Beauty Salon Career

10 Best ways to Fix Your Beauty Salon Business Marketing

iStock_000015505338LargeHappy Wednesday Morning!

Why are we always looking for the easy way out, when we have tried and true methods to help us improve our beauty salon business marketing right in front of us? Try to ignore all of the noise generated by the next shiny new toy, and focus on a few of the basics that can make a practically instant and long-lasting improvement in your beauty salon business.

Don’t forget the Pareto Principle, which tells us that 80 percent of your results will come from 20 percent of your efforts. So here are ten great ways to improve your beauty salon business marketing.

  1. Use a company blog – There is no better technique to brand yourself or your business than with the consistent use of a company blog. It’s your voice, put it to use!
  2. Be specific in what you do and offer – Don’t try and market all things to all people! Decide what you want to focus on and master it.
  3. Highlight benefits, not features – Everybody wants to know what’s in it for them. Don’t bore them with how, tell them why!
  4. Be value driven – Aim to over-deliver on value. You’ll be very glad you did.
  5. Be active in social media – Try to connect with your audience on the social media of your choosing. This is a great method to build relationships.
  6. Use video – Even if you’re camera-shy, find a way to employ video in your beauty salon business, as that’s where everyone is right now!
  7. Listen to your people – Both your employees along with customers, clients and subscribers.
  8. Use autoresponders – Make your life easier: use autoresponder email sequences to get your newest subscribers up to date.
  9. Care for your existing customers and clients – It’s many times harder to secure a new customer and client than to re-sell a current one. Remember that!
  10. Use calls to action – While this one may be last on the list, it’s vitally important. Ask for the action! Whether it’s a sale, optin, webinar, or watching a video, make sure you use a call to action, or you might as well not be bothering at all!

Are you utilizing any of these strategies in your beauty salon business? How is it working for you? We would love to share your story.

Is a Customer Loyalty Program Right for Your Beauty Salon Business?

Pillars2Happy Tuesday to you! Thank you for your continued support. Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix.

Beauty salon businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of that guest. The good news here is that with few exceptions, a customer loyalty program could be an easy and painless way to do just that for your beauty salon business. Let’s look at how.

**How does an online customer loyalty program work?**

An online customer loyalty program replaces all the cards customers would otherwise have to carry around with them in their wallets, purses or keychains, and instead allows customers to give their mobile numbers or email address at checkout who enters it right into the register.

This enters them on to a customer database (totally permission based) and enables the beauty salon business to send offers and news about their membership. This rewards loyal customers with prizes and discounts for both purchases and interactions.

**Why should you do this, and what would be some of the applications?**

Beyond the obvious benefit of being able to sign up existing customers to your list, there are a number of ways business owners can benefit with this type of program.

-Announce sales, offer value added discounts and new products and services.

-Target your customers using the geo-location capabilities of their smartphone, for spur-of-the-moment promotions.

-Consider “gamification” of your loyalty program, as this increases engagement many-fold.

-Accept mobile payments from the same platform.

-And most of all, improve customer retention. According to study by Bain and Co., a mere 5 percent increase in customer retention can result in up to 75 percent more profitability. Is that worth it?!

**An example of how well a mobile loyalty program can work!**

Jersey Mike’s Subs launched a mobile loyalty program in April 2012 and within one month had signed up more than 200,000 members nationwide! Their loyalty program allows customers to earn free food and benefit from frequent special offers.

All that is needed from their customers is a mobile number, and Jersey Mike’s can communicate with its customers directly both locally and nationally, thereby targeting campaigns accurately.

Mobile loyalty has helped this 56-year-old company find ways to expand their revenue using their current base.

**So what about your beauty salon business?**

Implementing an online customer loyalty program can be the deciding factor in whether or not your beauty salon business finds profitability in these tough economic times. This can be done with a relatively small investment, and utilizing your best existing resource: your current customers!

5 Ways to Get Hair Salon Customers Raving About You

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It’s one thing to get hair salon customers, and quite another to build a base of raving fans. Doing the first one gets the business, and the second expands and grows your company faster than could imagine.

But how do you go about creating a cultural company where your customers are not only recommending you, but are your most ardent evangelists? We’ve found 5 great ways to turn your hair salon customer base into de facto employees!

5 Tips for getting hair salon customers to rave about your brand!

Deliver awesome value – Nothing says more about you than the quality of products and services you deliver, along with the way you deliver them. People are almost pre-conditioned now to expect mediocrity, so that when something truly wonderful comes along, they are apt to tell the known world all about it. These days that can be a very real boost, as a positive Tweet or Facebook post can send a horde of interested folks your way pronto!

Reach out to your best customers – Identify your best customers and look for ways to reach out to them. This can pay off in several ways. Talking to them helps you understand what it is customers like about your products and services, as well as what they might like to see. Also, think of ways you can cross promote them as well. Featuring their business in a blog post or video can be beneficial for both of you.

Ask for and reward reviews –Reviews are like gold these days, as more and more people seek recommendations online before seeking out your services. Be sure and ask your customers for help here, and don’t be shy about rewarding them. Attempt to do this post-review, so there is no hint of you simply buying their review. Moreover, receiving an unexpected token of appreciation from you will only further endear you in their eyes.

Deal with problems like a Rockstar! – Monitor the buzz about your company and products in social media, and get ahead of the curve when it comes to dealing with dissatisfied customers. Be open, honest, and proactive when you discover an issue. Very often, you can resolve the problem quickly and build a reservoir of goodwill with that customer. If your product or service just isn’t a good fit for them, offer an alternative that would be better. You’ll have created a raving fan for life, and don’t think they won’t spread the word!

Give for no reason at all – Look for ways to constantly be giving, and this doesn’t always mean a coupon or special deal. Useful content, free webinars and other perks can keep your brand in the front of their minds for some time to come

There are many opportunities to create raving fans for your brand. Most of the time it’s the care you show that makes the difference.