Offline Marketing

How Much Does Your Beauty Salon Business “Freebie”Cost?

How Much Does Your Beauty Salon Business “Freebie”Cost?

Everyone loves free, other than the people who must pay for it. This is the unsaid truth that exists behind any “free” marketing method or campaign. There is normally, though not always, a real cost in terms of time and money.

Salon CostSo when you’re tempted to offer something for free, be sure to count the cost in every way you need to, in order to make sure your free content, bonus gift or other promotional label you chose to give is affordable. It’s time for you to take a close look at the costs you’ll incur along the road to a freebie.

So what “free” promotions are we referring to?

The biggest places we see free work its way into our beauty salon businesses is with the act of gathering email addresses. Offering a freebie is standard operating procedure, and will not be changing anytime soon. In most cases we are offered a free ebook, report, video series, e-course, webinar or email series in return for our email address and other contact information.

What you must know is that there are costs associated with the creation of these freebies. Let’s take a look at several of the actual hard costs you’ll need to deal with in the creation of your freebies.

  • Creating the content – Someone must write, film, record whatever content you are producing. Unless that’s totally you, you’ll pay for this.
  • Designing the squeeze page or landing page – There are some great softwares out there, but they cost as well. And we know how much designers cost.
  • Production costs and shipping – If you need to manufacture a hard product, chances are you’ll have to pay to get it where it’s going.
  • Marketing funnel hard costs – Email autoresponders, setup costs for technical aspects, webinar charges. GoToWebinar for instance, charges at the bare minimum $99 a month for their lowest plan, which allows only 100 attendees. (to be fair, there are other lower-priced services)
  • Advertising – Are you going to be taking out ads for this freebie in order to attract the widest possible audience?

While it is still a smart idea to use this type of bribe to build a list of email subscribers, you should be aware of what your freebie really costs, and factor that into the cost per lead.

Hair Artist Association Radio Show Interview with Rod Ferrier Owner Of Create More Business

This week the Hair Artist Association,LLC is shifting gears and bringing on some marketing experts for you to learn the marketing side of your career in order to be successful. Our special guest this week is Rod Ferrier of Create More Business Now.

As a serious student of Dan Kennedy and Bill Glazer, two of the top copywriters and direct response strategists in the country, Rod Ferrier has successfully taken these teachings to craft creative marketing plans for businesses which cater to their individual strengths and goals.

Whether you are a professional practice, a service business, or a “solopreneur”, Rod has a keen awareness for diagnosing your marketing challenges, both online and offline. He then prescribes laser focused strategies which address those specific needs and will get you results fast with a consistent return on investment.

Rod also has developed a successful blog which is used as a tool to get other businesses on the first page of Google in a very short time. This strategy along with his extensive knowledge of social media has earned him the title Doctor of Successful Marketing Strategies.

If you are a small business owner who is struggling with the never ending challenge of bringing new clients in your door, then Rod is the guy you should call to ease the pain caused by expensive, manic marketing. He’ll diagnose, then prescribe, showing you how to replace it with a continuous flow of new prospects and increased profits using laser focused online, off line, text, email, and mobile marketing and social media messages designed specifically to bring your “best” clients in the door.

Accountable results you can track. That’s what the Doctor does best. Call him. To learn more about Rod Ferrier visit Create More Business Now.

Also tune in this Thursday, October 13, 2011 to hear Rod Ferrier and Charlotte Howard founder of The Hair Artist Association, LLC discuss the importance of marketing in your career.