Beauty Salon Marketing News

3 Ways to Make Your LinkedIn Profile More Marketable

images (27)Get Your LinkedIn Profile Marketing for You!

If you haven’t done any marketing with your LinkedIn account, it’s time for you to learn how this can truly benefit you in ways you can only imagine at this time. LinkedIn has grown to become a monster online destination for business professionals and entrepreneurs. With over 259 million users, and over 3 million LinkedIn business pages, there’s a mega opportunity to be had here!

By far the most profitable place to begin is with your new LinkedIn profile. Whoa, you say; I already have one. Perhaps, but recently LinkedIn revamped your profile page, and the latest version is a perfect opportunity for marketers to plunder, so let’s get to it!

3 Tips for optimizing your LinkedIn profile page

  • Use your headline, summary and contact info shrewdly! – These areas are the most important in the new profile layout. Decide what keywords you wish to be found for, and include them in your headline and summary. You only have 120 characters to work with in your headline, so take some time to craft a compelling statement about you and your business. Because the summary is now positioned above the fold, this also requires careful attention. Be sure to put any ways you like to be contacted in your contact information, and don’t forget to link out to your site from there!
  • Acquire and feature testimonials – It’s all about social proof nowadays, and the more people you can get to rave about you and your business the better. This will also grow connections like you won’t believe!
  • Get professional photos – Your LinkedIn profile photo needs some attention. Don’t slap up the latest photo you have showing you in various stages of partying or undress. Select a professionally done headshot that shows you as you would appear to a client, whom some of these viewers could turn out to be! Also, don’t use older photos, however flattering, that represent you as you once were. The jolt of reality people get once they meet you in person may not go over too well.

Some Startling Traffic News About Pinterest

images (6)So, let’s have a quick show of hands: how many of you thought Pinterest was just another place to post your photos, as well as pick up some easy links. Don’t be embarrassed, most of us had no idea Pinterest would become the traffic monster it’s fast morphing into, and even fewer imagined traffic from there would convert. Think again!

5 Amazing statistics about Pinterest that will change the way you think about it!

  1. According to Mashable Pinterest has now outstripped Twitter, LinkedIn, Reddit and Google+ COMBINED in terms of traffic!
  2. Think this is junk traffic? Think again! Traffic from Pinterest is converting at rates 50 percent more than the rest.
  3. Pinterest Pins are apparently evergreen, delivering traffic, clicks and sales months after they‘ve been pinned!
  4. Guess which photo sharing site produces 4X more revenue than Twitter and a full 27 percent greater than Facebook? Good guess, Pinterest!
  5. And exactly how much more revenue? Well a study by Piqora discovered that a single Pin is now worth $0.78 in sales, a figure that is rising some 25 percent per year.

So how to take advantage of Pinterest traffic?

Getting the best results from Pinterest is a matter of deciding to make it an inclusive part of your social media marketing plans. It’s simply not enough to slap a Pin It button on your blog posts or images and pray for the best. Here are a few ideas to make Pinterest work for you.

First know what you can pin. It’s not just images. You can pin your blog posts, videos, slideshows, book and report covers, templates and Powerpoint presentations. Create your own Pinterest account and link back to your products and services. Pinterest is very easy to set up and use, and with the volume of traffic and conversions coming from it now, you’d be wise to get onboard!

New Foursquare Ad Platform Beauty Salon Business Should Use

foursquare-checkin-tig-global-blogMashable is reporting that location based social networking company Foursquare is currently testing a new advertising platform created for small business, by permitting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves on the platform. These listings show up in Foursquare when a customer gets close to a business’ geographic location. Small businesses already had the ability to offer discounts when a user checked in to a location, but now Foursquare is offering them a way to attract geographically close customers by showing an image ad and/or review by a previous Foursquare user.

Why this may be a good idea for Foursquare

Foursquare is a location-based social networking site for mobile devices, such as smartphones. Its users “check in” wherever they are using a mobile website, with a text message or a device-specific app. Foursquare locates them through the GPS in their mobile device. While Foursquare has until now been an easy method for consumers to share their hangouts, favorite places and eateries, now they are allowing these places the capability to advertise themselves directly to consumers. Foursquare, while seemingly successful with over 25 million registered users, they have been singularly unimpressive when it comes to earning money. They made a paltry $2 million last year, according to The Wall Street Journal, and are searching for ways to increase the cash flow.

How the new ads work

The way this works is the ad platform targets Foursquare users based upon their locations and check-in histories. Merchants will and do have the ability to target nearby consumers with particular tastes – a predilection for fine dining, for instance, clients or customers who had previously checked-in to their store. Merchants in this program are able to turn on and off their Foursquare promotions any time they want, and are being charged similar to a pay per click model, that is, they will be charged only on a “per action” basis (when a user actually taps on a promoted listing rather than merely viewing it). So far, Foursquare is charging $0.50 to $3 per action, but that’s subject to change when it is rolled out to the masses. Foursquare CRO Steven Rosenblatt said, “Small businesses are willing to pay for local advertising if it makes sense.”