CUSTOMERSAsk any beauty salon business owner what they really need most and it’s typically new customers and clients. If left unchanged, any beauty salon company will die a slow eventual death by attrition as customers and clients normally move on. A constant pipeline filled with new potential clients and customers is essential to the long-term success of your business.

But how do we do that in today’s cautious and instant business environment? There are many old-school methods that will still bring new blood into your beauty salon , but presently we’re focusing on 4 lesser known and more recent tactics for finding new customers and clients.

4 Tips for new customers and clients

  • Put on your social media hat – Social media isn’t a scam, and it doesn’t need to be a giant time-suck. In reality, if used correctly, it’s easier than ever to make use of this “word of mouth” via social media to get new leads to your organization swiftly and affordably. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off one another, resulting in a whirlwind of social media traffic. Don’t discount social media!
  • Forge strategic alliances – Making alliances with contributory businesses to yours can be a fantastic way to generate long-term referrals and business for both parties. For example, a real estate agent and a landscaping service might send each other referrals for clients who need added services. The opportunities are limited only by your resourcefulness, and these arrangements can last for years.
  • Advertise smartly – Presently online advertising is becoming considerably more sophisticated. By understanding your customers profile you can advertise with specific parameters using Facebook and other networks to target demographically. Start by understanding who your current clients are. Develop a concise profile of your typical customer: their age, education, gender, marital status, employment, hobbies, and what they go shopping for, both on-line and off. Once you’ve got this data, you can spend your ad dollars far more intelligently and realize a far better return.
  • Ask for and reward referrals – Even with new customers and clients, you can and should make it worth their while to help you spread the word about your beauty salon business. It’s ultimately how you grow. Some of these could even develop into a strategic alliance if you’re not careful!