Beauty Salon Business

Beauty Salon Business Owners: LinkedIn Is an Underrated Powerhouse, You’re Crazy Not to Use It

beauty salon owners linkedin

LinkedIn is the Rodney Dangerfield of social media: despite having 200 million highly influential subscribers, it gets no respect. Even though it is consistently ranked among the social giants Facebook and Twitter, it doesn’t seem to get as much hype from the mainstream media. But as a tool for marketing your beauty salon business, it provides a huge edge over its more popular peers. Because unlike Facebook and Twitter, which regularly exchange cat photos, inane one-liners and political rants from nutty uncles, LinkedIn is all business.

How companies are leveraging LinkedIn

You operate a beauty salon business. Your time and energy is scarce. So why should you worry about LinkedIn? Here are a few ways your peers (there are 1.3 million small-business owners on the network) are employing it to their advantage:

  1. Sharing wins: As a beauty salon business owner, you’re working hard. Why not share your success stories? Promoting your accomplishments is just good marketing. And with 2 million C-level executives using the site, you might suddenly find yourself with some deep-pocketed suitors.
  2. Getting referrals: LinkedIn makes it easy to get peer and client endorsements for the work you do. Best part? When someone recommends you or writes a testimonial, everyone within your network sees it in his or her activity feed. This type of social proof is the BEST way of getting new customers.
  3. Finding new talent: If your beauty salon business keeps growing, you’ll undoubtedly need to hire new employees. LinkedIn is a great place—scratch that, it’s the BEST place—to find new players to include in your team.
  4. Promoting events: LinkedIn’s event feature is a game changer! It has never been so easy to spread the news and drum up enthusiasm about upcoming events, sales and get togethers. You can even use their service directory to find professional event planners to help you.
  5. Boosting website traffic: A little-known secret about LinkedIn is that it’s very influential with Google; if you have a presence on LinkedIn, you’re likely to see a jump in search engine visibility, too. More clicks = more customers!
  6. Getting answers: LinkedIn is a goldmine for information on operating a successful beauty salon business. You can uncover great advice from some of the savviest business minds in the world in LinkedIn Answers and Groups. You will discover over 2000 groups devoted to small-business and beauty salon business related topics.
  7. Finding investors, vendors and partners: It’s a networker’s paradise. Whether you require some capital, a new accounting firm, or even a beauty salon business partner, you’re not going to find a better resource than LinkedIn. Anywhere.

We’re just scratching the surface here, folks. The benefits don’t end there. Pay a visit to LinkedIn, set up a page for your business and see for yourself. I know your time is scarce, but trust me, it’s worth it.

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit http://www.CharlotteHowardInfo.com

Creating Your Salon Business and Setting Your Personal Lifestyle Goals

Some people set goals to reflect only their salon business interests; others set only personal lifestyle goals. Once you get comfortable setting and reaching goals in one area, however, you may want to seriously think about setting and reaching goals in all areas of your life. The following are some ideas for you to create your salon business and lifestyle goals:

Personal Lifestyle Goals

There are a variety of goals that can come under the heading of personal lifestyle goals. You can break this category down much further into areas of your personal lifestyle that you would like to improve. For example, you may set relationship goals, self-improvement goals, personal issues that relate to your body, such as weight-loss or fitness goals, or even personal health goals.

Salon Professional Goals

This is one area where most people are comfortable setting goals. Salon professional goals usually have something to do with improving an area of your salon work life, such as preparing yourself to qualify for a certain salon job or improving on an area in your current salon job. Salon professional goals may also relate to getting the required education to qualify for a better salon job, or perhaps learning a new skill to start
your own salon business.

Perhaps you’re terrified at starting your own business and need guidance. Maybe you already have the skills to start a salon business but you just can’t bring yourself to do so. Moving past this obstacle could be a personal lifestyle goal or a salon professional goal; it doesn’t really matter where you put it in your goal setting area. The only thing that matters is that you set the goal and begin to work on that area.

Financial Goals

Financial goals could be goals that mean you want to earn more money professionally or they could be goals where you work on spending less money in your personal life. Whatever area of your life is affected, that is where you want to put your financial goals. Whether it is a personal lifestyle goal or a salon professional goal isn’t what’s important. What is important is that you identify an area of your life where you are committed to making an improvement and begin by writing down your goal setting strategy.

A Goal for Each Area of Your Life

Balance is the key when it comes to setting and reaching goals. That’s because setting and reaching goals is a tool we use to lead happy and successful lives. For this reason, try not to have every goal in one category only, such as your salon professional goals or your financial goals. In fact, see how many categories you can think of to set goals in order to help you achieve that balance. Did you know that some people even need to set goals for their leisure life? That’s right! See how many categories you can come up with to set and reach goals. Go ahead, have fun; don’t limit goals to the work part of life; set goals for fun too!

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