Happy Wednesday Morning! I hope you had an amazing labor day!
Back in the day, it was sometimes enough to slap up a site and open for business, and you’d likely do okay. Not anymore. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is especially true in relation to marketing via email or social media. Let’s have a look at why this is so.
Why delivering value is job one!
The bottomline is, in an online marketplace full of stiff competition, what people will remember, share and talk about glowingly is the merchant who over-delivered. It’s the only (positive) way you’ll stand out from the herd. This can manifest itself in many and varied ways. Whether that means a personal touch along with some hand-holding, unannounced bonuses, deals and coupons is truly up to your creativity and ability to supply. All of these and many more can be incredibly useful. The key is to consistently surprise your clients and customers with more. It will get them talking, sharing and coming back again and again!
Why email and social media are special cases
When it comes to marketing using email or social media, slightly different rules apply. You are held to higher standards here. While your website is expected to sell, email and social media are a bit trickier. While both of them are still technically permission-based, neither audience is fond of endless marketing messages, and can revolt by unsubscribing or un-following you. While email has long been a marketing vehicle, greater competition and a social media trained audience demand you deliver value. This in fact helps, as it builds the know, like and trust factors so necessary in developing a lifelong client and customer. In social media, the trick is to get them interested enough in your brand or products that they wish to opt in and go to the next phase with you. Once you’ve learned the art of subtle persuasion and managed to get them onto your email lists, they’ll be much more ready to hear your marketing messages.
Main point here is, make delivering value a number one priority, and you’ll find that more of your prospects, whatever the medium, will be more apt to respond to you!
EXCERPT: Chapter 9: Creating What You Want in Life
… My doctor demanded I find a new profession. I turned to my doctor and said, “Are you kidding me? I love what I do.” … I knew I had to make a change quickly. I knew that my kids needed their mommy to be healthy….
How many times have you had a report from the doctor that turned your life around? How many times have you thought to yourself it would be nice to be doing something else, something you are actually passionate about? Charlotte Howard was already living her passion when the Doctor’s report came in .. and yet her life HAD changed .. Find out what she did to keep that passion burning and fulfill her life long Dreams…
Pick up your copy of the newly released international best selling book Motherhood Dreams and Success on Amazon @ http://amzn.to/1p5S7s0
Charlotte Howard Radio Host & Beauty Salon Success Coach .. You are one of the most beautifully inspiring women I know. You are a breath of fresh and a true testament to living your beauty from the inside out! I love you girl!-Adrienne Santana
Happy Wednesday Morning!
I hope you are having an amazing week. This week I wanted to talk with you about content marketing for your beauty salon business.
Content marketing suffers from a lack of trust. According to ContentPlus, 70 percent of consumers prefer learning about a company via the content on their site versus ads, yet still companies spend much more on advertising than on content creation. This is most likely because content marketing results take more time to quantify, produce and bear fruit than do many advertising models. Nevertheless, what is clear is that content marketing is without question the best way to establish authority and your brand.
Content marketing is an essential part of the success of your beauty salon business!
While it can be difficult and time-consuming, if you wish to develop your brand into a long-term success on the Web, you need to sell out to making content marketing a fundamental piece of your online marketing. How do you make it work for you? With all of the new content arriving daily, what can you do to make yours stick out from the pack?
5 Ways to make your beauty salon business content marketing rock!
- Write what your audience wants to read – Ask or otherwise obtain clues as to what your site visitors desire to read, and supply this. Looking at your Google Analytics for your most read pages is a help in this.
- Write substance – Longer, more substantive content is what Search engines love, and consequently this type of content is shared a great deal more often.
- Answer questions – One of the better ways to endear yourself to your readers, is to answer their concerns and questions. See how one pool company did it.
- Use Google authorship – Not only does this help in the search results, it can boost your authority in Google.
- Encourage and promote sharing – Sharing brings links and traffic. Have you already got enough off those? Keep in mind that social signals surrounding your content are now part of Google’s search ranking algorithm.
Get your content marketing working for you now so don’t have to buy that traffic later.