Beauty Salon Products

How Much Does Your Beauty Salon Business “Freebie”Cost?

How Much Does Your Beauty Salon Business “Freebie”Cost?

Everyone loves free, other than the people who must pay for it. This is the unsaid truth that exists behind any “free” marketing method or campaign. There is normally, though not always, a real cost in terms of time and money.

Salon CostSo when you’re tempted to offer something for free, be sure to count the cost in every way you need to, in order to make sure your free content, bonus gift or other promotional label you chose to give is affordable. It’s time for you to take a close look at the costs you’ll incur along the road to a freebie.

So what “free” promotions are we referring to?

The biggest places we see free work its way into our beauty salon businesses is with the act of gathering email addresses. Offering a freebie is standard operating procedure, and will not be changing anytime soon. In most cases we are offered a free ebook, report, video series, e-course, webinar or email series in return for our email address and other contact information.

What you must know is that there are costs associated with the creation of these freebies. Let’s take a look at several of the actual hard costs you’ll need to deal with in the creation of your freebies.

  • Creating the content – Someone must write, film, record whatever content you are producing. Unless that’s totally you, you’ll pay for this.
  • Designing the squeeze page or landing page – There are some great softwares out there, but they cost as well. And we know how much designers cost.
  • Production costs and shipping – If you need to manufacture a hard product, chances are you’ll have to pay to get it where it’s going.
  • Marketing funnel hard costs – Email autoresponders, setup costs for technical aspects, webinar charges. GoToWebinar for instance, charges at the bare minimum $99 a month for their lowest plan, which allows only 100 attendees. (to be fair, there are other lower-priced services)
  • Advertising – Are you going to be taking out ads for this freebie in order to attract the widest possible audience?

While it is still a smart idea to use this type of bribe to build a list of email subscribers, you should be aware of what your freebie really costs, and factor that into the cost per lead.

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

If you sell anything online, it’s very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more.

You might think that the reasons people buy online are all the same; primarily price. But you would be wrong. The reality is price is far down the list. It’s a given that the online prices are typically lower, given that there isn’t any visible overhead. However, there are some very specific and sometimes surprising reasons people give for purchasing online.

 

So let’s take a peek at 5 of the top reasons people will buy your products and services online.

Salon Products5 Top reasons why people will buy your beauty salon products and services online

They get a wider choice of goods – Shopping online offers a greater choice when it comes to buying. Most offline stores can’t carry every color, size and large quantities of each. Not so with a warehouse!

Social proof: reviews from other shoppers – People do care about what others think, especially when it comes to parting with their money for a product or service. They don’t want to be the first one to eat an oyster, so to speak, and give sometimes unmerited trust to online reviews.

It’s a huge time saver – In a day and age when none of us have a spare moment to call our own, the ability to shop from you’re your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from being forced to venture out in the our cars, burn gas, and careen all over town, the very idea of doing it all form home and having it delivered to our door is appealing.

Free shipping – One of the top reasons people give for buying online is the ability to get free shipping. On many occasions, it’s been shown that free shipping trumps even a more lucrative price discount! Go figure!

Drop dead easy returns – In the unlikely event you don’t love your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!

Tips for Evaluating Your Beauty Salon Suppliers and Vendors

8518_Customers-Suppliers-628x287A major factor in the health and profitability of your beauty business is your relationship with the suppliers and vendors that are supplying you and customers with products and services. Nowadays when competition is so strong, and time is of the essence, it’s more important than ever before to have a handle on the vendors and suppliers who work for you. You definitely need systems in place that not only help you determine whether or not a particular vendor will be right for you, but also keep your beauty business legally protected. This goes for online and offline businesses as well, particularly if you are outsourcing services.

Start at the beginning – Evaluating a vendor or supplier

Taking the time to research a potential vendors resume is best done at the outset, to help you avoid as many problems as you can. Know the answers to questions like these:

  • How long have you been in business?
  • Who are some of your customers?
  • How many employees?
  • How busy are you?
  • How focused on my company will you be?
  • Who will I be working with?
  • What happens when there’s an emergency?
  • How do I know you’ll come through when I need you?

Put accountability systems in place

This relationship needs to be a win-win for everyone involved. For this reason, it’s essential you put accountability systems in place to ensure everyone is doing their portion. Establish solid performance parameters that clearly state what is expected, and stick to them. Examine these criteria routinely, and don’t let under-performance issues go undetected. Make sure there is a quality management system set up. Don’t trust your beauty business to anyone who lets the inmates run the asylum!

Don’t be scared to cut ties!

Sometimes it just doesn’t work out, and you must be decisive when it entails changing vendors or suppliers. Don’t allow a bad situation to become worse; your beauty business depends on it!