Beauty Salon Business is becoming ever more local. It’s a fact. You know it yourself as you hardly ever head out of your house anymore not armed with your smartphone, ready and able to find whatever your pleasure while on the go. Indeed, since consumers are able to uncover whatever they seek promptly, it only makes perfect beauty salon business sense to make sure your beauty salon business is able to profit from location based marketing also.
5 Ways you can profit with Location Based Beauty Salon Marketing
- Complete your local listings – According to Yext, businesses are sacrificing at least $10.3 billion dollars a year by neglecting to have their business information updated and available on their profiles and sites. This is a cardinal sin, and one that needs to be addressed immediately. If your company is not being found, your competition will be! Make sure you get your listings correct on sites like Google Local, Foursquare, Yelp, Facebook, MapQuest and any others you are using.
- Incentivize reviews – Nothing makes someone want to help you like you providing them with a reason to! Rewarding people who review you can be a simple, cost-effective way to engender social proof, and a number of happy customers as well!
- Give perks to your customers – Along the same lines, making sure you make it worth their while for your customers to return repeatedly is a practice you should employ. This can be a coupon, loyalty program, referral spiffs and more.
- Use coupons and daily deals – As reported by Entrepreneur, location-based marketing works by not only pushing ads out to your existing customers, but by letting new customers to find out about you. This is easily done through daily deal sites, as well as simple coupons delivered via messaging.
- Engage with your customers – Don’t make the error of failing to talk back to customers or prospects who are enquiring. If you do, you will most definitely reap the negative feedback you have earned! Take the few minutes necessary to answer, especially if it relates to customer service, and avoid a social media meltdown!
Location-based marketing is a smart to capture and develop your local area, and begin to turn it into a profit center for your beauty salon business.
Okay, here’s a little freebie for someone out there. It’s totally perplexing why some sharp home décor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts people in a good frame of mind, and effectively disarms them to the point where they forget you’re really trying to sell them something. Art Linkletter wasn’t joking when he opined that laughter is the best medicine, and it could be just the prescription your company is searching for!
4 easy ways to use humor in your beauty salon business marketing!
Take advantage of pop culture – This is a generation that has typically left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens who have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you can find a way to make it humorous. Having your audience smiling and in a good spirits from the very beginning can go quite some distance toward helping to build rapport with them.
Make humorous videos – It will only take a few moments on YouTube for ample evidence to persuade anybody that a funny video gets loads of eyeballs! Even the lamest concept, delivered in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to accomplish it either. Many just shoot them with their smartphone, o if you want to go all the way, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.
Create funny memes – Who hasn’t encountered these on Facebook and other social sites? Combining this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.
Connect with humor in your content – Don’t be scared to be a bit unusual or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been through it, and humor is an excellent way to engage on a level deeper than your average marketing message!
It’s no secret that the best way to boost revenue is to get new beauty salon business. And one of the best ways to gain new beauty salon business is from customer referrals. There’s little that speaks as glowingly about your beauty salon business than your current and past customers raving about it. Best of all, usually this most powerful form of advertising doesn’t have to cost you a cent!
Here are 5 tips to get your beauty salon customers bragging about you and your brand.
- Strive to be outstanding – If your beauty salon business isn’t trying to be flat out memorable in everything you do, it will likely be hard to create raving fans. You can find ordinary beauty salon businesses everywhere you look; it’s your job to go that one step further, give that extra effort, and give them a reason to tout your beauty salon business. What’s nice though is that this will pay off exponentially!
- Connect with social media – Make sure you’re connecting with your customers using social media. Often companies will set up social channels, and then neglect them, often at their peril, as these can be conduits to problems, opportunities and relationships. Your customers use them, to be sure, if they have an issue with you, so make sure you get ahead of this.
- Deal with problems proactively – Whenever you do have a problem, dealing with it quickly, professionally and generously is by far the best way to score a few points with not just the customer in question, but all those who happen to view or find out about this, often through the customers themselves, whether good or bad!
- Ask for reviews – Unquestionably the best place to generate great buzz about your products and services is through the reports and reviews of your current and former buyers. Be sure to encourage satisfied customers to post reviews, both on the site and on merchant review sites like Yelp. This will help immeasurably, and over 90 percent of people seek out reviews before shopping.
- Treat your customers as you would expect to be treated – only better! – Developing a relationship with your customers, in which you regularly connect with them by asking opinions and offering free advice, is the foundation for fostering the kind of goodwill it requires for them to become a raving fan of your brand. Get enough of them shouting your virtues on the rooftops, and your problems are over!