Beauty Salon Motivation

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

If you sell anything online, it’s very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more.

You might think that the reasons people buy online are all the same; primarily price. But you would be wrong. The reality is price is far down the list. It’s a given that the online prices are typically lower, given that there isn’t any visible overhead. However, there are some very specific and sometimes surprising reasons people give for purchasing online.

 

So let’s take a peek at 5 of the top reasons people will buy your products and services online.

Salon Products5 Top reasons why people will buy your beauty salon products and services online

They get a wider choice of goods – Shopping online offers a greater choice when it comes to buying. Most offline stores can’t carry every color, size and large quantities of each. Not so with a warehouse!

Social proof: reviews from other shoppers – People do care about what others think, especially when it comes to parting with their money for a product or service. They don’t want to be the first one to eat an oyster, so to speak, and give sometimes unmerited trust to online reviews.

It’s a huge time saver – In a day and age when none of us have a spare moment to call our own, the ability to shop from you’re your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from being forced to venture out in the our cars, burn gas, and careen all over town, the very idea of doing it all form home and having it delivered to our door is appealing.

Free shipping – One of the top reasons people give for buying online is the ability to get free shipping. On many occasions, it’s been shown that free shipping trumps even a more lucrative price discount! Go figure!

Drop dead easy returns – In the unlikely event you don’t love your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!

4 Tips for Acquiring New Customers and Clients

CUSTOMERSAsk any beauty salon business owner what they really need most and it’s typically new customers and clients. If left unchanged, any beauty salon company will die a slow eventual death by attrition as customers and clients normally move on. A constant pipeline filled with new potential clients and customers is essential to the long-term success of your business.

But how do we do that in today’s cautious and instant business environment? There are many old-school methods that will still bring new blood into your beauty salon , but presently we’re focusing on 4 lesser known and more recent tactics for finding new customers and clients.

4 Tips for new customers and clients

  • Put on your social media hat – Social media isn’t a scam, and it doesn’t need to be a giant time-suck. In reality, if used correctly, it’s easier than ever to make use of this “word of mouth” via social media to get new leads to your organization swiftly and affordably. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off one another, resulting in a whirlwind of social media traffic. Don’t discount social media!
  • Forge strategic alliances – Making alliances with contributory businesses to yours can be a fantastic way to generate long-term referrals and business for both parties. For example, a real estate agent and a landscaping service might send each other referrals for clients who need added services. The opportunities are limited only by your resourcefulness, and these arrangements can last for years.
  • Advertise smartly – Presently online advertising is becoming considerably more sophisticated. By understanding your customers profile you can advertise with specific parameters using Facebook and other networks to target demographically. Start by understanding who your current clients are. Develop a concise profile of your typical customer: their age, education, gender, marital status, employment, hobbies, and what they go shopping for, both on-line and off. Once you’ve got this data, you can spend your ad dollars far more intelligently and realize a far better return.
  • Ask for and reward referrals – Even with new customers and clients, you can and should make it worth their while to help you spread the word about your beauty salon business. It’s ultimately how you grow. Some of these could even develop into a strategic alliance if you’re not careful!

What Have You Given Them Lately?

valueHappy Wednesday Morning! I hope you had an amazing labor day!

Back in the day, it was sometimes enough to slap up a site and open for business, and you’d likely do okay. Not anymore. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is especially true in relation to marketing via email or social media. Let’s have a look at why this is so.

Why delivering value is job one!

The bottomline is, in an online marketplace full of stiff competition, what people will remember, share and talk about glowingly is the merchant who over-delivered. It’s the only (positive) way you’ll stand out from the herd. This can manifest itself in many and varied ways. Whether that means a personal touch along with some hand-holding, unannounced bonuses, deals and coupons is truly up to your creativity and ability to supply. All of these and many more can be incredibly useful. The key is to consistently surprise your clients and customers with more. It will get them talking, sharing and coming back again and again!

Why email and social media are special cases

When it comes to marketing using email or social media, slightly different rules apply. You are held to higher standards here. While your website is expected to sell, email and social media are a bit trickier. While both of them are still technically permission-based, neither audience is fond of endless marketing messages, and can revolt by unsubscribing or un-following you. While email has long been a marketing vehicle, greater competition and a social media trained audience demand you deliver value. This in fact helps, as it builds the know, like and trust factors so necessary in developing a lifelong client and customer. In social media, the trick is to get them interested enough in your brand or products that they wish to opt in and go to the next phase with you. Once you’ve learned the art of subtle persuasion and managed to get them onto your email lists, they’ll be much more ready to hear your marketing messages.

Main point here is, make delivering value a number one priority, and you’ll find that more of your prospects, whatever the medium, will be more apt to respond to you!