valueHappy Wednesday Morning! I hope you had an amazing labor day!

Back in the day, it was sometimes enough to slap up a site and open for business, and you’d likely do okay. Not anymore. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is especially true in relation to marketing via email or social media. Let’s have a look at why this is so.

Why delivering value is job one!

The bottomline is, in an online marketplace full of stiff competition, what people will remember, share and talk about glowingly is the merchant who over-delivered. It’s the only (positive) way you’ll stand out from the herd. This can manifest itself in many and varied ways. Whether that means a personal touch along with some hand-holding, unannounced bonuses, deals and coupons is truly up to your creativity and ability to supply. All of these and many more can be incredibly useful. The key is to consistently surprise your clients and customers with more. It will get them talking, sharing and coming back again and again!

Why email and social media are special cases

When it comes to marketing using email or social media, slightly different rules apply. You are held to higher standards here. While your website is expected to sell, email and social media are a bit trickier. While both of them are still technically permission-based, neither audience is fond of endless marketing messages, and can revolt by unsubscribing or un-following you. While email has long been a marketing vehicle, greater competition and a social media trained audience demand you deliver value. This in fact helps, as it builds the know, like and trust factors so necessary in developing a lifelong client and customer. In social media, the trick is to get them interested enough in your brand or products that they wish to opt in and go to the next phase with you. Once you’ve learned the art of subtle persuasion and managed to get them onto your email lists, they’ll be much more ready to hear your marketing messages.

Main point here is, make delivering value a number one priority, and you’ll find that more of your prospects, whatever the medium, will be more apt to respond to you!

Charlotte Howard (590 Posts)

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit http://www.iamcharlottehoward.com.