of these products claim they help with will eyelashes grow back making them thicker, fuller, and longer.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Why You Should Use Exercise To Relieve Stress

It’s kind of ironic that two very common problems in our society today are stress and obesity, and that you can find relief for both of these problems with one simple act: exercise.  Yes, it’s true, you can exercise to relieve stress.

Your body produces endorphins when you exercise, endorphins can help you feel relaxed and at ease and produce an overall feeling of well being, even euphoria. This is what is referred to as the ‘runners high’.   This chemical is actually similar in structure to morphine.

By exercising regularly you are releasing these endorphins into your system which will help you feel less out of control and stressed.   This feeling of well being will follow you throughout the day, long after you’ve left the gym.

Another stress busting factor in exercise is the ability to get out all, or at least some, of your pent up frustrations.  Daily frustrations are cumulative and over time they can add up to one very big ball of stress.

We all know that if we allow stress to build up for too long we eventually explode. Regular exercise will help you get it out of your system.  If we control those explosions by focusing that energy into something constructive, such as a boxing class, or a nice long jog, we can get the stress relief we need without getting ourselves into trouble.

If you’re really angry nothing feels better than to do some very high intensity exercise.  Do you still feel angry and upset after you’ve spent an hour at the gym, or running, swimming, biking, or even just taking a nice long walk?  Most people will feel a pleasant calmness after an invigorating workout.

You can really  melt away alot of  stress and anger by converting that angry energy into a physical workout.

Another reason exercise is a good stress reliever is because when you work out you tend to have a much higher self esteem.  When we feel insecure about ourselves we tend to be on high alert and in a low simmer all the time.

Much of the stress we face is self induced.  It’s sometimes our own doubts and insecurities that create stress for us. Instead of letting our doubts and insecurities be another stressor we can use exercise as a way to improve our physical and mental health.

If we are feeling good about ourselves, if we feel strong, in control and confidant, then  we simply aren’t as prone to making a mountain out of a molehill and getting all stressed out over the little ups and downs of daily life.

So exercising is a win/win.  We can lose weight, get our bodies more healthy, and relieve stress all at the same time.

Using exercise to relieve stress will not only help you lower your blood pressure and be happier, it can also help you lose any extra weight you have.  Losing excess weight will help lower your blood pressure and be happier.  Neat, huh?

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Whats The Best Exercise For Weight Loss

People trying to lose weight often find that diet is not effective in shedding pounds, nor in keeping them away after the diet program has ended. Doctors and health care professionals now recommend a combination of watching food intake, and exercising to burn excess calories – around a pound a week is the best rate of weight loss.

It is easy to become unsure of what kind of exercise is best for permanent weight loss. Many people join a gym in the hopes of becoming fitter, but rapidly become disheartened, and end up asking “what’s the best exercise for weight loss?”

Motivation is the key factor to losing weight with an exercise regime. Anyone wishing to lose weight should consider what they enjoy doing, or what kind of activity will encourage them to keep coming back – some may find that a martial art fills them with enthusiasm, while others may prefer a daily jog in the part.

There are two main types of exercise, and when considering what’s the best exercise for weight loss for an individual, it’s important to try and find exercises which include both.

Aerobic exercise works by increasing the heart rate and oxygen intake levels; this causes the body to burn more calories in order to compensate for the increased energy demands. These activities include using a stationary bike, walking, swimming, football, and basketball, for example. Cardio fitness is not always the best type of weight loss program.

Anerobic exercise, sometimes called strength or resistance training, doesn’t increase the heart rate, but instead builds muscles through short bursts of energy; this type of activity includes weight-lifting, ‘sports day’ activities such as push ups, squats, and using resistance bands.

An ideal exercise program combines both of these types of exercise; workouts in gyms will often involve a few minutes on a cross trainer, and then a few minutes lifting weights; other activities such as kick boxing combine rapid aerobic exercise with bursts of anaerobic strength training.

When considering what’s the best exercise for weight loss, then the time that is available to perform these exercises, plus level of fitness at the beginning, may limit the choices available.

For someone with difficulty moving, a combination of strength training and cardio would not be advisable – a series of 30 minute walks in the park can improve body fitness and general health, and is a good way of building up towards something more high-intensity. Strength training will also help to improve the body, and prevent injury when more active sports are begun.

For diabetics, evidence suggests that brief cardio exercise was good at helping to control blood sugar, when combined with strength training; the latter has previously been shown to help control blood sugar and improve Hb1Ac scores. A few 45 minutes sessions 3-5 times a week of both walking and weights training can do even better than this. Diabetics should not debate the different types of exercise, but instead combine them in interval training for the best effects.

Burning calories is the most effective method of losing weight and keeping it off and it is not necessary to debate what the best types of exercise for weight loss are, as a combination of strength and aerobic exercise provides a lot of benefits to the individual.

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Ways To Exercise For Weight Loss At Home

Not everyone who wants to lose weight is prepared to go to the local gym or to join an exercise class. Going alone to the gym can be a depressing experience, and those that do go often lose motivation quickly, and find that they are avoiding going; the weight they lost going to the gym piles back on, but they are reluctant to start again. For those people, choosing to exercise for weight loss at home might be the perfect solution.

For those who want to stay in and exercise at home, buying a few pieces of gym equipment is a good idea: these pieces help the exerciser to focus, and provide a constant reminder that they need to be used. For anyone planning to exercise for weight loss at home, some good pieces to buy are:

* Treadmill – studies have shown this device is best at burning calories. Fold-away treadmills can help those who do not have much room for weight-loss exercise devices.

* Elliptical trainer – these little machines, sometimes called ‘cross’ trainers, exercise both upper and lower body at the same time, by encouraging the person to perform ‘skiing’ motions. They provide a quick method of burning maximum calories, ideal for the person who wants to exercise for weight loss at home.

* Rubber ball – available from gym shops, these balance balls help burn calories and increase stamina. Useful for giving muscles a ‘rest’ without abandoning exercises altogether.

Once these items are purchased, plan a time every day when they will be used. First thing in the morning, or after coming home from work are good times to exercise – then the person can get on with the rest of their life.

Begin exercising by walking on the treadmill for about 20 minutes at a time. Start off slowly, and then build speed over time – as you get better on the treadmill, it can be used for longer periods every day. After 20 minuets step off the treadmill, drink some water, and perform some stretches.

On the second day, do a number of sit ups or crunches. Lay on the floor, arms behind head, and legs straight (sit ups) or bent (crunches). Raise the head and shoulders from the floor (being careful not to lift the head using the arms), as far as possible. It is not important if the head doesn’t rise very far – what is important is flexing the abdominal muscles. Lower the head back down onto the floor, and repeat a further 9 times.

Next, sit on the Pilates ball with calves at 90 degrees to hips: use the ball to bounce up and down, flexing the leg muscles; repeat about 20 times. Then, lay on the ball face down; keeping the balance by having your feet on the floor, and arms behind head; push the head downwards and raise back up. Do this about twenty times in total. Once you are confident in performing these exercises, add weights to provide more resistance.

These are a few of the ways in which you can exercise for weight loss at home, without needing to buy an entire home gym.

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Vitamin Needs of Men and Women

Do men and women really require different nutrition?  Can’t we both take the same vitamin supplements and be done with it?

The answer is . . . as much as women and men would like to believe that there are very little differences between the genders, this is actually not true.  Let’s take a look at some of the differences in the vitamin and mineral requirements by both men and women to accurately pinpoint why supplementation must be different.

Niacin, also known as vitamin B3, helps turn food into energy in the body.  It will maintain healthy skin and it is important for nerve function.  Niacin is found in red meat, poultry, fish and fortified hot and cold cereals.  Because of the different muscle mass between men and women the average man require 16 mg of niacin a day and the average woman needs 14 mg a day in order to provide overall optimal health.

Vitamin A helps to prevent eye problems and promotes a healthy immune system.  It is essential for the growth and development of cells and will keep skin cells healthy, one reason why it is such a popular topical factor in skin care regimens.  Good sources are milk, eggs, darkly colored vegetables such as carrots and sweet potatoes and orange fruits such as cantaloupe and apricots.  Men require of 900 mcg of vitamin A each day and women need only 700 mcg.  It is very possible to get too much vitamin A which will result in toxicity and significant side effects.

Vitamin C, also called ascorbic acid, is needed to form collagen, which is the tissue that holds the cells together.  It is essential for healthy bones, teeth and gums and helps the body to absorb iron and calcium as well as aiding in wound healing.  There are high levels of vitamin C in red berries, red and green bell peppers, tomatoes, broccoli and spinach.  The requirements for non-smokers are different than those who smoke because of the action of tobacco on the body and the destruction of vitamin C.  Non-smoking men need 90 mg and women need 75 mg, while smoking men need 125 mg and smoking women need 110 mg.

Many of the differences in the vitamins required by both men and women are related to body mass size, muscle mass and hormonal balances.  The body uses vitamins and minerals, amino acids, antioxidants and enzymes to support the balance of hormones necessary for good health.  Women require a different balance of vitamins and minerals in order to support their female hormones and reproductive system than do men.

Iron is another mineral which would be dangerous to non-menstruating women and men.  Only menstruating women should take an iron supplement because of the blood loss they experience every month.  Otherwise, the body stores the iron and it can reach toxic levels very easily.

Calcium is another requirement which differs between men and women because osteoporosis affects a larger percentage of older women than it does men.  Calcium, vitamin D, vitamin K and phosphorus all work together to build strong bone density and the greater amounts of bone which is laid down in the early teens and 20s the less risk woman face for osteoporosis as she grows older.

Interestingly, while scientists and researchers do understands that nutritional guidelines for men and women are different most products in the vitamin and supplement industry are not guided by guidelines.  And currently there are no studies which show that gender specific vitamins have any particular health benefits because they would be very difficult and costly to undertake.

Some of these nutritional differences, such as the requirement for calcium and iron, are significantly different between the genders and must be addressed while other vitamins, such as vitamin A. or vitamin C, have minimal differences and don’t require a different vitamins.

Other nutritional differences between men and women fall under category of products which are not vitamins and minerals such as protein and fiber.  Men require more protein than women do simply because of the difference in muscle mass and because excess protein will accelerate calcium loss in the urine.  Interestingly, men also require more fiber than women because requirements are calculated based on how much protection and they offer against heart disease.  Since men in general require more calories they also need more fiber.

So the bottom line is that a good multivitamin without iron can be used for both the men and postmenopausal women, while premenopausal women require a higher iron intake in order to decrease their risk of developing anemia.  Women who are entering menopause in their latter years may also find it necessary to increase their iron intake based on their amounts of menstrual flow and blood loss.

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Treatment For Female Hair Loss – Healthy Diet Helps

If you need treatment for female hair loss your first step is to talk to your doctor. If your hair loss happens to have a medical cause your doctor can determine what that cause is and prescribe the best treatment for you.

That treatment may be a simple as telling you to go buy some Rogaine over the counter and following the directions on the bottle. Rogaine is usually rubbed into the scalp twice each day and is best for the condition known as female pattern baldness. Rogaine inhibits the production of a certain hormone called DHT that kills off hair follicles and causes balding in both men and women.

Women never used to get the attention they deserved when it came to hair loss. But times have changed and now women have almost as many options as men do when it comes to treating hair loss. No more hiding under a wig. Some products for men should not be taken or even handled by women of child bearing years because they can cause severe birth defects. So if you are losing your hair do not think that you can use any old thing that the guys do because they can be very harmful to you and your unborn child.

If your doctor determines that the cause of your hair loss has some other origin, say like, thyroid dysfunction, called hypothyroidism, liver disease, or God forbid, cancer then treatment will have to be more aggressive and treat the underlying cause. Getting your thyroid under control is nothing more than taking a pill everyday. Liver disease may need more extensive treatment and cancer treatment will actually make your hair fall out.

Other treatments include herbal remedies you can try to strengthen hair and stimulate hair growth. Research has come a long way when it comes to finding natural treatment for female hair loss. Women no longer have to rely on wearing wigs everyday to hide their hair loss. They can use these treatments and re-grow their own natural hair.

Treatment does not need to consist of harsh chemical compounds. There are plenty of herbal products that you can research and use without worrying about what you are putting in or on your body.

Making sure that your diet is rich in vitamins and minerals is important also. If you are deficient in any number of vitamins or minerals this can lead to hair loss as well. You can ask your doctor to do some blood work if you suspect that you are lacking a specific vitamin or mineral.  This can usually be corrected with improving your diet or taking a good multi-vitamin or herbal supplement.

Treatment for female hair loss is becoming more and more common in the medical community and even if there are not as many treatments for women as there are for men, there are still more than there used to be. So, ladies, throw away those wigs and re-grow your own beautiful, full head of hair.

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Tips On Organic Skin Care Product And Going Green

Going green seems to be on everyones mind these days. We are constantly bombarded with ads for one type of product after another touting how environmentally friendly they are. Skin care is no different. Many manufacturers are jumping on the ‘green’ bandwagon and that can make it very hard for the average consumer to know which organic skin care product is truly organic and which is not.

There is very little regulation when it comes to labeling of cosmetics. Food, alcohol, even household cleaners have more labeling regulations than the products you put on your skin like lotions, in your hair such as shampoos, conditioners and even in your mouth, like toothpaste and mouthwashe.

So what do you do as a consumer who wants to drastically cut back on the potentially cancer causing chemicals in the cosmetic and personal care products you buy?

This article will give you some helpful tips on what to look out for when purchasing your health and beauty products. I can’t possibly cover everything in this short article but I will give you enough information to get started.

The first thing you need to be on the lookout for is any product that has an ingredient that says ‘derived from’. This means that the original, natural ingredient has been chemically modified, possibly to the point of now being toxic. Many companies find it cheaper to substitute natural products with man made alternatives, but they still want to create the illusion that their product is all natural, or organic.

Another thing to be on the lookout for, and one of the favorite tricks of cosmetic manufacturers,is the term ‘infusion’. This implies that a wonderful, healthy infusion of a certain organic ingredient has occurred. The reality is that the ingredient has been so diluted as to be virtually non-existent in the product.

It would be like me taking a glass of ice water, squirting some lemon juice in it and packaging it in a wrapper that says ‘infused with lemon’. While it might be technically true there is lemon in the product, it’s in such a small amount it’s inconsequential.

Since the cosmetic industry has a rather loose definition of ‘organic’ it is difficult, but not impossible to find products that truly are organic.

When most people think of organic products they think of things from nature, without being processed and combined with man made chemicals. There are some manufacturers out there that adhere to this code.

If you really want to make sure the product you are buying is totally organic you can look for labels from a third party.  There are many reputable certified  organizations, which have followed the manufacturing process of the product, from the way the plant was grown, all the way through to the way it is being packaged stored and shipped.

While many of the greedy cosmetic manufactures, who are trying to cash in on the ‘organic craze’, make it hard for a consumer to know which products truly are organic and which are not, it’s important to remember that there are many fine organic skin care product available. It might take a little looking, but it is well worth the hunt.

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Tips On Acne Prone Skin Care

If your skin is prone to acne you already know how challenging it can be to find the proper products, not to mention good advice, on how to best care for your skin. Finding good acne prone skin care is challenging but it’s not impossible.

One of the most common, and potentially worst piece of advice we all get, about taking care of our skin is to wash our face frequently. Now obviously it’s important to keep your skin clean, but if you wash your face too often you can actually be making matters worse.

Harsh cleansers, hot water, rough scratchy towels and washclothes will all work together to keep your sensitive skin inflamed and raw.  That is not what you want.

What you should do is limit the amount of times you wash your face to twice a day, once in the morning and once at night.

Use a mild, non abrasive soap, use your fingers, stay away from wash clothes, to apply the cleanser. Gently rub it into your skin in easy circular motions. Rinse your skin with warm water, stay away from hot water,  and use a towel to dry your skin. Word of caution, don’t rub with the towel use it to pat your face, gently.

If you have dry skin you will need to add some moisturizer after you’ve washed your face. If you don’t have dry skin skip the moisturizer.

Another thing to keep in mind is that all skin care must start on the inside of your body. It’s imperative that you keep your body functioning properly by giving it all the nutrition that it needs.

The first thing you need to do to maintain healthy skin is to make sure you keep your body, and your skin, moisturized. One of the best ways to do that is to drink plenty of water.

You hear about it all the time but so many people still do not properly hydrate themselves. You need up to eight glasses of water every single day. That doesn’t include pop, tea, juices, or coffee.

One of the first places dehydration shows up is by drying your skin.

Exercise is another fantastic way to take care of your skin. This may sound odd but when you exercise you are increasing blood flow all over your body. This increased circulation gives your skin that nice pink, glowing look.

Exercising regularly also allows you to get rid of harmful toxins throughout your body. Your sweat will whisk away many toxins, it’s like the rinse cycle on your washer.

And one more very simple, but necessary step to skin care is to protect your skin from too much sun. Wear a hat and put on a high SPF sunscreen.

Many people think that sun is good for acne because it will dry out their skin. In fact that drying is the problem. When your skin gets too dry your sebaceous glands secrete more oil.  That is there function, to keep your skin hydrated. But too much oil is what can cause unhealthy skin.

Having skin problems is no fun, but these simple,yet effective, acne prone skin care tips can help save you a lot of embarrassment and time.

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Time Management – The Importance Of Delegating Tasks

One way that many people can increase their productivity, and thereby improve upon their overall time management skills is through learning to delegate responsibilities to others. Whether in personal or professional life “no man is an island unto himself.”

When time constraints and looming deadlines threaten, it is not the weak person, but the strong one, that can assign some of the burden to others.

Many people with time management difficulties simply have taken on too much. In one’s personal life it can be difficult to say “no” and in one’s professional life it can be downright impossible. An angry boss or supervisor is not something anyone wants to deal with. If you find yourself in a crunch that you can’t possibly get out of, this may be the time when you simply must call in the reinforcements.

Whenever possible a team approach to large projects and difficult tasks should be adopted in the professional world. While some people may have a difficult time trusting others to carry their share of the load, learning to delegate can be an important step in to more effectively using your time.

Decide upon what skills you have, and which aspects of the project are most suited to your own level of ability and creativity. Assign smaller tasks, such as running copies, doing research work, to others. This frees up your time and energy to concentrate on the more important aspects of the job.

At home tasks can be delegated to other family members. Even the youngest child can learn to do some chores, such as picking up toys, or putting towels on a shelf.

By requiring children to share some of the burden of household chores you are also teaching them to be responsible, and helping them prepare for adulthood.

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How to Use Instagram in Your Beauty Salon Marketing

Instagram Charlotte Howard

Who could’ve thought that Instagram would become the web authority it is now in such a short period of time? Exceeding 100 Million users, and having been recently acquired by Facebook, things are indeed rocking at this popular photo sharing site. What’s catching notice lately though is the innovative ways people are using Instagram, and nowhere is that more apparent than in, of all places, Kuwait.

Let’s hear it for Kuwaiti ingenuity!

According to Kottke.org, Kuwaitis have taken to using Instagram as a visually oriented mobile store, selling nearly anything they wish. Examples of the offerings you can find are Manga, clothing and fashion accessories, makeup services, and surprisingly, sheep! While selling sheep on Instagram may not be your thing, you can understand the ingenuity of these people adapting Instagram for their own marketing purposes in uniquely innovative way. They’ve got products they would like to sell, so they take a picture, upload it into their Instagram account, include a price and ask them to contact for more information or to purchase. Marketing at its simplest, on a world-wide scale!

What lesson can we learn here?

The clearest reminder here is that to take advantage of a popular platform’s traffic, you have to apply a bit of ingenuity and lateral thinking to the mix. While Instagram was not designed to be a sales platform, it has the capability to do so, if even mainly on a rudimentary level. What ideas can you think of that might advance your business? Some marketers are using Instagram to promote CPA (cost per action) offers. Given the social sharing aspect, and the huge traffic on Instagram, it was inescapable. Other people are using it to direct to squeeze pages for list building purposes.

You might want to get into it now, however, as given that this is now a Facebook property, it’s very likely change will be a part of its future, so strike now while the iron’s hot!

Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Things to Accomplish in Finding Your Passion

The meaning of success depends on the person who is asked to define such. For some, this all boils down in finding your passion. And once that is achieved, they already feel successful with whatever ventures they have decided to take. But this is not as easy as you think it is.

When you are young, you think that anything is possible. As you dare to try things, you will achieve what you want to happen eventually. If you are older and you find yourself stuck at a point where you feel like you have nowhere else to go, this may be harder. You have to clear your mind of all the negativity that clouds your emotions. You need to take bigger risks and claim more than what you think you deserve.

Steps towards Your Goal

However hard the road ahead of you seems to be in order for you to get nearer to your passion, you must always be ready to take the necessary steps towards it. Here are some things that you can do in this regard to help you with where you eventually would want to go.

1. You must engage yourself in a self assessment process. You have to think about things. What have you gone through to reach this point in your life? Where are you right now? And what else do you want to happen? How do you perceive yourself two to three years from now? If that is not possible to happen that soon, what do you want to be maybe five or 10 years after?

After you have clearly seen the person that you want to be after the years that you have allotted for you to achieve that, you must look into the steps that you are undertaking to make sure that it will happen. You must review the steps that you are doing to make sure that you will become that person.

You will feel it inside you if you want to accomplish something so bad that you are willing to do anything to get there. This is when you feel like you have no more time for other things that won’t help in order to become who you eventually want to be. One sign that you are at this point in your life is when you start reading articles and topics that can help you be more aware about your goals and ways to get there.

2. Your goals must be very clear to you. You know what you want to happen. You know how to get there. Verbalize your thoughts. Is that what you really want to achieve? Your words should match exactly how you feel.

3. You must not be too hard on yourself. You should keep your goals simple. And you must set each step that you will undertake easier to accomplish. This way, you will not easily give up when you are presented with unexpected situations.

Once you have settled your mind in doing the necessary steps for you to reach the goals that you have set for yourself, just proceed with it. You should not stop no matter what happens. This is something that you have to do in order to be at a happier and more fulfilled state.

After you have taken the steps in finding your passion, you must cherish your actions. You should also take good care of whatever you will eventually achieve it.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Strength Training A Good Exercise For Weight Loss

 

When you think of a good exercise for weight loss, running might spring to mind. Jogging or running is an excellent way to get in shape and lose weight. Any aerobic exercise will help your weight loss efforts. But don’t overlook strength training as an excellent exercise to help you lose weight.

Strength training might make you think of dumbbells and barbells and muscled men working out in gyms. But it’s not that. Strength training can be something as simple as doing some resistance movements. Leg lifts or arm raises done with controlled muscle strength will help you lose weight.

Resistance rings or bands are a wonderful tool for this type of exercise. The bands are particularly nice because you can use them for anything. You can wrap a band around your back, hold the ends of it, and push your fists forward. You can step up on the band and pulls the ends up.

Hold the band in place against your hip while you exercise on arm and then switch sides. Even just playing around with these bands helps you strength train. Almost any exercise you can do with the barbell or dumbbell set, you can do with resistance bands.

A resistance band or even a whole set of them in different resistance levels, might cost $10-$20. Try to find a barbell or dumbbell set that you can get for that price. A complete set of those types of weights costs hundreds of dollars. Even a small set of hand dumbbells can cost $100 or more.

But with resistance bands, you practically have a whole set of weights in one piece of equipment. While the band is set up to offer a certain amount of resistance, if you hold it in a different way you increase the resistance. By giving yourself very little slack, for instance, you can double or triple the resistance of the band.

Why is this type of exercise so good for losing weight? It’s good because you’re toning your muscles. You won’t get bulky or end up with huge biceps. Toning your muscles means making them smaller.

If you want huge muscles, you really have to work for them. In that case you will need to go to a gym or have a complete set of weights. Huge muscles require large amounts of weight and exhausting workouts. By using resistance bands or any other type of strength training equipment, you’ll only tone your muscles and make your body smaller.

And when you tone your muscles, you make them more efficient. Muscle tissue burns more fat and is more metabolically active than any other tissue in your body. So the more toned muscle you have, the more fat you burn.

You do need to do fat burning exercises. Aerobic activities and exercises are necessary to help you lose weight. But strength training, however you choose to do it, is also a very good exercise for weight loss. And by combining it with aerobic activity, you’ll lose more weight than ever before.

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Sleep Apnea Doctor – Can Save Your Life

Your personal physician is your sleep apnea doctor, if you have sleep apnea. There are no specialists for this disorder, although there are people or technicians that specialize in determining whether or not you have sleep apnea and need treatment. These technicians usually work at sleep centers. Your doctor will send you to one of these centers to confirmed their suspected diagnosis of sleep apnea.

Sleep apnea is one of a few sleep disorders that affect millions of people on a nightly basis and can be so severe that it becomes life-threatening in more ways than one. Not getting restful sleep every night can cause a number of symptoms or changes in behavior that can affect your performance at work, at home, and the drive in between.

You need to be at your best when you are behind the wheel of a car and if you are not getting restful sleep then you are not at your best. Sleep deprivation is as bad or worse as drinking and driving. The only difference is that driving while sleep deprived is not illegal, yet. There have been some people who have been diagnosed with sleep apnea who have had their licenses taken away by the DMV because they pose a risk to themselves and others.

If you even suspect you have a sleep disorder like sleep apnea, do not hesitate to talk to your sleep apnea doctor and start getting treatment like, yesterday. The sooner the better, in fact. Sleep apnea can be a very dangerous condition and if left untreated can cause your death. What if you stopped breathing when you were sleeping and just didn’t start again? This has happened and, though rare, can be a very scary thing.

People who are overweight are the most likely candidates to develop sleep apnea and since the majority of the US has become obese there are approximately 18-20 million people who suffer from sleep apnea. This is about 20% of the US population. Just imagine for a moment all those people driving around in cars.

Now, the simple fix is to just lose the weight, right? But what do you do until you have lost enough weight to make a difference? Would you be surprised if I told you that if you weigh 250 lbs and lost only 10% of that weight, a mere 25 lbs, you would improve your sleep apnea condition by just about 30%. That’s a big difference isn’t it? Anyone can lose 25 lbs, right? Right.

Talk to your doctor about starting a diet and exercise program. If you haven’t been too active for a while then you may just have to start walking or swimming, or walking in a swimming pool. Easy enough, right? Combine the exercise with a low carb diet and you will be where you want to be in no time. Your sleep apnea may also be a thing of the past, too. So your sleep apnea doctor can count you as another success story.

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Serious Skin Care Products And What They Can Do For You

If you are looking for serious skin care products to help clear up acne or just make your skin look it’s best, you’ll be happy to know that you have many options to choose from. Today we have everything from lotions and creams, to somewhat more invasive techniques besides cosmetic surgery, all the way up to full surgical procedures.

Many people would rather start with some more modest skin care regimes such as lotions and creams. This article will help you find the right skin care regimen for you and show you the best way to take care of your skin for a lifetime of beauty.

One thing you cannot overlook is your diet. This may sound like an odd thing to talk about in an article about skin care but the reality is that good skin starts on the inside. If you aren’t providing your body with the proper nutrition than there is no cream in the world that can give you healthy looking, glowing skin.

Many people have heard that eating greasy foods can contribute to acne, but that is only the tip of the iceberg. It’s not just about what you eat, but what you don’t get enough of. Your diet should be filled with foods rich in vitamins, minerals, and anti-oxidants which can stimulate collagen growth.

You also want to make sure your body is properly hydrated. As with your diet, moisturizing your skin starts on the inside too.

Don’t forget about exercise. This too can help give your skin that healthy glow. Exercise will improve your cardiovascular system which will improve circulation and increase blood flow to every part of your body, including your skin.

Now that you know that skin care stars on the inside it’s time to concentrate on those things we need to do on the outside.

Most people know that they should limit their time in the sun.  If you have to be outdoors wear a hat and sunscreen.  While many people think they look healthy with a tan, the reality is that you are causing serious damage to your skin. It’s easy to ignore this since the damage won’t show up for decades, but when you’re 40 or so you’ll be very glad you took care of your skin when you were younger.

To properly care for your skin you have to use common sense when wearing makeup. You should never wear your makeup to bed. Sleeping with your makeup on for just one night ages your skin 7 days. That can really add up.

Finding the right products to use on your skin is very important. If you want to only use the best products you should only use lotions that contain anti-oxidants. This will encourage the repair of free radicals.

When you wash your face make sure to use a mild, preferably organic, cleanser.  After you’ve washed your face make sure to apply moisturizer right away.

I hope this article has shown you that serious skin care products are readily available and while they can make a difference they are just part of what it takes to keep your skin beautiful now, and in the future.

Discover how to look and feel amazing, without draining your bank account  visit http://www.MotivesByCharlotte.com

Sensitive Skin Care Products Can Help Or Not

If you are one of the millions of people who have sensitive skin you know how difficult everyday life can be. Even the simplest things, that other people wouldn’t have a problem with, can cause your skin to erupt into rashy, itchy, and dry skin. There are sensitive skin care products types that you can get to help tame your overly sensitive skin.

When you have sensitive skin it means that you have finely pored skin that can become inflamed fairly easily when it comes into contact with many common things.

It could be something as simple as a strong wind that will set your skin on fire and make it very dry and scratchy feeling.

Other common problems for anyone who has sensitive skin include cold, dust, heat, smoke, rough fabrics, lotions, perfumes, and even some beverages and food like caffeine, alcohol, and spicy foods.

When you are exposed to these triggers your skin can become red, blotchy, or flaky. Not only are these reactions unattractive, they are also unpleasant and a little painful.

Now that we’ve defined what sensitive skin is and what has a negative impact on it, it’s time to move on to explore what you can do to prevent any flareups and keep your skin hydrated, healthy and smooth.

One of the most common mistake made by people with sensitive skin is to grab for that store bought bottle of moisturizer when their skin starts to feel tight, and dry.

That can be the wrong thing to do because more often than not these products contain harmful chemicals that are actually worse for your skin and will dry your skin out even more.

They will feel good when you first put them on but over time you’ll feel like you need to add more. The reality is that most of these products are so large at a molecular level that they just sit on the top layer of skin. Not only do they not hydrate the lower layers of skin they actually keep beneficial moisture from reaching the lower layers of skin thus making your skin even more dry than it was at the start!

When you are buying products to use on your sensitive skin it’s important that you pay close attention to the ingredients.  My rule of thumb is if there are ingredients listed on the side of the bottle that I can’t pronounce, I don’t buy that product and instead get something else.

You can also use other simple lifestyle changes to keep your skin healthy, such as limit your exposure to the sun, wear sunscreen and hats when outside, when it’s cold always keep your face and hands covered with a scarf, don’t take hot showers, and never sleep in your makeup.

These simple tips combined with using the proper sensitive skin care product will go a long way to diminishing, or eliminating, the dry flaky, painful skin that sensitive skin sufferers have to deal with on a daily basis. You don’t have to suffer anymore.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Is Twitter a Good Tool for Beauty Salon Businesses?

Twitter

Twitter recently announced that its paid ad platform is now open to any who would like to use it. In testing for over a year, Twitter has been gauging user feedback and refining Twitter ads. Probably the most noticeable difference in this ad platform vs. Facebook’s is you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. Now that Twitter has ads, can it qualify as a real substitute for Facebook? Who wins this battle?

Facebook vs. Twitter!

Back in the day, (a couple of years ago) this would have been no contest. Now – not so sure who wins. Certainly, there are numerous variables that will factor into who takes home the crown. I suspect that the answer in fact may well be, it depends. Facebook has been the undisputed King of social media, considering the practical advantages it had. The first huge network to utilize personal and business pages, along with an ad platform that for people who understand how to use it, that rivals anything Google aspires to.

The Case for Facebook

Besides the obvious business pages that are getting more and more useful, the grasp of its network is truly incredible. With more than a billion users, Facebook has developed into a lot more than a place where you could catch up with with old school chums. Now, with well-oiled Facebook Pages, relevant groups and an extremely robust ad platform, you have most everything you could want in a social media outlet.

Twitter’s Turn

Twitter has always had the extra edge when it came to immediacy, and has produced several very useful applications, such as advanced search for leads, along with the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your beauty salon business customer service. While the length of the content you can share is limited, Twitter’s speed and ability to reach out quickly have now got them breathing the same air as Facebook.

Take some time to find where your beauty salon market is, and what social outlets they utilize best, then see if that one (Or both of them!) fits your beauty salon business!.

Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Make Eyelashes Grow Luxurious And Long

If you want more and thicker eyelashes you are no doubt wondering what, if anything, you can do to make eyelashes grow. The cool thing is that even though we don’t usually give it a lot of thought, eyelashes are just hair and our body grows hair all on it’s own.

If you want to help your body along a little bit there are several things you can do.

Your eyelashes grow in stages: the active growth stage, the ‘dormant’ stage and the falling off stage. You have approximately one third of your eyelashes in any given stage at any given time.  That’s why, despite losing eyelashes all the time, you don’t ever lose them all at once (unless of course, you’ve had some sort of underlying medical condition or trauma).

Everyone has a different make up and some people will grow lashes a little more quickly than others. While this is mostly just a genetic trait, there still may be some things you can do, or stop doing, that can help you get a little faster results.

Here are some simple things you can do on your own that may help you speed up it up a little:

1. Help your body out by giving it everything it needs. Make sure that you get plenty of sleep, eat a good balance of nutritious foods and drink plenty of water. If you don’t do these things it’s like trying to race a car that has bad gas in the tank. You are only making it much more difficult on your ‘engine’.

Along with what you do and what you eat, there are things you shouldn’t do or eat. Cut way back on drinking alcohol. Your body doesn’t need this and in too high of a dose it is toxic.  Stop smoking entirely. There is no known ‘safe’ number of cigarettes you can smoke. And last, but not least, cut way back on the junk food. The grease isn’t doing your body, or your waistline, any favors.

2. Keep your skin and face clean. Excess oils can affect the hair follicles which can slow down growth instead of make eyelashes grow.

3. When you were a kid you were probably told to brush your hair 100 times before bed to increase the growth. Doing that, gently, with your eyelashes can have the same effect. Make sure that you use a clean eyelash brush and be gentle, your eyelashes are pretty delicate, you don’t want to rip them out in your quest to help them grow.

4. Keeping the skin supple and soft can help the  follicles grow. Massaging olive oil, aloe vera or petroleum jelly unto your eyebrows before bed has helped some people speed up the growth. Just make sure that you thoroughly wash these things off or you might only end up clogging your pores and slowing down the growth.

We all have to deal with our own unique genetic makeup… to a point. No matter how fast your body normally grows hair, there are some simple things you can do to make eyelashes grow more quickly. You can also help them be more lush and thick when they do grow.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Beauty Salons Educators: Webinar systems too pricy? Google Hangouts Could Be the Answer!

Charlotte Howard

If you are a beauty salon educator like me. You may be looking for a reliable tool to deliver high quality webinars for your target audience and guests at the perfect price point. I have found an alternative which I will be using in addition to our own paid webinar system which we are setting up now.

Google is known for coming up with new programs and then ditching them when they don’t work out. Anyone recall Google Wave, Google Buzz and now Google Reader? Even though many have predicted a very similar fate for Google , an addition to that one may save the day. Google Hangouts is Google’s latest addition, and one that truly has lots of usefulness. (Especially for marketers!)

Google Hangouts – So what is it exactly?

A drop dead easy tool for teleconferencing that could replace or augment your present webinar or online seminar solutions. Linked to your Google account, a hangout is a breeze to launch, and has several attractive features for marketers. You and up to ten other participants, together with any number of other viewers can see your hangout live. It can be broadcast from your Google page, YouTube channel, or a page on your site. Google records the Hangout, and then a few minutes after you’re done, delivers a YouTube URL to you, which you are able to then use in many ways.

How to utilize Google Hangouts in your beauty salon education marketing

There are tons of ways to integrate Google Hangouts into your beauty salon education marketing. Listed below are 10 ways people are using successfully.

  • Beauty Salon Webinars – A free alternative to expensive webinar systems such as GoToWebinar.
  • Beauty Salon Conferences – Setup shop at any conference you happen to be attending and share the experience!
  • Beauty Salon Meetings – Hold virtual meetings in an informal, yet immediate venue.
  • Beauty Salon Product Launches – Create a buzz to help your product launch gain traction.
  • Beauty Salon Interviews – Interviewing people made easy with Hangouts! Recorded, and transcribed.
  • Beauty Salon Product Demos – Show people what you’ve got, live and in person!
  • Beauty Salon Virtual Press Conference – Share newsworthy items via Hangouts.
  • Beauty Salon Live Streaming Events – Want your own weekly live TV show? Many marketers now use Google Hangouts for precisely this purpose.
  • Beauty Salon Q & A with Customers – Learn what your customers want and need easily. Great trust builder!
  • Beauty Salon Podcast from your Hangout – Making a Podcast to share through iTunes is incredibly easy to accomplish.

Google Hangouts is a fantastic new tool to include in your beauty salon education marketing mix. Don’t miss your chance to connect with your customers in a meaningful way.

Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Just the Right Hair Cut

Your hair cut is one of the first things that people notice about you when you first meet.  And, since we all know that first impressions are very important, taking care of your hair and the way that it frames your face is also especially important.  Choosing that hair cut isn’t a matter of good luck either.  Rather it is a matter of determining your particular face shape and matching it with your particular hair type and color.

Sometimes a quick demi-permanent color is what is needed to add the extra shine or depth to the color of your hair.  Sometimes you’ll need special hair care products to produce the results you desire.  But everyone needs to have just the right hair cut to bring out their best facial features and create a look that is timeless and beautiful.

Let’s start with determining the shape of your face.  This isn’t always as easy as it might seem. There are several different facial shapes that hairdressers can help you identify.  The first is the oval which is considered to be ideal by hairdressers.  This face is mathematically 1.5 times as long as it is wide with the four head slightly wider than the jaw.  Round faces are characterized by a round chin and lack the length of the oval face.  Rectangular faces have a square chin and hairline and are long and narrow.  Pear-shaped faces have a narrow forehead, are wide at the jaw line and have a rounded chin.  Heart-shaped faces are widest at the temples and narrow at the jaw line, usually having a small delicate chin.  Diamond shaped faces are widest at the cheekbones and narrow at both the four head and chin.  And lastly, square shaped faces have a square jaw line and hairline which also tends to be square shaped.

Individuals who have an oval face shape can wear most styles and lengths and it still looks just right.  This is actually the shape of the face that hairdressers seek to achieve with all other individuals by using hair cut.  The only thing to be careful about is going for a very short pixie cut.  While the face may be oval if the scalp is not universally shaped a shortcut can make the head look misshapen.

Women who have square faces should avoid short cropped hair, symmetry or anything geometric that enhances the squareness of the face.  By achieving a soft look it will soften the severity of the square jaw line and square hairline.  Light wispy see through bangs can also soften features.  Women who have a square shaped face should stay away from blunt cuts and hard lines.

Women who have a heart-shaped face need a cut that hides the hairline with graduated bangs.  When they hair turns outward it equalizes the shape by giving volume around the narrowest portion of the face, the jaw line.

Women who have round shaped faces needed the illusion of slimness.  In order to do this, shorter hairstyles with waves and soft movement that does wonders rather than a halo of curls.  Women with rounder faces should avoid parting their hair in the center or using volume around the cheeks.  The illusion of length to the face is achieved by creating height at the top of the head and minimizing the volume on the sides and around the ears.

Women who have diamond shaped faces should aim for creating width at both the forehead and minimizing width at the cheekbones.  In this way the illusion of an oval face can be achieved.  Diamond shaped faces are also longer and the goal is to make them appear slightly shorter.  Using chin length cuts helps to give the illusion of a shorter phase.  The thickest part of the hair should be behind the ears and sweep up and away, especially if the chin is pointy.

Women who have pear-shaped faces will be narrower at the forehead and wider at the chin with small cheekbones.  Choose a hairstyle that has volume between the ears and the shoulders and avoid short cropped hair styles or tying the hair back into a ponytail.

By taking your facial features and shape of your face into account when choosing your hairstyle you will be able to improve your overall look and decrease the amount of work it takes every day to look you are truly gorgeous self.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Beauty Salon Professionals: Don’t Diss Design – It Matters!

Charlotte Howard

So you don’t think design is important in first impressions? Guess again! A study by researchers at the Missouri University of Science and Technology in 2012 revealed that it takes two-tenths of a second to form a first impression, give or take a nanosecond. This makes it significantly important, as the ability to obtain good design is growing, to make certain that we are doing all we can to get that favorable recognition. This is extremely vital for beauty salon business, as a poor design will frequently lead to trust issues, an essential factor for smaller enterprises seeking to build their brand.

How can we promote good beauty salon design?

The first place to start is with some thought. Understanding how you wish to present your beauty salon brand and products is primarily influenced in the planning stage. That very same study revealed that your logo gets the lion’s share of a visitor’s attention, with images and social interaction following closely on its heels. In other words, the visual elements matter! Now that you have the data, you truly have no excuse. I mean you really don’t, because cost is not much of a viable excuse for inaction.

How are the benefits?

The benefits of good design in your beauty salon business are many and sometimes intangible. While a visual overhaul of your website is fairly obvious, other items like product packaging, your print and web advertising, and even site graphics are being shared, Pinned and ReTweeted from your webpages. We are observing daily how much this can impact your site’s reach and customer base. What’s more, that special feeling that visitors get when viewing an outstanding design may be hard to quantify, but when your site’s traffic increase and sales increase for no other apparent reason, you’ll be very glad you took a long look at your visual design elements today!

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Want to Learn the Secret to Successful Beauty Salon Facebook Ads

Facebook

Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for obtaining traffic to your beauty salon offers, building email lists, and for practically any other objective imaginable for your beauty salon website. Ad campaigns are extremely easy to set up, include excellent targeting tools, and can be online within minutes. There is one factor to understand, however, when it comes to getting the best results and return on investment: That is finding the most effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s take a look at some useful tips for getting the most from your Facebook ad images.

5 Awesome Tips for Facebook Beauty Salon Ad Images

Creating an ad that produces a real impact and statement for your product or services is a matter of standing out from the rest. Here are five ways to do just that!

  1. Use very high quality stock images – Since your images are going to end up very small, make certain you’re purchasing from a reputable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images will be fine, as even these are cut down to the size of a postage stamp (110×80 pixels).
  2. Crop your photos to deliver maximum impact – Crop your photos tightly to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, make sure that your model’s eyes have life. When using product images, get close!
  3. Choose eye-catching colors – Using bright, visually arresting images can do wonders for your click-thru rates. Too many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
  4. Choose attractive images – Unless you are going for a certain statement, opt for the most attractive photos you can find. People are attracted to beauty. Period. This isn’t to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Use humor when you can – All of us love a good laugh. If you have the opportunity to inject humor into your ad, don’t miss it! It will surely result in a higher clickthrough rate!

For some really good examples of these imagery principles in action, check out this great article at Search Engine Watch.

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Is It Best To Diet Or Exercise For Weight Loss

Obesity is a major health problem and many people struggle either to lose weight, or to keep the weight off once it has been shed. The weight-loss industry is rather intimidating, and some overweight people may feel pressured into committing to a weight-loss regime that they don’t really want.

The statistics on those who attempt to lose weight reveal that almost everyone gives up the attempt, and may even become fatter after trying to lose weight. This has left people debating the methods used to shed pounds, and ask whether diet or exercise for weight loss, or a combination of the two, is the way to good results.

Studies which seemed to show that diet is the main cause of obesity lead to people wondering whether they should just try to eat less than usual, or exercise for weight loss as well. It is perhaps true to say that people who become fat don’t do less – they live their lives the same as thinner people – but do eat more calories. Therefore a change of diet seems to be the best way of relieving people of excess weight.

Doctors and medical professionals will often recommend a change of diet to people with weight problems, and it is possible to lose fat just by watching food intake: calorie counting and the like; however, people who diet may find that they often just regain all of the weight lost, or even gain more, leading to a frustrating cycle of weight-loss and excess eating. Exercising alone may also cause problems; it is tiring and unrewarding to do exercises when overweight.

This is one reason why fitness experts no longer recommend a regime of just diet or exercise for weight loss, but suggest a program of both; a form of weight loss called “High calorie expenditure” suggests that a low or moderate intensity activity is better than merely dieting; the program recommends about 45 minutes of walking at least five times a week – at a moderate rate, this walking should burn around one pound per week, which is the recommended rate of fat-loss for a healthy program.

There are a number of reasons why doctors and other staff are now including more than just one method of diet or exercise for weight loss, and this is the understanding that exercise can do more than just burn calories; exercise actually changes the metabolism in the body, causing it to burn more fuel, even when the person is sitting down. Exercise also builds muscles, which require much more fuel to run than fat cells – muscles burn more calories even during stationary periods, helping to maintain weight loss even after the end of the diet.

For anyone struggling to lose weight, the key is not to rely upon either diet or exercise for effective weight-loss; in the long term, both of these elements are necessary in order to prevent the weight from being gained back as soon as the fitness program ends. Keeping an eye on food intake, and starting a daily activity, is the best way to ensure permanent weight loss.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Is Exercise Necessary For Weight Loss

 

Since you know that to lose weight requires you to burn more calories than you consume, you might wonder, “is exercise necessary for weight loss?” The answer might surprise you.

The quick and easy answer is no. Exercise isn’t necessary for weight loss. A person, without exercising at all, can lose weight. But it certainly won’t be easy, and it’s certainly not healthy.

For someone who’s completely sedentary to lose weight, they have to take in fewer calories than they burn just like anyone else. And without any form of exercise, they’re not burning many calories. That means eating very little food would be necessary to lose weight.

For someone with no appetite, this won’t be a problem. But for most people, eating amounts of food so small as to allow them to lose weight would be a challenge. Exercise lets you enjoy food more, which is a benefit few people really talk about.

You can diet to an extreme. If you’re taking in a very small amount of calories compared to how many you are burning, you’re not doing yourself any favors. You need to reach a minimum number of calories per day. For most people a 1200 calorie diet is close to starvation.

But if you’re not getting any type of exercise at all, you may not be able to eat even that much in this way. Getting regular exercise allows you to take in more calories while still losing weight. This is a true benefit for anyone who wants to be able to eat normal meals.

You won’t be able to eat anything you want. You can’t enjoy lasagna five times a week or have ice cream every day even if you’re exercising. You have to make wise choices. But you do need to take in enough calories to put your intake in a healthy range.

Without exercise, the number of calories you can eat goes down. That severely limits the type of food you can eat. Most people couldn’t maintain that level of dieting for very long.

So while you can lose weight without exercising, why would you want to? Only in the most extreme situations where exercise isn’t possible, would this even be advisable. And even then, for most people there is some form of exercise they can do.

Someone even confined to a bed may be able to move his or her arms and do a form of strength training to help build endurance. So there are very few situations where no exercise at all is the only choice.

Exercise offers other benefits besides weight loss. It tones not only your muscles, but your circulatory system and your respiratory system. Our bodies are designed to move, so exercise is necessary for good health no matter what weight you are.

And while it is possible to lose weight without exercise, losing weight becomes much easier when you do work out. So, “is exercise necessary for weight loss?” No, it isn’t, but it is necessary for the most healthy type of weight loss, and for overall good health.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Why Content Marketing Is Important For Your Beauty Salon Business

Charlotte Howard Content Marketing

Content marketing might be a term you’ve heard tossed about lately, and still may not know exactly what it means for your beauty salon business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for one’s readers. This may come in various forms, including blog posts, articles, whitepapers, short reports, videos, podcasts, ebooks, social media and more. We live in an age that treasures information, and the more you are able to present your readers with the more authority you will carry in their eyes, which can often result in better rankings, increased traffic, links, and sales.

Content marketing is getting more and more popular

According to BusinessBolts.com, this year some 74 percent of businesses anticipate doing an increased level of content marketing. Only 4 percent are not. There are many reasons for this, among them cost-effectiveness, near-instant results and control over the medium. With content marketing you are able to shape your message, control the flow, and utilize many different mediums to get your content to your market. For example, an article or blog post can be written, posted on your site, excerpted in social media, made into a video or audio and social bookmarked across the web. Repurposing your content for various platforms is the order of the day. Furthermore, this can easily happen frequently, and an entire content marketing campaign can be realized quite swiftly.

Want an example of how content marketing made a difference?

The New York Times profiled a Northern Virginia company, River Pools and Spas, which had watched as their sales plummeted because of the housing recession of 2008. Incoming orders (average $50,000 per order) withered from around six a month to less than two! Their past advertising budget of $250,000 yearly on radio, TV and pay per click advertising simply had to go. Owner Marcus Sheridan launched an aggressive content marketing campaign consisting primarily of blog posts and videos, and within a relatively short time, had not just regained what was lost but beat pre-recessions sales figures.

There’s little question that content marketing can provide results, and that it should have a place in your online marketing strategy for 2013.

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Is There Any Reason to Use Instagram In Your Beauty Salon Business?

Instagram Charlotte Howard

Beauty Salon Marketers searching for a way to engage and grow their reach would do well to look at the meteoric growth and popularity of Instagram, a free online photo sharing and social network platform acquired by Facebook in 2012. Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites including Twitter, Facebook, Tumblr, Foursquare and Flickr. On Instagram, you can follow other users’ photo streams, be followed back by those users, and search for friends by name or find any friends that may have previously connected to you on other social networks.

Some ridiculous numbers…

Just so you get an idea how popular Instagram has become within a few short years (founded in 2010), here are 7 eye-popping stats:

  1. Instagram has 100 million monthly active users. (Instagram)
  2. 40 million photos are posted per day. (Instagram)
  3. 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)
  4. 98 percent of Instagram photos posted by top brands are now shared to Facebook. (Simply Measured)
  5. 59 percent of Interbrand’s top 100 brands are on Instagram. (SimplyMeasured)
  6. There are 8,500 likes per second on Instagram. (Instagram)
  7. 1,000 comments are made per second. (Instagram)

How beauty salon businesses are using Instagram

Knowing that people interact with sites like Instagram on an emotional level, beauty salon businesses taking some time to share what is important to the brand and to the core target customer are exactly where they want to be. Smart beauty salon business use Instagram as a snapshot inside their company, and put a personal face to their beauty salon business and enrich relationships simultaneously.

Private Picassos, a children’s art studio in New York City, uses Instagram to record their student’s work, which has led to parents commenting and sharing the photos, thus increasing their business. “I don’t do any paid advertising, so it’s a way to encourage your client to do the marketing for you,” director Valeen Parubchenko says.


About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Information On How Women Can Relieve Stress

We live in a stressful society, I think we can all agree on that.  While men and women suffer from stress, it’s many times true that women have more stress coming from more directions than men.  These unique challenges make it very important to get all the information on how women can relieve stress possible.

I don’t mean to sound sexist, and the truth is that every situation is different, but when you have a working wife and mother she has the demands of a boss, the demands of her children and their often overloaded schedules, and the demands of her husband.

That’s a lot coming at her all at once, and it’s vitally important she take care of herself and her health so she can meet those demands head on.

There are some easy to implement techniques for relieving stress that anyonecan start right now, here is a list of some of the most common:

1. Learn to say no.  Women are often guilty of trying to take care of everyone, except themselves.  The reality is that your heart may be big but your time frame is not.  Sometimes you just can’t chaperon that field trip or make those cookies for the bake sale.

As the primary caregivers in many cases women often feel as if they are letting their kids, or spouse, down if they don’t jump right in and make it all better.

Take care of yourself first and the rest will follow.  Remember when you are on a plane and the flight attendant tells you to put the oxygen mask on yourself first, than help others?  This is the real world equivalent of that.

It is ok to say no.  This is one of the most important things many women need to learn.

2. Take a hike.  I mean it, go for a walk, jog, swim, bike ride, etc.  Get some exercise.  Exercising will keep your body healthy and  it can help you clear your head and blow off steam.

Many women have a hard time letting their frustrations out, we’re not brought up to think that it’s ok for us to get mad and throw a fit, but it is ok to get strenuous exercise into your daily  routine.  Working up a sweat is a great way of working off steam.

3. Be selfish.  This is somewhat related to step one but in this case I mean take some time for yourself.  Meet your friends for coffee, go for a massage, etc.

And make these times out a priority, don’t just fit them in when you can.  Set one day a week, or one hour a week, and have some fun.  Do something just for you and don’t feel guilty about it when you do.  You’ve earned it.

If you take this information on how women can relieve stress and implement it on a regular basis you will lower your blood pressure, raise your spirits, and make your family much happier too!

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

5 Deadly Social Media Mistakes Beauty Salons Should Avoid

Social Media Charlotte Howard

Social media is a ripe ground for making connections, and also for offending and making enemies. Knowing what you shouldn’t do when it comes to social media is nearly as vital as understanding what you should be doing. Here are some social media mistakes to avoid like the plague!

Jokes at other people’s expense – It should go without having to say, but you need to think before you send anything out into cyberspace for the world to see. Above all, don’t try and take advantage of someone else’s bad luck or indiscretion to promote your own products or services. While a celebrity death or embarrassing scandal may seem like easy fodder for attracting eyeballs, you’re very likely to tick off as many people as you tickle!

Offensive statements and political rants – Closely related is the tendency to broadcast your preferences political, social or otherwise, which may have the misfortune of NOT aligning with those of your beauty salon clients and customers. Don’t go there! Avoid sharing anything that could possibly be misunderstood, or you’ll find yourself scrambling for cover! Once trust is broken, it’s very hard to rebuild.

Not making beauty salon business only accounts – An account solely dedicated to your beauty salon business has not only a greater chance of being found in the search engine results, it projects an altogether more professional image for your beauty salon business.

No social media buttons on your beauty salon website – These are readily available for all social media platforms, and you’re shooting yourself in the foot if they are inaccessible on your homepage and every post you make. This will make it easy for your readers to share your posts and in doing so help promote your beauty salon business.

Not using the links from your beauty salon social sites – Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website from your profile page, as well as from posts. This is an fantastic way to garner some easy, authoritative links that will help others find you as well.


About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

How To Get Rid Of Cold Sores Fast

Herpes simplex 1 is the virus behind cold sores. Up to 80% of the population has this virus in their body, though it is dormant for much of the time. Anyone who has ever had a painful, and ugly, outbreak has one main question that they want answered: how to get rid of cold sores fast. Even though cold sores don’t last forever, it can seem that way sometimes.  But there are some things you can do to make life a little easier.

Of course the best thing to do is to not get an outbreak to begin with.  Make sure you keep your immune system strong by getting enough sleep, eating properly and washing your hands frequently. None of these things will guarantee that you won’t get a cold sore, but they sure can help.

It’s also a good idea to avoid using personal items from anyone who has an active outbreak. Steer clear of razors, toothbrushes, glasses, lipstick, etc. You’ll also want to keep the kissing to a minimum, sorry.

Cold sores will be more likely to rear their ugly little heads when you are over stressed or over tired. Try to keep balance in your life (not always easy I know) and you might be able to avoid some outbreaks.

Once you’ve got a cold sore the only thing you can think of is how to get rid of cold sores fast. The sooner you start treating your cold sore the sooner you can be rid of it.

Here are some ideas:

1. Keep the area around the cold sore dry and clean. Cold sores love a moist environments so by keeping the area clean and dry you are depriving it of what it needs to make it’s self at home.

2. As soon as you get an outbreak, get a new toothbrush. The moist toothbrush can actually harbor more of the virus. Also, don’t forget that if your toothbrush has come into contact with the tube of toothpaste, make sure you replace that too.

3. Taking a supplement to help keep yourself strong might also help you quicken the recovery time. You may not totally stop an outbreak, but you might be able to hasten it’s departure.

4. Herbal remedies like lemon balm, echinacea and tea tree oil can also help the healing when applied to the affected area.

5. Learn to deal with stressful situations by learning to meditate, or do yoga, or whatever it is that will help you keep balance in your life.

Remember, that most of us have this virus in our system, many of us have had since we were kids, so we just have to learn how to live with it. Dong everything possible to keep your body healthy and avoiding an outbreak in the first place is the first step. But if, despite your best efforts, you still get a cold sore, there are some simple things you can do to learn how to get rid of cold sores fast.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Why Won’t Your Beauty Salon Customers Open Your Email?

Email Marketing with Charlotte Howard

Improving the email open rates of your existing list is very high in the list of how you can boost your bottom line easily. It’s far easier to market to a person that has done business with you than to acquire a new beauty salon customer, and requires not nearly as much work as you might think. With an industry average of around 27.4 percent, it’s important have an understanding of your open rates, and the way you can enhance them.

Toward that end, here are 10 top tips for enhancing your email open rates.

  1. Create something worth reading – No doubt, the easiest way to have your email opened is to write something your readers can’t wait to get more of.
  2. Don’t’ write War and Peace – No one has enough time in their own day, and long emails that drift about and don’t deliver on the promise are one way to keep them from opening again. Also, make sure you make use of optimum sending times.
  3. Build great subject lines – This is actually the most significant factor in whether or not your email gets opened. Take your time to write great subject lines.
  4. Use your first line effectively – Closely connected is the first line, part of which is visible in their inbox. This too is valuable real estate, and don’t allow yours to be filled with things like “If you don’t see any images in this message…”
  5. Give them what they really want! – Make sure you make an effort to provide solutions.
  6. Offer deals and savings – Everyone wants a great deal, and email is an excellent way to communicate any deals or specials your business is offering.
  7. Be the authority – We always have something to learn, and if you are able to position yourself as somebody who offers something worthwhile for your readers, your open rates will flourish.
  8. Be entertaining – Don’t be StatMan. Don’t be scared to inject humor, wit, and a little controversy on occasion.
  9. Make your “From” line recognizable – Having your company name or the person who is branded as the sender imparts trust.
  10. Resend your unopens – An easy action to take, taking the time to resend to your unopened email is a simple way to increase your open rates.

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

50 Hidden Joint Venture Beauty Salon Secrets Revealed Inside

Charlotte Howard

Joint ventures are a great way for beauty salon businesses to get the word out about what they do. There are many beauty salon owners that are not familiar with joint ventures, so today I’m sharing with you what a join venture is and how you can benefit from them.

What Is A Joint Venture?

A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.

The Benefits Of Joint Venture Beauty Salon Marketing

1. You can build long lasting business relationships.
2. You can increase your credibility by teaming up
with other reputable, branded businesses.
3. You can get free products and services.
4. You can construct most joint venture deals with
little or no money.
5. You can gain new clients and customers.
6. You can get discounts on products and services.
7. You can save money on business operating costs.
8. You can beat your competition.
9. You can gain referrals from other businesses.
10. You can solve your business problems.
11. You can save valuable time.
12. You can get free and low cost advertising.
13. You can offer your clients and customers new products and
services.
14. You can survive a depression, recession or a
slow economy.
15. You can save money by sharing advertising and
marketing costs.
16. You can target other potential markets.
17. You can expand and grow your business quickly.
18. You can gain valuable information or skills.
19. You can increase and protect your cash flow.
20. You can find new profit outlets.
21. You can become rich and wealthy.
22. You can start almost any business at little or no
costs.
23. You can get rid of your extra inventory.
24. You can reduce and eliminate your debts and
avoid bankruptcy.
25. You can afford to sell your products at a lower
price.
26. You can increase your opt in or ezine subscribers
for free.
27. You can get your web hosting and design for free.
28. You can save money outsourcing your workload
for free.
29. You can find hidden income streams.
30. You can exchange useless products for profitable
ones.
31. You can create new business funding and credit
lines.
32. You can reduce your taxes.
33. You can find and create new distribution channels
for your products.
34. You can give your employees more raises,
bonuses and benefits.
35. You can even trade non business stuff to
improve your personal life.
36. You can increase your sales and profits.
37. You can send your ad to huge, targeted email
lists at no cost.
38. You can eliminate employee hiring costs creating
barter outsourcing deals.
39. You can build your customer or opt-in list for
free.
40. You can build profitable alliances with other
businesses.
41. You can learn insider information from other
experts at no cost.
42. You can test your product for free.
43. You can out-sell other affiliates much easier.
44. You can increase the number of affiliates that
sign up to your reseller program.
45. You can offer more bonus products and incentives
to buy.
46. You can get highly credible endorsements and
testimonials from other experts.
47. You can quickly increase your ezine subscribers.
48. You can offer your products at lower prices than
your competition.
49. You can easily find new up sell and backend
products to sell.
50. You can create products faster and with less
effort.

These are only some of the benefits. They’re endless!

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com
Do you have a joint venturing benefit you would like to add? Comment below!!

How Long Does It Take For Eyelashes To Grow

How long does it take for eyelashes to grow? Well, eyelashes grow at the same rate as the other hair on your body it’s just that the length is not the same as the rest of the hair on your head. An eyelash takes about 8-12 weeks to fully grow to length. Just like the hair on your head, your eyelashes goes through three distinct stages of growth.

They are the Anagen, Catagen and Telogen stages. Each stage is an integral part of; how long does it take for eyelashes to grow.

The Anagen growth stage is the stage when your eyelashes are actively growing and lasts about 7-8 weeks. Since your eyelashes grow at different rates, approximately 30% of your eyelashes are actively growing at any given time.

The Catagen growth stage, also call the lag stage, is the stage where growth stops and the hair follicle starts to shrink. This stage lasts about 3 weeks.

The last stage is the Telogen stage and this is when the eyelash falls out. Then the growth stages start all over again. With the stages staggered the way they are you cannot lose all your eyelashes all at the same time.

If you are a heavy drinker or you smoke you may lose eyelashes at a faster rate than someone who does not drink or smoke at all. Healthy living will ensure healthy eyelash growth.

The older you get the more your eyelashes go through, they thin out, they get shorter, they just aren’t what they used to be. There really is nothing wrong except you are getting older. Everything including, how long does it take for eyelashes to grow, just moves a little slower as you age.

If you watch television, you probably have seen the commercial about an eyelash growth serum endorsed by famous actresses, two by my count. Without naming names, this product is supposedly the only FDA approved eyelash growth serum and is available only by prescription from your doctor.

So if you truly are concerned with the present condition of your eyelashes, you may want to call and make an appointment with your doctor to discuss your options. The side effects of this prescription eyelash serum are minimal and are temporary for the most part.

If you do not want to see your doctor then there are several eyelash growing serums you can choose from at your local pharmacy or even get online. My advice, as always, is to do plenty of research on these products so you can make an informed decision regarding which one to use. Be aware of any reaction you may have with each one, stop using it immediately, and get in to see your doctor or go to the closest emergency department for treatment.

If you are careful and choose the right eyelash growth serum you may just be able to answer your question about, “How long does it take for eyelashes to grow?”

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Don’t Be The Last to Know What Your Beauty Salon Clients And Customers Want

Frustrated Beauty Pro

Learning what your current and potential clients and customers really think about you can be both a fearsome and instructive thing. Doesn’t it only make sense to locate any problem areas or holes in your customer service you’re not aware of? The best way to obtain this type of info is to just ask them! Using a thoughtful customer survey can be a super tool to help you learn answers to questions you didn’t know you had!

So why ask at all?

The main incentive for a client or customer survey is to head off problems before they become part of your reputation, and discover tips on how to strengthen your service or products. Most of the time, we never learn about a dissatisfied client or customer: they’ll just look somewhere else. CustomerThink.com has found that more than half of consumers have experienced issues and complaints with the goods and services they’ve purchased. Having a survey helps you find and correct mistakes that can be the difference between hanging onto a client and customer or not.

What kind of questions work best?

Make sure you have a clear objective to your surveys, and that you pose questions that require  more than ticking a box, or assigning a number to your query. Avoid “Yes” or “No” questions. Allow them to expand on their experience and opinions. (This can often be a good way to collect beauty salon testimonials!)

How exactly should you hold the survey?

There a variety of ways to conduct a survey. However, if possible, the most effective way seems to be via an online survey, thus giving the respondent a good chance to think about and form well thought-out answers, something that may not occur via a phone call or personal contact. Look at offering an incentive for filling out your survey, and try to be timely as to when you send it. If you’re new to this, consider using a company who specializes in this type of data collection, such as SurveyMonkey. However you achieve it, getting a read on how your clients and customers view your beauty salon business is invaluable data to have.


Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit
http://www.CharlotteHowardInfo.com

5 Common Social Media Mistakes Beauty Salons Make and How to Avoid Them

HAA

Social media marketing for your beauty salon business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and difficult to overcome. Social media is not only necessary to include, but important to get right! While some 74 percent of brand marketers saw an increase in website traffic after spending just 6 hours per week on social media, whereas another 83 percent have deserted a purchase after a bad or non-existent customer service experience. (Creotivo.com)

So to help you ward off the mistakes that might be looming in your social media marketing, listed here are five social media mistakes your beauty salon needs to be sure to avoid!

  1. No engagement with your people –This is “social media”. Be sure to ask questions, share humorous anecdotes (relevant) and by all means, ask for their thoughts. They will gladly give them to you, and you can now use this data in your beauty salon business.
  2. Lacking excitement or passion – If you’re not excited about your brand, it’s likely to be very difficult to get anyone else excited about it, either. Communicate this in your postings, and in your campaigns. Everybody wants to create a buzz about our beauty salon businesses, but it starts with you!
  3. Constant promotion – No one wants to be constantly pitched to, and there is no place this is more true than in social media. Once you’ve developed a relationship and trust, it’s going to be much easier to insert the sporadic (soft) selling message.
  4. Not responding to clients and customers – Sometimes beauty salon companies are so occupied either touting themselves or their services, they totally ignore or miss potential and current clients and customers posting their concerns, questions or complaints on these very platforms! What goodwill or brand awareness you have can be destroyed very quickly by ignoring your customer service opportunities!
  5. No coherent social media strategy – Lacking, or not knowing why, you’re using social media is a recipe for floundering, and wasting a great deal of time and money. Furthermore, not every beauty business is well-suited to every platform but most of them are, so give this some thought.

We’ll leave you with a link to a great demonstration of what NOT to do! In an example that’s being shared widely, (much to their chagrin) the food site Epicurious. After the recent Boston marathon bombing, they sent out these unfortunate tweets.


Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Causes Of Female Hair Loss – Hair Loss Tips

You are concerned because you recently have noticed that you are losing hair and are very interested in what the causes of female hair loss are. There are several causes, any one of which can be responsible for you losing your hair.

Anyone at any age can start to lose their hair. Some of the causes are stress, anxiety, vitamin and mineral deficiencies, hormone fluctuations, disease process, familial tendencies smoking, and excess alcohol consumption.

Stress and anxiety, while seemingly uncontrollable, can be controlled and lessened by learning techniques to reduce the amount of stress and anxiety in your life. Making time for yourself and planning simple things like manicures, pedicures and full body massages every month, or more frequently if needed, will go a long way to reducing the amount of stress you have to deal with on a day to day basis.

Make sure that you eat a diet rich in fruits and vegetables to get the vitamins and minerals you need every day. If you are worried that you may not be getting the vitamins and minerals you need daily then my advice is to speak with your doctor, the next time you go in, to see what they recommend as a good vitamin supplement.

Hormone fluctuations, mainly menopause, is one of the most common causes of female hair loss. Menopause causes so many other symptoms that initially you may not even notice the hair loss because you are so caught up with the hot flashes, mood swings, nausea, headaches and insomnia that you are not sure which end is up most of the time. Then you begin to notice that your hair brush has more hair in it after you use it. Not that this means that it is too late to do anything about the hair loss by any means. You can still find treatment for the hair loss by talking to your doctor.

Smoking cigarettes and drinking too much alcohol can contribute to hair loss because they can deplete your system of important vitamins and minerals not to mention the fact that cigarettes inhibit blood flow to areas of the body like hands, feet, lower legs and scalp. If blood flow is restricted then those areas become starved for nutrients and become unhealthy. Once the hair follicles become unhealthy, they may not recover and then die. When the follicles die they cannot hold the hair anymore and the hair falls out.

If you have a condition called low thyroid function, or hypothyroidism, it can be another cause of hair loss, especially in women. Your doctor can order a blood test that will tell you if you have hypothyroidism and can prescribe medication to increase thyroid function.

You may just have a familial tendency toward female pattern baldness and there may be very little you can do about it if you do. Again, see your doctor.

As we have already stated, causes of female hair loss are numerous, all of which can be eliminated or lessened with treatment or medications prescribed by your doctor. Talk to your doctor to find out what type of treatment is best for you.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

15 Homepage Sins That Might Be Costing Your Beauty Salon Business Sales

CharlotteHoward

Sometimes it’s about what you don’t do as much as it is what you do. This can ring extremely true in regards to your beauty salon business website. There are lots of issues that can send visitors screaming into cyberspace to get away from these grievous errors. Let‘s find out if any one of these sound familiar to you.

  1. No clear objective – According to DinkumInteractive.com you’ve got about 4 seconds to convey what your website is about before they bail.
  2. Not making the content scannable – We read in chunks, if you can’t scan your page and get the gist of it in a few seconds, you might turn off a substantial percentage of your visitors!
  3. Not being mobile ready – Mobile is no longer an extra, as according to Google half of all online traffic is mobile.
  4. Not using videos on your website – Just about everyone has video cameras in our phones–so there’s no justification for not using video on your beauty salon business website!
  5. No updated, quality content – If your content articles are from Bush’s first term, it’s no surprise they’re fleeing! Also no fancy fonts or ridiculously long pages.
  6. Hard-to-find contact information – Make certain we can get in touch with you if we want to!
  7. Not collecting emails or newsletter signups – You do plan to be in your beauty salon business for the long haul, right?
  8. Not utilizing Meta tags on your beauty salon website – In particular the title and description tags. These can help you to get indexed and ranked in the search engines.
  9. No social sharing buttons – Social media is a substantial part of search engine optimization now, and you want to make your content shareable.
  10. No or poor Calls-to-Action – You want an action from your visitors; ask for it!
  11. No clear site navigation – Don’t use drop down menus, and make certain every page on your beauty salon website includes a link back to the home page.
  12. Not optimizing your images – Make sure to use the ALT and TITLE tags for any images or videos you use.
  13. Flash – Besides being hard for Google to read, it can be overly annoying to your visitors!
  14. No strategy to measure your progress – Do you have some form of web metrics measuring your stats? If not, you’re flying blind.
  15. “Intro” pages – These are simply an obstacle to your content. You really want to go there? (I’m looking at you, fancy beauty salon business owners.)

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

How Long Do Cold Sores Last – Who Knows

How long do cold sores last? Well, it has been researched that cold sores last approximately two weeks depending on their size and severity. If you are like some people and are one of approximately 60 million Americans who are prone to developing cold sores then you already know how long they last and how bad they can get.

Cold sores, or fever blisters, are caused by the herpes simplex virus and present themselves as small clusters of blisters on your lip or the skin around your mouth. At first, before the blisters form, you can sometimes feel them starting by feeling a little soreness at the spot where they will develop or even feel a tingling sensation in the same area. If you do feel them coming on and can get treatment started immediately, they may only last a few days or not even amount to anything at all.

If they do become full blown cold sores you will have the blisters, redness and pain to go along with them. The blisters are filled with a clear fluid that drains out of the blisters after a few days. The cold sores are contagious up until the time they are scabbed over and dry. They may still be very painful at this point, though, and you will still want to refrain from kissing anyone until they are fully healed.

The herpes simplex virus gets spread from person to person through direct contact with the infected person or the clear fluid that gets transferred from the infected person to eating utensils or anything else they put in their mouth. Cold sores are not exclusive to the area around the mouth either, they can spread to other areas of the body and the herpes simplex virus also causes genital herpes.

There is no cure for the herpes simplex virus, or HSV, and once you have it, you have it for life. Diagnosis is easy since cold sores are so visible. If you get cold sores often or they become so severely painful you should see your doctor for treatment. He or she can prescribe a medication to assist in answering the how long do cold sores last question and reduce the number you get and their severity.

There are many over the counter treatments available and they may help some but for the most part there is only one over the counter medication that people have tried that actually helps significantly. This medication works best, though, only if you can get it to the cold sore immediately before the blisters form. If the blisters form, it may still help in healing them up a little quicker but you will not want to use it if the blisters have already opened up. This is a very painful experience.

Some things you should keep in mind so you do not spread the virus when you get a cold sore are to wash your hands often and do not touch the cold sore, you will only succeed in spreading the virus. Avoid triggers like increased stressful situations, excessive exposure to sunlight, even catching a cold or the flu can be a trigger. Also avoid sharing utensils, towels, razors or other things the infected person has used.

How long do cold sores last depends on how soon you start treating them and how severe they are to begin with.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

 

How to Manage Difficult Conversations

LisaBMarshallHeadShot2By Lisa B. Marshall

Your best stylist has been late for work almost every day this month. She’s even missed a couple of appointments. You’ve worked together for years, and you know this isn’t like her. It’s time to have a talk. Now where do you start?

Difficult conversations cause most of us some level of anxiety. We’re taught “Don’t open that can of worms”. We may tell ourselves, “I’m too busy to deal with it right now”, or “it probably won’t change anything anyway.”

Avoiding a difficult conversation will cause more harm in the long-run. It affects your work environment, and your customers will start to feel the tension. You need to deal with the situation before it’s too late.

Prepare Yourself

Before you have a difficult conversation, think about your purpose. Do you just need to clear the air? Is this a warning before termination? Is there an accusation of misconduct?

If the discussion is a last warning before termination, or involves something more serious like harassment or substance abuse, talk to someone who can advise you beforehand. You may need another person in the room with you or you may need to have the conversation documented.

Stick to the Facts

No matter how hurt or angry you feel, leave your emotions out of the discussion. Stick with facts and observations. Your message needs to be specific, simple, and clearly stated. Don’t throw in other minor issues or the other person will start to feel attacked.

Ask Thoughtful Questions

Don’t assign a motive to the person’s actions before you speak to them. You may have heard rumors or created your own reasons for the person’s behavior. Instead, ask simple, thoughtful, and open-ended questions. It’s better to simply ask why the person has been late and missed appointments three times this week than to suggest personal issues are the cause or ask about their health. Give them a chance to explain.

Actively listen

Now that the conversation is progressing, make sure you’re practicing active listening. Even if you’re skeptical of their answers, don’t show it. Continue to ask follow-up questions to get to the truth. Ask for clarification when you don’t understand something.

Agree on a Solution

Once you’ve had a chance to hear their story, move toward finding a solution. It may be as simple as scheduling appointments later in the day, or moving to a more part-time work schedule. Or it may be time for the person to move on. Talk through several options, and make sure you both agree on an acceptable solution.

Recap

Before you go, recap your discussion. Some difficult conversations require a warning. Make sure the consequences of not following through are clear. Suggest a follow-up meeting to talk about how things are going.

The consequences of handling a difficult conversation poorly may be a direct impact to your profits or the lost of employees or customers. However, when difficult conversations are handled well, productivity, collaboration, and morale goes up.  After all, handling difficult conversations is at the core of all relationships.

Communication expert Lisa B. Marshall (www.lisabmarshall.com), is author of best-selling book Smart Talk & web-based course Powerful Presenter, host of the Public Speaker, a free top iTunes podcast and delivers consulting and workshops.

Listen to Lisa B. Marshall live May 16th at 11:00 am est on Hair Artist Association Radio Show. This one show you do not want to miss.

 

 

 

 

 

 

 

 

 

 

 

Grow Longer Eyelashes – Natural Remedies For Eyelash Growth

If you want to grow longer eyelashes but don’t have deep pockets and don’t want to make a trip to your doctor, you’ll be pleased to know that there are all natural options you can use to get longer, thicker eyelashes.

Most women view long, thick eyelashes as an enhancement to their beauty. It’s very common to use mascara to lengthen and thicken eyelashes to make them stand out more. Mascara also has color in it so it can really draw attention to the eyes.

There is also the option of using fake eyelashes. This can be an instant fix and give you thick, long eyelashes in just a few minutes. But they can be cumbersome and difficult to attach.

You don’t have to resort to some of these techniques. You can use some time tested methods to grow longer eyelashes:

1. It’s important to remember that everything that is on the outside originates on the inside. If you provide your body with the proper level of nutrients and hydration that one simple thing can help your whole body perform even better, and that includes all type of hair growth, including eyelashes.

2. Getting plenty of sleep is another way to ensure that your body functions to it’s full potential.  Your body is very much like a machine, think sports car, and when it’s in tune and receiving everything it needs to run it’s best, it will run it’s best. Sleep and proper diet and nutrition are extraordinarily important.

3.Taking a multi- vitamin. Again, few people eat enough of the healthy things that their body needs. Helping things along by taking a daily vitamin will help your body stay strong and do the things it’s supposed to, like grow hair.

4. Natural lubricants can also help to grow your eyelashes more quickly.  A few of the most common for this purpose are olive oil and petroleum jelly. All you have to do is put one or the other on  your eyelashes overnight. Wash it off thoroughly, but gently, the next day before you leave the house and you’re good to go.

5. Vitamin E has long been known to help.  Use a brand new eyelash brush to apply the oil directly to your eyelashes.

6. Brushing your lashes on a regular basis can also help with growth. Remember when you were a kid and your mom told you to brush your hair 100 times every night to make it grow? Well, the same principle applies to growing your eyelashes. Just make sure that your eyelash brush gets cleaned on a regular basis.

You don’t have to resort to using uncomfortable fake eyelashes or buying expensive pharmaceutical remedies to get thicker more luxurious eyelashes. Women have been using these all natural remedies for centuries.

The methods discussed here won’t harm you and most of them are just plain good for your whole body, so it’s a win/ win. Hey, our great grandmothers knew a thing or two about beauty tricks. They didn’t have all the drug companies coming up with great products for us to try. They had to figure it out themselves. We can benefit from their knowledge to help usgrow longer eyelashes right at home.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Promote Your Salon through Public Speaking

Lisa

By Lisa B. Marshall

One thing I’ve learned from sitting in my hair stylist’s chair for hours at a time is that she’s incredibly talented and knowledgeable. We recently had a 2 hour conversation about color matching. I not only learned a great deal, her passion for the topic made the time fly by.

I thought, “She should share this information with more of her clients. I’m sure they would enjoy it as much as I did.”  I recommended she consider promoting her salon through public speaking.  It’s a wonderful way to share knowledge and to expand a customer base. Free seminars on the latest products, current hair and makeup trends would be a big draw.

Promote Your Business with Public Speaking

Bydelivering in-person presentations, you’ll show the audience your passion for your work. Demonstrating your talents in front of a group will set you apart from your competition and create word-of-mouth buzz.

When you present yourself publicly and you make a good impression, you’re developing trust. And for many businesses, like yours and mine, we have to earn the trust of our clients.

Give Them Information, Not a Sales Pitch 

People will come to your seminars for information. Teach them something. Think about what information you could share that’s very closely related to your services and that your target market would be interested in. While it’s ok to mention a product line you carry or tell a little about your salon, don’t just give them a 15 minute sales pitch.

Top Ten Lists Work Well

For businesses, “top ten list” talks work well in public speaking. Title your presentation something like “The 10 Big Fashion Mistakes you’re Probably Making” or “The 10 Best Celebrity Hairstyles of the Year”. Provide practical, relevant information that is organized in the form of a list of questions, secrets, or tips. You can include topics like:

Can I wear bangs if I’m over 30?

How do I choose a hair color that complements my skin tone?

How to make a Strong First Impression in an Interview

What your style reveals about your personality.

Do your homework to find questions or topics that will interest your clients.. Choose topics from the latest style magazines or from conversations with your clients. For a 5-minute talk, do 3 to 5 questions. If you have 10 minutes you could do 5 questions at 2 minutes each or maybe 8 questions at a minute each.

Stories from Your Experience Are Important

Give personal examples of the idea you’re discussing. For example, you might tell a funny story from cosmetology school or a horror story about a difficult client. People not only easily remember stories, but they retell them to other people—which can only help your business!

Public speaking is a fun, easy way to promote your business and set you apart from your competition. Look for opportunities to speak such as community center events, business women’s luncheon’s, and church seminars. You’ll establish yourself as an expert, create an important network, and bring in new clients.

Communication expert Lisa B. Marshall (www.lisabmarshall.com), is author of best-selling book Smart Talk & web-based course Powerful Presenter, host of the Public Speaker, a free top iTunes podcast and delivers consulting and workshops.

Listen to upcoming interview with Lisa B. Marshall on Hair Artist Association Radio Show.

 

The Salon Cancellation Policy

Woman working in hairdressing salon

Every salon has different policies when it comes to canceling an appointment. Some of them may seem a bit extreme but they are put in place to ensure that business stays steady, and most of all, clients receive their services in a timely and satisfactory manner. Make sure you familiarize yourself with your salon’s cancellation policies to avoid paying fees or missing out on your appointment. Here are some standards that are often set in salons:

24 Hour Cancellation

Most salons require you to cancel your appointment at least 24 hours in advance. If you don’t, you may be subject to a fee of a portion of the cost of the services you reserved. If you don’t cancel at all you could be responsible for the entire cost of the services. This policy gives salons the opportunity to schedule last-minute appointments and walk-ins to fill the time they had reserved for your cancellation. Most salons are strict about this policy so make sure you call if you don’t intend on showing up. If you run into an emergency that makes you miss the 24 hour window ask to speak to the salon manager to see if they will wave the fee.

Come Early

Some salons request you to show up 15 to 20 minutes prior to your appointment time and will cancel your appointment if you run more than 15 minutes late. I don’t like having to show up early to places just to wait around, but I can’t stand having to wait for an hour or more because appointments are running behind. Showing up a little early allows you time to sign in, fill out any paperwork that is necessary, and get seated which prevents schedules from backing up.

Multiple Services

If you have scheduled many services back to back you may be required to give your credit card upfront and a hold may be placed on it for the full amount of the services. If you don’t show up, some salons will charge the entire amount for the services you reserved. This may seem unfair, but if you reserve a huge block of a salon employee’s time and don’t show up how are they supposed to supplement that loss of income? I know I don’t want to be charged several hundred dollars for services I don’t receive so I don’t schedule things unless I definitely plan on going.

Salon Cancellations

Clients aren’t the only ones who cancel appointments. Sometimes salons need to cancel appointments for unforeseen reasons. Some salons will offer a significant discount if you need to reschedule your appointment. If they don’t, speak to a manager about this as they should be willing to accommodate you for your inconvenience.

There should always be a mutual respect at your salon. As a customer, you should be satisfied with your services and appointment times, but keep in mind that salon employees can’t make their daily wages with an overage of last-minute cancellations.

Barb Quinn is also known as Hairstyle Blog
Guest author has been a professional hairstylist for over 30 years and has established herself as a nationally recognized hair designer, educator, and freelance writer. Barb has been chosen by her peers to serve on the advisory panel of Cosmos C International the global hairstylist network and is the Men’s Hair Category Expert for Answers.com. Thousands of women each day follow Barb’s hairstyling wit and wisdom on her highly successful blogs Hairstyle Blog and Visual Makeover.

Female Hair Loss Try A Scalp Massage

Female hair loss has become more prevalent, no to mention distressing, in women today. Now known as Female Pattern Baldness this condition has become a real problem for many women. Hair can begin thinning and falling out due to many different factors. Some of these factors can be controlled or lessened and some may need medical treatment.

Having a genetic predisposition to hair loss is probably the one factor that you really can’t do anything about. If female hair loss runs in the family you will probably be no exception. The question then is do you really just have to learn to live with it? The answer is, no you don’t.

Another factor is increased stress. Prolonged stressful situations can affect your body in many ways and if you are losing your hair you may want to find ways to reduce the stressful situations in your life. Learn how to meditate and take a yoga class. Go on a women’s retreat. Anything to lessen the stress in your life.

Menopause is a biggie, too. Hormonal fluctuations can send your body reeling and even though you will want to pull your hair out, you may not have to if menopause has anything to say about it. Not only will you have hot flashes, nausea, and mood swings, your hair may fall out, too. Life is just not fair.

Having an uncontrolled low thyroid can be a contributing factor to losing your hair, too. Low thyroid, or hypothyroidism, can be easily detected with a blood test and controlled with medication prescribed by your doctor. Talk to your doctor about hair loss and other symptoms you may be having like fatigue and weight gain, so they can rule out other illnesses.

Hair loss can be distressing for anyone but when a woman starts to lose her hair she may be absolutely devastated. Some men who lose their hair can just shave their heads and that will be that. A woman can’t shave her head and if she loses her hair she may feel like she would be ostracized or ridiculed. A woman is just not supposed to go bald.

The best thing you can do for yourself is to prevent the loss of hair before it even starts. If you smoke cigarettes, quit. Keep alcohol consumption to a minimum. There are natural supplements you can take, like saw palmetto, that actually promote hair growth.

Get regular scalp massages. There are essential oils available that when massaged into the scalp will prevent hair loss and may even promote hair growth by stimulating the scalp.

Eating a diet rich in vitamins and minerals like the B vitamins, iron, and zinc will prevent deficiencies and therefore, prevent hair loss. Sulfur found in onions and garlic can help prevent hair loss also. Vitamins A and C help strengthen the hair you have got and keep your scalp healthy.

If you suspect you may be beginning to lose your hair, talk to your doctor and find ways to prevent and treat female hair loss.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Beauty Salons: Don’t Stand for Ugly Marketing Emails – Do Something About It!

Woman working at hair salon, using digital tablet

Email marketing is tricky enough without us making the task even more difficult. With mobile email open rates rising rapidly, it can be a virtual death sentence for your beauty salon business should you overlook optimizing your marketing emails for small screens.

Mobile email open rates are on fire!

According to a study by Knotice.com, mobile opens accounted for 36 percent of all email opens in early 2012. Also, it’s by far (by 74 percent!) the most preferred method of communication by online adults. And it’s not just phones on one platform either. ReturnPath reports that iPhones make up 59 percent of the open rate share, iPads 26 percent, Androids 14 percent and Windows phones and devices less than 1 percent. The takeaway here is that it’s not just phones, and not necessarily on the move.

Here are a few tips for optimizing your beauty salon emails for mobile

So not to leave you without a plan for optimizing your beauty salon marketing emails, here are a few actionable tips that will help ensure your marketing messages show up how you want them to!

  • Keep your messages short. People, particularly on mobile devices, have a short attention span. Create punchy, enticing subject lines and material that keeps the reader engaged.
  • Keep image files small, as large files take significantly longer to load, you don’t want people exiting before they even get a chance to see what you’ve got!
  • Keep your font sizes inside your main content a minimum of 14, and headlines around 30. Anything below 13 will get automatically changed by the iPhone, and may destroy your formatting.
  • Make your calls to action large enough for easy tapping. An average adult finger covers about 45 pixels, so keep that in mind.
  • Make certain you test your marketing emails on the different mobile platforms prior to hitting the send button! This is well worth the couple of minutes it will take!

Optimizing your emails for mobile isn’t a little something you should get to when you’re able to – it’s a big deal you ought to do today! You can be sure your competition is!

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

How to Crank Up the Volume on Social Media In The Beauty Salon Industry

Hairstylist

Long, long ago in an internet far away (roughly a year ago) it was relatively simple to rank your beauty site’s pages in the search engine results. All you had to do was optimize your pages, have decent, original content, and begin to collect a vast number of backlinks .

Ahh, the good ‘ol days.

Not anymore. Google has upped the ante, and in addition to making sure we’re still managing to accomplish the majority of the above named items, we are now expected to have a viable and flourishing social media presence as well! This means complete beauty salon social profiles, daily or more posts, and interaction with your peeps on a regular basis.

So just how do we create these “social signals”?

Here are three simple ways for you to enhance the level of engagement with your beauty salon brand, expand your prospective audience, and favorably increase word of mouth concerning your beauty salon business.

  1. Use beauty salon images and videos – Like it or not, we are now a society that thrives on visuals. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see instead of read. According to Facebook photos and videos attract 53% more “likes” than text alone.
  2. Make sure to post later on in the day – Engagement in the form of liking, sharing and following, is far more likely to occur later in the day or early evening, according to research from social media expert Dan Zarrella. If you post in the morning, as you’re getting going, be sure to check back later. It will be worth it!
  3. Be quick on the draw – Don’t leave people hanging! They’re wanting to engage with you, so make it a normal practice to respond to comments, tweets and status updates as soon as you can.

Here’s a cool example of a business getting inventive with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, enabling customers to browse through and see what they have to offer. Your beauty salon business could also find new customers and further engage with the ones you have already by following these simple suggestions!

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Female Hair Loss Treatment – No Wig Needed

If you are losing your hair, you may want to look into female hair loss treatment options. Some women suffer from hair loss regardless of age and it seems that the frequency of women losing their hair has increased over time. Maybe it just is that more cases are being reported by women trying to figure out how to handle this very serious problem.

There are several ways to treat hair loss. Let me caution you though, before trying anything you may want to consult your doctor. Some female hair loss treatment options are only available from your doctor so see what he or she recommends so you stay safe.

Products like Nioxin or Fixx are available to stop hair loss and promote hair growth in women. These products are also used by men with the difference being the formulas used to make them. Women need a different formulation than men do when it comes to hair loss treatment.

If your hair loss is from medical treatment for cancer, hair loss products are not recommended and when that medical treatment is completed, your hair should grow back just fine.

If there is seemingly no reason for the hair loss you can be sure that there is some underlying condition that may be unknown to you at the time that is causing your hair loss. Conditions like hypothyroidism or vitamin deficiencies can be contributing factors to hair loss in women, not to mention menopause.

Menopause can throw your body into a tailspin and cause so many new things to happen to your body, hair loss is just one more thing that can happen. It can also be the most distressing thing that can happen too. Women aren’t supposed to lose their hair. We have no other options besides wearing wigs for the rest of our lives right? Wrong.

There are treatments like the two I stated above and new ones coming to light all the time. You do not have to settle for wearing a wig or some other head covering to hide the fact you are losing your hair.

Be careful though, if you hear about some new treatment, talk to your doctor about it before you actually start using it. You do not want to cause more harm than good. You do not want to end up completely bald, do you? I didn’t think so.

There are other forms of treatment for hair loss that you can try like essential oils. The two most effective essential oils are bay oil and lavender oil. Equal parts of each oil are mixed and massaged into the scalp. Massaging the oil into your scalp accomplishes two things, the oil gets where it needs to be and you get a good massage which increases blood flow to the area. Increased blood flow can itself improve the condition of your hair and scalp.

Remember to talk to your doctor about any female hair loss treatments before trying them so you can be sure to stay safe.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Female Hair Loss Remedy – Wow – Green Tea Helps

Are you losing your hair and desperately need a female hair loss remedy? There are several options you can try out to see if they work for you. Sometimes your hair loss can be caused by vitamin and mineral deficiencies so that all you would have to do is increase  your intake of certain vitamins like the B vitamin complex, iron, and zinc. A good multi-vitamin or even prenatal vitamin can help stop thinning hair.

It is preferable to avoid side effects that can come with taking medications to curb hair loss so choosing an all natural female hair loss remedy is the way to go. There are essential oils available the can be mixed together and massaged into the scalp. The massage itself will increase blood flow to the scalp area and may stimulate some regrowth of your hair, not to mention feel absolutely wonderful.

Ask the owner of your local health food store what is recommended for hair loss and how to use it properly. They should be able to help you out just fine. Some herbal remedies can strengthen your hair and help keep your scalp healthy. if your scalp is healthy then the likelihood of your hair becoming thin and falling out may be lessened before it even starts. Products containing Vitamins A and C are products that can help strengthen your hair and keep your scalp healthy.

Rosemary and green tea also help reduce the thinning of hair by reducing the production of a certain hormone responsible for causing this condition, called female pattern baldness. Green tea is most effective if you apply it directly to your scalp. Let it cool first and just pour it over your head or brush it on the thinning parts of your scalp. Let the rosemary and green tea air dry on your scalp and leave it on over night to get the best result you can. Wash your hair as you would normally do the next morning.

The criteria for determining if your hair is beginning to thin is roughly estimating the amount of hair you lose every day. That number is approximately 100 hairs. Obviously, if you notice bald spots or can see your scalp during or after doing your hair for the day then you probably are experiencing some thinning and you should see your doctor immediately.

Your doctor may prescribe medical remedies or other remedies you can buy over the counter. Once the diagnosis is made of which type of hair loss you are experiencing is, then your doctor can prescribe which medication he or she thinks is the best for your situation and can help you the most effectively. A man who loses his hair has several options including shaving his head. Women do not have the same options a man has and for a woman losing her hair can be completely life-changing and devastating.

A female hair loss remedy is out there for you, so do not get too discouraged. Try one and see if it works, if it doesn’t, move on to the next.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Why You Should Market Like An Infomercial, Not A Beer Ad

New Picture

I know. You probably haven’t been inspired to market like either one, but maybe it’s time to re-consider.

I’ve always admired infomercials. No matter the product, I’m salivating to buy it before the segment is half over.

That’s power, folks!

 Infomercials take a seemingly mundane household product and make it larger than life. In fact, they have the viewer believing that they can’t live without it. And just 5 minutes ago, the viewer did not even know they needed it.

 These savvy marketers tap into what we don’t even know we need and show us how shortchanged we are not to have the device. It’s a skill that requires research and an intimate knowledge of a market.

Now, juxtapose that scene with a beer commercial. What have they given the world? A famous line of “Whaddup?” Loud, obnoxious sounds that only teenage boys love—and for what purpose? Teenage boys can’t buy their product.

 Beer commercials give us funny, stupid social scenes between young people that somehow involve a brand of beer. They show us that beer is hip, cool.

Let’s break it down some more:

An infomercial:

  • Pushes all your buying buttons
  • Understands what the target audience wants better than they do
  • Gets right to the point and keeps driving that point home
  • Fills a need the target audience didn’t know they had
  • Closes the sale with a solid guarantee
  • Closes the sale with a terrific offer
  • Advertisers know what they spent on the infomercial and how much they sold

Total score for a really good infomercial—10

A beer ad:

  • No target audience
  • No real message
  • No guarantee
  • No real reason to buy the product
  • Beer advertisers pat themselves on the back for making a cool commercial

Total score for a “really good” beer ad-0 (unless you’re an under aged teenager)

As a business owner which would you rather have?

You want advertising that’s measurable and resonates with your audience. Guess what? The same is true for your clients.

Useful, helpful, informative and “make my everyday life easier,” always wins out over cool. The world has plenty of cool and hip—an exclusive group that doesn’t pretend to try to understand anyone else.

What the world doesn’t have is an inclusive group that says, “We get what you need and we want to help.”

Your clients are looking for someone that understands their world, their needs, and their desires.

You can be cool for awhile with no one really remembering where the cool saying, cool service, or cool product actually started.

Or you can build a solid relationship, provide incredible value and rock the Casbah for many years. Which do you think will make you more money and more friends?

Uh-huh. Play the cool right. Build solid relationships that make you money.

Your choice.

Behind door #2,

Susan

Frustrated because your clients don’t understand the difference between box color and salon color? So are they! Download this article and show them the difference.” Insider Secrets On The Difference Between Box Color And Salon Color?

 Download here.

Don’t Be the Last to Know: The Case for Beauty Salon Customer Surveys

Professional hairdresser with fashion model at luxury salon

Learning what your clients and customers really think about you can be both a fearsome and instructive thing. Doesn’t it only make sense to locate any problem areas or holes in your customer service you’re not aware of? The best way to obtain this type of info is to just ask them! Using a thoughtful customer survey can be a super tool to help you learn answers to questions you didn’t know you had!

So why ask at all?

The main incentive for a customer survey is to head off problems before they become part of your reputation, and discover tips on how to strengthen your beauty salon service or products. Most of the time, we never learn about a dissatisfied customer: they’ll just look somewhere else. CustomerThink.com has found that more than half of consumers have experienced issues and complaints with the goods and services they’ve purchased. Having a survey helps you find and correct mistakes that can be the difference between hanging onto a customer or not.

What kind of questions work best?

Make sure you have a clear objective to your surveys, and that you pose questions that require  more than ticking a box, or assigning a number to your query. Avoid “Yes” or “No” questions. Allow them to expand on their experience and opinions. (This can often be a good way to collect testimonials!)

How exactly should you hold the survey?

There a variety of ways to conduct a survey. However, if possible, the most effective way seems to be via an online survey, thus giving the respondent a good chance to think about and form well thought-out answers, something that may not occur via a phone call or personal contact. Look at offering an incentive for filling out your survey, and try to be timely as to when you send it. If you’re new to this, consider using a company who specializes in this type of data collection, such as SurveyMonkey. However you achieve it, getting a read on how your customers view your business is invaluable data to have.

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Female Hair Loss Products – Female Pattern Baldness Treatments

Talk to your physician about your hair loss and the possibility of using female hair loss products to reduce the number of hairs you lose in a day or even regrow some hair.Not that you can accurately count the hairs you lose everyday but if you estimate that you are losing at least 100 hairs a day you may want to speak with your doctor.

Hair loss is not, nor has it ever been, strictly a guy thing. Believe it or not forty percent of women develop hair loss by the time they turn 40. The fact that self image and emotional well being is important to most women, hair loss can be the most devastating thing that can possibly happen to them.

Called androgenic alopecia, or female pattern baldness, there used to be very little that could be done for hair loss in women short of wearing a wig everyday. Now there are products available for women as well as men that will stop the hair loss and may even regrow some hair.

Some female hair loss products that you may have heard of include Rogaine, or Minoxidil. You can buy Rogaine over the counter and it is rubbed into the scalp twice a day.

If your hair loss is caused by your immune system attacking your hair follicles, a condition called alopecia areata, medications like corticosteroids are injected into the scalp multiple times about 1 centimeter apart every 4-6 weeks. This is the most common treatment for this condition.

Corticosteroids can also be used topically for which get rubbed into the scalp. These corticosteroids creams are of little effectiveness when they are used alone and are usually used along with the injected steroids or the Minoxidil.

Other not widely used therapies for hair loss in women are oral corticosteroid use and Contact immunotherapy. Contact immunotherapy is considered the most effective treatment for severe alopecia areata. The medication used is painted on the scalp every week and every week the strength of the medication used is increased but the medication irritates the skin leaving it very itchy and scaly. Losing your hair is bad enough but if your scalp looks like someone sprayed your head with Napalm then it is even more so.

Oral corticosteroids are rarely used due to the adverse side effects of oral corticosteroid treatment. If they are used however, hair growth usually occurs with treatment.

A safer and less irritating therapy is called PUVA, or Psoralen with ultraviolet A light therapy. A medication, called a psoralen, is applied to the scalp making the skin of the scalp more sensitive to UVA light. Then the skin is exposed to UVA light.

Something you should know and remember about treating hair loss that is inherited, The medication you are taking will not give you back a full head of hair. Hair will regrow on the top of your head but will not grow on your forehead. You will also have to continue taking the medication long term because if you stop taking the medication your hair loss will start again.

All of the female hair loss products outlined above are effective in helping regrow hair.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

 

Vitamin Needs of Men and Women

vitaminsDo men and women really require different nutrition?  Can’t we both take the same vitamin supplements and be done with it?

The answer is . . . as much as women and men would like to believe that there are very little differences between the genders, this is actually not true.  Let’s take a look at some of the differences in the vitamin and mineral requirements by both men and women to accurately pinpoint why supplementation must be different.

Niacin, also known as vitamin B3, helps turn food into energy in the body.  It will maintain healthy skin and it is important for nerve function.  Niacin is found in red meat, poultry, fish and fortified hot and cold cereals.  Because of the different muscle mass between men and women the average man require 16 mg of niacin a day and the average woman needs 14 mg a day in order to provide overall optimal health.

Vitamin A helps to prevent eye problems and promotes a healthy immune system.  It is essential for the growth and development of cells and will keep skin cells healthy, one reason why it is such a popular topical factor in skin care regimens.  Good sources are milk, eggs, darkly colored vegetables such as carrots and sweet potatoes and orange fruits such as cantaloupe and apricots.  Men require of 900 mcg of vitamin A each day and women need only 700 mcg.  It is very possible to get too much vitamin A which will result in toxicity and significant side effects.

Vitamin C, also called ascorbic acid, is needed to form collagen, which is the tissue that holds the cells together.  It is essential for healthy bones, teeth and gums and helps the body to absorb iron and calcium as well as aiding in wound healing.  There are high levels of vitamin C in red berries, red and green bell peppers, tomatoes, broccoli and spinach.  The requirements for non-smokers are different than those who smoke because of the action of tobacco on the body and the destruction of vitamin C.  Non-smoking men need 90 mg and women need 75 mg, while smoking men need 125 mg and smoking women need 110 mg.

Many of the differences in the vitamins required by both men and women are related to body mass size, muscle mass and hormonal balances.  The body uses vitamins and minerals, amino acids, antioxidants and enzymes to support the balance of hormones necessary for good health.  Women require a different balance of vitamins and minerals in order to support their female hormones and reproductive system than do men.

Iron is another mineral which would be dangerous to non-menstruating women and men.  Only menstruating women should take an iron supplement because of the blood loss they experience every month.  Otherwise, the body stores the iron and it can reach toxic levels very easily.

Calcium is another requirement which differs between men and women because osteoporosis affects a larger percentage of older women than it does men.  Calcium, vitamin D, vitamin K and phosphorus all work together to build strong bone density and the greater amounts of bone which is laid down in the early teens and 20s the less risk woman face for osteoporosis as she grows older.

Interestingly, while scientists and researchers do understands that nutritional guidelines for men and women are different most products in the vitamin and supplement industry are not guided by guidelines.  And currently there are no studies which show that gender specific vitamins have any particular health benefits because they would be very difficult and costly to undertake.

Some of these nutritional differences, such as the requirement for calcium and iron, are significantly different between the genders and must be addressed while other vitamins, such as vitamin A. or vitamin C, have minimal differences and don’t require a different vitamins.

Other nutritional differences between men and women fall under category of products which are not vitamins and minerals such as protein and fiber.  Men require more protein than women do simply because of the difference in muscle mass and because excess protein will accelerate calcium loss in the urine.  Interestingly, men also require more fiber than women because requirements are calculated based on how much protection and they offer against heart disease.  Since men in general require more calories they also need more fiber.

So the bottom line is that a good multivitamin without iron can be used for both the men and postmenopausal women, while premenopausal women require a higher iron intake in order to decrease their risk of developing anemia.  Women who are entering menopause in their latter years may also find it necessary to increase their iron intake based on their amounts of menstrual flow and blood loss.

Discover how to market and sell your salon services, without draining your
bank account visit http://www.HairArtistAssociation.org

Female Hair Loss Product – Natural Treatments Prevail

You begin your search for a female hair loss product and are soon innundated with the seemingly endless number of products who state that they are the best and now you just do not know which way to turn.

My advice to you is back up, sit down and take a few deep breaths. This is really not that hard of a decision. What you are looking for is something that will help your hair get thicker and maybe even grow more hair.

The decision you need to make right now is, do you want to go the all natural route or do you want to put a lot of chemicals onto your hair or into your system that you are unsure of.

If it were me, I would choose an all natural female hair loss product and forget about harsh chemicals that may make my condition worse or cause an allergic reaction. Chemicals strip your hair of their natural oils and weaken the protein, called keratin, and cause more breakage and thinning of your hair only making a bad situation worse.

Your best bet to combat the thinning hair and/or hair loss are the all natural products that are gentle and do not contain harsh chemicals. Products containing saw palmetto, vitamins A and C, rosemary and green tea are the best things to use. Use them in combination with each other or by themselves. They are all effective in strengthening the hair follicles and hair strands and keeping the scalp healthy, too.

Just make sure you find out how to use them correctly or they won’t work as well for you. For example, the green tea should be applied directly to the scalp, allowed to air dry and left on over night several times a week in order to be most effective.

Shampoos that contain the herb saw palmetto should also be combined with biotin to strengthen your hair strands and stimulate the hair follicles to continue growing hair. Do not use any shampoos that contain any form of alcohol or a chemical called sodium laurel sulfate.

Both of these will weaken your hair and lead to thinning and breakage. Sodium laurel sulfate is an industrial strength degreaser and is in most of the things you use on a daily basis from your shampoo to liquid dish soap to even your toothpaste. It is basically poison to the human body and can cause you to have headaches or seemingly unexplained muscle soreness.

Most people condition their hair after shampooing therefore you need to make the same decision about the conditioner you use that you made about the shampoo you use. The conditioner you choose should have all the vitamins and minerals your hair needs to be healthy and strong. Natural oils like olive oil and coconut oil are great for conditioning your hair. You can even make your own conditioner by combining mayonnaise and beer and applying it to your hair for a deep conditioning female hair loss product effect if your hair is particularly dry or damaged.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Taking care of Acne

acne-treatment

A large part of looking and feeling beautiful every day is the self-confidence you feel when you look in the mirror.  Your face is the first thing that people notice about you.  It is what forms the first impression within the first seconds of meeting you.  And, when your face is full of acne or pock marks it negatively affects your self-confidence, personal style and ability to interact with others well.

Learning how to perform basic skin care when you suffer from active acne can also help you to decrease outbreaks and improve your self-confidence.  Individuals who suffer from acne should make it a habit of cleaning their face at least twice a day with a mild cleanser.  Using a cleanser in the morning helps to remove dead skin cells which accumulate during the night hours.  Cleansing your face in the evening helps to remove both oil and environmental toxins and waste products which build up on the skin.

You should also clean your skin after any heavy exercising.  Your face should be washed from hair line past the jaw and down the neck line.  Make sure that the skin is thoroughly rinsed after cleansing.  Talk to a dermatologist, healthcare specialist or skincare specialist about the proper skincare products that you may use for your individual needs.

However, it can be said that strong soaps and rough scrub pads should be avoided at all costs!  These particular products make skin conditions worse.  Similarly, astringents will also make skin worse.  Following cleansing you should use a pH balanced skin toner to thoroughly cleansed the skin, remove the remaining toxins, waste products and make up as well as prepare the skin for the final step.

Individuals who suffer from skin breakouts should not neglect using a moisturizer.  This is the third and final step in keeping your face clean and prepared.  The key factor in decreasing premature aging of the skin is the use of moisture.  While large amounts of oil on the skin, coupled with bacteria can lead to pimples, this does not negate the need of the skin for moisture.  A good moisturizer will not promote pimples and will be absorbed readily into the skin.

Any treatments which may be used for acne should be applied after the toner and before the moisturizer in order to get the best benefit.  Some individuals benefit most from facial masks while others find that spot treatments give the most positive results.

Another key factor to keeping acne from spreading is to keep your hands off your face.  To not touch or rub the lesions because they are filled with bacteria and you are only spreading bacteria to other areas of the face.  Squeezing pimples will only produce scars and dark blotches over the face.

Men who suffer from acne should be careful about the razor that they choose.  Some find that electric razors are more comfortable while others prefer safety razors.  Always be sure that the blades are sharp for an effective shave without damage to the skin.  Soften the beard with plenty of soap and water before applying shaving cream and shaved carefully, and only when absolutely necessary.

Some medicines which are prescribed for acne make the skin more sensitive to the sun. However, the sun is also a wonderful way for the body to manufacture vitamin D and more fully utilize vitamins C, both important in the regeneration of skin cells.

Both men and women who have issues with pimples must be careful about the products they choose to put on their skin.  Find a good facial moisturizer that contains sunscreen so another product must not be used.  Always choose cosmetic products that are noncomedogenic, which means they do not clog the pores.

If, after using good cleansing, appropriate nutrition and adequate cosmetics, you are on able to clear your skin adequately you may want to seek the advice of your primary care physician or dermatologist.  These healthcare providers will be able to assist you in choosing and over-the-counter or prescription medication that can help clear your acne and offer you the opportunity to put your best foot forward at every single day.

Discover how to market and sell your salon services, without draining
your bank account visit http://www.HairArtistAssociation.org

Female Hair Loss Prevention – Stop The PonyTail

Your grandma lost her hair, your mom started to lose her hair right around the age you are now and you do not want it to happen to you. Luckily, you haven’t seen any signs yet and now you are seriously considering finding information about female hair loss prevention. Probably a smart move on your part and if you are not seeing any signs yet you may not be too late. If previous female family members have lost their hair, this condition is known as female pattern baldness.

Let me caution you though, before you start spending all kinds of money on treatments you may not even need, ask you doctor to do some blood work to check for iron deficiency anemia, electrolyte imbalances, thyroid dysfunction or iodine deficiency, or vitamin and mineral deficiencies. Any one of these can cause your hair to thin and fall out. Getting these seemingly small things checked, addressed and treated, if need be, at least yearly can put your mind at ease and help you hang on to that full head of hair.

Another female hair loss prevention idea is to minimize pulling your hair back into a ponytail. Go get a nice shorter style so you won’t be basically what amounts to pulling your hair out by the root every time you pull out the pony tail holder, or at the very least making your hair break. Sounds like a simple thing to do, right? sometimes the simplest things are the most effective in handling a problem.

The way you treat your hair is important, be gentle with it when you are in the shower and when you shampoo carefully massage your scalp with your finger tips and do not scrub hard. Scrubbing too hard can cause damage to your hair follicles and cause them to die. When a hair follicle dies no hair can grow from it. Minimize damage by being gentle when you shampoo and use a good vitamin enriched conditioner. The better conditioned your hair is the less it will break and thin.

Do not get me wrong you do not need some conditioner that costs you a week’s salary. There are good ones on the shelves of your favorite store that will do the trick and keep your hair shiny, full and manageable with out a lot of breaking.

Keeping your scalp healthy is important too. The vitamins found in your shampoo and conditioner will help in this area, too. A healthy scalp means healthy hair follicles and healthy hair follicles mean a healthy, full head of hair. Some say that a good dandruff shampoo can help keep your scalp healthy, too. So if you noticed your scalp is itching and you start to see some dandruff, or even if you don’t see any. Use some dandruff shampoo to keep your scalp healthy.

Use these tips and ideas to help you with your female hair loss prevention and to minimize your hair loss from female pattern baldness. You can maintain your beautiful, healthy hair for a long time to come.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

Nutrition from the Inside Out

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Do you believe that we are what we eat?  Let’s ask another question – if we consider that our bodies function based on the function of the cells that make up our bodies, and that the function of each of these cells is based on the energy they receive to do their work and that the energy the cells receive is based on the food that we eat each day then it stands to reason that the food that we at eventually works its way down to the cellular level and makes a difference in the way that the cells function.

In other words, we really are what we eat.  When we feed the cells of our body processed foods that are sadly lacking in vitamins and minerals or are high in sugar our bodies aren’t able to work at optimal abilities.  By giving our body the nutrition it needs to perform we are giving ourselves the opportunity to live the lives we were meant to.

All of this means that the way we look, prevention of aging process and even our energy levels are all based on the types and how much food we eat each and every day.

Each day there is new information from researchers that supports the idea that the best nutrition we can acquire is through raw foods and not the super-sized double cheese burger or deep fried ice cream – all of which tastes just dandy.  Instead, it is the nutrition from fresh fruit and vegetables, raw nuts and seeds that best feeds our body.

Multi-vitamins give our body an additional boost.  However, they should never be used as the only way in which we receive vitamins and minerals.  They are meant  only as supplements to a well balanced diet.

There is no magic food that will keep us looking or feeling young forever.  However, our diet will affect how our skin looks and ages and will also affect how the remainder of the supporting organs function.  One of the biggest factors in the aging process that scientists have uncovered is free radicals.  These free radicals are the product of metabolism of our food.  They are a normal byproduct but must be addressed using foods rich in antioxidants.  Free radicals are destructive to the cellular structure and infrastructure of the body.  Anti-oxidant are nutrients which bind with the free radicals and do not allow them to become destructive.

Nutrition from the inside out should address an adequate amount of vitamins in the diets.  This includes vitamin C which helps to form collagen and reduces wrinkling.  Beta-carotene is involved in the growth and repair of body tissues and can help protect against sun damage.  Beta-carotene is found in green plants, sweet potatoes, carrots, spinach, apricots and green peppers.

Vitamin E. helps to protect cell membranes and guard against ultraviolet radiation damage.  Selenium can help safeguard the skin from sun damage and improve quality and elasticity.  Omega-3 fatty acids are important and cardiovascular health and can be found in flax seed, salmon, walnuts and sardines.

These are only a few of the vitamins which are necessary for the optimal functioning of the human body.  But it is not only necessary to get the correct nutrition, it is also necessary to limit the kinds of foods which are unhealthy and our diet.  For instance, scientists have discovered that foods high in carbohydrates such as white rice, bread, bagels, crackers and pasta, increase the amount of insulin which is secreted by the pancreas is and also increases the amount of fat which is developed in the body.  Sugars and refine starches can also cause difficulty with this cellular process and the immune system.  Sugar will deplete the function of the immune system for several hours after it is eaten.

Because our bodies are made up of such a large amount of fluid and water it is incredibly important to remain hydrated.  Our skin helps to flush toxins from the body and without water, it is not an efficient process.  Water also helps to keep the skin clean and clear as well as support the kidney and liver functioning, immune system and even assists us in weight loss.

The cornerstone to successful nutrition is tailor making the nutritional needs of an individual and dovetailing that with lifestyle choices.  General guidelines can help to address overall needs but only through sound nutritional planning can an individual find the right balance of nutrition with integration into current lifestyle choices.

Discover how to market and sell your salon services, without draining
your bank account visit http://www.HairArtistAssociation.org

Just the Right Hair Cut

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Your hair cut is one of the first things that people notice about you when you first meet.  And, since we all know that first impressions are very important, taking care of your hair and the way that it frames your face is also especially important.  Choosing that hair cut isn’t a matter of good luck either.  Rather it is a matter of determining your particular face shape and matching it with your particular hair type and color.

Sometimes a quick demi-permanent color is what is needed to add the extra shine or depth to the color of your hair.  Sometimes you’ll need special hair care products to produce the results you desire.  But everyone needs to have just the right hair cut to bring out their best facial features and create a look that is timeless and beautiful.

Let’s start with determining the shape of your face.  This isn’t always as easy as it might seem. There are several different facial shapes that hairdressers can help you identify.  The first is the oval which is considered to be ideal by hairdressers.  This face is mathematically 1.5 times as long as it is wide with the four head slightly wider than the jaw.  Round faces are characterized by a round chin and lack the length of the oval face.

Rectangular faces have a square chin and hairline and are long and narrow.  Pear-shaped faces have a narrow forehead, are wide at the jaw line and have a rounded chin.  Heart-shaped faces are widest at the temples and narrow at the jaw line, usually having a small delicate chin.  Diamond shaped faces are widest at the cheekbones and narrow at both the four head and chin.  And lastly, square shaped faces have a square jaw line and hairline which also tends to be square shaped.

Individuals who have an oval face shape can wear most styles and lengths and it still looks just right.  This is actually the shape of the face that hairdressers seek to achieve with all other individuals by using hair cut.  The only thing to be careful about is going for a very short pixie cut.  While the face may be oval if the scalp is not universally shaped a shortcut can make the head look misshapen.

Women who have square faces should avoid short cropped hair, symmetry or anything geometric that enhances the squareness of the face.  By achieving a soft look it will soften the severity of the square jaw line and square hairline.  Light wispy see through bangs can also soften features.  Women who have a square shaped face should stay away from blunt cuts and hard lines.

Women who have a heart-shaped face need a cut that hides the hairline with graduated bangs.  When they hair turns outward it equalizes the shape by giving volume around the narrowest portion of the face, the jaw line.

Women who have round shaped faces needed the illusion of slimness.  In order to do this, shorter hairstyles with waves and soft movement that does wonders rather than a halo of curls.  Women with rounder faces should avoid parting their hair in the center or using volume around the cheeks.  The illusion of length to the face is achieved by creating height at the top of the head and minimizing the volume on the sides and around the ears.

Women who have diamond shaped faces should aim for creating width at both the forehead and minimizing width at the cheekbones.  In this way the illusion of an oval face can be achieved.  Diamond shaped faces are also longer and the goal is to make them appear slightly shorter.  Using chin length cuts helps to give the illusion of a shorter phase.  The thickest part of the hair should be behind the ears and sweep up and away, especially if the chin is pointy.

Women who have pear-shaped faces will be narrower at the forehead and wider at the chin with small cheekbones.  Choose a hairstyle that has volume between the ears and the shoulders and avoid short cropped hair styles or tying the hair back into a ponytail.

By taking your facial features and shape of your face into account when choosing your hairstyle you will be able to improve your overall look and decrease the amount of work it takes every day to look you are truly gorgeous self.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

5 Mobile Beauty Salon Marketing Strategies for a Shoestring Budget

Local beauty salon marketing

Local mobile beauty salon marketing is a virtual goldmine!

However, given the marketing activities of most beauty salon businesses, you’d probably never know this.

The era of the smart phone is here but many local beauty salon business owners are still in the dark ages. They are playing catch up with their clients and their behavior. An interesting Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their site for mobile devices! What does this mean for beauty salon businesses? It means this is a great time to stand out from the crowd. The mobile customers are ripe for the taking and you are in perfect position to reap the rewards!


More than half of all searches are being done on a mobile device and you being a beauty salon business owner can take advantage of that. Even a beauty salon business on a tight budget can make use of these five ways to market to mobile beauty salon users.


  1. Mobile Optimized Site – Ensuring that the site is optimized properly for mobile is step one, and without it pretty much everything else doesn’t matter. Make sure it is designed with mobile in mind, and is available on all platforms. According to market research from Google, 61 percent of consumers will leave a website if it’s not optimized for mobile.

  2. Look into Mobile Ads – Mobile ads are cheap and efficient. This may sound surprising but right now a lot of the inventory goes unsold every month which keeps the costs down. This makes it a prime time for you to jump in and explore mobile advertising.

  3. SMS and Push Notifications – SMS messages (text messages) have a high open rate. According to Frost and Sullivan, they’re opened at an amazing 95 percent! Push notifications are also an execllent way to stay in touch with your customers who choose to opt-in.

  4. Combining Mobile and Your Social Media – Nothing says social media like real-time connections with your customer base. This is the latest trend and the smallest of beauty salon businesses can get in on the craze by combining their social media site with a mobile devices. Combine specials, events, coupons or link a YouTube video to create buzz. Then Tweets and traffic will soon start coming to your web site. Next thing you know your site’s search engine ranking will start climbing and so will your Google . However, the best part is, you’ll be connecting with your subscriber base in a real-time way and they will give you valuable feedback.

  5. Location Based Marketing and Passbook – Be sure you’re capable of being found with the various location based mobile services like Foursquare and Yelp, as well as look into new technology like Passbook, a terrific new app that enables users to store coupons, boarding passes, gift cards, event tickets, store cards,  and other forms of mobile payment.

The most critical thing for local beauty salon businesses is to gather knowledge and always keep learning. Remember, it doesn’t have to be difficult and it doesn’t have to be expensive. You just have to begin where you are and never stop learning.


About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

How Much Should I Really Weigh

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When people consider how they want to look their best one of the first questions they may have is how much should they weigh?  Questions about weight and proper weight can be subjective and people are also bombarded by conflicting messages from the media.  The medical industry enjoys individuals who are too heavy so that they must return for periodic checkups and may suffer from diseases related to obesity.  The food industry pushes people to eat more to satisfy their happiness and psychologists continue to make a boatload of money helping people to understand why they eat for comfort.  The weight loss industry is a multibillion-dollar industry all built around helping individuals to lose those extra pounds.  But do you really have extra pounds?

While most people are able to be swayed in one direction or another very few feel as if they receive an unbiased answer to how much they really should weigh.  There are calculators online to help you calculate what your “ideal body weight” should be, body mass index calculators to help figure out what your range should be and a multitude of information about a variety of different body types.  But none of this actually gives an individual an accurate number of how much they really should weigh.

Unfortunately there is no such number.  Unfortunately there is no unbiased, totally accurate number for each individual person.  We are all individual and have different metabolism, ages and gender.  Any ideal body weight number will be based upon our age, gender, metabolism, lean body mass, height and several other factors.

Most of us also start a diet or an evaluation of our body type, with a goal weight number in mind.  This number should take into account all of the factors we discussed earlier.  Far too often the number we believe is ideal for ourselves is actually too small and based upon the media’s idea of what the ideal body weight should be for men and women.  Those models depicted in fashion magazines are airbrushed and touched up to the point that sometimes they don’t even recognize who they are.

When we have this small number in our mind of how much we should weigh our diets go awry in the process becomes slower and agonizing.  Your ideal body weight should be adjusted to how you fit into your clothes, your energy level, your height, your age and your overall fitness.

For instance, women generally have less lean body mass than do men.  Since muscle weighs more than fat and since muscle burns more calories than fat, women must weigh less and eat less in order to achieve that weight.  On the other hand, women who increase their lean body mass through strength training will find that they can eat more food, lose more weight but will ultimately have a number that is slightly higher on the scale than if they did not have lean muscle mass.  This is because muscle weighs more than fat.

The ultimate goal is that the woman will look excellent in her clothes, have a toned body as well as lots of extra energy.  This information cannot be accurately estimated by using a number.

The final factor in determining how much an individual should weigh is the waist to hip ratio.  Scientists have determined that how much fat you have and where it is located is very important.  Fat distribution patterns are often inherited.  Studies have indicated that individuals who are shaped more like an apple, with fat stored in the upper body, abdomen and trunk will have higher risk of high blood pressure, type 2 diabetes, triglycerides and low levels of good cholesterol.

To find this measurements use a tape measure to accurately measure your waist.  Use the smallest measurement below the rib cage and above the bellybutton.  Divide that number by your hip measurement which is the largest around the widest part of the hips.  Men who have a ratio greater than one are considered apples while women with values higher than .80 are considered apples.

The ideal body weight can be estimated by using body mass index, basal metabolic rate and acknowledging the amount of exercise you are willing to do on a daily basis.  In order to determine whether or not an individual is carrying extra weight, it is essential that the amount of weight on the bathroom scale, the body mass index and body fat percentage are all considered prior to determining whether or not a person should lose weight.

Only through good self-evaluation and accurate measurements can people determine whether or not weight should be lost, and how much.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Providing Your Feet the Absolute Care they Need

Looking and feeling your best every day means that you aren’t in pain and can get through your day without wincing or itching. By taking care of your feet you actually are taking care of the rest of your body and improving the way that you stand, walk and look to those around you. Those who have a peripheral vascular problem or who have diabetes must also take care of their feet every day in order to prevent any significant health care issues. At some point or another 90% of people will suffer foot pain. Your goal is to prevent that pain and improve the way you feel.

There is some thought that many people suffer from foot pain that has gone on identified and could be the root of other pain throughout their body, including back pain, hip pain, leg pain, knee pain and arthritis. When you consider that the feet are the base of the entire body and when one of them is in pain you throw your weight off balance, it isn’t hard to imagine how one foot can cause pain in your hip. In other words, even a slight limp that may not be terribly noticeable to anyone watching will place an unnecessary amount of stress on the hips, knees and ankles of the other side. This added stress will also contribute to pain and arthritis in those joints.

One such disorder is Morton’s Toe which is a condition where the second toe is longer than the big toe. This leads to an excessive pressure on the ball of the foot is underneath that toe resulting in pain while walking or standing. With proper treatment and footwear individuals are often able to decrease pain and improve the way in which they can walk.

Corns are another issue which affects many different individuals, often originating from poorly fitting shoes. These are calluses that developed from an accumulation of dead cells but contain a cone shaped core that presses on the nerve. Corns can also become inflamed because of friction and pressure. Individuals who suffer from corns should avoid shoes that are too tight or too loose and may require the use of an orthotic or shoe insert that helps to absorb shock.

Another problem which many athletes suffer from at one time or another is a fungal infection called athlete’s foot. In this condition the foot becomes red, dry and flaky. Sometimes it is accompanied by pain or itching and usually happens between the toes or on the soles of the feet. This fungal infection can spread to the toenails. Athletes can pick it up in the showers, gym, dressing rooms or swimming pool locker rooms. The fungus lives in damp warm areas and the name comes from the fact that athletes spends the most time in these environments and are so at higher risk for these infections.

Get in the habit of taking a look at your feet at least once a week after your shower. Make sure that your toenails are cut straight across so that you can prevent the formation of ingrown toenails. If your feet are particularly dry use a moisturizer after the shower or two or three times a week to help decrease the sharkskin that can happen over the heels and ball of the foot.

Wear proper fitting shoes and reserve those spiked stilettos for the annual Christmas party or spring cotillion. These shoes do not belong in your daily wardrobe and only contribute to leg, back and hip pain when worn on a consistent basis. High heels may help to make the legs have a better shape but they also contribute to misshapen feet and shortened Achilles tendons that are the bane of women who spends the majority of their working years in high heels.

When wearing athletic shoes be sure they also fit correctly. Individuals who have flat feet or high arches months have their feet fitted and wear shoes that provide the correct amount of support. Always wear socks inside your shoes in order to absorb sweat and reduce odor and fungal growth.

Avoid going barefoot as much as possible. This increases the risk that you can stub your toe or break your small toe. Pamper yourself once in a while with a foot scrub or moisturizer developed specifically for the feet. It is amazing what kind of a difference it makes in your daily routine when your feet not only do not hurt but also feel wonderful inside your shoes.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Exercise, Yes You Can!

You know you should exercise. Research has proven the beneficial effects on our health. Doctors recommend it is a multibillion dollar industry. And yet, with a busy lifestyle and schedule an exercise program slips through the cracks every day and every year. When it comes time for another New Year’s resolution exercise programs make it to the top of the list and fall off before the end of the month.

But, you do not have to be strained by your work schedule, your home life or any other factor which you believe somehow stops you from exercising. There are actually exercises you can do while making dinner, driving to work or waiting for your son after baseball practice. In fact, there are exercises that everyone can do whether you are able bodied or disabled, interested in losing a couple pounds or improving your cardio vascular health, or just because you know it’s the best thing for you to do.

Many times we find ourselves seated throughout the day whether we are driving to work or sitting through a long meeting at work. Here are a couple of things to do in your chair while you’re behind your computer in order to strengthen your muscles and keep you flexible. Work your abdominal muscles by sitting with your back straight and then rotating your hips backward and curling your stomach and then rotate your hips forward using your abdominal muscles. You can repeat this exercise eight to 12 times and do a set in the morning and is set in the evening.

You can help to improve the strength in your upper arms by using your own body weight as resistance. Extend one hand in front of you with the palm up and place your other hand on the wrist of your outstretched arm. While pressing down with the top hand attempt to raise your bottom hand towards the ceiling. This places stress on the upper arm and helps to build strength in your shoulders.

Standing in the kitchen, waiting for dinner to cook, grab a couple of soup cans or canned tomatoes and start some weight training. Extend your arms in front of you and slowly lower them to your sides, repeating eight to 12 times. You can also use cans of beans for overhead press or arm curls.

Use the countertops to help you do squats to improve the strength in your quadriceps. Use the countertops for balancing to do toe raises to help improve the strength in your ankles and calves. Use the countertops and door frames in the kitchen while cooking to stretch your quadriceps and hamstrings.

The idea behind exercise is to get up and move as much as possible. You can accomplish this by parking away from the front of the building at work, the bank, the dry cleaners and the mall. Be sure to park in an area that’s well lit and safe. You can also limit the number of e-mails you send at work and instead get up and chat with your coworkers about your concerns instead of using the telephone or the computer. Take the steps instead of the elevator and walk to lunch instead of using your car.

Keep a squeeze ball in the car and use it at each of the traffic lights. You can improve your hand strength and forearm strength.

It’s also important to exercise your back to keep your posture straight. By strengthening your back muscles and shoulders your posture will not contribute to pain in your upper back. Sitting in that chair and keeping your feet flat to the floor, push your chin back as far as possible. Feel a slight stretching your upper back. Also while sitting in a chair with your feet flat to the floor roll your shoulders and a forward circular motion five to 10 times and then reversed its five to 10 times. You can repeat this exercise 10 to 15 times each and every day throughout the day. Done in the office this helps to improve blood circulation, stretch your upper body and helps you focus for greater length of time.

If you have an extra five minutes before going to bed do 2 sets of 30 crunches or jumping jacks. Get an exercise ball and sit and balance while watching the news in the evening or your favorite television show.

As you can see, while it may be challenging to find ways to exercise during the day, there are definitely ways that you can incorporate an exercise routine that build strength, muscle and burns calories without blocking out an extra 90 minutes from your schedule.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org 

Beauty Salon Professionals Are You Using Pinterest Yet? (You Should Be)

Pinterest

I know, I know. You don’t have the time for an alternate social network. Nevertheless I wouldn’t be doing my job if I didn’t talk up Pinterest, as this image-centric social network has become an amazing spot for beauty salon businesses to:

  • Meet new customers
  • Boost website traffic
  • Increase brand recognition
  • Drive sales activity

So let’s run through why this visual social network so cool—and so effective as a marketing strategy.

Visually pleasing! Less whining!

Instead of being a platform for tedious updates of what people ate for breakfast or ALL CAPS rants from your weird uncle, Pinterest is all about bringing people together who have common interests, whether it’s fashion, beauty, art, food, crafts, architecture, photography, cocktail recipes, interior design..you name it. Copyblogger contributor Beth Hayden sums up Pinterest very well with this quote: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Can I get an amen?!

Why are marketers so energized about Pinterest?

For starters, the site is incredibly popular. Last year, in a five month span, Pinterest rocketed to a jaw-dropping 10 million users. No one was expecting it. Even social media watchers were caught off guard. Almost overnight Pinterest became a MAJOR driver of online traffic. Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. Here’s another thing: users love Pinterest. They can’t get enough. It’s addictive. As per comScore data Pinterest users average 89 minutes monthly on the site and Google users average just 3 minutes per month.

So what?

Why should beauty salon businesses like yours care about Pinterest? It’s really quite simple. First of all, the site is a low-key, non-threatening method to meet consumers who are passionate about what you’re interested in! This built-in permission makes it possible to build new relationships with others in your target market. Secondly, Pinterest is a fantastic place showcase your products or services, stay top of mind and grow your “tribe” of like-minded people. Just create an account. You’ll see an array of businesses on the site, such as…

  • Beauty Salon Businesses
  • Hair Artists
  • Makeup Artists
  • Fitness Coaches
  • Yoga Studios
  • Non-profit Organizations
  • Jewelry Makers

The list is endless.

No excuses; start pinning!

Most businesses tend to swiftly think of reasons why they shouldn’t use social media—nevertheless the truth is, many sell themselves short and don’t become involved because they don’t think they have a natural place in a certain network. Now, if you run a bookkeeping business, maybe Pinterest isn’t the best fit, but then again, it’s quite possible that you might be a trailblazer and use Pinterest to showcase your business and have great success. Hey, if a plumbing franchise in Waco, Texas can make Pinterest benefit their business, you can too! It’s just too easy to sell yourself short and come up with reasons to remain on the sidelines!

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Do Eyelashes Grow Back – Good Health Prevails

While most of us think of eyelashes as only another feature that can draw attention and add beauty to our eyes, they actually serve a very important purpose, they protect our eyes from dust, sweat and other foreign materials. If you have some accident or medical issue and you’ve lost your eyelashes, you are probably wondering: do eyelashes grow back?

Eyelashes, just like all the other hair on your body, do have their own unique life stages. They will grow, fall off and more will be regrown.  They do shed and break off in between the growth cycles but if you maintain good overall hygiene, you can keep that to a minimum.

There is a name for each unique phase: anagen, catagen, and the telogen.  The anagen phase is when your eyelashes grow. This phase will last almost two months, about 7 weeks. At any given time you’ll have about 1/3 of your eyelashes in this growing phase.

The catagen phase is the phase when the growth is on hold for about 3 weeks. And last, but not least, the telogen phase. This is the phase when your lashes will fall out.

Obviously, since under normal circumstances you never lose all your lashes at the same time, the answer to the question: ‘do eyelashes grow back’ would be ‘yes’.  You will have some eyelashes in each of these three stages at all times.

The growth rate will vary from person to person. One of the best things you can do to increase your own growth rate is to avoid those things which are bad for you. Cut back on alcohol intake, stop smoking, eat plenty of nutritious foods and drink plenty of water. By keeping your body healthy on the inside, you can increase the growth of your eyelashes on the outside.

Of course, if you have suffered some sort of trauma or damage to your face or you are under enormous stress or other conditions that threaten your health, this normal growth stage can slow down or even stop. Eyelashes are hair and just like the hair on your head, if you apply harsh chemicals too often that can have a negative impact on the growth. This can usually be reversed with a little time and TLC.

If you find you are not regrowing your eyelashes you should take a trip to your doctor. This lack of growth is very likely a sign of some underlying health issue. That doesn’t necessarily have to be serious, but it should be taken care of, and not just for the sake of your eyelashes.

More often than not, you can simply take some vitamins, eat better, get enough sleep and cut back on some of the garbage you put in your body and you will see an increase in growth.

So, do eyelashes grow back? Yes they do, but only if your body is healthy enough to do it’s job properly. And don’t forget, just like the hair on your head gets damaged with too much styling, the same can hold true for your eyelashes. If you’re good to your eyelashes, your eyelashes will be good to you.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

3 Successful Salon Business Goal Setting and Planning Strategies

Salon business goal setting is an important part of planning your salon business and establishing yourself as a credible salon business. By setting challenging salon business goals, you will find that you are motivated to assertively push your salon business forward and gain many benefits by accomplishing your mission.

It all starts with understanding what goal setting is all about. Goal setting is the process of creating a plan that is comprised of multiple steps to reach a specific result.

1. The first step is defining the salon business goal you want to accomplish. For example, I want to create a salon business that produces X products for sale and attracts Y number of clients and customers monthly.

2. The second step is to create milestones or multiple steps to accomplish that salon business goal. For example, the first milestone may be to research and evaluate effective salon business product ideas. The next milestone may be to create a salon business website layout to reflect the salon business theme. Other milestones will help you achieve your ultimate salon business goal.

3. The third step is to create a process for managing and evaluating progress against milestones to reach your salon business goal. Setting timelines for your milestones will help. For example, conduct and complete salon business product research by Dec 15 may be a milestone. Evaluating your progress will include confirming that you have met your Dec 15th deadline for completing this work. If you have missed your deadline, you will know that you must be more attentive and aggressive to accomplish your milestones.

With salon business goal setting, keep in mind that you will always have “short term salon business plans” to reach “long-term salon business goals”. This means that interim steps along the way are important to your success for the future. Salon business goal setting is like having a roadmap to your destination.

Think about taking a trip to a beauty retreat for a week. If you simply get in your car on Friday and start driving with no clear direction on which highway to take, which direction to drive (Pacific or Atlantic ocean?), and how to get to your beauty retreat location, you will have difficulty or may never reach your beauty retreat goal. If you do reach your beauty retreat destination, you may find that your retreat reservation was for Saturday but you arrived on Friday!

However, if you have a clear goal in mind to arrive at the beauty retreat on Saturday, December 15 and stay at the Holiday Inn and Suites, then you can create milestones to reach your goal. You decide whether to drive or fly, purchase an airline ticket if necessary, plan the day you will leave, what to pack, make a beauty retreat reservation, and everything else in between. Your goal of having a fun-filled week at the retreat in December becomes a reality with proper planning!

Your salon business works the same way. Establishing your salon business goal, creating milestones, and measuring progress will help you succeed. You may find that you need to adjust plans along the way to accomplish your salon business goal or you may decide to refine your salon business goals. But the most important thing is that you have a salon business goal and plan.

When it comes to setting your salon business goals, remember:

1. Establish a long-term salon business goal.

2. Create interim salon business milestones that have dates for accomplishment.

3. Measure progress against salon business milestones, keeping the ultimate goal in mind at all times.

4. Make adjustments in salon business milestones as needed to succeed.

Proper salon business goal setting and management is the road to salon business success when it comes to creating, managing, and maintaining your salon business business.

And remember, “plan your work, and work your plan”!

Salon Business Goal Setting Worksheet

Salon business goal setting worksheets can be an integral component of your salon business goal setting strategy. With the proper salon business planning and creation of salon business goals, milestones, and methods of evaluation, your dreams will become a reality much quicker and with greater success. A salon business goal setting worksheet can be an incredible asset in this process, saving you time, money, and effort. Salon business goal setting worksheets are a compilation of all of the actions required to reach a desired result.

Take a look at the salon business goal setting worksheet process to help you with your salon professional goal setting process. Salon business goal setting worksheets include the milestones to help you accomplish your ultimate salon business goals. Many people refer to salon business goal setting worksheets as ‘salon business action plans’ since they are filled with actions to be taken towards the accomplishment of a salon business goal. The milestones are considered “salon business short term goals” and they are essential to reaching your long-term ultimate goal towards salon business success.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Eyebrow Growth – Tips For Fast Eyebrow Growth

Our bodies are pretty amazing, features we view as only ornamental actually have their own special ‘job’. Eyebrows are no different, they are located over our eyes to keep sweat from running down into our eyes. They can also enhance the overall beauty of your face. If you don’t have the eyebrows you really want, there are some simple things you can do to stimulate eyebrow growth.

Most of these methods have been around for a long time. They require simple to find, natural products and you can do them overnight when you sleep.

1. First things first, remember to keep your body healthy if you want anything to grow. What happens on the inside of your body is reflected on the outside of your body. If your hair isn’t growing, your nails are weak or your skin is dry that’s almost always a sign that your body isn’t getting all the nutrients or hydration it needs.

To keep your body in balance eat a good variety of healthy foods. Stay away from junk food and greasy foods. Make sure you drink plenty of water every day, and no – soda doesn’t count. Get plenty of sleep and just to be on the safe side, take a multi-vitamin every day.

2. Gently rub castor oil into your eyebrows every night before you go to bed. This will encourage eyebrow growth because it lubricates and softens the skin which encourages hair growth.

3. When you were a kid, did someone tell you to brush your hair 100 times to make it grow faster? Well, if so, they were right. You can do the same thing with your eyebrows. Brush them for at least 2 minutes at a time with an eyebrow brush. Do this twice every day and you will get your eyebrows growing more quickly. Do remember to keep your eyebrow brush clean.

4. I’ve already talked about taking a multi vitamin daily, in addition to that you can target some other vitamins that will encourage hair growth.  Taking vitamins A, C and E will help even more. Just make sure to check the vitamins in your multi vitamin, you don’t want to get too high a dose of these vitamins and they may already be included in your multi vitamin.

5. Combining the natural herbs of fenugreek, aloe vera and onion juice into a paste and applying it directly to your eyebrows overnight will stimulate hair growth. Just take one fenugreek capsule, open it up and mix the seeds with several drops of aloe and the onion juice. You want a fairly thick paste like consistency so don’t add too much liquid.

One of the neat things I like best about using all natural remedies is that they often pay dividends in several ways. If you’re looking for a natural way to stimulate eyebrow growth by following these tips above not only will you do that but you can also get an overall healthier body which is just that much better for you and your eyebrows.

Discover how to look and feel amazing, without draining your bank
account visit http://www.MotivesByCharlotte.com

 

Giving Your Skin the Proper Care

Looking beautiful everyday starts with taking care of your skin. Your skin is the largest organ in your body and it is also the thinnest. It is responsible for excreting waste products and protecting your body from environmental toxins and bacteria. It is also the first thing that people see when they look at you and how they judge your health and youth. By taking care of your skin and using a routine that promotes prevention you go a long way to achieving a desired youthful glow.

Restorative measures are much less effective than preventative ones. This means that skin care should start when a woman is in her early 20s and not when she finally faces her mortality in her mid-30s. While the term laugh line is sweet, most of us would rather not be reminded of the good times in our lives by the number of wrinkles on our face. Starting a good skincare routine at an early age will bring years of results and help us to retain a youthful appearance for as long as possible.

Taking care of your skin must be addressed from two separate angles. The first one is from the inside out, in other words nutrition. This will be addressed at another time. Today we are going to talk about skincare from the outside in. One of the biggest factors which robs us of our youthful appearance is the lack of moisture in the skin. It is definitely a key to anti-aging. The skin loses moisture on a daily basis, and especially during the winter months we should use a high quality skin cream that contains an SPF rating of at least 15 or higher to protect us from the aging effects of the sun.

Moisturizers should be applied when the skin is still damp from either a shower or washing the face. Remember that seasonal changes will affect the skin and the products that you used to protect it. Some find that the summer heat causes more dryness and others find that indoor heat during the winter months causes more dryness. You must be able to recognize the differences in your own skin and provided with adequate protection.

Moisture should also be added from the inside out. In other words, drink between eight and 10 glasses of water per day in order to provide the cells of your skin adequate moisture. This plumps the skin cells and gives you a youthful glow. Imagine looking younger by only drinking a few glasses of water per day!

The fluid you add to your bodies should be in the form of water or flavored water but should not include caffeinated drinks such as coffee or soda. The caffeine is actually a diuretic, which means that it draws water away from the body and you excrete it through the kidneys. If you are planning on drinking coffee or soda increase the amount of water you are drinking in order to make up for the diuretic effect of the caffeine. Better yet, drink decaffeinated!

Daily skincare must also include a facial wash that removes dead skin cells and environmental toxins which build up over the day. Wash your face both in the morning and evening time but don’t rub it dry. Pat your face dry in order to decrease the amount of irritation that happens to the skin which can cause further breakouts of acne.

Once your face is washed use a toner for your skin tight that helps to re-balance the skin pH prior to adding any moisturizer or treatments. Anti-aging treatments can be used at this stage during the evening hours followed by a heavy night cream. During the morning hours use a facial wash, toner and moisturizer underneath your makeup. Apply your moisturizer within five minutes of applying your makeup to help the makeup gone more smoothly.

And just a note about that make up. Any base that you use should be made especially for your skin type. Look for products that do not cause pimples, is hypo-allergenic and goes on smoothly providing you with the amount of coverage you are looking for. A good makeup base is designed to smooth your overall skin tone and not conceal pimples or scar tissue.

At least once a week use a product which exfoliates your skin. This is a process of taking off the top layer of dead skin cells and revealing younger cells. Exfoliates come in either a chemical form or a physical form, such as a product that contains small microbeads which help to remove the dead skin cells. Look for a product that’s designed specifically for your skin type made by a manufacturer you trust.

If you choose to use as skincare products which is sold over the Internet make sure they offer a money back guarantee and an ability to stop any reoccurring programs without a minimum purchase amount. While one program or product may be best for your friends or relatives it may not work on your skin type as well. It is your job to look for a product that produces the results you desire at a price range you can afford.

Never go to bed wearing makeup. Makeup can dry the skin and mascara can dry eyelashes to the point that they crack. Remember that the eyes are very delicate and prone to find lines and bagging. When applying any product tappet into the skin and avoid stretching these fragile tissues.

Don’t neglect your lips! Links can be exfoliated daily with a washcloth to get rid of dead skin cells and prepare them for lipstick. You may want to use a lip moisturizer in the morning to help keep your lip color on and at night to repair the damage done from a day at the office.

With faithful attention and just a minimum amount of time in both men and women can maintain a youthful appearance and healthy skin.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Causes Of Female Hair Loss – Hair Loss Tips

You are concerned because you recently have noticed that you are losing hair and are very interested in what the causes of female hair loss are. There are several causes, any one of which can be responsible for you losing your hair.

Anyone at any age can start to lose their hair. Some of the causes are stress, anxiety, vitamin and mineral deficiencies, hormone fluctuations, disease process, familial tendencies smoking, and excess alcohol consumption.

Stress and anxiety, while seemingly uncontrollable, can be controlled and lessened by learning techniques to reduce the amount of stress and anxiety in your life. Making time for yourself and planning simple things like manicures, pedicures and full body massages every month, or more frequently if needed, will go a long way to reducing the amount of stress you have to deal with on a day to day basis.

Make sure that you eat a diet rich in fruits and vegetables to get the vitamins and minerals you need every day. If you are worried that you may not be getting the vitamins and minerals you need daily then my advice is to speak with your doctor, the next time you go in, to see what they recommend as a good vitamin supplement.

Hormone fluctuations, mainly menopause, is one of the most common causes of female hair loss. Menopause causes so many other symptoms that initially you may not even notice the hair loss because you are so caught up with the hot flashes, mood swings, nausea, headaches and insomnia that you are not sure which end is up most of the time. Then you begin to notice that your hair brush has more hair in it after you use it. Not that this means that it is too late to do anything about the hair loss by any means. You can still find treatment for the hair loss by talking to your doctor.

Smoking cigarettes and drinking too much alcohol can contribute to hair loss because they can deplete your system of important vitamins and minerals not to mention the fact that cigarettes inhibit blood flow to areas of the body like hands, feet, lower legs and scalp. If blood flow is restricted then those areas become starved for nutrients and become unhealthy. Once the hair follicles become unhealthy, they may not recover and then die. When the follicles die they cannot hold the hair anymore and the hair falls out.

If you have a condition called low thyroid function, or hypothyroidism, it can be another cause of hair loss, especially in women. Your doctor can order a blood test that will tell you if you have hypothyroidism and can prescribe medication to increase thyroid function.

You may just have a familial tendency toward female pattern baldness and there may be very little you can do about it if you do. Again, see your doctor.

As we have already stated, causes of female hair loss are numerous, all of which can be eliminated or lessened with treatment or medications prescribed by your doctor. Talk to your doctor to find out what type of treatment is best for you. Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com



      

Dressing For Your Body Type

Do you get frustrated when dress after dress doesn’t seem to look good on your body but it seems to look good on everyone else? When you shop for a new wardrobe do you feel like you’re faced with new and interesting challenges? How you learn to dress to accommodate different body parts will help you learn to be happier with your wardrobe. Whether it’s big hips, flabby arms or a large chest there are ways of making accommodations that camouflage or change perception.

Believe it or not dress manufacturers do not produce items only for Miss Twiggy. According to today’s fashion styles manufacturers are making clothing for females who are moderately tall with a body that is balanced vertically and an hourglass figure. For males the current ideal is a balanced body with broad shoulders, chest and tapered to a medium waist and hips. Approximately 2% of the population has a perfect figure so the goal of dressing is to create the illusion of the perfect body in the perfect proportions.

By choosing clothing that accentuates strengths and minimizes weaknesses many men and women are able to create the illusion of a longer, leaner body. The objective is to dress in a manner that makes you feel best about yourself which encourages feelings of self-confidence and power. Once we understand our current shape we are able to accurately choose clothing that will make us look our best.

For this reason all the clothing must be customized to the individual. However, it can be painful to stare at yourself in the mirror and decide what flaws you really have and what type of clothing would be best for you. This is a necessary step and you should remember that no one has a “perfect” body. Your body shape has nothing to do with your size but rather to do with your proportions. These proportions have to do with where the majority of your weight is carried on your body.

For instance, some women are top-heavy and have large breasts with short waists and long skinny legs or are heavy and square on top with the big stomach and broad back sitting on slender legs. A bell shaped woman has small shoulders and a large bottom or a pear shaped woman may be small on top with a tiny waist and big thighs and calves. In all of these circumstances a woman’s proportions will not change no matter how much weight she loses. She may be smaller in the hips overall but if they are normally larger than her top they will remain larger than her top even if she gets to a size 6.

Here are some tips to help you identify your body type. Women who are top-heavy have a bust line that is three or more inches larger than their hips. 46% of women have a rectangular body where their waist is about the same as their hips and they appear more like cylinder than an hourglass. Pear-shaped women are bottom heavy and approximately 20% of women have this shape. In this instance their hips are significantly larger than their bust line. Only 8% of women have an hourglass shape where their hips and bust lines are equal in measure.

Women who are top-heavy may want to emphasize their smaller legs and draw attention away from the waist and arms by wearing long sleeves and V-neck tops. Women with this body types should also steer clear of tops that have large prints and dress in monochromatic colors.

Women who have a straight or rectangular body can pinch in their waists and exaggerate their curves by using belts and texture in volume. This body type can easily look boyish and so women should steer clear of baggy jeans or sweat clothes. Wearing a straight dress that eliminates the waistline will skim the body and create the illusion of a smaller waist.

Women who have a pear-shape must use clothing to decrease the size of their hips. Dresses which are fitted at the top and flow away from the body are a great choice, as well as fitted pants with an over blouse that flows away and hits at the hip.

Women who have a smaller bust line can add more volume by looking for dresses or tops that have an embellishment or fullness on the bust line. Things like ruffles or frills can add fullness when the rest of the garment defines the waist and accentuates the upper body.

Women who do not want to show off their legs can use a longer skirt that comes to mid-calf. Paired with heels, this can disguise larger calf with thicker ankles. While women who are uncomfortable with their upper arms can choose dresses and tops which are three-quarter length sleeves and have little cutouts in the arm. This keeps an element or an embellishment that detracts from making the outfit look matronly.

Women who have an hourglass figure are some of the lucky few who have a waistline that can be accentuated and curves which make others envious.

Look carefully and objectively at your own figure. You may be surprised that what you first perceived as a negative trait can easily be used to create your perfect figure.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

When does Exercising becomes Too Much?

 

People struggle to lose weight and keep weight off; it is one of the major problems of the western world, and can lead to heart failure, serious chronic illnesses such as diabetes, and has been linked to certain types of cancer. Losing weight is therefore essential, and exercise is probably the best way of doing this; but many people feel confused and intimidated by the idea of exercising.

One of the first questions they have is how much exercise for weight loss is necessary? Most of us exercise without knowing it, as even every-day activities burn calories; but not enough to help the body lose weight. Effective programs exist which are designed to help keep weight loss going, but don’t answer the vital question: how much exercise should I do to lose weight at a suitable pace?

The average person should not lose more than one or two pounds of body fat each week in order to keep healthy. Excessive and sudden weight loss may backfire, and cause the body to ‘starve’ itself; slower weight loss than this and a large meal may easily result in no weight loss at all.

In order to lose around one pound of fat per week, it is estimated that the body needs to burn 4,000 calories; this is aside from the regular ‘burning’ which the body does every day. Therefore, in order to maintain a weight loss of one pound per week, a person will need to exercise enough to burn off 500-600 calories a day.

Having worked out how many calories need to be burned in exercise every day, now we need to consider much exercise for weight loss this calorie burning requires.

Walking and other day-to-day exercises burn around 15 calories per pound of body weight. For each mile walked, the body burns around 100 calories – so 5 or 6 miles would need to be walked every day in order to lose that weight, a rather daunting prospect.

Good weight loss advice often concludes by suggesting that people should exercise for around half an hour every day. This is suitable for improving and maintaining health, but weight loss requires more effort. Studies have revealed that people who exercise for around 275 minutes a week lose more weight, and keep it off, than those who do less. This relates to 60-90 minutes of exercise every day. This regime would include some form of aerobic exercise such as bike-riding, swimming, or walking, and a period of ‘other’ exercise, the most beneficial being weight training.

When considering how much exercise is needed for beneficial weight loss, it is also worth considering the starting weight; the more pounds a person has, the more calories they will burn, just by standing still. However, for people struggling with weight loss, it is important to consider whether more exercise for weight loss would be a good idea. Of course, how much exercise for weight loss is done depends upon the willingness of the person exercising, but in general, four hours a week of exercise is the least amount of exercise needed to lose weight and keep weight off.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Do Your Hands Show Your Age?

There is an old saying that no matter how young your face looks, your hands will always give your age away. The desire for youthful appearance and the goal of looking our best every day should never end in our face and are close but should extend to the heart of our body we extend to our friends when we meet them, our hands.

There are specific tactics and strategies we can do to help decrease the aging process in the skin of our hands as well as to reverse some of them. However, since prevention is worth a pound of cure, and definitely much easier than rejuvenation, it is best to work on prevention even when you believe it’s too late.

Some women can spend a small fortune on fabulous skincare, anti-aging makeup, a youthful new hair cut and great new clothes. However, one glance at her hands and you know instantly how old she really. The hands are one of the first places that we see signs of aging hands, unfortunately, one of the biggest areas people neglect when it comes to skincare.

One reason that our hands show our age much sooner than anyplace else is that they are frequently exposed to ultraviolet light without protection. If you think about it, our hands should have sunscreen applied throughout the summer and winter months. We continue to drive and our hands are exposed to the sun through the windshield. We continue to go to work and our hands are exposed to UV light through the windows and fluorescent lighting in the office. And in the winter months those hands are also exposed to cold weather and dry heat.

Most of us would never consider exposing our face to the sun without sun block but never remember to put it on our hands prior to going outside. The simple act of moisturizing our hands after being exposed to the winter cold and indoor heat as well as washing dishes, taking baths and bathing little ones can also help to improve the moisture necessary in the skin cells to maintain a youthful appearance.

That small act of forgetting sunscreen can leave them looking even older as the ultraviolet light leaves brown spots and age spots. In fact, experts believe that because the skin on the back of the hands is so much thinner than the rest of the body they show aging much more quickly. Any loss of fat underneath the back of the hands is quickly noticed and results in loose skin.

Maintaining and reversing the signs of aging in your hands begins with using sun block of SPF 15 or higher every single day. Keep it in your top drawer in the bathroom and in the kitchen. Apply it every morning after you have finished your morning application of moisturizer and makeup. Apply it in the kitchen when you are leaving the house for the day or even just playing outside with the kids. Make a commitment to use it every single time you go outside, summer, winter and all the time. This will help to stop some of the damage that comes from ultraviolet rays.

Your next trick will be to save a little bit of what you are using on your face in order to stop the aging process and use it on the backs of your hands. Anti-aging serums that work well on your face will also work on the back of your hands. Don’t forget moisturizers, night creams and day creams with sun block protection.

Other options are the use of powerful antioxidants therapies that are applied locally in order to help this cellular system regenerate and repair. One of these antioxidants is pycnogenal which is a pine bark extract that can be 50 times more powerful than vitamin E. This ingredient is usually found in more expensive brands at hand care lotions.

And while shopping for any hands of moisturizer be sure to buy one that does more than simply moisturizer hands. Look for a cream that gives your skin the anti-oxidants it requires in order to fight free radicals damage.

If you have brown spots and aging spots already looks to the experts in order to get rid of them. Most of the time you need professional treatments and cannot get rid of them with over-the-counter products. However, you lose nothing by trying and if there is a product which has been successful for your friends or relatives it is well worth the trial.

The skin on the back of your hands is much more delicate than the skin on your face. It heals more slowly and this skin is thinner. Stay away from any product that does any damage or is irritating to the skin. While you may use exfoliating products that you use on your face on the back of your hands you don’t want to try a micro-dermabrasion or any other treatment that causes irritation.

Unfortunately, for some people, by the time they recognize how much damage is done to the backs of their hands it is too late to do anything at home. Experts believe there are a number of professional treatments that can help hands, while the results are excellent, as they can be a bit pricey.

One such treatment replaces lost fat under the top layer of the skin with a filler. This works to plump for skin and takes away a bony look that fills out the wrinkles. Another treatment is a laser treatment used for brown spots and highly pigmented areas. Some women choose chemical peel’s used for brown spots and age pigment. Some doctors believe that it is safe for age spots on the back of the hands while others believe it is too harsh.

It is important to begin with prevention in the treatment of anti-aging. Whether a person is looking at preventing early aging signs on the face, the hands or the hair it is the best to apply techniques before any signs have appeared rather than trying to rejuvenate the hands once years of ultraviolet ray damage has been done.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Skin Care Tips in Preventing Adult Acne

Having acne as an adult is really pretty much the same as acne at any other age. It stinks. Adults get acne for the same reasons and generally will use similar products to those used by teenagers, to clear up their outbreaks. There are some skin care products for adult acne that you can use, but for the most part it’s simply a matter of finding which product works best for you.

There are so many different types of acne treatments on the market today that sometimes the biggest challenge in clearing up your acne is picking the right product.

There is no one size fits all product. Everyone has different skin and different needs so it’s imperative that you find the product that works best for you and your skins unique needs.

For example, some people will have acne but they will also have very dry skin. A lot of acne treatments are made to dry your skin out, but obviously if you have dry skin that will create additional problems for your skin. On the other hand, if you have oily skin many acne treatments will work better for you since this is what many treatments are created to target.

It’s also important to remember that a healthy body is the first line of defense against acne outbreaks. If you want to keep your skin healthy you need to keep your body as a whole, healthy.

Proper nutrition is vitally important for you to maintain your healthy skin. When fighting acne most people are familiar with the concept of avoiding greasy foods, but that is only just the start. Your body needs a continual supply of healthy fruits and vegetables. By giving your body the fuel it needs you are also helping your skin.

Keeping your body healthy doesn’t just extend to choosing the right foods to eat, either. It also has to do with what you drink. Making sure you stay hydrated is another simple, yet very important, way for you to keep your skin clear. Most experts recommend you drink around 8 glasses of water every day to maintain proper hydration. It’s also a good idea to avoid consuming too much caffeine or alcohol.

Now that you understand the importance of keeping your body healthy from the inside out, we’ll explore some things to look for, in treatment products, that go directly on your skin. When trying to decide on acne products keep in mind that you may need to try several different products to find the one that’s best for you.

Another important consideration is that many acne remedies contain harsh, potentially toxic, chemicals. It might surprise you to know that many cosmetic type products made in the U.S. actually contain chemicals that have been banned from use in Europe. Don’t assume that just because you can buy a product over the counter that it’s safe.

Try to find organic products. Here too,you have to be diligent though, since many companies have created their own ‘certification’ seals. These seals don’t mean a thing, they are simply something the company that made the product has put on their label. Try to look for products that are certified organic by the USDA or other reputable, unbiased sources.

Don’t get overwhelmed with the choices available to you in the skin care products for adult acne that are on the market today. Just do a little research and find the best product for your unique skin care needs. Once you’ve found it, just keep using it.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Benefits of Lean Muscle Mass

According to the Mayo Clinic researchers now believe that gaining muscle mass to strength training will generate benefits beyond the actual exercise period itself. In other words, by doing strength training and gaining leaned muscle mass, individuals are able to make a positive impact on their overall health and well-being. There are quite a number of benefits of gaining lean muscle mass which should help to motivate each of us who finds that lifting weights or using resistance training can be a little boring.

If your goal is not to become the next Mr. or Mrs. Universe, but instead to improve your overall health and gain some of the benefits of lean muscle mass then it is time to also make a change in the way that we feel about strength training. For most normal people we don’t have to go to the gym to do strength training and improve the amount of lean muscle mass we have in our bodies. With just a few inexpensive pieces of equipment we can actually accomplish our goals at home.

For instance, with the purchase of a small hand weight set and resistance bands most women can build lean muscle in their upper and lower extremities. The overall cost of these hand weights and resistance bands will definitely be lower than a trip to the gym two to three times a week. However, some of us also require the added support and structure which we can achieve at the gym. Gyms also have fitness trainers, televisions mounted on the walls and you can drag your best friend along with you motivated and accountable.

Either way you look at it, at home or at the gym, most individuals should be able to find a few extra minutes in their day two to three times a week in order to increase the amount of lean muscle mass in their body and take great advantage of the significant positive effects it has on our health.

In our younger years the majority of our body was made of muscle. However, with each passing year those muscles shrink in terms of fat without the added stress placed on them by weights and strength training. Strength training is a general term that has become synonymous with weightlifting and resistance training. Physiologically it produces increase in muscle size, improve muscle tone, increase muscle strength and an increase in tendon, bone and ligamental strength.

One of the biggest benefits of strength training is an increase in physical performance. While this physical performance may be important for an athlete it can also be important for weekend warrior or the young mother who must lift her infant each and every day. Performance is only defined on an individual basis and is always important in our daily living activities. Our strength and endurance will contribute to improvement both in sports, hobbies and our work.

Another benefit of increasing lean muscle mass is to improve overall appearance which directly influences self-esteem and our level of self-confidence. Strength, muscle tone and metabolism will improve. This gives an individual a fit appearance, improves their self-confidence and increases the number of calories burned each and every day, even at rest.

Research has found that we all lose one half a pound of muscle every year after the age of 30 which actually reduces our basal metabolic rate. This means that our bodies use less food and, eating the same amount of food that we did before, we continue to gain weight. We can reverse this process by incorporating strength training into our exercise routine which helps to increase the amount of calories burned.

Improving our lean muscle mass also decreases the risk of sustaining an injury. Whether we are participating in any sporting events or not, we are at greater risk of injuring ourselves, even climbing the stairs, when our lean body mass is lower. Our muscles serve as shock absorbed or and also help to balance ourselves. Well conditioned muscles will lessen the repetitive landing forces when we do weight-bearing exercises such as playing basketball on the weekend or going for a long walk with our best friend.

Strength training will also help to improve bone density over time. The correct amount of bone will be laid down appropriately when we stress the bone through exercise and lifting weights or using resistance training. As we age our bones to generate faster than new bone is built. We can slow that process, which is normal, by incorporating strength training.

Some women are concerned that they will become big and bulky using strength training. This is not possible for us to reasons. Number one women do not have enough testosterone in their body to bulk up without training for hours and hours and dedicating their lives to becoming a bodybuilder. Number two, in order to bulk up you have to train for hours and hours. In other words, women will not bulk up using simple resistance training or strength training to build lean muscle mass. Instead, they will look better in their clothes, appear more toned and fit as well as walk taller and stronger.

Strength training also reduces the risk of coronary artery disease and aids in the rehabilitation and recovery of any injury. While strength training will help to prevent injury it will also help in cases where injuries are unavoidable to be rehabilitated more quickly.

Strength training also helps us to age gracefully. As we age we have less likelihood of falling and injuries if our bodies are lean and towns. Strength training enhances our muscles and reduces body fat which helps prevent sagging in other body parts!

There are a multitude of reasons why strength training should be added to your exercise regimen. In fact, researchers also found that those who cannot, or do not have the time, to perform cardiovascular exercise should incorporate strength training and stretching to gain some of the same benefits.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Extreme Exercise For Weight Loss – Does it really work?

If you want to lose weight, you probably don’t want it to take a long time. So you might be looking into extreme exercise for weight loss. You might think that if a little bit of exercise is good, a lot of exercise must be better.

This isn’t always true. You cant over exercise. And if you need to lose some weight, throwing yourself into extreme exercise right away isn’t going to do you any good. You could end up with an injury that can prevent you from exercising for a long time. And you don’t want that.

While there may be workout routines that are called extreme exercise, it usually refers to simply exercising to excess. Instead of jogging for an hour maybe someone will do it for 2 to 3 hours. Or they work themselves to the point of exhaustion.

While a few people might benefit from this extreme type of weight loss exercise, most people won’t. Most people will become exhausted or injured and will burn out on the idea very quickly. The best way to lose weight through exercise is to take it steady and slow.

Unfortunately, most people who want to lose weight don’t really have that kind of patience. The thinking is that results should happen quite quickly. And they usually don’t.

You didn’t gain weight overnight, so you won’t lose it overnight no matter how much you exercise. If you don’t start slowly when you begin an exercise program but instead jump into it full force, you raise your risk of injury.

Not to mention, you could burn out and not want to do it all. If you decide that walking for 30 minutes isn’t good enough so you walk four times a day for 30 minutes, after a few weeks you might decide it’s not worth the effort.

If you’re already very fit, extreme exercise might be for you. But anyone can exercise too much and damage their bodies. If you’re trying to lose weight, there’s probably not going to be a lot of extreme exercise you can handle.

Trying to do too much too fast will not only risk injury, but it can be bad for your morale. When you try to overdo it and find that you can’t, you might feel a little depressed about your physical state. It’s better to take it slow and build up your exercise level at a normal pace.

While walking for 30 minutes at a brisk pace might not be as impressive as running a half marathon, it will help you meet your weight loss goals much quicker. If you try to train for a marathon or some other extreme form of sport when you’re not ready, you’re only going to discourage yourself.

And if you’re discouraged, you’re not going to want to do the exercise. An exercise that you don’t do won’t help you lose weight. So while extreme exercise for weight loss might be the thing that “everyone” seems to be doing, don’t fall into that trap.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Facts About Water and its Benefits

Our bodies are made of between 60% and 75% water. The difference in the percentages is accounted for by a lean body mass. Individuals who have more muscle will have more water because muscle holds more water than fat. This means that over half of the weight that we carry around each and every day is comprised of fluid. Our cells are filled with fluid, our arteries are filled with fluid and our veins are filled with fluid. Our heart pumps approximately 1 1/2 gallons of blood through our body over and over again. Even our eyes are filled with fluid. There is fluid that circulates around our brain and fluid that is helps to cushion our joints.

Any fluctuation in our hydration can change the way in which our body functions. Fluctuation in hydration can also change the numbers on your bathroom scale. Some of today’s bodybuilders participate in competitions will purposely dehydrate in the hour in order to make their muscles appear more defined.

Water actually plays a multitude of roles in our body and in health and wellness that we you can enjoy each and every day. For instance, the amount of hydration that we maintain will play a significant role in fluid retention in the body. Most every month women of childbearing age experience their menstrual periods. During this time they often also experience bloating, or the subjective and objective belief that they are retaining water. In fact, bloating can occur at almost any time of the month and especially when an individual becomes dehydrated. In order to reduce these affects we should drink at least 96 ounces of water each day so that our body does not hang onto any extra fluid and we excrete the proper amount.

Our lungs expel between two and 4 cups of water each and every day, just through normal breathing. More water is expelled on cold days. Our feet can sweat up to a cup of water a day, especially during heavy exercise. And, although a person would have to lose 10% of their body weight in fluid to be considered clinically dehydrated it takes as little as 2% to affect athletic performance, though critical thinking abilities and cause an individual to feel tired.

Signs and symptoms of dehydration can include excessive thirst, fatigue, headache, dry mouth, little to no urination, muscle weakness, dizziness and lightheadedness. However, one interesting and little known fact is that the first sensation you have when you are thirsty is the feeling of hunger.

There is actually two different ways to determine how much water and individual really needs based on their specific requirements. Most of us drink water just to quench our thirst and rely on perceived need. However, this is not always accurate and leaves most of us functioning slightly dehydrated on a daily basis. The Institute of Medicine recommends that men drink about 13 cups of water per day and women drink about 9 cups of water today taste on national foods surveys that assess people’s average fluid intake.

Ultimately, an accurate measure of how much water you are drinking boils down to the color of your urine. It should be very light to colorless and you should be headed for the bathroom at least every three hours. Each of us will also find a variety of factors will influence the need for water in our diet. The amount of exercise we engage in, the environment in which we live, any illnesses or health conditions and whether or not we’re pregnant or breast-feeding will influence the amount of water that our body requires.

Water also drastically decreases your appetite. By maintaining adequate hydration we increase the amount of fat that is used for energy in the body and improve the ability of the liver and kidneys function. The liver functions to assist in the filtration of the blood of waste products and ultimately eliminate them from the body. However, this is only done adequately when the kidneys have plenty of water with which to work. When the kidneys are deprived of water it lowers the total productivity of the liver to excrete waste products. This alone sets the body out to store more calories as fat.

It is also important to spread out the amount of water we drink throughout the day. Guzzling down 40 ounces of water in the morning and wordy ounces of water in the afternoon is not the healthiest way in which to get your water intake. Try to create a habit for yourself during the day by taking three or four times when you drink a large glass of water. If you feel yourself getting thirsty then you have already become dehydrated.

If you get bored by drinking large amounts of water try adding a few squirts of your favorite fruits, such as a slice of lemon, lime or small amounts of very juice. This will help to flavor the water while not adding the extra calories, sugars and additives that you get by drinking other flavored waters.

Consider stopping any water intake at least two to three hours before going to bed. By drinking all the way up to bed time you increase the risk that you will be running to the bathroom throughout the night. You will probably awaken slightly thirsty and so should drink a large glass of water first thing in the morning. Creating these habits in your life will help to encourage a healthy lifestyle that results in appropriate weight loss, adequate amounts of energy and sufficient waste removal.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Finding the Right Acne Treatment Product

It can be overwhelming, to say the least, to find an effective acne skin care treatment product. There are many to choose from, some of which can be virtually free that you can make yourself at home, to other treatments that cost hundreds of dollars that you can only get with a prescription.

Many of these home remedies can be made using various herbs. The great thing about using herbs is that you will assure yourself that your acne treatment is completely organic. This way you don’t have to worry about introducing potentially toxic chemicals to your body.

If your acne is severe and before beginning any treatment on your own, the best thing to do is speak with your doctor to see if there is something he or she recommends either over the counter or prescription. A prescription may be covered by insurance so you won’t have to foot the entire bill all by yourself.

Do your research and be fully aware of the cost of anything you want to try. You can set a limit on what you want to spend but it’s a good idea to have a range, instead of a solid number, that way you can be prepared for anything.

Read packaging diligently and pay close attention to the active ingredients. Then check out the generic products most likely located on the same shelf. You will probably notice that the active ingredients are identical and come in the same strength as the name brand product you first looked at. This is one good way to save a few bucks.

Benzoyl Peroxide is most likely the active ingredient you will find in any product you want to try and usually comes in a concentration of 10%. Any concentration above 10% is too drying and may make your skin look blotchy and even peel in spots. Where’s the sense in getting rid of the acne only to create another problem for yourself.

Be careful of allergic reactions. If you’ve never used a product before check out the ingredients carefully and do a test on an inconspicuous area of your body first; to ensure you won’t have a reaction. Having acne then introducing an unknown and not testing it first could lead to more heartache. You want to get rid of the acne not add to it by having hives or a red rash all over your face.

Hives or a red rash would be a completely different treatment and would cost you more money, not to mention another possible trip or trips to the doctor

Many people don’t think of the skin as an organ, but it is. It’s also the biggest organ in your body. It just make sense to take good care of your body and all of it’s organs.

Preventing and treating acne can be a little confusing due to the enormous amount of products on the market today. Don’t let that discourage you, there are many acne skin care treatment product available. Find the one that works best for you and your skin will thank you.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Stay Young, Feel Young with these Age Prevention Tips

In the everlasting quest for youth more and more people are searching for ways in which to look younger, function younger and stay alive longer. Tied in to age prevention is adequate nutrition, youthful appearance, increased energy levels and a well functioning body. Each of these things requires specific tactics and strategies that will continue to initiate a functioning cellular structure.

However, the quest for age prevention also requires that an individual not only uses appropriate products but also avoids inappropriate lifestyle choices. Let’s start with what we should be doing and can with what we should not be doing.

In order to prevent early aging at our cellular structure and ultimately the function of our body, we must provide our body with appropriate nutrition. This means doing all of the things that we’ve heard about before, but do not necessarily practice. For instance, we should be eating between six and eight servings of fruits and vegetables each day with a combination of raw fruits and nuts and drinking at least 96 ounces of water each day. Both men and women should be taking a multivitamin supplement to augment any holes in their dietary structure.

Concerning our nutrition, we should also eliminate processed foods, carbohydrates and sugars all of which impact the way in which college and is formed, cells are developed and ultimately age. By providing ourselves with adequate nutrition we are giving them the building blocks necessary in order to give back to us a long and healthy life. Researchers have linked dietary habits and a lack of specific vitamins or minerals with certain types of cancer and even with birth defects.

One key factor in early aging is smoking. A combination of over 250 chemicals which are known to have carcinogenic effects in the body as well as the addictive properties of nicotine combined to decrease the amount of collagen available in the skin which decreases elasticity and youthful appearance. Individuals who smoke will find that over the years cigarettes and tobacco deposits chemicals within the lung tissue and does your reversible damage to collagen.

Research has also shown that when individuals stop smoking lung tissue is able to regenerate over a period of seven to 10 years in the effects of smoking can be erased. However, this is simply not true and other organ systems, especially the skin. Damage which is done to the skin over years of smoking if your reversible and will continue to cause difficulties for individual throughout their life span.

Another factor in age prevention is exercise. Our bodies were originally designed to work and exercise throughout the day. In our current lifestyle in most industrialized nations many people work behind a desk and must make time to exercise in a way that our ancestors did naturally throughout the day. Exercise will increase bone density, especially in the early formative years of the bone structure. This helps to decrease the risk factors for osteoporosis as an individual ages.

Exercise also helps to improve cardiovascular health and will help to increase the amount of lean muscle mass in the body. A combination of both of these things helps to burn more calories and decrease problems with obesity. Improvements in cardiovascular health and lean muscle mass also increases the probability that as we age we will remain independent, not needing the assistance of nursing homes.

Research has also found that exercise increases circulatory ability of the peripheral vascular system and central cardiac system. Through improved respiratory systems and cardiovascular systems as well as weight management individuals who exercise also have decreased risk for or diseases which are problematic for those who are sedentary, such as cardiovascular disease, peripheral vascular disease, diabetes, stroke and other immune mediated illnesses.

For centuries people have looked for the fountain of youth, believing that there is some magic pill or water which will allow us to live indefinitely and in a state of perpetual youth. While scientists have come to realize that there is no fountain of youth, no one pill or one lifestyle choice or one vitamin that will give us the energy and youthful appearance we so desire, they also have come to realize and understand that with a combination of good choices, adequate nutrition and great hydration we are able to make vast changes in the way that we live. These changes include increased energy levels, maintaining appropriate weight management and longer healthier lives.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Battling with Your Dry Facial Skin

When I was younger many of my friends were suffering from acne and I didn’t. I had the opposite problem, dry skin. My friends thought I was lucky, but I knew better. I knew that they would likely outgrow their acne stage but I would have to deal with my dry skin for the rest of my life. Having dry facial skin presents unique challenges when it comes to finding proper skin care products. Here is some of what I’ve learned.

1. Be very careful of what types of soaps you use on your face. You need to find a soap that is gentle and has a moisturizer. Ideally you should use a totally organic product since, believe it or not, many store bought cosmetics including moisturizers have very harmful chemicals in them. Many of the chemicals in American made cosmetics have actually been banned from use in Europe.

2. Limit your exposure to extreme temperatures. Too much heat and sun in the summer can be just as damaging as too much cold in the winter. Whenever you are outside in extreme conditions take care of your skin.

In the hot summer months use sunscreen and wear hats and other protective clothing. In the cold winter months make sure to protect your skin from the biting winds by using scarves and gloves.

3. Get plenty of exercise. It’s important that you always remember that a healthy looking outside starts with a healthy inside. Exercise helps you skin in a couple of ways. For one thing it will increase blood flow which will give your skin that radiant glow that we all want to have.

Secondly, when you sweat you are getting rid of harmful toxins in your body. By exercising,and sweating, several times a week you are preventing the buildup of these toxins.

4. Drink plenty of water. Remember, all your healthy skin care starts on the inside. If you want to keep your skin properly moisturized you need to keep your body properly hydrated. Drink about eight glasses of water every day.

5. Find, and use, a good lotion, ‘good’ being the operative word. Like I mentioned above many of the products you buy at the store contain harmful chemicals. The minimum problem with them is that they simply don’t work. The worst problem is that there is mounting evidence that these products can actually cause cancer.

When looking for good skin care products try to find those that are organic. When it comes to choosing an organic product don’t pay too much attention to the label, since many companies will try to make it appear their product is organic when it isn’t.

Instead pay close attention to the ingredients. That will give you a better idea of what is truly in that product. Basically, if you see something listed and you,ve never heard of it, or can’t pronounce it, stay away.

Use these tips and you can make real progress in battling your dry facial skin. Having dry skin can be challenging to deal with, but it’s not impossible.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Tips in Adding Shine to Your Hair

Have you ever looked on enviously at those hair commercials where the woman’s hair is shiny, straight, manageable and fully of body? Ever thought that couldn’t be you? Well, with a bit of understanding about your own specific hair type and the products available to help, you are well on your way!

Any product you use on your hair will be determined by the thickness of the hair shaft and whether your hair is curly or straight. However, you can also significantly impact how he your hair looks on the outside by giving it the nutrients it needs from the inside. Taking a multivitamin and eating plenty of fruits and vegetables will go a long way toward helping any hair care product produce the results you desire.

Another excellent way of producing hair that is manageable and shiny is to visit your stylist to get the best possible haircut that keeps your hair healthy. Speak with your hairdresser about the type of here you have in the type of products that you can use to naturally enhance your shine. Your stylist should also give you a haircut that works best with your particular type and eliminates any damaged and split ends.

Another option is to get a demi- or semi-permanent hair color over the shaft. The hair color will place a protective coating over the shaft and automatically reflect light that gives the hair a shiny glow. This color doesn’t have to change to actual color of the hair but will only add reflection and protection to the shaft.

Hair that is naturally straight will automatically be conditioned daily because the sebum, or natural hair oil, will easily slide down the shaft of the hair to the ends. This is why people with straight hair will have hair that appears oilier than people who have curly hair. People with curly hair will find that this natural conditioner doesn’t get to the ends of the hair as easily and it takes days for the hair to appear oily.

Hair that is naturally thin works well with products and shampoo that contains pantothenol. Research has shown that this chemical helps to plump the hair shaft and make the thin hair look and feel thicker. However, this same chemical on curly hair leaves the hair too thickened, ruins the curl and makes it drier.

Curly hair requires hydration to keep it healthy and shiny. The extra hydration in the shampoo and conditioner will help to make up for the lack of natural conditioner from the scalp.

The point is to determine your particular hair type and use the best products for it. Cream based products for fine hair and oil based for thicker hair will help. Steer clear of heavy products that leave a thick coat on the hair that makes it look dull. Keep finishing products away from the scalp. This is the area of the hair on all people that receives the most natural conditioning and adding more product near the scalp just make the hair look oily.

Your final rinse of the conditioner should be water as cold as possible. When using a blow dryer point the nozzle down the hair shaft and finish with the coolest setting on the dryer to close the cuticles on the hair shaft and give it more light reflection and shine. Use a round brush when blow drying but if you aren’t blow drying then don’t comb or brush until the hair has air dried.

Shine intensifying hair masks can be used once weekly to condition and add gloss to dull ends. Hair that is full of static and fly-aways can be tamed by adding a spritz of hairspray to the brush before running through the hair to control the static and hold the hair in place.

And the last tip for adding shine to your hair also helps to close the cuticles on the hair shaft. Raid your kitchen cabinet for apple cider vinegar that closes the cuticles and helps to reflect the light.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Find Hobbies That Can Help You in Relieving Stress

Despite all of our technological advances, or maybe because of them, many in our society suffer from stress. We often have so much noise, information, and distractions coming at us all at once that it can be overwhelming. It is more important than ever for us to find effective ways to relieve some stress. The good news is that there are many ways to relieve stress from your life. If you’ve asked the question “do hobbies relieve stress?” I have the answer for you.

Using hobbies as a form of stress relief isn’t that new of a concept, but it is important for you to choose the right hobby for you. Before you find a hobby to participate in, here are a few things you should think about first:

1. Hobbies work when they are an escape from your other obligations and responsibilities. If you choose a hobby that puts more pressure on you, you aren’t going to get the relief you want.

For example,for many people golf is considered a hobby, but if you’re an ultra competitive person who won’t be happy unless you’re golfing at a professional level, you might want to consider another hobby since golf will likely only increase your stress level.

You should also steer clear of any activities that may put a strain on your budget. If you have a hard time paying for your hobby, it’s not going to do very much to relieve your stress, quite the opposite in fact.

2. The satisfaction of many hobbies is partly derived from the finished product. For example, the gardener gets to show off their huge tomatoes or their beautiful flowers, the builder gets to admire their new bookshelf, etc.

Finding hobbies that will provide you with a keepsake of your relaxation time can really pay off since you can get a little bit of relaxation every time you admire the end results of your hobby.

So for the biggest stress relievers consider starting a garden, or perhaps setting up your own woodworking shop so you can enjoy the fruits of your labors.

3. Most people will get some relief from stress by simply stepping outside of their everyday routines. Things such as learning a second language or learning how to sew, for example, are a few ideas of new skills that you can do that might turn into wonderfully relaxing hobbies.

Just making yourself a better person will allow you to grow as a human being which will enable you to keep things in perspective when problems arise, thus eliminating a lot of unnecessary stress.

Sometimes this will allow us to ‘get over ourselves’ which in and of itself can help us relieve a lot of stress.

To answer the question, “do hobbies relieve stress?”, yes, sort of. Some hobbies will relax you more than others. As with most anything else, you have a lot of choices and to get the maximum stress relief for you it’s important to find the right hobby for you and your goals and personality.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Marketing: What Is Marketing, What Marketing Is Not and How To Use Marketing Effectively

First of all “Marketing” is NOT a division of doing business like Advertising. Marketing IS what you DO for prospects. The BENEFITS. No one “markets a salon”. No one does business with “a salon”. People DO business with people.

As a Hairdresser/Stylist, you do NOT “do hair”. Marketing is speaking about DOING something for your prospect. As in when your prospect asks you:

“What do you ‘DO’ ?” Your best response: “If you would like to look more successful, more powerful, sexier, attracting more people and money into your life… That’s what I can do for you.” Prospect: “Wow! Tell me how I can get that.”

When you understand that ALL people, (even YOU) are focused, listening to the same radio station in your head: “W.I.I.F.M.” (What’s In It For Me)… only then when you speak to what’s important to THEM, your prospect and state WHAT you can DO for THEM… the BENEFITS of doing ANYTHING with you… only then will you have them interested in DOING business with you.

When you want to learn WHAT BENEFITS your prospect/client really wants, ASK them a QUESTION. When they reply with a specific BENEFIT, then ASK them another question: “What’s important to you about (BENEFIT)?” When you can dig down to the feeling they associate with what’s important to them, then you have the real BENEFIT they are seeking. The answers will amaze you.

But, the most important thing to get here is that no one, not you, not me does a technical thing for anybody. What we DO… is deliver BENEFITS for our prospects.

When you speak to WHAT is IMPORTANT and BENEFICIAL to your prospects/clients you will understand what Marketing is. This works in writing as well. No one cares about you until they see or hear how much you care about them.

It’s all about the BENEFITS. What it DOES…

You can also find out WHAT you DO for prospects by reading their testimonials. It’s NOT about the hair. It IS What getting their hair cut, coloured, improved or changed has given them: “higher pay,” “better relationships,” “looking more attractive,” “feeling more confident,” “absolutely more sexy,” “more compliments”, etcetera…

Cheers!
~JonathanAt HairArtiste
http://www.HairArtiste.com

P.S. KEY NOTE: “I’m a…” is not the way a person starts a statement about marketing themselves or their business. It’s NOT about you. It IS about your prospect. They are asking YOU: W.I.I.F.M. … What’s In It For Me? What’s the BENEFIT I get for doing business with you? And YOU cannot know that without asking them: “What’s important to you about your_____? (fill in the blank with: hair, skin, nails, etc.) By the way… Always Be Marketing… it’s NOT a part-time thing, it IS your main number one job.

P.P.S. The words of Vidal Sassoon sums it up: “If you don’t look good, we don’t look good.”

Lose Weight Naturally with these Activities and Exercises

Studies now agree that exercise is essential for weight loss, and for keeping weight down once the ideal has been reached. As part of a healthy lifestyle, exercise has many benefits, and there are good reasons for maintaining an exercise regime even if you are not overweight.

There are many different types of exercise for weight loss, including aerobic exercise, strength training, and ‘stamina’, where the two types of exercise are combined in ‘interval’ training.

AEROBICS – sometimes known as cardio exercise, this activity raises the heart rate, which causes the body to burn more energy. In order to work to the best of its powers, aerobic exercise must be performed at least five times a week, for around 20 minutes a time, in order to maximise the fuel-burning time.

There are many different ways to achieve an aerobics workout – treadmills and stationary bikes, for example; running is perhaps the most commonly used form of aerobic training, although it does carry a higher risk of injury.

STRENGTH TRAINING – this improves and increases muscle mass and metabolism through exercise. Building muscle is a very necessary part of weight loss, as muscles burn calories faster than other types of cell in the body; they are a significant part of maintaining weight loss after a diet has ended.

Strength training is often done with weights or using resistance bands (strength training is often known as resistance training). Without weights or exercise machines, the body itself can be used as the resistance device, for example in squats, steps, push-ups, and other floor exercises.

STAMINA – Often known as interval training, it is often used in order to improve the cardiac health of a person, and to improve their strength and muscle mass.

Sports that combine aerobics and strength training include activities such as

• Martial arts such as tae bo or kickboxing
• Hiking or hill climbing
• Swimming
• Boxing
• Basketball
• Baseball etc

Another way to combine the two types of exercise for weight loss is to use interval training, which combines aerobics and strength/weight training in the same exercise program. For example, 8 seconds of high-intensity training on a bike, followed by 20 seconds of moderate intensity, for example sit ups or bicep curls. The body expends a lot of energy in the high-intensity sessions, and then ‘recovers’ during the lower intensity activity; this is considered useful in preventing injury, and the body also burns calories faster during interval sessions, so that 20 minutes of interval work can burn as much fat as 40 minutes of single intensity exercise.

There is some evidence to suggest that using both types of exercise for weight loss actually helps people to eat less; aerobic and strength training together cause people to consume less food – aerobics users only may stop eating fat, but they often replace this with other foods, and strength training only doesn’t affect the diet at all – so a combination of these well-known types of exercise for weight loss also results in the best changes in diet, too.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Creating Your Salon Business and Setting Your Personal Lifestyle Goals

Some people set goals to reflect only their salon business interests; others set only personal lifestyle goals. Once you get comfortable setting and reaching goals in one area, however, you may want to seriously think about setting and reaching goals in all areas of your life. The following are some ideas for you to create your salon business and lifestyle goals:

Personal Lifestyle Goals

There are a variety of goals that can come under the heading of personal lifestyle goals. You can break this category down much further into areas of your personal lifestyle that you would like to improve. For example, you may set relationship goals, self-improvement goals, personal issues that relate to your body, such as weight-loss or fitness goals, or even personal health goals.

Salon Professional Goals

This is one area where most people are comfortable setting goals. Salon professional goals usually have something to do with improving an area of your salon work life, such as preparing yourself to qualify for a certain salon job or improving on an area in your current salon job. Salon professional goals may also relate to getting the required education to qualify for a better salon job, or perhaps learning a new skill to start
your own salon business.

Perhaps you’re terrified at starting your own business and need guidance. Maybe you already have the skills to start a salon business but you just can’t bring yourself to do so. Moving past this obstacle could be a personal lifestyle goal or a salon professional goal; it doesn’t really matter where you put it in your goal setting area. The only thing that matters is that you set the goal and begin to work on that area.

Financial Goals

Financial goals could be goals that mean you want to earn more money professionally or they could be goals where you work on spending less money in your personal life. Whatever area of your life is affected, that is where you want to put your financial goals. Whether it is a personal lifestyle goal or a salon professional goal isn’t what’s important. What is important is that you identify an area of your life where you are committed to making an improvement and begin by writing down your goal setting strategy.

A Goal for Each Area of Your Life

Balance is the key when it comes to setting and reaching goals. That’s because setting and reaching goals is a tool we use to lead happy and successful lives. For this reason, try not to have every goal in one category only, such as your salon professional goals or your financial goals. In fact, see how many categories you can think of to set goals in order to help you achieve that balance. Did you know that some people even need to set goals for their leisure life? That’s right! See how many categories you can come up with to set and reach goals. Go ahead, have fun; don’t limit goals to the work part of life; set goals for fun too!

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Black Skin Care Products

At first we might be tempted to think that all skin is the same, just a different color. And that is true, to a point. Most skin will have similar attributes and issues. Three of the most common are dry skin, oily skin, and damaged skin. These can occur on any color of skin. But it is also true that black skin has different characteristics. To best care for these characteristics find black skin care products specifically for dark skin.

Black skin differs from white skin in a few specific ways. For one thing it does age more slowly than white skin due to the pigment which resists sun damage. But, just like white skin, black skin will get saggy with age so any product that can improve elasticity will be beneficial.

While it might seem odd to some people, even people with dark skin need to use sunscreen everyday. Sun is the number one factor in sun damage and premature aging of your skin. This is true no matter what color you are.

You should never go outside in the sun without wearing sunscreen. If you are going to be out in the sun for an extended period of time you should also wear a hat and other protective clothing.

Proper nutrition is also important if you want to keep your skin healthy. And again, this transcends race. Our bodies need the proper nutrition to maintain health, both on the inside and on the outside. If you want healthy skin make sure you give your body all the nutrients it needs to stay healthy.

You also need to keep your body hydrated. Providing your body with at least eight glasses of water a day will help keep your body hydrated and your skin moisturized.

Now that you’ve taken care of the inside of your body, it’s time to think about what products you need to apply to the outside of your body.

Many blacks have used products such as shea and cocoa butter for their skin care needs. You have to be careful though that these products aren’t overly processed. They work best in their natural, raw state and if they are processed they will lose a lot of their effectiveness.

When you are on the hunt for skin care products there are a few things you need to keep in mind. For one thing what type of skin do you have? Is your skin overly dry? Do you suffer from oily skin and have frequent, and possibly severe, acne outbreaks? Or maybe you’re one of the ‘lucky ones’ who has combination skin.

Make sure you know what your unique skin care requirements are and look for products that can address those unique needs.

Another thing you should keep in mind when looking for skin care products is that you want to find products that don’t contain a lot of harmful chemicals. If you can find organic products that is probably the best. And be careful, many companies will try to make it seem like their product is organic when it’s not. They will even make their label look like a certification seal when it’s not.

Taking care of your skin, no matter what color it is doesn’t have to be a challenge. Just look for the right skin care products for your skin type, and remember, there are plenty of black skin care products to choose from.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Hair Artists and Makeup Artists: Kill Procrastination with Enthusiasm

Enthusiasm is what makes the difference between reaching our goals and giving up before we get started. Thomas Edison said, “If the only thing we leave our kids is the quality of enthusiasm, we will have given them an estate of incalculable value.” Edison’s research laboratory burned to the ground when he was 67. As the fire consumed his world-famous “invention factory,” Edison told his children, “Kids, go get your mother. She’ll never see another fire like this one.” Edison knew that enthusiasm is the best antidote for tragedy, and it’s the most powerful weapon to use in the war against procrastination.

I have learned that my level of enthusiasm has nothing to do with my feelings; my feelings wake up on a different side of the bed every day. To take control of my life, I must choose the way I feel-I can’t let my feelings control me. Can you talk yourself into a positive frame of mind when you’re discouraged? How do you keep yourself motivated? How do you stay focused when a job is tedious? How do you handle failure when your plan isn’t going well?

– Stay away from negative people. Attitudes are contagious-negative people infect us with negative attitudes. Associate with positive thinkers; their self-confidence is contagious, too.

– Schedule difficult tasks for the time of day when your energy is highest. If you haven’t determined the best time for you to tackle the day’s least appealing jobs, try doing them as early as possible.

– Tackle a problem that’s been a thorn in your side. When you get in the habit of making things happen, your enthusiasm goes through the roof. Inactivity is a major cause of depression and anxiety. (On the other hand, you can increase your energy level without eliminating other forces that cause procrastination; teenagers are particularly adept at expending enormous amounts of energy without getting anything done. Always remember that any technique is only effective when used as part of a total strategy.)

When you breeze through a task with particular ease and competence, make a note of the time of day. And ask yourself what other factors might have contributed to making you more productive. When you start to discover a pattern, you will have found how to operate at a higher level every day. And when you identify the time of day when you are usually most efficient, schedule some of your least enjoyable tasks for that time.

We must continue to learn new things as if we were going to live forever, while living each day as if it were the last. Telling myself that “Today is the first day of the rest of my life” doesn’t work for me. If today were the last day of my life, how would I live it? That is the question I ask myself when I must fight against the forces of procrastination.

Always remember that enthusiasm is a choice. Mark Twain said, “Do something every day that you don’t want to do; this is the golden rule for acquiring the habit of doing your duty without pain.”

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Best Way To Relieve Sciatic Nerve Pain

The sciatic nerve is almost 3 feet long and it goes from the bottom of your spine down the back of your leg, right down to the tips of your toes. It is the biggest nerve in your body. Sciatica pain is most often caused by a bulging disk.

As the disk bulges it can cause irritation of the sciatic nerve, which causes the pain. People can actually have bulging disks and not experience any pain, but when there is pain, it can be quite extreme and it runs through your buttocks and down the back of your thigh. The pain only occurs on one side of your body.

People are frequently mis-diagnosed and any back pain is labeled as sciatica. In reality there are many other conditions that can cause back and leg pain. It is only sciatica if the sciatic nerve is irritated, otherwise it’s something else entirely.

Your doctor can perform tests to determine if you pain is actually sciatica or something else. It’s important to get the problem accurately diagnosed in order to provide the proper treatment.

Anyone who has ever suffered from sciatica knows how excruciatingly painful this condition can be. If you are a sufferer the only thing on your mind is to find a way to relieve sciatic nerve pain.

Prescription drugs to relieve pain are expensive, can have potentially dangerous side effects, and may even be addictive, and if you don’t relieve the underlying problem you will suffer from continual flareups. Besides you won’t be able to stay on the pills forever, and then what?

It’s always better to get the proper diagnosis and treatment for your pain, by addressing the cause and not just relieving the symptoms you will hopefully reduce any further painful flareups.

Many people would rather find natural forms of relief and prevention instead of using drugs that just mask the pain but don’t do anything to cure the problem.

Keeping your muscles flexible and strong with exercise can help prevent sciatica. Also any low impact activities such as walking, swimming, bike riding, etc, can help by increasing blood circulation.

A better option for many sciatica sufferers is to use various physical therapies to help prevent painful flareups.

Many people have had great success in keeping sciatica pain at bay by implementing stretching, yoga, pilates, or a combination of all three into their daily routine.

These stretching exercises will help keep your muscles loose and increase the amount of space in between each vertebrae. Stretching back, buttock, and leg muscles can relieve sciatica.

Many health care professionals also advise exercises to strengthen the lower back muscles. The idea is to form a ‘muscular girdle’ that will help keep your discs in proper alignment. And the exercise will provide the added benefit of improving your overall health.

The most important thing I want you to take away from this article is that there are other ways to relieve sciatic nerve pain besides resorting to prescription drugs. Find one, or more, methods that work for you. Your body will thank you!

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Hair Artists And Makeup Artists: How A Positive Attitude Can Help You Overcome Procrastination

The following quiz will help you identify areas where a negative attitude has been keeping you from taking charge of your life. Answer “yes” to the statements that describe you.

1. I get discouraged when I think about all the problems I have.

2. I often wonder why my life is not as rewarding as it could be; many people around me seem to be living more satisfying lives than I am.

3. I have trouble focusing on my goals; I’m easily distracted at work.

4. I tend to put off getting started on projects because I’m always thinking about the things that can go wrong.

If you answered “yes” to any of the above statements, make a commitment to start retooling your attitude today. Read motivational books, listen to inspirational recordings, and associate with positive thinkers.

We cause our own feelings; I am the major cause of my own problems. Don’t let a negative attitude stand in the way of your happiness in life. Never make an important decision when you’re feeling down. What is your best time for making decisions? What is your worst time? What is your best time for working on difficult tasks? Is there a time of day when you tend to procrastinate more? Is there a time of day when you tend to procrastinate less?

Here are some tips for improving your attitude that can help you take the first steps toward overcoming the procrastination monster:

– Focus on the result you want to achieve. The more you focus on problems, the more discouraged you’re likely to get. If you’re not getting what you want out of life, you probably suffer from a lack of focus. This is why procrastination is such a dangerous demon-it prevents us from focusing on our goals. Procrastinators focus on all the reasons not to move forward, instead of focusing on the goal they want to achieve.

– Give your full attention to whatever you’re doing. When you concentrate on the things that can go wrong, you can’t stay focused on the job you’re doing. Failure is the inevitable consequence of a lack of focus; if I think I’m going to do a bad job, I probably will-or I may never get started at all.

– Don’t focus on all the things that can go wrong. Focusing on the hazards involved in trying to do something will almost always convince you to give up before you start.

I’m not advising you to throw caution to the wind. Every task we undertake has things that can go wrong. Simply said, it’s enough to know what the dangers are, be prepared to respond to them, and then move ahead with the project-confident in your ability to handle whatever comes up. People who dwell on all the things that can go wrong never get anything done. Productive people have learned to focus on opportunities-concentrate on the benefits of successfully completing a project and you will have won a major battle in the war against procrastination.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

Herbal Remedies That Can Help You with Kidney Stones

Kidney stones are caused by a buildup of calcium and can inhibit the ability to urinate, and they are extremely painful. They can be caused by dehydration, infections, and disease. Stones take time to form, even though at first you won’t even know they are there. They form when your body is unable to clear urinary waste out completely. This waste can form solid blockages which if left unchecked will cause kidney stones and severe pain. Sometimes kidney stones appear in patients that aren’t considered at risk for them. The good news is that there are herbs that relieve kidney stones.

If you are experiencing pain in your groin, lower stomach or back accompanied by vomiting and dark orange or reddish urine,or if you experience pain while urinating, it’s likely you have a kidney stone. Once the kidney stone is formed it’s very important to get rid of it as soon as possible, not just for pain relief but also because the stone can cause serious damage to your kidneys.

In order to help prevent the formation of the kidney stones in the first place one thing you can do is to make sure you drink plenty of water every single day. Proper hydration will keep your kidneys flushed out which might help prevent the formation of stones.

There are some herbs that act as diuretics and help increase urine flow: dandelion, juniper berry, fennel, meadowsweet, cornsilk, horsetail, goldenrod, and sassafras.

If you have kidney stones already there are some herbal remedies that may be able to help relieve them:

1. Hydrangea

Helps to dissolve the stones and allow you to urinate more easily. It can help relieve some of the pain in the stomach, back and groin associated with having kidney stones.

A possible side effect could be loose stool or diarrhea, of course every one is different and your results could vary.

2. Catnip

Helps unblock the urine and allow it to flow more freely.
Can cause gas and/or cramping

3. Cleavers

This is a great remedy for many types of bladder and kidney related health issues. It can help relieve the problem of being unable to urinate due to blockage and can help the liver and remove stones in the bladder as well as the kidney. This herb can be used in tea. Just add three to four ounces of dried Cleavers to one quart of water. Drink this tea daily to gain the maximum benefit. This will help prevent kidney stones or help dissolve existing stones.

The bad news is that kidney stones are painful and can make it difficult to urinate, not to mention the fact that kidney stones can cause serious damage to your kidneys. The good news is that they can sometimes be prevented naturally by using various herbs. If you already have them there are herbs that can relieve kidney stones. Find out all you can to take care of yourself and continue to educate yourself on all your health needs.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Hair Artists And Makeup Artists: Start Planning and Beat Procrastination

Benjamin Franklin, who knew how to conquer procrastination as well as anyone, said that “by failing to prepare you are preparing to fail.” How do you plan your work? And if you don’t plan, how do you know if you’re reaching your goals? It’s time to find out.

Make a list of everything you’ve been putting off at work. Not just the big things, but all the little things, too. Make another list of everything you’ve been putting off at home-large tasks and small ones. If you can’t think of anything right away, walk around the house. Walk through the yard. It won’t be hard to fill a page with projects that have been talked about, but not carried out.

Make another list of things you’ve neglected to do in the area of your personal relationships. That includes letters, emails, phone calls, visits, family trips, and vacations. Then make a list of all the things you’ve put off doing for yourself-a class you want to take, an exercise program you know you should start, or a bad habit you know you should eliminate.

Don’t worry about priorities. Just get the juices flowing and write down everything that comes into your head. It may be hard to get started, but once you start the ideas will come more easily. Keep writing them down; you’ll be amazed at how one thought triggers the next. Words will start to flow onto your paper or computer screen.

Now let me explain why I asked you to do this exercise. First, you’ve probably been putting off more things than you realized. That’s the first step toward defeating procrastination-recognizing it as a problem. Procrastinators go to ridiculous extremes to explain their inability to take action. Accepting the truth that procrastination is a problem is the first step toward overcoming it.

Second, I hope this exercise has taught you the importance of getting started. The failure to take action breeds doubt, doubt gnaws at your self-confidence and your diminished self-confidence increases your indecision. The result is paralysis-and the vicious circle of inactivity keeps turning. After you recognize that procrastination is a problem, the next step is to focus on one thing you’ve been postponing. Take one thing you’ve been putting off and make something happen. You started your list with one thing; it led to another. Take one action and that action will trigger another.

Ask yourself how much time you waste in a day. Keep a log of how you spend your time. How do you plan your work to ensure that deadlines are met? Always ask yourself if the work needs to be done at all. According to research findings, we spend as much as 80% of our time on tasks that do not contribute to the success of our projects-many people load themselves down with work that is unnecessary, or that could be justifiably postponed. Learn what all successful people know: If you’re failing to plan, you’re planning to fail.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

How to Deal with Adult Acne – the Right Way!

You know once we get older we shouldn’t have to suffer from things we had to endure when we were teenagers. It’s just not fair. But the reality is that many adults suffer from acne, it’s actually quite common. Take heart, though, there are adult acne skin care products and tips that you can use starting today which will help eliminate, or at least decrease, your acne flareups.

Acne in adults is often caused by the same reasons you had it as a teenager. Everything from toxins in your environment, like exhaust fumes and dust, can have a very strong, and very bad, impact on your skin.

Stress is another huge catalyst for breakouts. Today we have enormous amounts of stress on us. With our responsibilities to our jobs, our families, and ourselves, our society is more stressful now that at any time in history, despite all of our advances.

Another possible catalyst for adult acne are hormonal fluctuations. Women who are pregnant, peri menopausal, or menopausal, undergo immense hormonal changes. These changes can affect everything from their mood, to their appetite, and yes, even their skin.

Now that I’ve identified some of the reasons adults have acne, lets concentrate on what we can do to lessen the number, and severity of those breakouts.

Again, treating adult acne isn’t much different than treating acne at any other age. The first thing you want to do is keep your skin clean. When you have an outbreak and you are desperate to clear it up as soon as possible, you may be tempted to wash your face many times a day. Don’t.

Over washing your face can just make your skin raw, and painful. The best way to keep your skin clean is to use a gentle, non abrasive cleaner on your face twice a day.

Rinse thoroughly with warm, not hot, water and use a soft towel to gently pat dry your face. Don’t rub. The last thing you want to do is irritate your skin further.

Stay out of the sun. If you are going to be outside make sure to wear a hat and use sunscreen. Not only will overexposure to the sun dry your skin and force your sebaceous glands to secrete more oil making your acne worse, you will also prematurely age your skin if you get too much sun.

And never forget, healthy skin starts on the inside, not the outside. Make sure you properly fuel your body with a wide selection of healthy fruits and vegetables. If your body is getting all the nutrients it needs it will be better able to keep all your systems ‘in check’ and that includes your skin.

Moisturizing your skin also starts on the inside. Make sure you keep your body hydrated. Drink at least eight glasses of water daily. And remember, pop, coffee, or tea don’t count.

When it comes to finding a good acne treatment product it’s mostly a question of trial and error. There are many products on the market today. Some will work for some people but not others. Find the one that works best for you and stick with it. Don’t keep changing from one product to the next. Also try to find products that are organic and don’t contain a lot of harmful chemicals.

Having bad skin at any age is no fun, having acne as an adult is just adding insult to injury. But don’t give up, there are adult acne skin care products and techniques that can help you have better skin starting right now.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

End Procrastination – Wake Up and Achieve What You Want Today!

People get stuck in a lifestyle of procrastination because they believe their own excuses for not taking action. Procrastination is the main reason that people fail to live richer and more fulfilling lives. If you’re stuck in a rut of continual procrastination, make up your mind to stop making excuses.

If you’ve been making excuses for putting things off, here’s how to take charge of your life. First, think about all the things you’ve been postponing-at work, at home, in your personal relationships, or for your personal development. Make a list.

Now choose one thing on that list that you can do something about today. Write down every excuse you’ve given yourself for not having done anything about it yet. Ask yourself if you have considered all the consequences of your procrastination in this area. Do you want to live with them? Do you have a legitimate reason for postponing this job?

You have to be honest about this or it won’t work. Forget about what other people think; look in the mirror and ask the hard questions. If you have a legitimate reason for delaying action in this area, move on to another item on the list. Find something that you can make happen today, simply by deciding to make it happen. Now do it. When you’ve completed this task successfully, your satisfaction will motivate you to repeat this process with another item on your list.

Successful people know that their accomplishments depend on two things: taking action and staying focused on their goals. People who are successful in any business or profession have an ability to make things happen. All successful people win the war against procrastination because they develop certain traits. To defeat procrastination and get all you want out of life, you must:

– Know what you want.
– Force yourself to take action.
– Be willing to make mistakes and learn from them.
– Stop making excuses!

Now go back to your list and choose another project. Write down every excuse you’ve been giving yourself for not getting started, or for leaving it unfinished. Put as many things on the list as you can think of. Now try to eliminate one excuse at a time. Ask yourself hard questions: Why do I have to postpone this project? Is it necessary to go on postponing it? If Bill Gates were in my situation, would he postpone it? What will happen if I keep putting this off? If I keep putting this off, when will I get it done? Can I get started on it now? What part of the job could I complete now? If I postpone this job now, what other job will I tackle to make better use of my time?

As you eliminate your excuses, think of what you can do today to make this project happen, and do it. Anne Frank wrote in her diary, “How wonderful it is that nobody need wait a single moment before starting to improve the world.” Make a decision to start improving your world today.

Discover how to market and sell your salon services, without draining your bank account visit http://www.HairArtistAssociation.org

3 Top Acne Products That Can Help You Get a Clearer Skin

When it comes to finding a product to help you clear up your acne, the good news is that you have a lot of options. The bad news is that you have a lot of options. It can be very difficult to find the best product. You can ask your friends and family but the truth is that everyone is different and everyone has different needs. The important thing is to find the top acne products for you.

I will give you a list of some of the most popular products on the market today for the treatment of acne. This list will give you a place to start, but you will need to find which product gives you the best results. When you find the perfect product for you make sure to continue using it and don’t jump from one product to another.

Here is the list, in no particular order:

1. Proactiv. This highly popular product, endorsed by celebrities, has 2.5% benzoyl perioxide and has been shown to work very well for many people. Proactiv can help unclog pores and doesn’t further aggravate sensitive skin. It comes with a moisturizing lotion.

2. Neutrogena‘s acne wash is oil free. It claims to provide thorough, yet gentle cleaning for your face. It won’t dry your skin.

3. Clearasil. This product has been around for a long time and has been shown to help some people keep their outbreaks at bay. It comes with cleaning pads to keep your skin clean and prevent outbreaks. You can also get it in a cream form that can be applied directly on your pimples. It will often help clear your skin in a day or so.

There are many other products available today to help clear up your acne, but don’t overlook some simple lifestyle changes you can make to help prevent your outbreaks in the first place. It’s vital that you never forget that the health of your skin actually starts on the inside of your body, not on the outside.

Making sure you provide your body with ample nutrition can go a long way to stopping outbreaks before they start. Eat a lot of fruits and vegetables. Avoid eating too many greasy foods. Concentrate of leafy green vegetables and fresh fruits.

You will also need to get enough exercise. This can help your skin because as you workout you will sweat and when you sweat you are getting a lot of the built up toxins out of your system.

Drinking plenty of water is such a simple thing but it is frequently overlooked. You should drink about eight glasses of water every single day to keep your body properly hydrated.

Also make sure you get enough sleep. Again you need to keep your body in tip top shape to help you in your fight against acne.

Keeping your acne under control doesn’t have to be stressful and consume your entire life. Using these recommendations for top acne products, as well as some simple lifestyle changes can make a dramatic improvement in your skin.

Discover how to look and feel amazing, without draining your bank account visit http://www.MotivesByCharlotte.com

Your First Step To An Amazing Lifestyle

Just like Kim Kardashian, Loren Ridinger and La La Anthony. We all have to set career goals. Career goal setting is your very first step for a successful and fruitful life. Success, though, is subjective; it depends on your definition on what it is. You might already have thought of a goal at the beginning of your career and have a vivid vision of where you’re headed exactly.

Or, perhaps, you’re already in the middle of your career, and you feel that you seem not to be going anywhere, or you’re always in doubt if you have chosen the right career.

Does any of these sound familiar to you? This is a sign that a career goal setting plan is in order. But, before you begin, be sure to figure out first what you want to happen in your career. Take the time to sit down and list all your goals and aspirations, and craft a chart to see whether you are near or far from any of these goals.

For others, career goal setting is no more than a few minutes of talking it out with some friends or silently thinking about it. But the best way of setting your career goal is during your most rational periods. After all, what you are about to set is a career goal that either will spell disaster to your life, or will bring endless blessings.

Here are some suggestions on how you should go about it.

1. Be clear on what you want to be.

There’s nothing more annoying than a person trying to tell you something, yet you can’t understand what they are talking about. The same goes for your inner self. Being indecisive is frustrating and feeding this habit will only be futile to your quest of searching for career goal answers.

The more detailed you are with your plans, the better. Instead of writing down “Own a brand new house in two years”, you will find that writing “Buy a brand new house by September 2012” is more helpful. Get rid of that inner critic now. Just go on and write your goals down.

2. Verbalize your plan.

The more you talk about your plan, the greater self motivation you will get. If you want to discuss it with friends, do so. They will be able to help you make a decision. Just remember, however, that it is ultimately your decision because it is YOUR life. Don’t let others decide for you.

3. Come up with alternatives.

You’ve got to have an alternative route for reaching your career goal. Sometimes, the road that you’ve decided to embark on is simply not good enough. But this should not confuse you. Instead, try to look for every possible angle to push your journey.

The most important thing you have to consider is that the process of attaining your career goal is a journey. When you are in a journey, you are open to almost everything, every stimulus, every possibility.

This in turn will enrich you during the journey. You can use all the information you get along the way to assess and re-assess your career, and review, from time to time, your earlier career goal, and make improvements, revisions, or additions, as needed.

The above mentioned guidelines should suffice, but there is something more that would help you more in your career goal setting plan: You must learn to love yourself.

P.S. I just partnered with Motives Cosmetics and I am looking for beauty professionals who want to earn six figures within 2-3 years while doing what you already do now. If this is you contact me.

Setting Lifestyle Goals the Simple Way

I recently partnered with Motive Cosmetics and Market America. My reason for partnering is simple. I want to leave a legacy for my family. The beauty industry is still thriving in this economy, it’s a $52 billion dollar industry and growing. If I could give anyone advice when it came to creating the lifestyle you want. I would have to share with you that passion out ways everything when it comes to you being a success in your career.

Everyone has little goals that are set and achieved on an everyday basis. In life, you are bombarded by such little goals in life. But there are goals that take longer to achieve. These goals are for the long term. That is why achieving them takes a lot of patience and perseverance. These goals are often referred to as lifestyle goals.

Lifestyle goals

Lifestyle goals are goals or target outcomes that you want to achieve in your life. Lifestyle goals are commonly referred to as goals that help one person choose what path to take or help one define what he or she really wants to achieve in a life time.

That sets lifestyle goals from the common and simple short-term goals you set everyday in your life. Simple and short-term goals can be achieved in a matter of hours or even minutes.

Lifestyle goals take longer to achieve. These are more of challenges because achieving them usually requires utmost patience, determination and hard work.

Simple goal setting tips

• Start with the personal goals. Set a personal lifetime goal. You will be amazed to find out that unconsciously, you are setting lower level plans or goals to make your major lifestyle goals achievable.

• Consider what you really like to achieve in your life. Be specific and realistic. You would not want to rule the whole world someday for sure. That could be an impossible lifestyle goal, but you can dream of something bigger for yourself. Know yourself, your likes and what really makes you happy. Follow your instincts when setting goals.

• Be positive. Remember, being optimistic would help you achieve and set better lifestyle goals for yourself. Having a good feeling about a goal would definitely help you put out all of your heart and efforts to achieving that goal.

• Set your priorities. When you have your goals already set, knowing your priorities and adhering to attaining them would likely help you.

• Set performance goals instead of outcome goals. Performance goals can be achieved if you have the skill, talent and knowledge about these goals. Outcome goals are not like that, and sometimes are depending on sheer luck and fate, which sometimes you can not do anything about but just wait and see. Make sure you do something to achieve your lifestyle goals, not just merely waiting.

• Be determined. Sometimes, there are goals that you fail to achieve. Do not let these simple failures hold you back when attempting to achieve your lifestyle goals. Determined people would surely not stop.

Lifestyle goals can be much easier to achieve if you have focus. Know what you really want, why you want it, and how you could possibly attain it. That is focus, and that will help you achieve the lifestyle goal you’ve been dying to get.

My team and I want to help you achieve your lifestyle goals. If you want help with this contact us.

How to Balance Your Work And Life

Conquer your worries, improve your work/life balance and free up some space in your life for personal/professional growth.

Does any of this sound familiar to you?
Your plate is full.
Overflowing in fact.
On any given weekend and/or late evening, chances are you can be found in the office, at your desk, working.

Have you thought about delegating?
Probably you have.

Delegating enables us to have better work/life balance, to develop others, encourages teamwork, provides a richer array of perspectives on any given project, and, utilizes everyone’s skills/talents more efficiently.

So, let’s take a look at the reasons why we so often tend not to ask others to contribute in delivering the work we do.

* It won’t get done, or it won’t get done correctly
* I’ll just have to nag until it gets done
* They are really busy too
* I don’t have help
* No one else can do it
* I want to be recognized for my contributions

These are all perfectly good reasons for not wanting to delegate.
But in this instance, you can “have your cake and eat it too!”

Do you want a healthy work/life balance?
Do you want your life back?

You can delegate, and the work will get done.
And, here’s the kicker-you will be a better manager for it!

I’ve seen it over and over again a manager drops a folder onto a desk, mumbles a few quick words about getting something done and is off and running, ready to tackle 10 other things demanding his/her attention.

The result?

It doesn’t get done, or not correctly, or not the manager’s (unspoken) specifications.
This then, only serves to validate the manager’s belief that there is no real help available.

Does this sound familiar?

Let’s take this example then, and explore how you can confidently delegate, and improve the outcome for all involved!

* It’s better to give too much information, than too little.
Remember, this individual to whom you are delegating may not have been privy to discussions/meetings in which you have been involved. What are the key pieces of information they will need in order to get it done, and done well the first time? Identify those, then share them.

* Are all the pieces to the puzzle available?

What reports /materials /contacts can help the individual complete the task?
Are they accessible? Share these resources.
Also inquire as to whether or not the person to whom you are delegating has the skills/competencies required to successfully accomplish the task.

* Identify a clear timeframe.

By when do you want to see the deliverable? When identifying a deadline, ensure sufficient time for making adjustments as needed.

* Identify what the actual deliverable should look/feel/be like.

For example, if you’re expecting three pages of a word.doc rather than a one page excel chart, say so. Share your vision of the deliverable.

* As appropriate, delegate to provide a development opportunity for someone else.

If you do, your boss will not only have “dedicated” on his list of your positive qualities, but be assured “teamplayer” and “great manager” will be there as well.

Coaching and training can help you improve your skills and confidence in managing your workload, as well as in developing others.

Don’t be shy about requesting the support you’d like to receive from your employer.

If you need another staff member, because you truly do not have an individual to share the work with, make a case for it and request one.

If you would like to develop these skills, request support from a coach, or find a development program to meet your specific needs.
After all, the quality of your life depends on it!

Cosmetology Students Do Fashion Shows & Hair Competitions


Hair shows, hair competitions and fashion shows that are for cosmetology schools are a unique way for students to showcase their talent, and oftentimes a way determine which school has the top stylists about to enter the beauty field. Beauty schools across the country participate in these events, and some of the top-ranked beauty schools even host them. So what’s all the fuss about?

Read full article…

 

Goal Setting and Planning Strategies

Goal setting is an important part of planning your online salon business and establishing yourself as a credible business. By setting challenging goals, you will find that you are motivated to assertively push your business forward and gain many benefits by accomplishing your mission.

It all starts with understanding what goal setting is all about. Goal setting is the process of creating a plan that is comprised of multiple steps to reach a specific result.

1. The first step is defining the goal you want to accomplish. For example, I want to create an online salon business that produces X products for sale and attracts Y number of visitors and customers monthly.

2. The second step is to create milestones or multiple steps to accomplish that goal. For example, the first milestone may be to research and evaluate effective salon product ideas. The next milestone may be to create a website layout to reflect the salon business theme. Other milestones will help you achieve your ultimate goal.

3. The third step is to create a process for managing and evaluating progress against milestones to reach your goal. Setting timelines for your milestones will help. For example, conduct and complete salon business product research by May 15 may be a milestone.

Evaluating your progress will include confirming that you have met your May 15th deadline for completing this work. If you have missed your deadline, you will know that you must be more attentive and aggressive to accomplish your milestones.

With goal setting, keep in mind that you will always have “short term plans” to reach “long-term goals”. This means that interim steps along the way are important to your success for the future. Goal setting is like having a roadmap to your destination.

Think about taking a trip to the beach for a week. If you simply get in your car on Friday and start driving with no clear direction on which highway to take, which direction to drive (Pacific or Atlantic ocean?), and how to get to your hotel, you will have difficulty or may never reach your goal. If you do reach your beach destination and hotel, you may find that your reservation was for Saturday but you arrived on Friday!

However, if you have a clear goal in mind to arrive at Myrtle Beach on Saturday, June 12 and stay at the Dunes Hotel, then you can create milestones to reach your goal. You decide whether to drive or fly, purchase an airline ticket if necessary, plan the day you will leave, what to pack, make a hotel reservation, and everything else in between. Your goal of having a fun-filled week at Myrtle Beach in June becomes a reality with property planning!

Your business works the same way. Establishing your goal, creating milestones, and measuring progress will help you succeed. You may find that you need to adjust plans along the way to accomplish your goal or you may decide to refine your goals. But the most important thing is that you have a goal and plan.

When it comes to goal-setting, remember:

1. Establish a long-term goal.

2. Create interim milestones that have dates for accomplishment.

3. Measure progress against milestones, keeping the ultimate goal in mind at all times.

4. Make adjustments in milestones as needed to succeed.

Proper goal-setting and management is the road to success when it comes to creating, managing, and maintaining your business.

And remember, “plan your work, and work your plan”!

Goal Setting Worksheet

Goal setting worksheets can be an integral component of your goal-setting strategy. With the proper planning and creation of goals, milestones, and methods of evaluation, your dreams will become a reality much quicker and with greater success.

A goal setting worksheet can be an incredible asset in this process, saving you time, money, and effort. Goal setting worksheets are a compilation of all of the actions required to reach a desired result.

Take a look at the goal setting worksheet to help you with your professional goal setting process. Goal setting worksheets include the milestones to help you accomplish your ultimate goals. Many people refer to goal-setting worksheets as ‘action plans’ since they are filled with actions to be taken towards the accomplishment of a goal. The milestones are considered “short term goals” and they are essential to reaching your long-term ultimate goal towards success.

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The Law Of Business Goal Setting

Establishing an online or offline business begins with detailed planning and business goal setting. Embarking on a journey to establish and manage your own business starts with creation of effective business goals. Goals are critical on the path towards success by helping you clarify your destination and set a clear direction to arrive at your preferred destination.

Not only does business goal setting help you understand your progress against milestones, but it helps you know when you have succeeded. Business goal setting is different from personal goal setting.

With business goal setting, you will include goals such as:

1. Financial goals

2. Website traffic goals

3. Product goals

4. Business growth goals

In contrast with business goal setting, personal goals may include:

1. Health goals (weight loss, improved cholesterol, and others)

2. Relationship goals (marriage, children, and other aspects of relationships)

3. Career goals

4. Retirement planning goals

5. Personal wealth goals

You can distinguish between the personal and business goals, but you can also see that they intersect and are supportive of one another. Having personal and business goals that are aligned and relevant helps you achieve success in both areas of your life.

Business goal setting should include the following steps in the process:

1. Decide on your ultimate goal based on your desires, talents, passion, and interests. Having a clearly defined goal that stimulates and motivates you to action will help you succeed. You must have a passion and desire to reach your goal that is fueled by the goal itself. Visualize your goals for even greater clarity.

2. Document your goals clearly and concisely. Having a goal that is carefully and clearly defined makes it easier to determine the interim goals and action steps needed to succeed. It creates the roadmap to success and gives you a blueprint for evaluation of completed actions against expected actions.

3. Identify strengths and weaknesses. Knowing your strengths helps you identify your weaknesses. You can then evaluate options and resources to overcome your weaknesses or lack of skill, knowledge, and experience.

4. Remove obstacles. When you embark on business goal setting, it’s important to remove any obstacles that stand in your way. Create plans to overcome the obstacles and challenges in front of you and you’ll be equipped to handle them as they emerge.

5. Create short term actions and milestones to achieve long-term goals. The more short-term action steps and plans you have in place, the easier it is to succeed. Accomplishing success along the way and rewarding yourself on your accomplishments keeps you motivated and inspired.

Goal setting is a powerful tool for reaching your business objectives. It helps you identify your personal and professional desires, and creates a blueprint to help you accomplish those desires. Business goal setting can be an inspiration to entrepreneurs and is a way to increase motivation and positive thinking.

The many benefits of business goal setting include:

· The ability to envision a successful future.

· Clarity with a clear picture of what you want to accomplish that leads to happiness and fulfillment.

· The ability to greatly enhance and improve your life.

· A tool to help you measure short and long term success, offering inspiration and motivation.

Before you embark on your creation of an online or offline business, take time to create your business goal setting plans. You’ll find that you are more focused, organized, and equipped to reach your ultimate goals of success for your life.

A positive “self-fulfilling prophecy” is the secret to success in every aspect of your life. Applying this principle to your business goal setting will definitely help you reach greater heights of success.

Recommended Resources:

Why Effective Goal Setting Is Crucial To Your Success

Goals are essential to achieve success because they keep us focused and motivated. Without goals we would aimlessly go down the path of life without any direction, ambition, or hope. Goals are not only something we aim to achieve, but are also markers that let us know we are doing the right things to get ourselves to places we want to be. If you can see yourself moving along the right path and making progress toward your ultimate goals, you should feel more motivated and be more successful.

Let’s look at some goal setting strategies to help us achieve success.

Know What You Want To Accomplish

The most important thing about goal setting for success is to know what you want to accomplish. Some people might think this is obvious and perhaps it is, but you’d be surprised by the number of people who have no clue as to what they want to do with their life. If you don’t know what it is you want to accomplish then there is no way you can begin to even think about setting goals. Thus knowing what you want to do is the most important element to goal setting.

Start Small

Every major goal consists of a series of smaller goals. For example, if your goal is to get a college degree there are things you will have to do to get it such as selecting a college, taking entrance examinations, enrolling, etc. These are all the smaller or short-term goals that will lead you to the main goal of receiving a college degree. And often smaller goals such as these consist of even smaller goals.

Once you know your primary goal you will want to make a list of the short-term goals you will need to accomplish to get to your main goal. A list like this is the first step to developing your plan and becomes like a road map directing you along your way. Without a plan or map it is easy for us to get lost or take the wrong turn on our journey.

Deadlines

All good plans operate on a timeline that has within specific deadlines to accomplish certain things. Big businesses always use timeline and deadlines, that’s one reason they are able to grow. Your goal too can be seen as a business venture. On your list of short-term goals you should specify, in realistic terms, the deadlines you wish to have each one completed within. But be realistic and flexible in defining these deadline dates, as things do happen in life that could delay the accomplishment of certain steps. Back to the college degree as an example; perhaps you are six units short of receiving your degree, but the classes you need to take won’t be available until the following semester. This is something out of your immediate control but does affect you completing your education by the deadline you had noted in your plan.

Rewards

Life is a journey and it is not a simple cliché to say that it is the journey that matters, not the destination. You should take time each day or at least regularly, to recognize what you have achieved and to take pride in that. If you never do that, you won’t be living a happy life so what will be the point in going for these goals anyway?

Recognizing your achievements and rewarding yourself builds up your confidence and makes further, more ambitious goal setting possible.

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Your Past and Present is the Key to Your Future

Knowing who you are and where you are going will give you the insight for your future.

What are your goals?

Getting ahead in life is all about focus and achievement in your life. Pretty big stuff, but not so big that you can’t get your hands around it and get back to the basics so you can achieve your life’s goals.

Here are a couple of questions you should be asking yourself:

1. Did I accomplish what I set out to do last week?
2. Did I even have an idea of what I wanted to accomplish?
3. Did I play the blame game?
4. Was it the economy that affected my goals?

If you have read anything about goals, principled leadership or even goal setting from an achievement perspective you realize that every one of us allows something to get in the way.

Its part of that negative, skeptical thought pattern engrained inside of us. You just naturally create barriers. But there is good news,barriers are meant to be overcome! Failure is the teacher for success. When you realize what your failures are, you can move on to your success.

A great way to do that is to focus on your past and your present, and use it to inform your future. First look at your past; all the great, terrible, wonderful, unique experiences in your life that makes you who you are.

If you look back in your life I bet you will remember those unexpected experiences in life that were surprises, not looked for as well as those experiences you wanted to happen and then found not as rewarding as you anticipated.

Disappointment is just as important as success and self-awareness. Any time you find out what gives you a sense of worth and value that experience is worth whatever it costs you.

Additional questions you should consider asking yourself:

1. Is your present what you expected?
2. Are you happy, fulfilled and motivated?
3. Are you blaming someone else for the failures in your life?
4. Do you even know why you don’t feel fulfilled, motivated or happy or sad or upset?

A lot of us are not even aware what causes these feelings. The point is, never quit looking, asking questions, reading and studying.

Success requires lots of diligent thinking, hard work and perseverance. If someone told you it would be easy, they told you a lie. If they told you it would be the greatest thing you ever lived, they told you the truth.

Your future is the jar full of dreams, possibility and glory. It is the amazing stuff that drives anyone to achieve anything. Success is born out of a lot of practice, study, and focused effort over many years. It often means taking risk for our actions.

If you say at this point “you just don’t understand my situation. It just isn’t possible right now to…” You are afraid to risk what you have now in order to get what you really want in the future. You think it is more important to hold on to what you have now, than to reach for a life-time of dreams.

You haven’t really assessed what you really have to have and what you can give up. You haven’t determined where your key principles are and how you are going to change your own actions to realize that dream.

Combine the past, present and future into the image of what you want to become. Your brain is a powerful tool and is created to help you grow into who you want to become. The sad fact is many of us grew into what someone told us to be and never listened to the still voice inside that said I have the power to be all I can be no matter what other people say.

Make the step today and be all you can be and reach for the stars.

You Have To Believe In Yourself Even When No One Else Does

Be careful what you believe because that is what you will experience. Your belief system is a mechanism which is uniquely yours. It is powered by your desire and controlled by your thoughts and actions. In other words, your success is measured by the strength of your belief.


What is it that you desire? Often people do not have a clue what it is they want, they just know what they do not want. Now is a good time to evaluate your goals and determine the end result you want to achieve. Put your goals in writing and place them where you can see them throughout the day. Read them frequently to keep them fresh on your mind.


Be inquisitive. Research and learn as much as you can on how you can achieve your goal. Use all possible resources such as books, CDs, courses and people. Yes, people. Talk to as many people as possible who are already successful in what you want to achieve. Ask, ask and ask some more about what they did to reach success. Do not limit your contacts to only the people you already know.

Introduce yourself by phone or mail, explain your purpose for contacting them and ask for a tip. The worst thing that can happen is that they ignore you. The best thing that can happen is that they become your mentor and offer support and encouragement. Chances are you will receive at least one great tip from many of the people you contact. This method is the least expensive and most rewarding.


Be unique. Next, take the ideas you learn, embellish them and come up with your own creative process. Think of how you can approach your goal in a way that no one else has. Dare to be different. Don’t be afraid to take risks. What do you have to loose? Write out a list showing the worst things that could happen and then list all of the best possible outcomes. Always maintain your concentration on your desired result.


Be better than your competition. When you were a child and saw your older siblings or friends riding a bike (without training wheels), you didn’t look at their scraped knees and elbows and say, “Whoa, I could get hurt doing that.” Instead, you begged to try it for yourself. With a great deal of practice and often pain, you gradually learned how to maintain your balance.

Before long you were trying to “out do” your friends with your speed or fancy tricks. When you fell, you would get back on and try again with even greater determination. From your very first effort, you believed in your mind that if you got back on, you would eventually learn to ride. I bet you even knew in your mind you would be the best in the neighborhood, in your school, in the state, in the world!


Be positive. If you see obstacles before you, then you will also only see problems. If you have hesitations that you plan will not work, then it will not work. If you are influenced by the power of negative people, then you will never be any better than they are. Believe in yourself and what you are capable of achieving.


When your desire to succeed is stronger than the pain, fear or frustration of failing, there is no turning back. I challenge you to view your goals just like you did when you were a child before you learned about self doubt and negative criticism. Remember, anything is possible as long as you believe. Make a commitment that you will not let anything or anyone, including yourself stand in your way of reaching your goals.

Where is Your Happiness?


Past, Present, or Future?

Achieving a level of personal happiness previously unknown is much closer than you think. But first, it’s important to stay in touch with the present.

“Stay in touch with the present? I’m thinking… I’m already IN the present!”

Well, certainly we all are in the present, since there is no where else to be, but that doesn’t mean our thoughts are in the present.

And there goes the challenges to our own personal happiness. We as humans, are the rarest of all species in that not only can we think, but we can think about our thinking.

And you can use this process of being aware of your self-thoughts to help you achieve contentment. It’s important for you to challenge what you see and believe. This insures that your view of the world matches reality.

So often what we believe the truth, is nothing more than glimpses of the past, present, and future. We often take only the bad from the past, quickly breeze through the present, and falsely make up the future.

The result is frequent guilt about your imperfect past, anxiety about a future that doesn’t exist, and impatience with the Now. But it is the Now which can help us to live our lives today, fully alive, happy and content.

Rarely do we allow ourselves the opportunity to enjoy the moment. But the moment is the only reality we know. It is exactly the way it should be and it cannot be anything more than that.

But we repeatedly make it out to be different. And by doing so, we have lost the opportunity to fully experience the rain, the children playing, the learning to be achieved by listening to the world seen through a grandparent’s eyes, or a friend sharing one of his or her own moments.

Too often we are too caught up in what will happen, or what has happened, to experience what IS happening. This is not to say that planning for the future is unimportant, or that reminiscing is not useful and enjoyable in itself. But unfortunately, too often we become entangled in a future that has not happened and become stifled by our predictions.

We run from the saber tooth tiger that no longer exists in our modern day world. The tiger has been replaced with confronting a friend, giving a speech, driving over a bridge, or feeling discomfort from changing a habit. We create absolute horror from an uncertain future that we make real in the moment.

Staying in the moment awards you the opportunity to see the world as it is, not as you believe it should be. It allows you to observe the truth, to look at real data, not information couched in fears and anxiety.

And it is this truth, which will allow you to enjoy yourself, others, and the world around you. Because, it is exactly as it should be.

You can manage any life event that presents itself. Why?? Because everyone does. You can choose to do it with pain or without pain. The evidence for these statements is present in the moment.

If you need guidance in creating a better lifestyle contact Charlotte Howard.

How to Discover Your Purpose in Life

Does it seem like your life consists of just “going with the tide” – and that you have no particular destination?

Do you sometimes look at your life and ask, “Is this all there is?”

Does the pursuit of material things sometimes seem meaningless to you? Do you often feel as though life is passing you by?



Is your time consumed by things that need to be done, rather than things that are important to you? Do people but demands and responsibilities on you that are opposed to what you want for your life?

Have you been trying to live up to everyone else’s expectations while your own plans and dreams go unfulfilled?

If you answered “Yes” to any or all of the above questions, you’re not alone. It’s so easy for any of us to get “caught up” in life that we forget how to truly live.

There’s more wisdom than meets the eye in John Lennon’s famous saying: “Life is what happens when you’re busy making other plans.”

Frankly, life is too short for us to waste most of it on the acquisition of material things, in trying to impress people we care little about, and on things that will have little or no value to us when we look back on our lives during our golden years.

A way to discover and accomplish your life’s purpose is through the use of affirmations. Your life’s purpose may be defined as your personal mission, or your spiritual path, or the cause for which you live, or how you plan to make a difference, or what you want to leave behind after you’re gone – or anything that’s truly important to you.

Choose the affirmations that feel appropriate to you. Feel free to create an affirmation that’s suitable to you by asking yourself these questions:

“What do I want? And how will I know when I get it?”

Those questions will put you on the right track to crafting life purpose affirmations that strike an emotional cord in you, or at least enable you to substitute words in any of the above affirmations with words that have special meaning to you.

Whatever You Do, You’re in Sales

Any successful salesperson will tell you that “sales” is about relationships. And more often than not, the better your relationships, the better your sales. But what about professionals without the word “sales” in their job title? How about YOU? Whether you’re sharing a product, a service, or an idea to upper management, chances are, you’re selling something.



Einstein Was a Salesman; His Market Was Physics

It may seem strange to think of Albert Einstein as a sales guy. “Sales” isn’t the first thing that comes to mind at the mention of his name. But consider how many fellow physicists he had to present his theories to. How many discussions, even heated ones, he engaged in before his theories and evidence were accepted. How much effort he put into applying for grants among the competitive field of educational research.

It’s not difficult to imagine his dedication to the selling of his ideas went hand-in-hand with the study of physics. The study led to discoveries, which led to theories, which led to sharing those theories. Selling those theories was part of doing what he loved. The sharing of his findings was no less important to him than the discovery.

I’m No Einstein, But I Know I’m in Sales

We tend to categorize people and professions, in general. If you divided everyone in business into only two categories, you might put sales people in one category and everyone else in the other. However, a better distinction would be to recognize that professionals in every field are also, in some respects, also in sales.

To make the most of your reach within your market, you should understand and apply the principles of contact management as they allow you to better sell whatever it is you have to offer…product, service, or idea.

Peter Drucker, renowned grandfather of the study of business, stated that the only reason to be in business is to create a customer. Why don’t more owners, executives, and managers apply this principle to their business interactions? I can tell you why. They don’t understand the value of selling. And that’s a big mistake!

Everybody Sells—And That Means You

You and everyone else in your organization need to realize that selling is an integral part of what you do. It may only represent a small percentage of your time, but that doesn’t make it any less important. In today’s market, customer attentiveness is more crucial than ever. Turn contacts into customers by adopting the attitude that selling is a fundamental business act.

Mike Muhney is the CEO and Co-Founder of VIPorbit Software International, which creates software designed to help business people build sustainable relationship value. He is the Co-Inventor of ACT!, the product that originally created the Contact Management industry. His book, Who’s In Your Orbit?: Beyond Facebook—Creating Relationships That Matter, outlines the importance of building strong relationships and provides practical tools for creating and maintaining both personal and professional networks. http://www.viporbit.com

Check out recent interview with Mike Muhney

Allow Time For Growth

Zig Ziglar Setting Goals

World-renowned motivator Zig Ziglar guides you through a simple formula for achieving ANY goal.


There is a concept in coaching called seed planting. It means that it takes time for new ideas and suggestions to be embraced. There are clients that take hold of a new idea and run with it, some take a little more time to allow the idea to grow while others can take years before the idea sprouts. Still some clients will never grasp the idea. It will simply lay dormant. It doesn’t really matter what the client does with the idea. The purpose is to plant the seed and the client can do with it what they will. Sometimes the idea just needs time to germinate.

A counselor once told me that not to make a decision is a decision. She said not to choose was a choice. I thought she was nuts and went on with my life. It was five years later when I was in the middle of a situation where I was avoiding a decision that her words hit me like a ton of bricks. I literally said out loud, “I get it.” It took years for that seed to germinate in my brain until one day it sprouted and grew into a concept I understood. I was finally ready to get it. I wasn’t able to hear it before, but with time, I had evolved enough so the concept made sense. New ideas can take time to get used to. When we first hear the idea we may not be ready for it. That is fine. When you are ready the idea will sprout and grow and be there for you.

The other side of this is not to force your ideas and suggestions onto other people. By all means share them, but leave it at that. Seed planting isn’t an aggressive act; it is gentle and done with love and compassion. All you can do is plant the idea. What happens to it is up to the individual and what they are ready to hear at that very moment. The idea may sprout right away or it may take years. That isn’t your concern. Your job is to plant the seed and move on.

Everyone is at different places in their lives. Sometimes you will understand the new idea right away and perhaps even take action on it in the moment. At other times it will take a while. Don’t beat yourself up when you don’t get something right away. It just means the idea is in germination. When you are ready the idea will sprout and grow and be right there to support you. Until then don’t worry about it and go on with the ideas you are ready for. There will be plenty of idea seeds sprouting at any given time to keep you busy.

10 Steps to Organize Your Life

Psychological studies show that people are more productive when working in an organized environment. That’s great news for the neat freaks, but what about organizationally deficient folks?

Organizing Your Life

How do you organize your life when you have so much to do and so little time? Brian Tracy says the starting point of getting your life under control is to sit down and think about two things: 1. Who you really are? And 2. if you could do anything professionally, what would it be? At Stanford University developed the 20-10 exercise. Imagine you have $20 million in the bank, yet only 10 years to live due to terminal illness. What would you do with the time you have left? What do you really want in your life? List 10 goals, and if you only were able to accomplish one of them, which one goal would have the greatest impact on your life? For more on organizing your life, please check out the national best seller, Home Buying by the Experts, co-authored by motivational speaker, Brian Tracy. HouseRebate.com — Share the Wealth!

Are they destined to wallow in their debilitating clutter for eternity? Of course not! With a little effort, anyone can learn organizational skills and reap the benefits of an orderly life.

If your mess has bested you, give this 10-step program a shot.

1. Fix the leak. It doesn’t do any good to repair a water-damaged ceiling until after the leak in the roof is fixed. Likewise, you will make no progress in organizing your life if you continue to practice disorderly habits. Examine your lifestyle and determine where the bulk of the mess is coming from, then make a conscious effort to break those habits. Set some guidelines for yourself and your family “No new messes!” being the primary rule. The first step in changing messy ways is to stop contributing to the problem.

2. Assess the mess. Take a look around and decide what areas of your home or office need your attention. Maybe just one or two rooms have started to clutter, or maybe every square inch of your property is packed and piled with possessions. Whatever the case, begin with a good look-see.

3. Do the daily dozen. I know the thought of sorting through those closets and corners makes you shudder, so don’t overwhelm yourself by trying to tackle the job all at once. The hit-and-run approach works much better. Set aside twelve minutes a day to do something simple like cleaning up your medicine cabinet or organizing your lawn and gardening tools in the garage. When your daily dozen is up, walk away. It may not seem like you are accomplishing much, but like running water wears away at a rock, after a few weeks, you will begin to see the effects of your efforts.

4. Localize. If you are disorganized, chances are your mess has crept through your entire house, with pieces and projects all mixed together in a jumble. Don’t despair! It’s fixable. Start by localizing your messes. Choose a place for each “category” of mess. Paperwork should go by the filing cabinet, tools in the garage, music and videos with the entertainment center. Don’t worry about organizing them yet; just stash them in a box, basket, or plastic tub in the general vicinity of their final destination. Think of it as a giant puzzle. If you put all the pieces of one section in the same place, the final assembly is faster and easier.

5. Reduce, recycle, resale. Admit it! You don’t even use the stuff you’re hording in that basement storage room, and half the clothes in your closet don’t fit you anymore. And when was the last time you listened to the music cassettes you purchased in 1983? As you begin to sort and localize your mess, find a giant box and write “garage sale” on the side. As you uncover something you can live without, stash it in the box. Recycle old papers, magazines and plastics, and make weekly donations to a charitable resale shop.

6. Choose a corner. Pick one area or room and concentrate your twelve-minute organizational spurts on that place until it is finished. Those jam-packed dresser drawers might be your first focus. Or maybe the cupboard below the bathroom sink demands top priority. If your whole house is in chaos, make a project list, placing high-priority jobs at the top. As you clean and organize each area, cross a line off the list and pat yourself on the back for a job well done. Seeing the list dwindle will keep you motivated!

7. Categorize. When organizing, it’s often easiest to remove everything from its container or cupboard and sift through all the pieces that need to fit into the space. Sort through and separate your stuff into categories. If you’re tackling the bedroom closet, maybe you want work clothes in one section, formal outfits clustered together and casual digs in a separate cubby. Once your clothes are categorized, you can see how much space you will need for each grouping.

8. Case the space. Take a look at your closet and determine the most efficient way to store your possessions. Which items do you use the most? You’ll want those in an easy-to-reach location. How much space will the items in each category take up? You’ll want to choose a shelf or drawer that will accommodate them. If needed, add shelves, hooks, closet rods and other gadgets that will improve the organization of a space.

9. Clean and replace. Since an empty space is easy to clean, this is a good time to pull out a sponge and a vacuum. Once you’ve vanquished the dirt, start replacing the items one category at a time. Work at it until you’ve found the right mix of organization and convenience. When one area is finished, move on to the next until the work is done.

10. Maintain. Your house or office is organized, but it won’t stay that way unless you do the upkeep. Now that you’re in the habit of spending a dozen minutes a day organizing, spend that time eliminating little areas of mess or disorganization that appear. While putting bath towels in the linen closet, take an extra 30 seconds to straighten the other shelves. Is that Tupperware cupboard starting to overflow? It only takes two minutes to restack the containers in a neat and orderly fashion.

Spending a few minutes each day to stay on top of the mess is much easier than reorganizing the whole house each year.

About Author:

Lisa Tuttle is a freelance writer, publishing short stories, devotionals, and articles for newspapers and magazines. Her monthly column “Behind the Scenes” appears in the Write to the Heart newsletter, a publication of the American Christian Romance Writers. She recently accepted the opportunity to write a biography for hire and is pursuing publication for her novels. Samples of her work can be viewed on her website at http://www.lisatuttle.com.

The Savvy Social Media Report By Charlotte Howard

Social Media Starter Plan

People are getting so frustrated with social media. Some think it’s the “magic bullet” and others think it’s “bunch of hype” and a waste of time. And there are a ton of folk who “just don’t get it.” Well, it’s really just a new marketing method. But people are overwhelmed and are running all over the place without a plan.

8 Ways to Use Social Share Buttons on Your Blog

Are you looking to maximize your social media exposure on your blog? Then be sure to watch this edition of Social Media Examiner TV with your host Mari Smith.

Plus Join My FREE Social Media Buzz Club ~ http://bit.ly/CharlotteBuzzClub 

How To End Discounting Forever And Make More Money


Are you discounting your services to get business? It’s a common practice among salons, but it’s an expensive and ineffective way of attracting good, solid repeat clients.

What makes it so expensive? Let’s say you offer a $10 discount to 5 clients each week.  That means you will lose $2,600 per year in cold hard cash.  That’s like paying an extra month of rent. Just think how much back bar and retail product you could buy with that kind of money!  

But many salons and spas use discounting as a primary marketing tool. I think it’s largely because they don’t realize there are far more effective methods for getting new clients, methods that ultimately turn prospects into solid, repeat clients.

And then there’s the other ugly problem with discounting: It sets the client up to expect it again and again.

How to fix the problem

First, understand what’s going on with the public. Although 90% of Americans are working, there is still concern for the 9-10% that aren’t. That means consumers are looking for value to justify spending their money. The public needs to feel they’re getting more for their money.

So here’s the good news: instead of blaming the economy, use it to your advantage. Bundle services together in a package at an unbeatable price. For example:

“$286 in spa/salon services for an incredible $99!”

Here’s a sample from a partial hair ad:

FREE Semi-Permanent Colour Shine valued at $65

FREE Tingling Scalp Massage valued at $12

FREE Spa Gloss & Hydration Hair Treatment valued at $28

That’s $105 in value. 

It doesn’t really cost you $28 to do a hair treatment.  At most it will cost you $1.  And if you get the client in for $99 you’re way ahead, especially if you compare it to having an empty chair.

The same is true for the aforementioned hand massage. It doesn’t cost $24 to do a hand massage, but it does take some skill, sometimes even a certain technique. Give the hand massage a special name to reflect its uniqueness and the subsequent value.

Remember to place a value on your consultation time as well. It’s a service you already provide; place a value on it.

As you may have guessed, this type of marketing is called value-adding. It places the focus on more, not less. It also creates a WOW effect for prospects and current customers. Just think of what you can do with hair treatments!

Use Packages To Promote Other Services

Use packages to add complementary services with your offer like a light makeover. Then sell the make-up products. It just takes a little bit of your time and some make-up. Clients rarely leave without buying something!

Package offers together with a service you want your clients to know of and start using. When I owned my small spa, we did this all the time. It’s an incredible tool for building awareness and hooking people on another part of your business.

The Rule Of Three

If you arm yourself with this important mind shift, from discounting to value-adding, you can attract the clients you really want in your salon or spa. Focus on value, never discounting.

Just remember, get prospects back in three times and they are usually yours for life. The sooner you stop discounting and start value-adding, the quicker you’ll gain more clients, make more money and stand out from the pack. And that’s what it’s all about, right?

About the author: HAA member, Susan Vincent owned a small spa in the Shenandoah Valley of Virginia for 10 years. She is the now the owner and writer of Easy Salon Newsletters, a done-for-you newsletter service that provides hair, skincare, make-up tips and a bit of humor for salons and spas around the world.

Hair Artist Association Shares Paul Brown Hawaii’s Hapuna Beach

From Paul Brown Hawwaii’s Classic Hapuna Product Line comes HAA’s featured product: Hapuna Beach.

As you may already know, Paul Brown built his career in the beauty industry as well as his Day Spas and Product Line from the Hawaiian Islands. Drawing from the islands’ natural surroundings, the Paul Brown Hawaii team developed a series of high-quality hair products that suit every hair type. Click the image above to explore the full range of natural products and services that Paul Brown Hawaii offers.

Learn more about Hapuna Beach:

What is it for?
A refreshing breath of surf hair, featuring Pure Hawaiian Artesian Waters, Sea Essences, and Seashells from the Hapuna Bay.

What does it do?
Gives you windswept, day-at-the-beach texture and thickness you can love all year long. Hapuna Beach is a wonderful texturing fixative, providing excellent style support.

Developed to re-create that beach and surf feeling to hair. If you would like to experience the Paul Brown Hawaii Hapuna Beach and you are in the Charleston South Carolina and Surrounding Areas Contact Charlotte Howard.

The Savvy Social Media Report By Charlotte Howard

Online Branding & Social Media with Pam Perry, PR Coach

Hear the recent radio show! “REBRANDING PAM – SHE AIN’T PLAYIN’ – STRAIGHT UP, NO CHASER”. click here http://www.blogtalkradio.com/ministrymarketingsolutions.

 

Social Media Tools Map

Social Media Tools Map image listed out all the social networks, social tracking tools, social gaming, blogs, social coupons, social commerce, etc.

 

8 Ways to Find Great Social Media Content
Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.