Think online reputation management is just for the big dogs? You better think again!
According to eMarketer 83% of consumers claim that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a damaging entry in the search engines has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. Keeping that in mind, we would like to offer five strategies your small business can use to monitor and enhance your online reputation management.
- Monitoring your brand names – Listening what’s being said about you and your organization is of vital importance. There are lots of excellent free tools to help in this regard. Check out Google Alerts, Hootsuite, and Social Mention among others.
- Claim all your social properties – Unclaimed social media sites can be used by your competition for nefarious exploits. Be sure you claim all social sites that pertain to your brand.
- Dominate page one of Google for your brand name – One great way to make sure what people see and read about you when they Google you would be to own all the virtual real estate! If all they find when they Google you is great stuff about you and your brand, you’ll not be harmed by the random attack.
- Ask for client and customer reviews – Clients and Customer reviews aren’t just going to magically appear: you need to actively court them. Make a point of prompting your clients and customers to write reviews, and do everything you can to make it easy for them: links to review sites, examples from other clients and customers, etc. And if you offer incentives, make it clear that you’re not attempting to bribe them or influence their review!
- Engage with your people – Interacting with those writing comments, Facebook posts and tweets is an excellent technique to head off any issues from the get-go. Don’t participate in mud-slinging however, no matter how justified you’re feeling! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)
Online reputation management is much more valuable than in the past, in this day of instant communication. Don’t neglect yours!
Happy Thursday Morning to you!
To many beauty salon professionals, creating an e-zine seems like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the net using Netscape. Despite becoming a little long in the tooth (in Internet years), the e-zine continues to be an extremely powerful marketing tool that your beauty salon business shouldn’t ignore. E-zines remain a terrific medium for engaging your clients and customers, building authority and driving sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber tells us that 77 percent of small business owners report that email helps them increase revenue.
Your beauty salon business e-zine doesn’t have to be boring!
Don’t be buffaloed into thinking that your beauty salon business e-zine must be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, making sure you’re not simply selling, but engaging your readers with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but rather getting you salivating over the idea of travel and fun. Additionally, they go out of the way to engage their readers.
Quick tips for an engaging beauty salon business e-zine
Here are some tips for writing an beauty salon business E-zine that gets opened and acted upon!
- Talk as if you’re talking to a friend – Clients and Customers are affected by a friendly tone, and are much more likely to engage.
- Encourage communication – Provide them with every opportunity to respond and specifically ask for it!
- Be specific and don’t ramble – Keep on topic, and don’t be boring!
- Offer useful content – Above all else, offer content that’s fresh, useful and that resonates with your list.
- Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will frequently promote more reader engagement.
Don’t permit this golden opportunity to reach your list in a more substantial way slip by. Create a beauty salon business e-zine today!
Ask any beauty salon business owner what they really need most and it’s typically new customers and clients. If left unchanged, any beauty salon company will die a slow eventual death by attrition as customers and clients normally move on. A constant pipeline filled with new potential clients and customers is essential to the long-term success of your business.
But how do we do that in today’s cautious and instant business environment? There are many old-school methods that will still bring new blood into your beauty salon , but presently we’re focusing on 4 lesser known and more recent tactics for finding new customers and clients.
4 Tips for new customers and clients
- Put on your social media hat – Social media isn’t a scam, and it doesn’t need to be a giant time-suck. In reality, if used correctly, it’s easier than ever to make use of this “word of mouth” via social media to get new leads to your organization swiftly and affordably. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off one another, resulting in a whirlwind of social media traffic. Don’t discount social media!
- Forge strategic alliances – Making alliances with contributory businesses to yours can be a fantastic way to generate long-term referrals and business for both parties. For example, a real estate agent and a landscaping service might send each other referrals for clients who need added services. The opportunities are limited only by your resourcefulness, and these arrangements can last for years.
- Advertise smartly – Presently online advertising is becoming considerably more sophisticated. By understanding your customers profile you can advertise with specific parameters using Facebook and other networks to target demographically. Start by understanding who your current clients are. Develop a concise profile of your typical customer: their age, education, gender, marital status, employment, hobbies, and what they go shopping for, both on-line and off. Once you’ve got this data, you can spend your ad dollars far more intelligently and realize a far better return.
- Ask for and reward referrals – Even with new customers and clients, you can and should make it worth their while to help you spread the word about your beauty salon business. It’s ultimately how you grow. Some of these could even develop into a strategic alliance if you’re not careful!