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images (23)Think online reputation management is just for the big dogs? You better think again!

According to eMarketer 83% of consumers claim that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a damaging entry in the search engines has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. Keeping that in mind, we would like to offer five strategies your small business can use to monitor and enhance your online reputation management.

  1. Monitoring your brand names – Listening what’s being said about you and your organization is of vital importance. There are lots of excellent free tools to help in this regard. Check out Google Alerts, Hootsuite, and Social Mention among others.
  2. Claim all your social properties – Unclaimed social media sites can be used by your competition for nefarious exploits. Be sure you claim all social sites that pertain to your brand.
  3. Dominate page one of Google for your brand name – One great way to make sure what people see and read about you when they Google you would be to own all the virtual real estate! If all they find when they Google you is great stuff about you and your brand, you’ll not be harmed by the random attack.
  4. Ask for client and customer reviews – Clients and Customer reviews aren’t just going to magically appear: you need to actively court them. Make a point of prompting your clients and customers to write reviews, and do everything you can to make it easy for them: links to review sites, examples from other clients and customers, etc. And if you offer incentives, make it clear that you’re not attempting to bribe them or influence their review!
  5. Engage with your people – Interacting with those writing comments, Facebook posts and tweets is an excellent technique to head off any issues from the get-go. Don’t participate in mud-slinging however, no matter how justified you’re feeling! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)

Online reputation management is much more valuable than in the past, in this day of instant communication. Don’t neglect yours!

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About the Author

Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.

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Contact Info

Skype: CharlotteEmryHoward
Twitter: @CharlotteHoward
Twitter: @HairArtistAssoc

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