Charlotte Howard

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit http://www.iamcharlottehoward.com.

Getting Your Articles Published As A Beauty Industry Expert

1. Test Your Idea:
To lead to a sale, your query must convince the editor that you have a clear idea of what you plan to cover in the article, and what approach you ‘re going to take.
So before writing the letter, think your article idea through carefully, and picture yourself describing the article to a friend.

2. Find Your Angle:
Finding your angle is often a matter of narrowing your topic. A topic like “Beauty” is far too general, narrow it to say, “Skincare For Mom Entrepreneurs” is better. Often, reducing the story to a single dimension e.g., focus on a key person, place, or event – gives a salable angle.
When your subject is popular, you must give the editor a fresh approach. One way is to take an idea like “Overcoming Failure” and give it a twist to something like “Failure Can Be Good for You.” It needn’t be exotic to sell, something as mundane as “New and Improved” has worked by adding a new ingredient to the usual.

3. Research Helps:
While many queries can be written entirely from your own knowledge, a little research can pay big dividends by seducing the editor. Facts sell editors on an idea. Editors look for queries with many specifics: Don’t just write that “Last year millions of moms suffered from skin cancer.” Tell how many millions – and why!
Research both the topic and the markets you’re aiming it at. A common reason for rejection is because of inadequate knowledge of the magazine.

4. Shaping Your Raw Material – After you have the basics:
a. the idea
b. the slant/facts, and
c. the market
Then you’re ready to write your query. A good query starts strong, and never lets up until the editor is sold. Follow the two newspaper dictum; The five W’s (who, what, where, when, why) which explains the story immediately, and “the inverted pyramid” which emphasized putting the most interesting information first. You’ll lose the editor’s interest if you save the best for last, and always remember EDITOR’S CUT FROM THE BOTTOM UP!

5. 3 Main Sections to a Query:
a. The Lead Paragraph
b. The Summary
c. The Author’s Bio.
Each has a specific purpose: first, tell the editor what the story is, then why she/he should buy it, and finally who is going to write it.

The Lead – is aimed to hook the editor and make them want to continue reading. Once you’ve aroused the editor’s attention, move directly to a summary of the article.

Summary – This section should convince the editor that you know where you want to go with the article; it should outline the points you plan to cover or provide factual information about your topic – giving only enough to prove that your story is real. Here you can mention your sources. Tell the editor who’ll you’ll be talking to, and if experts are they on the cutting edge of today’s technology. Also include here a working title for the article. Don’t spend a lot of time trying to get a provocative headline, because titles are often changed by the editor before publication.

Author’s Bio – is where you sell yourself as a writer to the editor now that you’ve sold him/her on the idea. Don’t be bashful; editors expect a bit of sell in the bio. There’s nothing wrong with saying, “I’m highly qualified to write this article because…” if a convincing reason follows. Start your bio with your publishing credits, and include magazines similar to the one you’re pitching if you can.

[ACCESS] Free training to 10x your beauty salon business and transform lives

If you have ever listened to Success and Beauty Talk Radio Show, you heard me drop a ton of VALUE on how to grow your business with books.

If you missed any of my episodes or want to learn more, I have exciting news for you…

I have a LIVE training coming up at the Creating Business Success Summit on Nov 5th:

How To Attract All The Leads, Clients and Customers You Need Using A Book

You’ll learn:

`How to Write Your Best Selling Book
`The Exact Step-By-Step “Checklist” for Creating a Best Selling Book That Rocks
`The power of scaling your business: learn how to leverage books to grow your business even if you are brand new to writing books
`And much more…

So if you want to grow your business and learn proven strategies to writing BEST SELLING BOOKS, join us for this FREE training!

Here’s the link to join us http://bit.ly/createbusinesssuccess

Cheers,

~ Charlotte

5 Simple Ways To Increase Your Productivity

There are many ways to increase productivity. No matter what it is that you’re doing online,
these tips will help you no matter what.

The truth is that focusing and being right on the edge to succeed online requires for you to think deeply and really stay focused. So, to help you out, here’s exactly 5 ways to increase your productivity.

Work in the morning

Usually when you just wake up and you eat breakfast, your mind is stimulated and you end up gaining
more focus. So, try working in the morning to see if that works or helps.

If you aren’t so focused in the morning, try during the middle of your day around 2:00 PM.

Remove distractions

Removing distractions is the best way to gain momentum and to stay focused throughout building your
campaign.

I suggest that you try removing all of the distractions around you like Facebook, checking
emails, cell phone, and really spend time on what you’re doing.

Outsource

When you outsource your work, you give them the responsibility, allowing for you to spend time with
your family, or do something else for your business.

Get an education

No matter what kind of online business you’re tying to build, if you get an ebook, join a membership,
or seek help on the topic, you can succeed and increase your productivity because of the fact that you’re
receiving knowledge which you can implement.

Relax

If you really want to increase productivity, take a breather every few minutes.

Just like everybody else, when you get stuck, there’s no doubt that you won’t be able to get out.

To prevent yourself from struggling during those times that you lack focus, relax and take a breather. This will help you to gain more focus when you go back.

These tips may not work for everybody, as each person deals with different situations and experiences different things. However, I’m sure you’ll find at least one tip that will help increase your productivity.


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