Beauty Salon Business

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

5 Reasons People Will Decide to Buy Your Beauty Salon Products and Services Online

If you sell anything online, it’s very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more.

You might think that the reasons people buy online are all the same; primarily price. But you would be wrong. The reality is price is far down the list. It’s a given that the online prices are typically lower, given that there isn’t any visible overhead. However, there are some very specific and sometimes surprising reasons people give for purchasing online.

 

So let’s take a peek at 5 of the top reasons people will buy your products and services online.

Salon Products5 Top reasons why people will buy your beauty salon products and services online

They get a wider choice of goods – Shopping online offers a greater choice when it comes to buying. Most offline stores can’t carry every color, size and large quantities of each. Not so with a warehouse!

Social proof: reviews from other shoppers – People do care about what others think, especially when it comes to parting with their money for a product or service. They don’t want to be the first one to eat an oyster, so to speak, and give sometimes unmerited trust to online reviews.

It’s a huge time saver – In a day and age when none of us have a spare moment to call our own, the ability to shop from you’re your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from being forced to venture out in the our cars, burn gas, and careen all over town, the very idea of doing it all form home and having it delivered to our door is appealing.

Free shipping – One of the top reasons people give for buying online is the ability to get free shipping. On many occasions, it’s been shown that free shipping trumps even a more lucrative price discount! Go figure!

Drop dead easy returns – In the unlikely event you don’t love your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!

Which Social Media Metrics Should You Ignore?

measure-social-media-metrics1“Vanity metrics” is a term you may or may not have heard of. It refers to the standards by which we assess our traffic and online viability. What we are coming to realize is that several of these used to measure “results” can quite often be misleading and ought to be politely ignored.

Those you can safely ignore:

  • Likes, Followers and Connections – The one with the most followers wins, right? If only it were that easy. In reality, more followers translate to a better bottom line only if you are actively engaging with them, and building a relationship which leads to conversions. Merely having a massive number of likes or followers who don’t make the transition to customers is fairly pointless.
  • Comments – Since we are trying to increase conversion, our goal with content needs to be more than just creating posts (video, tweet, share) that generate a great number of comments, but no leads. Give them a reason to comment that leads them down the path toward conversion, for instance a leading question on the topic.
  • Impressions – Mainly used in your advertising, the number of ad impressions is relatively useless, as it does not indicate any measurable action. Simply having your ad display in front of a couple of million computer screens is no real measure of how it performs. Rather, examine click-thru rates and conversion rates.

More on this subject can be found at HubSpot.

Those you should keep an eye on:

  • Shares of your content – Even though this is not a concrete statistic, getting your content shared in whatever form is a step in the right direction. This indicates that your content making an impression (the right kind!) and is being shared around.
  • Social mentions and citations – Seeing that Google is now including social signals and citations into the search algorithm, this is an element that is very helpful. This aids your site in search, along with authority.
  • Conversions – The holy grail, so to speak. If all of your social media and content isn’t ultimately leading to conversions, you need to take a good look at it.

Read more about this at Mashable.