Online Marketing

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

If you sell anything online, it’s very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more.

You might think that the reasons people buy online are all the same; primarily price. But you would be wrong. The reality is price is far down the list. It’s a given that the online prices are typically lower, given that there isn’t any visible overhead. However, there are some very specific and sometimes surprising reasons people give for purchasing online.

 

So let’s take a peek at 5 of the top reasons people will buy your products and services online.

Salon Products5 Top reasons why people will buy your beauty salon products and services online

They get a wider choice of goods – Shopping online offers a greater choice when it comes to buying. Most offline stores can’t carry every color, size and large quantities of each. Not so with a warehouse!

Social proof: reviews from other shoppers – People do care about what others think, especially when it comes to parting with their money for a product or service. They don’t want to be the first one to eat an oyster, so to speak, and give sometimes unmerited trust to online reviews.

It’s a huge time saver – In a day and age when none of us have a spare moment to call our own, the ability to shop from you’re your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from being forced to venture out in the our cars, burn gas, and careen all over town, the very idea of doing it all form home and having it delivered to our door is appealing.

Free shipping – One of the top reasons people give for buying online is the ability to get free shipping. On many occasions, it’s been shown that free shipping trumps even a more lucrative price discount! Go figure!

Drop dead easy returns – In the unlikely event you don’t love your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!

Hair Artist Association Radio Show Interview with Rod Ferrier Owner Of Create More Business

This week the Hair Artist Association,LLC is shifting gears and bringing on some marketing experts for you to learn the marketing side of your career in order to be successful. Our special guest this week is Rod Ferrier of Create More Business Now.

As a serious student of Dan Kennedy and Bill Glazer, two of the top copywriters and direct response strategists in the country, Rod Ferrier has successfully taken these teachings to craft creative marketing plans for businesses which cater to their individual strengths and goals.

Whether you are a professional practice, a service business, or a “solopreneur”, Rod has a keen awareness for diagnosing your marketing challenges, both online and offline. He then prescribes laser focused strategies which address those specific needs and will get you results fast with a consistent return on investment.

Rod also has developed a successful blog which is used as a tool to get other businesses on the first page of Google in a very short time. This strategy along with his extensive knowledge of social media has earned him the title Doctor of Successful Marketing Strategies.

If you are a small business owner who is struggling with the never ending challenge of bringing new clients in your door, then Rod is the guy you should call to ease the pain caused by expensive, manic marketing. He’ll diagnose, then prescribe, showing you how to replace it with a continuous flow of new prospects and increased profits using laser focused online, off line, text, email, and mobile marketing and social media messages designed specifically to bring your “best” clients in the door.

Accountable results you can track. That’s what the Doctor does best. Call him. To learn more about Rod Ferrier visit Create More Business Now.

Also tune in this Thursday, October 13, 2011 to hear Rod Ferrier and Charlotte Howard founder of The Hair Artist Association, LLC discuss the importance of marketing in your career.