Beauty Salon Marketing News

Your Mind is a Powerful Tool Use It

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Using your mind to improve personal life is a great start to achieving. When you use your mind, you set out to gain qualities that guide you in the right direction.

To use your mind to improve your life consider:
Commitments:
Skills:
Priorities:
Failure:
Saying no:
Rules:
Trial rides:

Commitments:
We all have commitments. Commitments is a part of life. When you have commitments, you enter into promises that you will get something done. Start making commitments to you. I commit to change habits that hinder me from achieving my goals, or improving my personal life.

Skills:
Evaluate your skills to see how you can use them to better your life. While you are evaluating your skills, look for new skills. Reach deep inside you, accept the discomforts, fears, or things you do not like, look past them and find new skills.

Priorities:
Do you have your priorities straight? Do you have all your plans in perspective. Re-evaluate your plans to make sure that you are on the right path to improve your personal life. If you notice areas you can improve, don’t be afraid to take action. Taking action is the last step you will take in anything you do that helps to improve your life.

Failure:
How do you view failure? Failure upside down is achievement. Failure is common and happens to all us daily. Failure helps us to learn how to develop and grow into a better person. If you sit around stressing failure, then you are heading nowhere quick. Failure is a part of life. You have failure around you, in you, and in your future. Learn from your failures, accept your blame and move to make things better for you.

Saying no:
People hear the word no and fear it. No is not a rejection, rather no is a positive action you take to spare your future. When you say no I am not going to the bar, you are saying I have better things to do than waste my time in a building filled with drunks. Sometimes you have to tell someone you love no. For instance, you may have to tell your mate no when he or she asks you to watch television when you know you have to study. Don’t let your mate hold you back. It is ok to say no.

Rules: We all follow rules. Rules is a part of life, which sometimes the rules are hard to digest. You have to learn to open up your passageway and digest them anyway unless you are willing to stand up and protest in a positive way. People complaining about rules they don’t like and not taking action is wasting everyone’s time. You have the power, yet it takes you to use that power.

Trial rides:
Life is filled with trial rides. Everyday we walk out our door we are on a trial ride. Each day we have good trials and bad trials. How do you handle trials? If you are willing to take risks in life, likely you handle trials well. On the other hand, if you fear changes, then you will need to find a way to deal with the trials in life. Unfortunately, too many people deal with these trials by drinking excessively or drugging. Don’t be one of these people.

You have many options in life. Good options and bad options will come your very each day. Sometimes you will choose bad options, yet when you make mistakes, don’t dwell rather pull up your resources to see how you could have done things different, and do it different the next time.

Writing Persuasive Beauty Salon Copy that Gets Results

cpywritingThere may well be no more fundamental task for a content provider than to make sure you are persuasive with your copy. Sounds easy, right? Till you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear yet. You needn’t break the piggy bank to hire your nearby Shakespeare just yet. There are several basic elements of copywriting with persuasion that can make a big difference, and best of all, they can be learned!

4 Ways to write persuasive beauty salon copy every time!

  1. Make it easier to scan – We all know that writing for the Web is now an exercise in who is able to make the most readable and scannable copy. Some methods to make sure that your copy is ingested by the fast-wandering internet user are to make use of tactics like using plenty of white space, bullet points, sub-headlines, bolding and color, and compelling images.
  2. Write conversationally – No one likes to feel as though they’re being lectured to. So even if you are conveying ideas or a topic that you’re dead certain is either new or advanced, be sure you speak as though you’re relating this to a good friend. Write as you talk. It goes a long way towards creating the trust you want to build with your reader, especially if you hope for them to complete an action anytime soon.
  3. Structure for your outcome – We all like to be told stories, and you can use this to your benefit just about every time. We process information most efficiently when the content is offered in a narrative stream, so don’t be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which is to get the reader to take whatever action you are asking.
  4. Ask for what you want! – It’s hard to believe that we have to say this, but so frequently copy is lean on the asking side. It’s as though they don’t want to come off as too pushy in actually asking for the sale. The truth is that if you don’t sell the ask with enthusiasm, you’re actually disappointing and probably confusing the reader. It’s expected, so ask. Never write anything without a strong call to action!

 

Why You Need To Use Infographics in Your Beauty Salon Business

tmi-woman-coat-infographics-2x1 So why use infographics? Infographics have taken the world by storm, as we are increasingly more inclined to process data visually than through the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of data transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart beauty salon companies are utilizing these visually pleasing, data-rich illustrations to educate and engage new cliients and customers. Here’s a great example of how one online marketer is utilizing infographics to build his business.

There are a number of great reasons why you should consider using infographics in your business. Here’s a few:

  • They are easily scanned and can be visually impressive, aspects that grab the attention of web browsers today
  • They present details easily and in an organized manner
  • They lend authority to your competency on the given subject
  • One of the best benefits of using infographics is because they can go viral, which can often bring about large traffic spikes and search engine benefits
  • As images, they can be easily shared, which offers a number of benefits (according to research conducted by social media expert Dan Zarrella, images have more shares and likes on Facebook than any other post type—even video)

So to show you some of the magic of infographics, check out this infographic from MarketingTechBlog.com.

How to produce your own infographics

Want to generate your own infographic for your beauty salon business? There are a growing number of sites and tools coming around now that enable you to jump in and fashion stunning infographics. At the most basic level you can make them in PowerPoint, which is easier than you might think. If you’re searching for a bit more advanced or polished option, you should consider a tool like Visual.ly, where you can customize existing templates to your needs, or perhaps, use a service like PiktoChart or Infogram.

What if you can’t design a whit?

Outsource it! Sometimes we don’t have the time, inclination or skills to get this kind of work done, especially if you’ve never done any work with images before. No worries, you’ll find great designers on the web just dying to create your infographics. A few of the places you can find that will help you in this regard, and in most cases for a reasonable fee, include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. You should definitely see samples, set parameters and expectations, and are able to communicate your vision clearly with your outsourcer, so there are no surprises!