Check Out These 7 Beauty Salon Business Copywriting Tips to Make Your Web Copy Sing!
Copy makes the Web go round, and great copy will take you from seldom read and acted upon to superstar status in terms of traffic and sales. This truism, along with the fact that Google prizes and rewards great content that readers share can make your content marketing dreams come true.
So what are the elements of great copywriting that will get us to this point? What precepts and tips can help our content to rise above and get noticed? Here are 7 beauty salon business copywriting tips to both help your content connect with readers, but also to get noticed near and far.
7 Beauty Salon Business Copywriting tips that can make your content sing!
Tell a great story – Everyone loves a good story, and if you can spin one while accomplishing your sales goals you’ll be a rockstar. Tugging at emotions and empathy are fantastic tools to employ here.
Focus on benefits – One crucial mistake beginning copywriters make is to emphasize features over benefits, which is of course, bad, as all of us want to know what’s in it for us!
Make value evident – Making your content extremely valuable in and of itself will make your reader feel as though they’re already gotten a lot from you, increasing the trust factor in your favor.
Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they’re already doing so by agreeing with you. This will make it a far shorter leap to conversion when the time comes.
Get emotional – Connecting with your readers through emotion is a great way to get them on your side. This one is powerful, and if you can learn how to inject emotion in your copywriting, you’ll be able to write your own ticket.
Make your content longer – Studies are showing that the pages that Google is putting on Page One right now are averaging over 2,000 words in length. Whenever you can, publish longer, in-depth content that will also help establish you as an authority in your field.
Encourage and promote social sharing – There is more opportunity than ever before to have your content reach far beyond your own pages. Encourage and enable social sharing, and you’ll reap the benefits.