Beauty Salon Career

A Beauty E-zine Is the Godmother of Salon Internet Communication

e-zine-marketingHappy Thursday Morning to you!

To many beauty salon professionals, creating an e-zine seems like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the net using Netscape. Despite becoming a little long in the tooth (in Internet years), the e-zine continues to be an extremely powerful marketing tool that your beauty salon business shouldn’t ignore. E-zines remain a terrific medium for engaging your clients and customers, building authority and driving sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber tells us that 77 percent of small business owners report that email helps them increase revenue.

Your beauty salon business e-zine doesn’t have to be boring!

Don’t be buffaloed into thinking that your beauty salon business e-zine must be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, making sure you’re not simply selling, but engaging your readers with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but rather getting you salivating over the idea of travel and fun. Additionally, they go out of the way to engage their readers.

Quick tips for an engaging beauty salon business e-zine

Here are some tips for writing an beauty salon business E-zine that gets opened and acted upon!

  • Talk as if you’re talking to a friend – Clients and Customers are affected by a friendly tone, and are much more likely to engage.
  • Encourage communication – Provide them with every opportunity to respond and specifically ask for it!
  • Be specific and don’t ramble – Keep on topic, and don’t be boring!
  • Offer useful content – Above all else, offer content that’s fresh, useful and that resonates with your list.
  • Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will frequently promote more reader engagement.

Don’t permit this golden opportunity to reach your list in a more substantial way slip by. Create a beauty salon business e-zine today!

4 Tips for Acquiring New Customers and Clients

CUSTOMERSAsk any beauty salon business owner what they really need most and it’s typically new customers and clients. If left unchanged, any beauty salon company will die a slow eventual death by attrition as customers and clients normally move on. A constant pipeline filled with new potential clients and customers is essential to the long-term success of your business.

But how do we do that in today’s cautious and instant business environment? There are many old-school methods that will still bring new blood into your beauty salon , but presently we’re focusing on 4 lesser known and more recent tactics for finding new customers and clients.

4 Tips for new customers and clients

  • Put on your social media hat – Social media isn’t a scam, and it doesn’t need to be a giant time-suck. In reality, if used correctly, it’s easier than ever to make use of this “word of mouth” via social media to get new leads to your organization swiftly and affordably. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off one another, resulting in a whirlwind of social media traffic. Don’t discount social media!
  • Forge strategic alliances – Making alliances with contributory businesses to yours can be a fantastic way to generate long-term referrals and business for both parties. For example, a real estate agent and a landscaping service might send each other referrals for clients who need added services. The opportunities are limited only by your resourcefulness, and these arrangements can last for years.
  • Advertise smartly – Presently online advertising is becoming considerably more sophisticated. By understanding your customers profile you can advertise with specific parameters using Facebook and other networks to target demographically. Start by understanding who your current clients are. Develop a concise profile of your typical customer: their age, education, gender, marital status, employment, hobbies, and what they go shopping for, both on-line and off. Once you’ve got this data, you can spend your ad dollars far more intelligently and realize a far better return.
  • Ask for and reward referrals – Even with new customers and clients, you can and should make it worth their while to help you spread the word about your beauty salon business. It’s ultimately how you grow. Some of these could even develop into a strategic alliance if you’re not careful!

Can You Use Simple Automation Tips to Help You Regain Your Work-Life Balance

Business-Case-for-Marketing-AutomationHappy Tuesday Morning to you! Maybe you’ve bought into the dream of marketing automation, you know, the one where you set it up once and forget it, hit the easy button, and retire to the beach sipping margaritas. Or perhaps your experience is the opposite, where you are simply overwhelmed with all the tasks that need to be addressed with with marketing your beauty salon business online, and can barely breathe.

The reality lies somewhere between these extremes. Unless you truly have gotten it together and are drowning in your own beauty salon business , you likely need some help with regaining a sensible and profitable work-life balance. Let’s look at ways we can do this.

**Some cool tools that can help with marketing automation for your beauty salon business **

**[Hootsuite](http://hootsuite.com)** – Like it or not, social media is a vital part of your business going forward. Hootsuite helps you manage your social media marketing by aggregating all your important social accounts in one place, enabling you to respond with more agility, and saving hours of time.

**Email autoresponders** – One of the most lethal and useful tools in an online business arsenal is your email autoresponder. This keeps your brand in front of prospective clients and customers on a regular basis, with practically no effort on your part, save setting it up once. A must-have!

**[IFTTT](https://ifttt.com)** – If this, then that, is an ingenious tool (free) that works on formulas, or “recipes,” you create, such as “If I’m tagged in a photo on Facebook, then send me a text message.” IFTTT is tied into the web-based accounts that you chose to authorize, and will check for new data every 15 minutes unless you’ve chosen to make this instant.

**[Zapier](https://zapier.com)** – A free and paid service much like IFTTT, but with a few more premium features.

**Google Alerts, Hangouts, Drive, Communities** – The Google suite of tools is free and can be extremely useful for saving time and organizing teamwork. You can collaborate on work within Drive, Hangouts and Communities are terrific ways to synch up with team members and connect with prospective clients and customers.

**Best practices for automating parts of marketing your beauty salon business online**

**Autoposting** – Can be useful for scheduling blog posts or other content.

**Outsourcing** – You can’t do it all. Delegate to staff, or hire outside outsourcers to handle tasks that you absolutely don’t have to do. Some good places to locate affordable outsourcing help are Odesk, Elance, and Fiverr.

**Hire a virtual or personal assistant** – This can free you up in many ways, and allow you to focus on parts of your beauty salon business you really need to attend to.

**Worst practices (avoid these!)**

**Autoposting** – Can be abused! Don’t schedule a load of mediocre or worse, poor content to be posted to your sites. This will hurt more than help.

**Social Oomph** – Though quite popular, this is one of the worst aspects of social media. No one wants to read a litany of quotes from dead men. This is the antithesis of “social” media.

**Not paying attention** – While it’s nice to have automated systems in place, that’s no excuse to not pay attention. Unanswered comments, questions and replies can lead to a reputation management problem, so keep an eye on it with the tools we’ve presented here!