Every day of your life you are selling yourself, nothing happens until you’re successful at doing that.
We’re all in the selling business whether we like it or not. It doesn’t matter whether you’re a lawyer or an accountant, a manager or a politician, an engineer or a doctor.
We all spend a great deal of our time trying to persuade people to buy our product or service, accept our proposals or merely accept what we say.
Before you get better at persuading or influencing other people – you need to get better at self-motivation and selling yourself.
Here are 10 simple steps to self-motivation:
#1 – You must believe in the product
Selling yourself is pretty much like selling anything. Firstly, you need to believe in what you’re selling. That means believing in “you.” It’s about lots of positive self-talk and the right attitude.
The first thing people notice about you is your attitude. If you’re like most people then you’ll suffer from lack of confidence from time to time.
It really all comes down to how you talk to yourself. The majority of people are more likely to talk to themselves negatively than positively – this is what holds them back in life.
It isn’t just about a positive attitude; it’s about the right attitude – the quality of your thinking.
Successful people have a constructive and optimistic way of looking at themselves and their work. They have an attitude of calm, confident, positive self-expectation. They feel good about themselves and believe that everything they do will lead to their inevitable success.
If you’re in a sales job or a business owner or a manager then you need to continually work on your attitude. You need to listen to that little voice inside your head. Is it saying you’re on top, going for it and confident, or is it holding you back.
If you’re hearing – “I can’t do this or that” or “They won’t want to buy at the moment” or “We’re too expensive” then you’d better change your self-talk or change your job.
Start to believe in yourself and don’t let things that are out with your control effect your attitude.
Avoid criticising, condemning and complaining and start spreading a little happiness.
Remember the saying of Henry Ford, founder of the Ford Motor Company – “If you believe you can do a thing, or if you believe you can’t, in either case you’re probably right.”
#2 – The packaging must grab attention
Like any other product we buy, the way the product is packaged and presented will influence the customer’s decision to buy.
Everything about you needs to look good and you must dress appropriately for the occasion. And don’t think that just because your customer dresses casually, that they expect you to dress the same way.
The style and colour of the clothes you wear, your spectacles, shoes, briefcase, watch, the pen you use, all make a statement about you.
#3 – Smile
No need to get carried away, you don’t need a big cheesy grin, just a pleasant open face that doesn’t frighten people away.
#4 – Use names