cpywritingThere may well be no more fundamental task for a content provider than to make sure you are persuasive with your copy. Sounds easy, right? Till you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear yet. You needn’t break the piggy bank to hire your nearby Shakespeare just yet. There are several basic elements of copywriting with persuasion that can make a big difference, and best of all, they can be learned!

4 Ways to write persuasive beauty salon copy every time!

  1. Make it easier to scan – We all know that writing for the Web is now an exercise in who is able to make the most readable and scannable copy. Some methods to make sure that your copy is ingested by the fast-wandering internet user are to make use of tactics like using plenty of white space, bullet points, sub-headlines, bolding and color, and compelling images.
  2. Write conversationally – No one likes to feel as though they’re being lectured to. So even if you are conveying ideas or a topic that you’re dead certain is either new or advanced, be sure you speak as though you’re relating this to a good friend. Write as you talk. It goes a long way towards creating the trust you want to build with your reader, especially if you hope for them to complete an action anytime soon.
  3. Structure for your outcome – We all like to be told stories, and you can use this to your benefit just about every time. We process information most efficiently when the content is offered in a narrative stream, so don’t be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which is to get the reader to take whatever action you are asking.
  4. Ask for what you want! – It’s hard to believe that we have to say this, but so frequently copy is lean on the asking side. It’s as though they don’t want to come off as too pushy in actually asking for the sale. The truth is that if you don’t sell the ask with enthusiasm, you’re actually disappointing and probably confusing the reader. It’s expected, so ask. Never write anything without a strong call to action!

 

Charlotte Howard (590 Posts)

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit http://www.iamcharlottehoward.com.