Beauty Salon Career

5 Ways to Get Hair Salon Customers Raving About You

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It’s one thing to get hair salon customers, and quite another to build a base of raving fans. Doing the first one gets the business, and the second expands and grows your company faster than could imagine.

But how do you go about creating a cultural company where your customers are not only recommending you, but are your most ardent evangelists? We’ve found 5 great ways to turn your hair salon customer base into de facto employees!

5 Tips for getting hair salon customers to rave about your brand!

Deliver awesome value – Nothing says more about you than the quality of products and services you deliver, along with the way you deliver them. People are almost pre-conditioned now to expect mediocrity, so that when something truly wonderful comes along, they are apt to tell the known world all about it. These days that can be a very real boost, as a positive Tweet or Facebook post can send a horde of interested folks your way pronto!

Reach out to your best customers – Identify your best customers and look for ways to reach out to them. This can pay off in several ways. Talking to them helps you understand what it is customers like about your products and services, as well as what they might like to see. Also, think of ways you can cross promote them as well. Featuring their business in a blog post or video can be beneficial for both of you.

Ask for and reward reviews –Reviews are like gold these days, as more and more people seek recommendations online before seeking out your services. Be sure and ask your customers for help here, and don’t be shy about rewarding them. Attempt to do this post-review, so there is no hint of you simply buying their review. Moreover, receiving an unexpected token of appreciation from you will only further endear you in their eyes.

Deal with problems like a Rockstar! – Monitor the buzz about your company and products in social media, and get ahead of the curve when it comes to dealing with dissatisfied customers. Be open, honest, and proactive when you discover an issue. Very often, you can resolve the problem quickly and build a reservoir of goodwill with that customer. If your product or service just isn’t a good fit for them, offer an alternative that would be better. You’ll have created a raving fan for life, and don’t think they won’t spread the word!

Give for no reason at all – Look for ways to constantly be giving, and this doesn’t always mean a coupon or special deal. Useful content, free webinars and other perks can keep your brand in the front of their minds for some time to come

There are many opportunities to create raving fans for your brand. Most of the time it’s the care you show that makes the difference.

Tips to Energize Your Location Based Beauty Salon Marketing

Beauty Salon Social Media Marketing

Beauty Salon Business is becoming ever more local. It’s a fact. You know it yourself as you hardly ever head out of your house anymore not armed with your smartphone, ready and able to find whatever your pleasure while on the go. Indeed, since consumers are able to uncover whatever they seek promptly, it only makes perfect beauty salon business sense to make sure your beauty salon business is able to profit from location based marketing also.

5 Ways you can profit with Location Based Beauty Salon Marketing

  1. Complete your local listings – According to Yext, businesses are sacrificing at least $10.3 billion dollars a year by neglecting to have their business information updated and available on their profiles and sites. This is a cardinal sin, and one that needs to be addressed immediately. If your company is not being found, your competition will be! Make sure you get your listings correct on sites like Google Local, Foursquare, Yelp, Facebook, MapQuest and any others you are using.
  2. Incentivize reviews – Nothing makes someone want to help you like you providing them with a reason to! Rewarding people who review you can be a simple, cost-effective way to engender social proof, and a number of happy customers as well!
  3. Give perks to your customers – Along the same lines, making sure you make it worth their while for your customers to return repeatedly is a practice you should employ. This can be a coupon, loyalty program, referral spiffs and more.
  4. Use coupons and daily deals – As reported by Entrepreneur, location-based marketing works by not only pushing ads out to your existing customers, but by letting new customers to find out about you. This is easily done through daily deal sites, as well as simple coupons delivered via messaging.
  5. Engage with your customers – Don’t make the error of failing to talk back to customers or prospects who are enquiring. If you do, you will most definitely reap the negative feedback you have earned! Take the few minutes necessary to answer, especially if it relates to customer service, and avoid a social media meltdown!

Location-based marketing is a smart to capture and develop your local area, and begin to turn it into a profit center for your beauty salon business.

How to Use Humor to Connect with Your Beauty Salon Target Audience

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Okay, here’s a little freebie for someone out there. It’s totally perplexing why some sharp home décor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts people in a good frame of mind, and effectively disarms them to the point where they forget you’re really trying to sell them something. Art Linkletter wasn’t joking when he opined that laughter is the best medicine, and it could be just the prescription your company is searching for!

4 easy ways to use humor in your beauty salon business marketing!

Take advantage of pop culture – This is a generation that has typically left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens who have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you can find a way to make it humorous. Having your audience smiling and in a good spirits from the very beginning can go quite some distance toward helping to build rapport with them.

Make humorous videos – It will only take a few moments on YouTube for ample evidence to persuade anybody that a funny video gets loads of eyeballs! Even the lamest concept, delivered in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to accomplish it either. Many just shoot them with their smartphone, o if you want to go all the way, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.

Create funny memes – Who hasn’t encountered these on Facebook and other social sites? Combining this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.

Connect with humor in your content – Don’t be scared to be a bit unusual or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been through it, and humor is an excellent way to engage on a level deeper than your average marketing message!