Beauty Salon Marketing News

How to Connect with Beauty Salon Buyers using Google Local

images (12)Ever since Google merged with Google Places to be Google Local, there’s been uncertainty as to making use of this platform for business. It has now become much clearer. Businesses are beginning to see the immense opportunity Google Local is offering, and they’re finding ingenious ways to find buyers and prospects.

Let’s discover you can do that too! Here are some tips to help you get started:

  • Be sure your Google Local page sticks out – The first and probably most significant task is to make sure that your page is entirely completed. Fill in all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, use a ton of images, as this also affects the ranking of your page. There’s also the benefit of being allowed to present a vivid look at your site and merchandise.
  • Use the Google Local Search function to find buyers – Using Google to look for new buyers and customers is a cinch. Simply use the search bar at the top of your Google page to look for people who are already discussing your niche or company. Add them to your Circles and begin connecting with them!
  • Engage with Google Communities or video – A very good way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One amazing example of a company that has gotten this down is Cadbury. You could also lead people to tempting offers and coupons which can be accessed directly from your website. This is an brilliant method to convert Google visitors to onsite buyers.
  • Use Google Hangouts to spread the word – There are many ways to use this very cool tool to boost your business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and possibly even your own show. Google records these, sends you the file, which you can then upload to YouTube if you want. See the possibilities?

I hope you’re seeing the potential of what Google along with Google Local, YouTube and the rest of the Google suite can do for your business. Get started on Google Local today!

How to Cash in on the Mobile Revolution

download (2)The web is going mobile, and it’s not too late to climb onboard the mobile bandwagon and capture a slice of what is turning out to be a rather large pie! Google reports that more than one half of all local searches are performed on mobile devices of some kind. Everyone is doing business on the go, browsing and price comparing on the way to shop. The time has come to make certain that your beauty salon business is aligned to take advantage of this mobile advancement. Listed here are five easy ways to get this done!

  1. Get your site mobile ready – Ensuring that your site is viewable on any mobile device is a mandatory first step. The main focus here is on a fast loading site. It has been shown that you have about five seconds for your site to load on a mobile device or your viewer is on their way elsewhere. Be sure your site loads quickly and accurately.
  2. Offering deals, coupons and incentives to readers – 29% of consumers indicate a readiness to download a coupon from their mobile device. Take them up on it! At present, only 10% of consumers have gotten a coupon from a local merchant, according to a poll from Mercator Advisory Group. It’s time for you to get out ahead of this trend and stake your claim!
  3. Buy inexpensive mobile advertising – Mobile paid ads are the new kid on the block, but there is a lot of opportunity with these. Costs are still very reasonable, and you could get a boatload of targeted traffic to your site rapidly.
  4. Create a mobile loyalty program – Utilizing a mobile platform to make a mobile loyalty program is just a smart thing to do. No longer only used by eating establishments, you can make rabid fans by utilizing a simple, easy to use digital loyalty card application.
  5. Utilize mobile email and SMS – Mobile email is now being opened at a rate of 41%, and it’s on pace to surpass PC open rates by the end of 2013, reported by MarketingLand.com. SMS (texting) has a whopping 95% open rate. These two stats by themselves should be plenty to get you involved with the mobile side of marketing!

How NOT to Do Video Marketing for Your Beauty Salon Business

images (13)Hasn’t everyone and anyone told you that video marketing is a snap, and you need to get going like, yesterday? While part of that holds true, diving into the deep end without realizing some of what lies under the water might be hazardous to your wealth! Sitepoint offers a glimpse into what can go wrong with your video marketing campaigns, and how to avoid some common mistakes.

Our 5 favorite video marketing blunders

  1. Don’t oversell – If you’re searching for a sure-fire way to have visitors running away from your pages, be sure and deliver a hard hitting, hype-filled sales pitch. You almost certainly can’t stand this yourself, why inflict this upon your prospective clients and customers? Instead show them the benefits, what’s in it for them, and get them open to your message first, and then present the deal.
  2. Don’t undersell – The flip side of overselling is just as bad. Don’t be so mindful of not offending that you never ask for the sale at all. Include several calls to action, and make sure you ask for the action you’re after, be it a click, sale, or opt-in.
  3. Don’t be boring – The cardinal sin of entertainment, and video falls into this category even if you’re selling rocks, is being boring. Present a mind-numbing video, even if it’s a couple of minutes long, and they won’t watch or stay, and they sure won’t return for more! Try to think of what might excite your viewer about this subject, and not just your point of view as the merchant.
  4. Not being specific – Be sure you understand who your target audience is, and what are their needs and concerns, and then address them. Be as focused as you can on those needs or wants, and see the views go up!
  5. Avoid information overload – Try not to convey so much information in your video that it clouds the specific message you’re trying to make. If you need to make several videos make them, do it. Keep the messages on point, and thus avoid any confusion.