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cpywritingThere may well be no more fundamental task for a content provider than to make sure you are persuasive with your copy. Sounds easy, right? Till you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear yet. You needn’t break the piggy bank to hire your nearby Shakespeare just yet. There are several basic elements of copywriting with persuasion that can make a big difference, and best of all, they can be learned!

4 Ways to write persuasive beauty salon copy every time!

  1. Make it easier to scan – We all know that writing for the Web is now an exercise in who is able to make the most readable and scannable copy. Some methods to make sure that your copy is ingested by the fast-wandering internet user are to make use of tactics like using plenty of white space, bullet points, sub-headlines, bolding and color, and compelling images.
  2. Write conversationally – No one likes to feel as though they’re being lectured to. So even if you are conveying ideas or a topic that you’re dead certain is either new or advanced, be sure you speak as though you’re relating this to a good friend. Write as you talk. It goes a long way towards creating the trust you want to build with your reader, especially if you hope for them to complete an action anytime soon.
  3. Structure for your outcome – We all like to be told stories, and you can use this to your benefit just about every time. We process information most efficiently when the content is offered in a narrative stream, so don’t be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which is to get the reader to take whatever action you are asking.
  4. Ask for what you want! – It’s hard to believe that we have to say this, but so frequently copy is lean on the asking side. It’s as though they don’t want to come off as too pushy in actually asking for the sale. The truth is that if you don’t sell the ask with enthusiasm, you’re actually disappointing and probably confusing the reader. It’s expected, so ask. Never write anything without a strong call to action!

 

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About the Author

Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.

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Skype: CharlotteEmryHoward
Twitter: @CharlotteHoward
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