Beauty Salon Business

Can Google Helpouts Actually Help a Beauty Salon Business

images (18)When was the last time you heard about Google helping out anyone? Usually we associate them with search ranking algorithm updates that sink sites with their Pandas, Penguins and the like. But not this time around. Google Helpouts is a new offering from Google that seems to be actually, well, helpful.

So what are Google Helpouts?

Google Helpouts is a video chat platform, much like Google Hangouts with some major differences. Anybody can offer their services for free or for a fee, to undertake whatever tasks they may find helpful to others. For example, one person may offer technical web help, another baking lessons. Helpouts are offered on a timed basis, and monies are exchanged through Google Wallet. Each and every provider is approved by Google prior to going live, and all are rated by their users with regards to their ability.

Can a beauty salon business make use of Google Helpouts?

There are lots of ways a beauty salon business can make use of Google Helpouts. Lessons, tutorials, advice and one on one help can go quite some distance toward introducing your business to the local community, in addition to building up your brand and reputation. Consider how best your business can benefit from this source of lead generation, and whether or not it’s a good idea to charge for your services. A free consult could be just what is needed to develop some of the know, like, and trust you are wanting. It might function as a best business card you ever made!

How do you start with Google Helpouts?

You’ll need to get an invitation, and become approved, but after that all that is required is a Google account, a computer with webcam and a microphone, and a plugin that Google has for you to download. One nice bit of integration is that Helpouts pulls the profile information from your Google account, so for branding purposes this is consistent and easy. Ensure that your computer has a least a 2GHz or faster processor, and that your video area is well lit and professional. This is displaying your beauty salon business after all!

7 Ways to Use Location Based Marketing in Your Beauty Salon Business

download (6)As mobile devices partner up with location based services such as Foursquare and Yelp, it has undeniably changed the way your clients and customers find and use your business. The material offered by these services is a real time-saver and social proof catalyst that provides them more info on where to eat, sleep, shop and be entertained. What can you do to ensure that your small business can make the best use of these location based services?

Here are 7 tips to help you make money from location based marketing!

  1. Make sure your local listings are correct – Verify that the information listed in Google+ Local, Yelp, FourSquare and any other services you use is accurate. This includes your name, address, phone, maps and any other contact or business information you want to be known.
  2. Make sure your website is mobile responsive – Some 50 percent of all local searches are emanating forma mobile device, so it’s crucial that your site renders well in a mobile browser.
  3. Realize the difference between push and pull – You can push ads out to people who happen to be in your vicinity, as well as appeal to those people who are trying to discover an item that meets their needs.
  4. Local reviews can make a difference – The majority of shoppers are making local purchasing decisions based upon reviews they come across. It’s still a good idea to encourage and reward reviews of your business, as this could be the swing vote!
  5. Offer incentives – This is an easy way to leapfrog the competition when the choices aren’t so clear-cut.
  6. Be responsive to reviews and social media – Don’t forget to keep up with your social media, especially reviews. People notice!
  7. Consider deals for mobile wallet users – Here’s one your competition is very likely not using yet: consider offering deals to customers who use their mobile wallets, like Google Wallet, Passbook or any other. Engage them with special offers and discounts only accessible to them!

10 Steps to Selling Yourself and Motivating Sales

images (20)Every day of your life you are selling yourself, nothing happens until you’re successful at doing that.

We’re all in the selling business whether we like it or not. It doesn’t matter whether you’re a lawyer or an accountant, a manager or a politician, an engineer or a doctor.

We all spend a great deal of our time trying to persuade people to buy our product or service, accept our proposals or merely accept what we say.

Before you get better at persuading or influencing other people – you need to get better at self-motivation and selling yourself.

Here are 10 simple steps to self-motivation:

#1 – You must believe in the product

Selling yourself is pretty much like selling anything. Firstly, you need to believe in what you’re selling. That means believing in “you.” It’s about lots of positive self-talk and the right attitude.

The first thing people notice about you is your attitude. If you’re like most people then you’ll suffer from lack of confidence from time to time.

It really all comes down to how you talk to yourself. The majority of people are more likely to talk to themselves negatively than positively – this is what holds them back in life.

It isn’t just about a positive attitude; it’s about the right attitude – the quality of your thinking.

Successful people have a constructive and optimistic way of looking at themselves and their work. They have an attitude of calm, confident, positive self-expectation. They feel good about themselves and believe that everything they do will lead to their inevitable success.

If you’re in a sales job or a business owner or a manager then you need to continually work on your attitude. You need to listen to that little voice inside your head. Is it saying you’re on top, going for it and confident, or is it holding you back.

If you’re hearing – “I can’t do this or that” or “They won’t want to buy at the moment” or “We’re too expensive” then you’d better change your self-talk or change your job.

Start to believe in yourself and don’t let things that are out with your control effect your attitude.

Avoid criticising, condemning and complaining and start spreading a little happiness.

Remember the saying of Henry Ford, founder of the Ford Motor Company – “If you believe you can do a thing, or if you believe you can’t, in either case you’re probably right.”

#2 – The packaging must grab attention

Like any other product we buy, the way the product is packaged and presented will influence the customer’s decision to buy.

Everything about you needs to look good and you must dress appropriately for the occasion. And don’t think that just because your customer dresses casually, that they expect you to dress the same way.

The style and colour of the clothes you wear, your spectacles, shoes, briefcase, watch, the pen you use, all make a statement about you.

#3 – Smile

No need to get carried away, you don’t need a big cheesy grin, just a pleasant open face that doesn’t frighten people away.

#4 – Use names