e-zine-marketingHappy Thursday Morning to you!

To many beauty salon professionals, creating an e-zine seems like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the net using Netscape. Despite becoming a little long in the tooth (in Internet years), the e-zine continues to be an extremely powerful marketing tool that your beauty salon business shouldn’t ignore. E-zines remain a terrific medium for engaging your clients and customers, building authority and driving sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber tells us that 77 percent of small business owners report that email helps them increase revenue.

Your beauty salon business e-zine doesn’t have to be boring!

Don’t be buffaloed into thinking that your beauty salon business e-zine must be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, making sure you’re not simply selling, but engaging your readers with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but rather getting you salivating over the idea of travel and fun. Additionally, they go out of the way to engage their readers.

Quick tips for an engaging beauty salon business e-zine

Here are some tips for writing an beauty salon business E-zine that gets opened and acted upon!

  • Talk as if you’re talking to a friend – Clients and Customers are affected by a friendly tone, and are much more likely to engage.
  • Encourage communication – Provide them with every opportunity to respond and specifically ask for it!
  • Be specific and don’t ramble – Keep on topic, and don’t be boring!
  • Offer useful content – Above all else, offer content that’s fresh, useful and that resonates with your list.
  • Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will frequently promote more reader engagement.

Don’t permit this golden opportunity to reach your list in a more substantial way slip by. Create a beauty salon business e-zine today!

Charlotte Howard (590 Posts)

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit http://www.iamcharlottehoward.com.