Learning How to Market Your Beauty Salon Small Business
You’ve done all the initial steps when it comes to getting your business online. You have a website, signed up with a hosting account, and maybe even learned how to accept money.
But what about marketing? Have you figured out exactly how you can begin marketing your beauty salon small business effectively and affordably? Many times this is left for last, and unfortunately, it is probably the most important piece.
It’s really not rocket science, but many are scared to make a mistake. Let’s dispel a few of those fears by taking a look at 5 steps new marketers can take to get going with online marketing your beauty salon small business.
5 First steps to beauty salon small business online marketing
Start Blogging – Blogging is easy and carries with it some inherent benefits for a beauty salon small business. It will help you establish your brand, build authority, and start building a following, all essential elements of online success.
Learn how to use social media – This is where your audience is hanging out these days. If you want to connect with them, you’ll have to learn how to use it effectively.
Keep an eye on your online reputation – It’s a good idea to set up Google alerts so that you’re notified anytime there is a mention of your name or company online. This makes it a lot easier to reply to issues or problems, resolving them before they become huge.
Start building a list from Day One – One of the biggest mistakes you can make is to not begin building a list of leads right from the beginning. Your list is your lifeline to a lasting and profitable business. Don’t fail to start one!
Make use of online directories – Get your business listed in all the major online directories for beauty salon small businesses, such as Yelp, Google My Business, Merchant Circle and others. One very important must-do on this is to make sure that your NAP info, (name, address, phone) is consistent over all of these sites. Make it easy for people to find you!