Beauty Salon Business

10 Steps to Selling Yourself and Motivating Sales

images (20)Every day of your life you are selling yourself, nothing happens until you’re successful at doing that.

We’re all in the selling business whether we like it or not. It doesn’t matter whether you’re a lawyer or an accountant, a manager or a politician, an engineer or a doctor.

We all spend a great deal of our time trying to persuade people to buy our product or service, accept our proposals or merely accept what we say.

Before you get better at persuading or influencing other people – you need to get better at self-motivation and selling yourself.

Here are 10 simple steps to self-motivation:

#1 – You must believe in the product

Selling yourself is pretty much like selling anything. Firstly, you need to believe in what you’re selling. That means believing in “you.” It’s about lots of positive self-talk and the right attitude.

The first thing people notice about you is your attitude. If you’re like most people then you’ll suffer from lack of confidence from time to time.

It really all comes down to how you talk to yourself. The majority of people are more likely to talk to themselves negatively than positively – this is what holds them back in life.

It isn’t just about a positive attitude; it’s about the right attitude – the quality of your thinking.

Successful people have a constructive and optimistic way of looking at themselves and their work. They have an attitude of calm, confident, positive self-expectation. They feel good about themselves and believe that everything they do will lead to their inevitable success.

If you’re in a sales job or a business owner or a manager then you need to continually work on your attitude. You need to listen to that little voice inside your head. Is it saying you’re on top, going for it and confident, or is it holding you back.

If you’re hearing – “I can’t do this or that” or “They won’t want to buy at the moment” or “We’re too expensive” then you’d better change your self-talk or change your job.

Start to believe in yourself and don’t let things that are out with your control effect your attitude.

Avoid criticising, condemning and complaining and start spreading a little happiness.

Remember the saying of Henry Ford, founder of the Ford Motor Company – “If you believe you can do a thing, or if you believe you can’t, in either case you’re probably right.”

#2 – The packaging must grab attention

Like any other product we buy, the way the product is packaged and presented will influence the customer’s decision to buy.

Everything about you needs to look good and you must dress appropriately for the occasion. And don’t think that just because your customer dresses casually, that they expect you to dress the same way.

The style and colour of the clothes you wear, your spectacles, shoes, briefcase, watch, the pen you use, all make a statement about you.

#3 – Smile

No need to get carried away, you don’t need a big cheesy grin, just a pleasant open face that doesn’t frighten people away.

#4 – Use names

How to Start Mobile Marketing for Your Beauty Salon Business

professional_womanYou know you need to adopt mobile marketing as an crucial component of your beauty salon business online, but somehow just can’t wrap your head around how to get started. Everyone you know, and most likely you too, are glued to their mobile devices 24/7. Anyone with eyes can tell that the time to begin marketing with mobile is right now!

We now are aware that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are plenty of ways to make mobile marketing rewarding for your business. For now let’s just focus on four tips that will be beneficial right away!

4 Ideas to quickly utilize mobile marketing in your beauty salon business!

  1. Get a mobile website – Mobile devices show your site far differently, as you’re undoubtedly aware. The small screen gives us new imperatives, the most important of those being to increase font and button size, optimize images for the small screens, and bear in mind that you’ll need shorter, punchier text, as everyone hates to read a lot on their phone.
  2. Make sure to optimize your emails! – Email is a huge profit center on mobile, and you should employ most of the same optimization tactics. Make it brief, and lead to where you want them to go quite clearly. Don’t make people work; make it easy!
  3. Use location based services – Location based services like Yelp, FourSquare and Facebook are finding large audiences as people are becoming accustomed to having ads follow them around while they are out and about. Imagine delivering your mobile coupons to those who are in your neighborhood!
  4. Look into mobile ads – We are now observing that mobile ads are converting about 5 times greater than regular internet ads. An added bonus is that, because this is still quite new to most online advertisers, there is lots of unsold inventory, which in turn keeps the prices low, just waiting around for someone to come along and take advantage!

Mobile marketing is one of the easiest ways to get in front of a large and receptive audience quickly. Bring your beauty salon business to the next level by mobilizing it!

4 Ways to Brand your Beauty Salon Business More Profitably

images (25)Understanding how effective branding will help your efforts to build sales and long term clients and customers is must-have knowledge to possess. People have a tendency to stick with a brand they used in the past and gotten good results with, so long as that brand is staying current, helpful and not resting on their laurels.

How to make your brand get noticed!

To help you keep your brand in the forefront of people’s minds and first on their list when it comes to your niche, here are four surefire ideas to help you increase your brand.

  • Identify and define your brand – First understanding what your company is all about, and then proficiently communicating this in any way possible as a brand is a crucial part of the groundwork you need to do. Be sure you are being characterized as a brand rather than just a product.
  • Consistency in branding – As soon as you make a decision about the direction and plan for your brand, every thing and everyone has to be on board, beginning with person answering the phones and emails to anything printed online or off in relation to you. Presenting a uniform image is the only way to develop a long term brand.
  • Strive for excellence – No one cares about a brand that’s merely mediocre. Strive to stand out amongst your competition, and go above. Become known as the best in class, or at least in your immediate market. This along with terrific communication will tend to get your brand shared far and wide.
  • Make your brand empathetic – People gravitate towards brands that understand them, that share their values and dreams. Being unafraid to share emotional messages, and being empathetic with the problems and concerns of your followers will resonate positively with them. Don’t concern yourself with manufacturing this: just be authentic and the rest follows.

Give people good reason to stick to your brand like glue, and see to it that you’re present and accounted for when the time comes to listen and weigh in on their needs and challenges. This is brand building 101!