Beauty Salon Business

5 Costly Mistakes That Will Ding Your Online Beauty Salon Reputation

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Did You Know 85 Percent of Consumers Judge You by Your Online Reputation?

This sobering statistic form PC Retail shows that buyers do their homework online, and further that more than 70 percent will never even make an inquiry if your online reputation is dicey.

Reputation management has become a full-time cottage industry on the web, and for good reason. Word now travels at warp speed, and what used to go unnoticed is now being retweeted within minutes. Just ask any political candidate!

So how do you avoid getting damaged by this machine that has so much potential for both good and evil?

Rule 1: Avoid self-inflicted wounds!

There are far too many holes in the road as it is! Why create more yourself? Doing damage to your own reputation is by far the biggest favor you can do for your competition, as it makes their job so much simpler and yours, all the harder.

Here’s a brief list of unforced errors that can lead you directly to beauty salon business oblivion, with a corresponding lengthy road to recovery.

1. Not claiming your own beauty salon social profiles – This is one many people overlook. Oftentimes, unbeknownst to you, your beauty salon online reputation can be tarnished by others who claim your name on social media sites and post false or misleading information in your name. Make sure to claim your name on social media sites even if you don’t intend to use them, as it can head off a great deal of cleanup.

2. Retaliating against bad beauty salon reviews – Bad beauty salon reviews happen. When you engage in a mud-slinging contest it only exacerbates the situation. Instead, attempt to demonstrate what stellar customer service you have by going the extra mile to satisfy if possible, and if not, being as gracious and Gandhi-like as possible. You will gain points this way, and totally defuse the situation.

3. Lining yourself up with questionable beauty salon groups or individuals – If you are attempting to cultivate an online presence and reputation that caters to more than a tiny sliver, make sure not to declare your undying devotion to causes that, shall we say, border on the fringes. This can do you little good, and you would do well to steer clear of publicly airing your unpopular allegiances. Even if these are near and dear to your heart, consider your audience: will it be to them?

4. Committing embarrassing deeds or worse yet, crimes – Can you say Todd Akin? Anthony Weiner? You get the picture. Either run your beauty salon business or audition for that reality show. Hard to do both!

5. Tweeting, sharing and commenting using offensive language – I hesitate to include this as sometimes it possible to grab a lot of attention with a controversial statement or a well-placed expletive as “linkbait”. This has to be carefully considered however, and not part of an everyday approach. That gets old fast. Particularly avoid hate speech and hot button issues (politics) unless that’s your niche.

Managing your online reputation requires care. Don’t sabotage yourself! Grab your FREE Reputation report.

5 best Ways to Manage Your Beauty Salon Online Reputation

images (23)Think online reputation management is just for the big dogs? You better think again!

According to eMarketer 83% of consumers claim that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a damaging entry in the search engines has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. Keeping that in mind, we would like to offer five strategies your small business can use to monitor and enhance your online reputation management.

  1. Monitoring your brand names – Listening what’s being said about you and your organization is of vital importance. There are lots of excellent free tools to help in this regard. Check out Google Alerts, Hootsuite, and Social Mention among others.
  2. Claim all your social properties – Unclaimed social media sites can be used by your competition for nefarious exploits. Be sure you claim all social sites that pertain to your brand.
  3. Dominate page one of Google for your brand name – One great way to make sure what people see and read about you when they Google you would be to own all the virtual real estate! If all they find when they Google you is great stuff about you and your brand, you’ll not be harmed by the random attack.
  4. Ask for client and customer reviews – Clients and Customer reviews aren’t just going to magically appear: you need to actively court them. Make a point of prompting your clients and customers to write reviews, and do everything you can to make it easy for them: links to review sites, examples from other clients and customers, etc. And if you offer incentives, make it clear that you’re not attempting to bribe them or influence their review!
  5. Engage with your people – Interacting with those writing comments, Facebook posts and tweets is an excellent technique to head off any issues from the get-go. Don’t participate in mud-slinging however, no matter how justified you’re feeling! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)

Online reputation management is much more valuable than in the past, in this day of instant communication. Don’t neglect yours!

A Beauty E-zine Is the Godmother of Salon Internet Communication

e-zine-marketingHappy Thursday Morning to you!

To many beauty salon professionals, creating an e-zine seems like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the net using Netscape. Despite becoming a little long in the tooth (in Internet years), the e-zine continues to be an extremely powerful marketing tool that your beauty salon business shouldn’t ignore. E-zines remain a terrific medium for engaging your clients and customers, building authority and driving sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber tells us that 77 percent of small business owners report that email helps them increase revenue.

Your beauty salon business e-zine doesn’t have to be boring!

Don’t be buffaloed into thinking that your beauty salon business e-zine must be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, making sure you’re not simply selling, but engaging your readers with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but rather getting you salivating over the idea of travel and fun. Additionally, they go out of the way to engage their readers.

Quick tips for an engaging beauty salon business e-zine

Here are some tips for writing an beauty salon business E-zine that gets opened and acted upon!

  • Talk as if you’re talking to a friend – Clients and Customers are affected by a friendly tone, and are much more likely to engage.
  • Encourage communication – Provide them with every opportunity to respond and specifically ask for it!
  • Be specific and don’t ramble – Keep on topic, and don’t be boring!
  • Offer useful content – Above all else, offer content that’s fresh, useful and that resonates with your list.
  • Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will frequently promote more reader engagement.

Don’t permit this golden opportunity to reach your list in a more substantial way slip by. Create a beauty salon business e-zine today!