Beauty Salon Motivation

What Have You Given Them Lately?

valueHappy Wednesday Morning! I hope you had an amazing labor day!

Back in the day, it was sometimes enough to slap up a site and open for business, and you’d likely do okay. Not anymore. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is especially true in relation to marketing via email or social media. Let’s have a look at why this is so.

Why delivering value is job one!

The bottomline is, in an online marketplace full of stiff competition, what people will remember, share and talk about glowingly is the merchant who over-delivered. It’s the only (positive) way you’ll stand out from the herd. This can manifest itself in many and varied ways. Whether that means a personal touch along with some hand-holding, unannounced bonuses, deals and coupons is truly up to your creativity and ability to supply. All of these and many more can be incredibly useful. The key is to consistently surprise your clients and customers with more. It will get them talking, sharing and coming back again and again!

Why email and social media are special cases

When it comes to marketing using email or social media, slightly different rules apply. You are held to higher standards here. While your website is expected to sell, email and social media are a bit trickier. While both of them are still technically permission-based, neither audience is fond of endless marketing messages, and can revolt by unsubscribing or un-following you. While email has long been a marketing vehicle, greater competition and a social media trained audience demand you deliver value. This in fact helps, as it builds the know, like and trust factors so necessary in developing a lifelong client and customer. In social media, the trick is to get them interested enough in your brand or products that they wish to opt in and go to the next phase with you. Once you’ve learned the art of subtle persuasion and managed to get them onto your email lists, they’ll be much more ready to hear your marketing messages.

Main point here is, make delivering value a number one priority, and you’ll find that more of your prospects, whatever the medium, will be more apt to respond to you!

Your Mind is a Powerful Tool Use It

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Using your mind to improve personal life is a great start to achieving. When you use your mind, you set out to gain qualities that guide you in the right direction.

To use your mind to improve your life consider:
Commitments:
Skills:
Priorities:
Failure:
Saying no:
Rules:
Trial rides:

Commitments:
We all have commitments. Commitments is a part of life. When you have commitments, you enter into promises that you will get something done. Start making commitments to you. I commit to change habits that hinder me from achieving my goals, or improving my personal life.

Skills:
Evaluate your skills to see how you can use them to better your life. While you are evaluating your skills, look for new skills. Reach deep inside you, accept the discomforts, fears, or things you do not like, look past them and find new skills.

Priorities:
Do you have your priorities straight? Do you have all your plans in perspective. Re-evaluate your plans to make sure that you are on the right path to improve your personal life. If you notice areas you can improve, don’t be afraid to take action. Taking action is the last step you will take in anything you do that helps to improve your life.

Failure:
How do you view failure? Failure upside down is achievement. Failure is common and happens to all us daily. Failure helps us to learn how to develop and grow into a better person. If you sit around stressing failure, then you are heading nowhere quick. Failure is a part of life. You have failure around you, in you, and in your future. Learn from your failures, accept your blame and move to make things better for you.

Saying no:
People hear the word no and fear it. No is not a rejection, rather no is a positive action you take to spare your future. When you say no I am not going to the bar, you are saying I have better things to do than waste my time in a building filled with drunks. Sometimes you have to tell someone you love no. For instance, you may have to tell your mate no when he or she asks you to watch television when you know you have to study. Don’t let your mate hold you back. It is ok to say no.

Rules: We all follow rules. Rules is a part of life, which sometimes the rules are hard to digest. You have to learn to open up your passageway and digest them anyway unless you are willing to stand up and protest in a positive way. People complaining about rules they don’t like and not taking action is wasting everyone’s time. You have the power, yet it takes you to use that power.

Trial rides:
Life is filled with trial rides. Everyday we walk out our door we are on a trial ride. Each day we have good trials and bad trials. How do you handle trials? If you are willing to take risks in life, likely you handle trials well. On the other hand, if you fear changes, then you will need to find a way to deal with the trials in life. Unfortunately, too many people deal with these trials by drinking excessively or drugging. Don’t be one of these people.

You have many options in life. Good options and bad options will come your very each day. Sometimes you will choose bad options, yet when you make mistakes, don’t dwell rather pull up your resources to see how you could have done things different, and do it different the next time.

Writing Persuasive Beauty Salon Copy that Gets Results

cpywritingThere may well be no more fundamental task for a content provider than to make sure you are persuasive with your copy. Sounds easy, right? Till you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear yet. You needn’t break the piggy bank to hire your nearby Shakespeare just yet. There are several basic elements of copywriting with persuasion that can make a big difference, and best of all, they can be learned!

4 Ways to write persuasive beauty salon copy every time!

  1. Make it easier to scan – We all know that writing for the Web is now an exercise in who is able to make the most readable and scannable copy. Some methods to make sure that your copy is ingested by the fast-wandering internet user are to make use of tactics like using plenty of white space, bullet points, sub-headlines, bolding and color, and compelling images.
  2. Write conversationally – No one likes to feel as though they’re being lectured to. So even if you are conveying ideas or a topic that you’re dead certain is either new or advanced, be sure you speak as though you’re relating this to a good friend. Write as you talk. It goes a long way towards creating the trust you want to build with your reader, especially if you hope for them to complete an action anytime soon.
  3. Structure for your outcome – We all like to be told stories, and you can use this to your benefit just about every time. We process information most efficiently when the content is offered in a narrative stream, so don’t be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which is to get the reader to take whatever action you are asking.
  4. Ask for what you want! – It’s hard to believe that we have to say this, but so frequently copy is lean on the asking side. It’s as though they don’t want to come off as too pushy in actually asking for the sale. The truth is that if you don’t sell the ask with enthusiasm, you’re actually disappointing and probably confusing the reader. It’s expected, so ask. Never write anything without a strong call to action!