You might have heard that Yelp was pretty much history, and it was no longer important to your beauty salon business today. That’s likely your competition talking!
If you have a local business, Yelp is more important than ever before for the reputation and marketing of your business, and in case you don’t believe us, just ask your competition! We’d like to share with you a load of reasons why your business should bother with Yelp. Hopefully it opens your eyes regarding the opportunity that’s still available on Yelp. So here goes!
10 good reasons to use Yelp even more than before!
- 90 percent of Yelp users say that reading positive reviews influences their purchasing decisions and the lion’s share of these reviews are written.
- 93 percent of people who search review sites usually go shopping at the businesses for they investigate.
- There is an average $8,000 improvement in annual revenues for businesses that use Yelp.
- There is a $23,000 increase in revenues for businesses that decide to use Yelp advertising.
- 77 percent of Yelp users claim that they have a renewed and more focused customer service initiative after using Yelp.
- In spite of all these numbers, a full 87 percent of small businesses have yet to use Yelp.
- Reviews from your guests that praise your “customer service” in their review are far more likely to grant those coveted 5 star reviews.
- Each star generates a 5-9 percent leap in revenues.
- Yelp favors small businesses over the McDonalds of the world.
- Yelp’s fantastic new “Call to Action” button delivers clients and customers directly from your Yelp page to your website where a transaction can take place.
Yelp is far from over in the online review space. It still provides a incredible opportunity for small business. As many online shoppers investigate online reviews and base their buying decisions on them, it would be fiscally irresponsible to not use such a fantastic site for positive feedback about your brand. Yelp offers you the opportunity to engage with consumers you seek to attract in a meaningful and palpable way.
Thought of using Vine for short, sharable videos for your beauty salon business? If you haven’t, you definitely should. Making these videos is probably already within both your skill set and technology, as many are simply using their smartphones and publishing these by the boatload.
Why is everyone so all a Twitter about Vine?
So, just in case you’ve not yet delved into just what Vine is and what it can do on your behalf, here’s the short version: Vine is a video sharing platform on Twitter that enables you to create and upload 6-second videos to Twitter. So what good is a 6-second video, you may ask? Well, plenty of good! Have a look at how a few companies are using Vine videos to help further their brand, promote their merchandise, and otherwise promote their business: RedVines, Urban Outfitters and Nintendo.
These companies found a way for videos to help further their brand, advertise their products and services, and promote their businesses in other ways. They know that this service, that is trending incredibly hot just now, can do for them. One of the major attractions of a service like Vine is that getting your content in front of people is getting more and more difficult as people are less willing to take time to read. Consumers are less eager to read, so a 6-second video is exactly what the doctor ordered, and you’d be impressed at a few of the ways people are using Vine. As reported by Biznology.com, businesses are making use of them to introduce new employees, announce events, give an insider’s look into the business, and in many cases creating short commercials to display their latest product or service.
Publiseek.com offers more innovative options to use Vine. Some of these include:
- Recording live clients and customer reactions and testimonials
- Record live launch updates about your new product or service
- Real estate professionals have found Vine useful to present virtual tours of new listings
- Restaurants are eating this up! Sending out daily specials and menus
- Decorators and designers are using Vine to display before and after pics
The possibilities are just about endless, and this is something that can be done rapidly and make a difference in as little as a day. Look into Vine today!
Many of us understand that using Google Analytics to find out how our marketing efforts are performing can be a key to unlocking future success. Even so many people are put off by the sheer volume of the data facing them. You should begin with answering the right questions: what are my goals, and what do I need to know to achieve them. Google Analytics can certainly be an overwhelming mountain of data to decode, and without having a game plan you can get lost quite easily. Let’s take a look at some ways to recognize which metrics to follow, and how to use Analytics for your best advantage.
Understanding which metrics you need
Each beauty salon business possesses its own needs, or course, but there are a few common needs.
- Total visitors – The number of both “unique” (first time) visitors, and total visits, which includes returning visitors.
- Keyword phrases – Which keywords are people entering to get to your pages? This is critical data, and will enable you to know how to target your marketing.
- Most popular pages – See which of your pages are getting the most visits.
- Visitors country of origin – Where in the world are these people originating from.
- Referral pages – Seeing which pages are driving traffic to your site is extremely valuable information. This could be from affiliates, video, images, social media and many more sources.
- Search engines – Which of the search engines are delivering the most traffic to your pages.
Use these advanced Google Analytics features to help you sort the data
Three advanced features are incredibly useful with regards to deciphering and sorting the data.
Custom reports enables you to craft a version of Analytics to suit your business specifically. You choose the data that’s important to you, and organize it in whatever way you want to.
Advanced segmenting gives you a chance to view various segments of your traffic, such as mobile or tablet traffic.
Intelligence events, much like Google Alerts, sends a notification your phone or email when anything significant takes place on your website, such as an up or down spike in traffic.
Don’t make the mistake of not using Google Analytics. Spend some time to make it work for you!