Happy Thursday Morning to you!
To many beauty salon professionals, creating an e-zine seems like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the net using Netscape. Despite becoming a little long in the tooth (in Internet years), the e-zine continues to be an extremely powerful marketing tool that your beauty salon business shouldn’t ignore. E-zines remain a terrific medium for engaging your clients and customers, building authority and driving sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber tells us that 77 percent of small business owners report that email helps them increase revenue.
Your beauty salon business e-zine doesn’t have to be boring!
Don’t be buffaloed into thinking that your beauty salon business e-zine must be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, making sure you’re not simply selling, but engaging your readers with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but rather getting you salivating over the idea of travel and fun. Additionally, they go out of the way to engage their readers.
Quick tips for an engaging beauty salon business e-zine
Here are some tips for writing an beauty salon business E-zine that gets opened and acted upon!
- Talk as if you’re talking to a friend – Clients and Customers are affected by a friendly tone, and are much more likely to engage.
- Encourage communication – Provide them with every opportunity to respond and specifically ask for it!
- Be specific and don’t ramble – Keep on topic, and don’t be boring!
- Offer useful content – Above all else, offer content that’s fresh, useful and that resonates with your list.
- Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will frequently promote more reader engagement.
Don’t permit this golden opportunity to reach your list in a more substantial way slip by. Create a beauty salon business e-zine today!
Ask any beauty salon business owner what they really need most and it’s typically new customers and clients. If left unchanged, any beauty salon company will die a slow eventual death by attrition as customers and clients normally move on. A constant pipeline filled with new potential clients and customers is essential to the long-term success of your business.
But how do we do that in today’s cautious and instant business environment? There are many old-school methods that will still bring new blood into your beauty salon , but presently we’re focusing on 4 lesser known and more recent tactics for finding new customers and clients.
4 Tips for new customers and clients
- Put on your social media hat – Social media isn’t a scam, and it doesn’t need to be a giant time-suck. In reality, if used correctly, it’s easier than ever to make use of this “word of mouth” via social media to get new leads to your organization swiftly and affordably. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off one another, resulting in a whirlwind of social media traffic. Don’t discount social media!
- Forge strategic alliances – Making alliances with contributory businesses to yours can be a fantastic way to generate long-term referrals and business for both parties. For example, a real estate agent and a landscaping service might send each other referrals for clients who need added services. The opportunities are limited only by your resourcefulness, and these arrangements can last for years.
- Advertise smartly – Presently online advertising is becoming considerably more sophisticated. By understanding your customers profile you can advertise with specific parameters using Facebook and other networks to target demographically. Start by understanding who your current clients are. Develop a concise profile of your typical customer: their age, education, gender, marital status, employment, hobbies, and what they go shopping for, both on-line and off. Once you’ve got this data, you can spend your ad dollars far more intelligently and realize a far better return.
- Ask for and reward referrals – Even with new customers and clients, you can and should make it worth their while to help you spread the word about your beauty salon business. It’s ultimately how you grow. Some of these could even develop into a strategic alliance if you’re not careful!
The age of thinking of mobile marketing as just a “fad” or the “next big thing” has ended. It’s here, it’s big, and it’s only going to get bigger. A freshly released survey by the Web.com group discovered that some 69 percent of the people surveyed declared that they believed that mobile marketing would be crucial to their business over the next five years, yet most of those hadn’t yet implemented it. With 84 percent of those using mobile marketing reporting a gain due to mobile, there isn’t any excuse for falling further behind the curve!
5 Ways to implement mobile marketing in your small business
- Make sure your website and social media are mobile ready! – Take the time required to ensure that your site and major social media pages are mobile ready. There are some significant items that determine if your pages render well on a mobile device, such as font size, spacing and images files. Have these checked out, so you don’t lose your mobile visitors!
- Be sure to claim and optimize local listings – It’s insufficient to only have a listing on entities like Google local, Yelp or other local directories, you need to make those listings work for you! Keep your info up-to-date, and revise frequently with new promotions and news.
- Optimize your email – One that frequently goes ignored, optimizing your email for mobile devices is crucial as well. eConsultancy tells us that 41 percent of email is now opened on a smartphone or tablet, and of that group, 63 percent close or delete any emails that aren’t mobile optimized. Try to use one-column layouts, font size of 14, and line spacing to 1.5 for small-screen readability.
- Use Google Analytics – If you’re just guessing about whether or not mobile is working for you, you’re going to be wasting lots of time and money. Get hard data which you can use with the help of Google Analytics. You will find a mountain of data available, but you can simplify by segmenting smartphone and tablet visitors and analyzing their on-page behavior, letting you see how your campaigns are doing.
- Offer irresistible deals – Everyone enjoys a deal, and mobile shoppers are some of the most voracious. Moreover, they’re out and about NOW, and you can attract them with well-timed offers and coupons.