Beauty Salon Marketing News

Can You Use Simple Automation Tips to Help You Regain Your Work-Life Balance

Business-Case-for-Marketing-AutomationHappy Tuesday Morning to you! Maybe you’ve bought into the dream of marketing automation, you know, the one where you set it up once and forget it, hit the easy button, and retire to the beach sipping margaritas. Or perhaps your experience is the opposite, where you are simply overwhelmed with all the tasks that need to be addressed with with marketing your beauty salon business online, and can barely breathe.

The reality lies somewhere between these extremes. Unless you truly have gotten it together and are drowning in your own beauty salon business , you likely need some help with regaining a sensible and profitable work-life balance. Let’s look at ways we can do this.

**Some cool tools that can help with marketing automation for your beauty salon business **

**[Hootsuite](http://hootsuite.com)** – Like it or not, social media is a vital part of your business going forward. Hootsuite helps you manage your social media marketing by aggregating all your important social accounts in one place, enabling you to respond with more agility, and saving hours of time.

**Email autoresponders** – One of the most lethal and useful tools in an online business arsenal is your email autoresponder. This keeps your brand in front of prospective clients and customers on a regular basis, with practically no effort on your part, save setting it up once. A must-have!

**[IFTTT](https://ifttt.com)** – If this, then that, is an ingenious tool (free) that works on formulas, or “recipes,” you create, such as “If I’m tagged in a photo on Facebook, then send me a text message.” IFTTT is tied into the web-based accounts that you chose to authorize, and will check for new data every 15 minutes unless you’ve chosen to make this instant.

**[Zapier](https://zapier.com)** – A free and paid service much like IFTTT, but with a few more premium features.

**Google Alerts, Hangouts, Drive, Communities** – The Google suite of tools is free and can be extremely useful for saving time and organizing teamwork. You can collaborate on work within Drive, Hangouts and Communities are terrific ways to synch up with team members and connect with prospective clients and customers.

**Best practices for automating parts of marketing your beauty salon business online**

**Autoposting** – Can be useful for scheduling blog posts or other content.

**Outsourcing** – You can’t do it all. Delegate to staff, or hire outside outsourcers to handle tasks that you absolutely don’t have to do. Some good places to locate affordable outsourcing help are Odesk, Elance, and Fiverr.

**Hire a virtual or personal assistant** – This can free you up in many ways, and allow you to focus on parts of your beauty salon business you really need to attend to.

**Worst practices (avoid these!)**

**Autoposting** – Can be abused! Don’t schedule a load of mediocre or worse, poor content to be posted to your sites. This will hurt more than help.

**Social Oomph** – Though quite popular, this is one of the worst aspects of social media. No one wants to read a litany of quotes from dead men. This is the antithesis of “social” media.

**Not paying attention** – While it’s nice to have automated systems in place, that’s no excuse to not pay attention. Unanswered comments, questions and replies can lead to a reputation management problem, so keep an eye on it with the tools we’ve presented here!

Beauty Salon Owners This Study Shows 79% of Consumers Trust Online Reviews as Much as Personal Recommendations

download (3)The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was newly published on SearchEngineLand. There are specific straightforward and incontestable results that we can run with.

Four major takeaways from the study:

  • More people are trusting online reviews just as much as personal recommendations. A full 79 percent (up from 72 percent just a year ago!) say that genuine online reviews (emphasis on genuine) carry the very same impact if not more than a recommendation from someone they know.
  • Trust in online reviews is skyrocketing! An astonishing 72 percent now claim that positive client and customer reviews make them trust a business more. This is up from 58 percent just last year! It’s abundantly clear that buyers are taking more notice than in the past and are trusting them more. Only 12 percent of consumers said they pay no notice of any online reviews (down from 17 percent in 2012).
  • Also, people are viewing far fewer reviews before making their buying decisions. Notably, 67 percent of consumers read 6 reviews or less, up from 52 percent in 2012. Consumers are also reading less than 7 reviews – 22 percent now vs. 35 percent in 2012.
  • It’s more important than ever before to manage your online reputation. Since people are reading fewer reviews, and basing their buying decisions on them more, it’s important to make sure you are monitoring your online reputation very carefully. Because the most recent reviews are impacting the buying decisions the most, you’ll want to keep a watchful eye for anything appearing that is negative and possibly damaging. Institute a policy for dealing openly with negative reviews, and a suitable system for generating new, positive reviews that drive those negative reviews further down the page and not findable. Be sure to make these genuine, however, as people are ever more savvy with regards to spotting fake and corporate-generated “reviews”.

Use this information!

This is the type of information that can make a big difference, both positively and negatively, for your business. Thanks to Myles Anderson and the people at BrightLocal for this timely and enlightening study.

Can Google Helpouts Actually Help a Beauty Salon Business

images (18)When was the last time you heard about Google helping out anyone? Usually we associate them with search ranking algorithm updates that sink sites with their Pandas, Penguins and the like. But not this time around. Google Helpouts is a new offering from Google that seems to be actually, well, helpful.

So what are Google Helpouts?

Google Helpouts is a video chat platform, much like Google Hangouts with some major differences. Anybody can offer their services for free or for a fee, to undertake whatever tasks they may find helpful to others. For example, one person may offer technical web help, another baking lessons. Helpouts are offered on a timed basis, and monies are exchanged through Google Wallet. Each and every provider is approved by Google prior to going live, and all are rated by their users with regards to their ability.

Can a beauty salon business make use of Google Helpouts?

There are lots of ways a beauty salon business can make use of Google Helpouts. Lessons, tutorials, advice and one on one help can go quite some distance toward introducing your business to the local community, in addition to building up your brand and reputation. Consider how best your business can benefit from this source of lead generation, and whether or not it’s a good idea to charge for your services. A free consult could be just what is needed to develop some of the know, like, and trust you are wanting. It might function as a best business card you ever made!

How do you start with Google Helpouts?

You’ll need to get an invitation, and become approved, but after that all that is required is a Google account, a computer with webcam and a microphone, and a plugin that Google has for you to download. One nice bit of integration is that Helpouts pulls the profile information from your Google account, so for branding purposes this is consistent and easy. Ensure that your computer has a least a 2GHz or faster processor, and that your video area is well lit and professional. This is displaying your beauty salon business after all!