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downloadOnline Reputation Management Begins at Home!

When your online reputation could take a debilitating hit in seconds, you must have a plan for making sure you not only can manage it, but recover from any damage that has been done, deserved or not. This is the substance of online reputation management.

What can you do in order to be proactive about your online reputation?

Far and away the best line of defense when it comes to your online reputation is making effective and regular use of your company blog. Posting fresh and relevant content can help negate any affects from the occasional negative social media entry, and give you additional search benefits at the same time! In s study by Econsultancy and Adobe, content marketing is deemed the number one priority for online marketers in 2013, and it can be also a great tool for reputation management.

Why posting to your blog makes a difference

Posting consistently to your company blog offers a great many benefits, from having a forum you control to announce new products, build relationships, establish authority and more. But for the purposes we’re discussing here, the best way that your blog will make a difference is that posts made here will dominate the search results regarding brand. Google will view your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. This means that most if not all negative entries will usually end up buried far down, away from searching eyes. The only time this might not be the case is in the case of a big flare-up that is getting LOTS of attention, in that case you’ll be forced to take additional measures together with posting to your blog.

5 Blogging best practices to get started

  1. Post regularly! At the very least a couple of times a week. Before long you’ll have a large amount of content.
  2. Use keywords you want to be found for, along with your brand name.
  3. Make your postings relevant, timely and shareable!
  4. Integrate with your social media outlets. Link to your videos, Facebook page, and others.
  5. Be personable, not corporate. Be someone they want to believe in!

Spread the Word, like or share this page, your friends will also love it and thanks for it.

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About the Author

Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.

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Contact Info

Skype: CharlotteEmryHoward
Twitter: @CharlotteHoward
Twitter: @HairArtistAssoc

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