You know you need to adopt mobile marketing as an crucial component of your beauty salon business online, but somehow just can’t wrap your head around how to get started. Everyone you know, and most likely you too, are glued to their mobile devices 24/7. Anyone with eyes can tell that the time to begin marketing with mobile is right now!
We now are aware that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are plenty of ways to make mobile marketing rewarding for your business. For now let’s just focus on four tips that will be beneficial right away!
4 Ideas to quickly utilize mobile marketing in your beauty salon business!
- Get a mobile website – Mobile devices show your site far differently, as you’re undoubtedly aware. The small screen gives us new imperatives, the most important of those being to increase font and button size, optimize images for the small screens, and bear in mind that you’ll need shorter, punchier text, as everyone hates to read a lot on their phone.
- Make sure to optimize your emails! – Email is a huge profit center on mobile, and you should employ most of the same optimization tactics. Make it brief, and lead to where you want them to go quite clearly. Don’t make people work; make it easy!
- Use location based services – Location based services like Yelp, FourSquare and Facebook are finding large audiences as people are becoming accustomed to having ads follow them around while they are out and about. Imagine delivering your mobile coupons to those who are in your neighborhood!
- Look into mobile ads – We are now observing that mobile ads are converting about 5 times greater than regular internet ads. An added bonus is that, because this is still quite new to most online advertisers, there is lots of unsold inventory, which in turn keeps the prices low, just waiting around for someone to come along and take advantage!
Mobile marketing is one of the easiest ways to get in front of a large and receptive audience quickly. Bring your beauty salon business to the next level by mobilizing it!