Beauty Salon Marketing News

Why You Need To Use Infographics in Your Beauty Salon Business

tmi-woman-coat-infographics-2x1 So why use infographics? Infographics have taken the world by storm, as we are increasingly more inclined to process data visually than through the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of data transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart beauty salon companies are utilizing these visually pleasing, data-rich illustrations to educate and engage new cliients and customers. Here’s a great example of how one online marketer is utilizing infographics to build his business.

There are a number of great reasons why you should consider using infographics in your business. Here’s a few:

  • They are easily scanned and can be visually impressive, aspects that grab the attention of web browsers today
  • They present details easily and in an organized manner
  • They lend authority to your competency on the given subject
  • One of the best benefits of using infographics is because they can go viral, which can often bring about large traffic spikes and search engine benefits
  • As images, they can be easily shared, which offers a number of benefits (according to research conducted by social media expert Dan Zarrella, images have more shares and likes on Facebook than any other post type—even video)

So to show you some of the magic of infographics, check out this infographic from MarketingTechBlog.com.

How to produce your own infographics

Want to generate your own infographic for your beauty salon business? There are a growing number of sites and tools coming around now that enable you to jump in and fashion stunning infographics. At the most basic level you can make them in PowerPoint, which is easier than you might think. If you’re searching for a bit more advanced or polished option, you should consider a tool like Visual.ly, where you can customize existing templates to your needs, or perhaps, use a service like PiktoChart or Infogram.

What if you can’t design a whit?

Outsource it! Sometimes we don’t have the time, inclination or skills to get this kind of work done, especially if you’ve never done any work with images before. No worries, you’ll find great designers on the web just dying to create your infographics. A few of the places you can find that will help you in this regard, and in most cases for a reasonable fee, include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. You should definitely see samples, set parameters and expectations, and are able to communicate your vision clearly with your outsourcer, so there are no surprises!

Why You Desperately Need a Beauty Salon Company Blog

downloadOnline Reputation Management Begins at Home!

When your online reputation could take a debilitating hit in seconds, you must have a plan for making sure you not only can manage it, but recover from any damage that has been done, deserved or not. This is the substance of online reputation management.

What can you do in order to be proactive about your online reputation?

Far and away the best line of defense when it comes to your online reputation is making effective and regular use of your company blog. Posting fresh and relevant content can help negate any affects from the occasional negative social media entry, and give you additional search benefits at the same time! In s study by Econsultancy and Adobe, content marketing is deemed the number one priority for online marketers in 2013, and it can be also a great tool for reputation management.

Why posting to your blog makes a difference

Posting consistently to your company blog offers a great many benefits, from having a forum you control to announce new products, build relationships, establish authority and more. But for the purposes we’re discussing here, the best way that your blog will make a difference is that posts made here will dominate the search results regarding brand. Google will view your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. This means that most if not all negative entries will usually end up buried far down, away from searching eyes. The only time this might not be the case is in the case of a big flare-up that is getting LOTS of attention, in that case you’ll be forced to take additional measures together with posting to your blog.

5 Blogging best practices to get started

  1. Post regularly! At the very least a couple of times a week. Before long you’ll have a large amount of content.
  2. Use keywords you want to be found for, along with your brand name.
  3. Make your postings relevant, timely and shareable!
  4. Integrate with your social media outlets. Link to your videos, Facebook page, and others.
  5. Be personable, not corporate. Be someone they want to believe in!

Why Yelp Still Matters Even If You Are a Beauty Salon Business Owner

images (2)You might have heard that Yelp was pretty much history, and it was no longer important to your beauty salon business today. That’s likely your competition talking!

If you have a local business, Yelp is more important than ever before for the reputation and marketing of your business, and in case you don’t believe us, just ask your competition! We’d like to share with you a load of reasons why your business should bother with Yelp. Hopefully it opens your eyes regarding the opportunity that’s still available on Yelp. So here goes!

10 good reasons to use Yelp even more than before!

  • 90 percent of Yelp users say that reading positive reviews influences their purchasing decisions and the lion’s share of these reviews are written.
  • 93 percent of people who search review sites usually go shopping at the businesses for they investigate.
  • There is an average $8,000 improvement in annual revenues for businesses that use Yelp.
  • There is a $23,000 increase in revenues for businesses that decide to use Yelp advertising.
  • 77 percent of Yelp users claim that they have a renewed and more focused customer service initiative after using Yelp.
  • In spite of all these numbers, a full 87 percent of small businesses have yet to use Yelp.
  • Reviews from your guests that praise your “customer service” in their review are far more likely to grant those coveted 5 star reviews.
  • Each star generates a 5-9 percent leap in revenues.
  • Yelp favors small businesses over the McDonalds of the world.
  • Yelp’s fantastic new “Call to Action” button delivers clients and customers directly from your Yelp page to your website where a transaction can take place.

Yelp is far from over in the online review space. It still provides a incredible opportunity for small business. As many online shoppers investigate online reviews and base their buying decisions on them, it would be fiscally irresponsible to not use such a fantastic site for positive feedback about your brand. Yelp offers you the opportunity to engage with consumers you seek to attract in a meaningful and palpable way.