Beauty Salon Marketing News

5 Tips to Help with Your Beauty Salon Mobile Marketing

images (21)The age of thinking of mobile marketing as just a “fad” or the “next big thing” has ended. It’s here, it’s big, and it’s only going to get bigger. A freshly released survey by the Web.com group discovered that some 69 percent of the people surveyed declared that they believed that mobile marketing would be crucial to their business over the next five years, yet most of those hadn’t yet implemented it. With 84 percent of those using mobile marketing reporting a gain due to mobile, there isn’t any excuse for falling further behind the curve!

5 Ways to implement mobile marketing in your small business

  • Make sure your website and social media are mobile ready! – Take the time required to ensure that your site and major social media pages are mobile ready. There are some significant items that determine if your pages render well on a mobile device, such as font size, spacing and images files. Have these checked out, so you don’t lose your mobile visitors!
  • Be sure to claim and optimize local listings – It’s insufficient to only have a listing on entities like Google local, Yelp or other local directories, you need to make those listings work for you! Keep your info up-to-date, and revise frequently with new promotions and news.
  • Optimize your email – One that frequently goes ignored, optimizing your email for mobile devices is crucial as well. eConsultancy tells us that 41 percent of email is now opened on a smartphone or tablet, and of that group, 63 percent close or delete any emails that aren’t mobile optimized. Try to use one-column layouts, font size of 14, and line spacing to 1.5 for small-screen readability.
  • Use Google Analytics – If you’re just guessing about whether or not mobile is working for you, you’re going to be wasting lots of time and money. Get hard data which you can use with the help of Google Analytics. You will find a mountain of data available, but you can simplify by segmenting smartphone and tablet visitors and analyzing their on-page behavior, letting you see how your campaigns are doing.
  • Offer irresistible deals – Everyone enjoys a deal, and mobile shoppers are some of the most voracious. Moreover, they’re out and about NOW, and you can attract them with well-timed offers and coupons.

Can You Use Simple Automation Tips to Help You Regain Your Work-Life Balance

Business-Case-for-Marketing-AutomationHappy Tuesday Morning to you! Maybe you’ve bought into the dream of marketing automation, you know, the one where you set it up once and forget it, hit the easy button, and retire to the beach sipping margaritas. Or perhaps your experience is the opposite, where you are simply overwhelmed with all the tasks that need to be addressed with with marketing your beauty salon business online, and can barely breathe.

The reality lies somewhere between these extremes. Unless you truly have gotten it together and are drowning in your own beauty salon business , you likely need some help with regaining a sensible and profitable work-life balance. Let’s look at ways we can do this.

**Some cool tools that can help with marketing automation for your beauty salon business **

**[Hootsuite](http://hootsuite.com)** – Like it or not, social media is a vital part of your business going forward. Hootsuite helps you manage your social media marketing by aggregating all your important social accounts in one place, enabling you to respond with more agility, and saving hours of time.

**Email autoresponders** – One of the most lethal and useful tools in an online business arsenal is your email autoresponder. This keeps your brand in front of prospective clients and customers on a regular basis, with practically no effort on your part, save setting it up once. A must-have!

**[IFTTT](https://ifttt.com)** – If this, then that, is an ingenious tool (free) that works on formulas, or “recipes,” you create, such as “If I’m tagged in a photo on Facebook, then send me a text message.” IFTTT is tied into the web-based accounts that you chose to authorize, and will check for new data every 15 minutes unless you’ve chosen to make this instant.

**[Zapier](https://zapier.com)** – A free and paid service much like IFTTT, but with a few more premium features.

**Google Alerts, Hangouts, Drive, Communities** – The Google suite of tools is free and can be extremely useful for saving time and organizing teamwork. You can collaborate on work within Drive, Hangouts and Communities are terrific ways to synch up with team members and connect with prospective clients and customers.

**Best practices for automating parts of marketing your beauty salon business online**

**Autoposting** – Can be useful for scheduling blog posts or other content.

**Outsourcing** – You can’t do it all. Delegate to staff, or hire outside outsourcers to handle tasks that you absolutely don’t have to do. Some good places to locate affordable outsourcing help are Odesk, Elance, and Fiverr.

**Hire a virtual or personal assistant** – This can free you up in many ways, and allow you to focus on parts of your beauty salon business you really need to attend to.

**Worst practices (avoid these!)**

**Autoposting** – Can be abused! Don’t schedule a load of mediocre or worse, poor content to be posted to your sites. This will hurt more than help.

**Social Oomph** – Though quite popular, this is one of the worst aspects of social media. No one wants to read a litany of quotes from dead men. This is the antithesis of “social” media.

**Not paying attention** – While it’s nice to have automated systems in place, that’s no excuse to not pay attention. Unanswered comments, questions and replies can lead to a reputation management problem, so keep an eye on it with the tools we’ve presented here!

Beauty Salon Owners This Study Shows 79% of Consumers Trust Online Reviews as Much as Personal Recommendations

download (3)The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was newly published on SearchEngineLand. There are specific straightforward and incontestable results that we can run with.

Four major takeaways from the study:

  • More people are trusting online reviews just as much as personal recommendations. A full 79 percent (up from 72 percent just a year ago!) say that genuine online reviews (emphasis on genuine) carry the very same impact if not more than a recommendation from someone they know.
  • Trust in online reviews is skyrocketing! An astonishing 72 percent now claim that positive client and customer reviews make them trust a business more. This is up from 58 percent just last year! It’s abundantly clear that buyers are taking more notice than in the past and are trusting them more. Only 12 percent of consumers said they pay no notice of any online reviews (down from 17 percent in 2012).
  • Also, people are viewing far fewer reviews before making their buying decisions. Notably, 67 percent of consumers read 6 reviews or less, up from 52 percent in 2012. Consumers are also reading less than 7 reviews – 22 percent now vs. 35 percent in 2012.
  • It’s more important than ever before to manage your online reputation. Since people are reading fewer reviews, and basing their buying decisions on them more, it’s important to make sure you are monitoring your online reputation very carefully. Because the most recent reviews are impacting the buying decisions the most, you’ll want to keep a watchful eye for anything appearing that is negative and possibly damaging. Institute a policy for dealing openly with negative reviews, and a suitable system for generating new, positive reviews that drive those negative reviews further down the page and not findable. Be sure to make these genuine, however, as people are ever more savvy with regards to spotting fake and corporate-generated “reviews”.

Use this information!

This is the type of information that can make a big difference, both positively and negatively, for your business. Thanks to Myles Anderson and the people at BrightLocal for this timely and enlightening study.