Beauty Salon Career

5 Ways Guaranteed to Jumpstart Your Beauty Salon Business

bigstock-Thinking-Woman-Making-Decision-44303686-470x447Happy Wednesday Morning!

I hope you are having an amazing week. This week I wanted to talk with you about content marketing for your beauty salon business.

Content marketing suffers from a lack of trust. According to ContentPlus, 70 percent of consumers prefer learning about a company via the content on their site versus ads, yet still companies spend much more on advertising than on content creation. This is most likely because content marketing results take more time to quantify, produce and bear fruit than do many advertising models. Nevertheless, what is clear is that content marketing is without question the best way to establish authority and your brand.

Content marketing is an essential part of the success of your beauty salon business!

While it can be difficult and time-consuming, if you wish to develop your brand into a long-term success on the Web, you need to sell out to making content marketing a fundamental piece of your online marketing. How do you make it work for you? With all of the new content arriving daily, what can you do to make yours stick out from the pack?

5 Ways to make your beauty salon business content marketing rock!

  1. Write what your audience wants to read – Ask or otherwise obtain clues as to what your site visitors desire to read, and supply this. Looking at your Google Analytics for your most read pages is a help in this.
  2. Write substance – Longer, more substantive content is what Search engines love, and consequently this type of content is shared a great deal more often.
  3. Answer questions – One of the better ways to endear yourself to your readers, is to answer their concerns and questions. See how one pool company did it.
  4. Use Google authorship – Not only does this help in the search results, it can boost your authority in Google.
  5. Encourage and promote sharing – Sharing brings links and traffic. Have you already got enough off those? Keep in mind that social signals surrounding your content are now part of Google’s search ranking algorithm.

Get your content marketing working for you now so don’t have to buy that traffic later.

10 Best ways to Fix Your Beauty Salon Business Marketing

iStock_000015505338LargeHappy Wednesday Morning!

Why are we always looking for the easy way out, when we have tried and true methods to help us improve our beauty salon business marketing right in front of us? Try to ignore all of the noise generated by the next shiny new toy, and focus on a few of the basics that can make a practically instant and long-lasting improvement in your beauty salon business.

Don’t forget the Pareto Principle, which tells us that 80 percent of your results will come from 20 percent of your efforts. So here are ten great ways to improve your beauty salon business marketing.

  1. Use a company blog – There is no better technique to brand yourself or your business than with the consistent use of a company blog. It’s your voice, put it to use!
  2. Be specific in what you do and offer – Don’t try and market all things to all people! Decide what you want to focus on and master it.
  3. Highlight benefits, not features – Everybody wants to know what’s in it for them. Don’t bore them with how, tell them why!
  4. Be value driven – Aim to over-deliver on value. You’ll be very glad you did.
  5. Be active in social media – Try to connect with your audience on the social media of your choosing. This is a great method to build relationships.
  6. Use video – Even if you’re camera-shy, find a way to employ video in your beauty salon business, as that’s where everyone is right now!
  7. Listen to your people – Both your employees along with customers, clients and subscribers.
  8. Use autoresponders – Make your life easier: use autoresponder email sequences to get your newest subscribers up to date.
  9. Care for your existing customers and clients – It’s many times harder to secure a new customer and client than to re-sell a current one. Remember that!
  10. Use calls to action – While this one may be last on the list, it’s vitally important. Ask for the action! Whether it’s a sale, optin, webinar, or watching a video, make sure you use a call to action, or you might as well not be bothering at all!

Are you utilizing any of these strategies in your beauty salon business? How is it working for you? We would love to share your story.

Is a Customer Loyalty Program Right for Your Beauty Salon Business?

Pillars2Happy Tuesday to you! Thank you for your continued support. Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix.

Beauty salon businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of that guest. The good news here is that with few exceptions, a customer loyalty program could be an easy and painless way to do just that for your beauty salon business. Let’s look at how.

**How does an online customer loyalty program work?**

An online customer loyalty program replaces all the cards customers would otherwise have to carry around with them in their wallets, purses or keychains, and instead allows customers to give their mobile numbers or email address at checkout who enters it right into the register.

This enters them on to a customer database (totally permission based) and enables the beauty salon business to send offers and news about their membership. This rewards loyal customers with prizes and discounts for both purchases and interactions.

**Why should you do this, and what would be some of the applications?**

Beyond the obvious benefit of being able to sign up existing customers to your list, there are a number of ways business owners can benefit with this type of program.

-Announce sales, offer value added discounts and new products and services.

-Target your customers using the geo-location capabilities of their smartphone, for spur-of-the-moment promotions.

-Consider “gamification” of your loyalty program, as this increases engagement many-fold.

-Accept mobile payments from the same platform.

-And most of all, improve customer retention. According to study by Bain and Co., a mere 5 percent increase in customer retention can result in up to 75 percent more profitability. Is that worth it?!

**An example of how well a mobile loyalty program can work!**

Jersey Mike’s Subs launched a mobile loyalty program in April 2012 and within one month had signed up more than 200,000 members nationwide! Their loyalty program allows customers to earn free food and benefit from frequent special offers.

All that is needed from their customers is a mobile number, and Jersey Mike’s can communicate with its customers directly both locally and nationally, thereby targeting campaigns accurately.

Mobile loyalty has helped this 56-year-old company find ways to expand their revenue using their current base.

**So what about your beauty salon business?**

Implementing an online customer loyalty program can be the deciding factor in whether or not your beauty salon business finds profitability in these tough economic times. This can be done with a relatively small investment, and utilizing your best existing resource: your current customers!