When your online reputation could take a debilitating hit in seconds, you must have a plan for making sure you not only can manage it, but recover from any damage that has been done, deserved or not. This is the substance of online reputation management.
What can you do in order to be proactive about your online reputation?
Far and away the best line of defense when it comes to your online reputation is making effective and regular use of your company blog. Posting fresh and relevant content can help negate any affects from the occasional negative social media entry, and give you additional search benefits at the same time! In s study by Econsultancy and Adobe, content marketing is deemed the number one priority for online marketers in 2013, and it can be also a great tool for reputation management.
Why posting to your blog makes a difference
Posting consistently to your company blog offers a great many benefits, from having a forum you control to announce new products, build relationships, establish authority and more. But for the purposes we’re discussing here, the best way that your blog will make a difference is that posts made here will dominate the search results regarding brand. Google will view your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. This means that most if not all negative entries will usually end up buried far down, away from searching eyes. The only time this might not be the case is in the case of a big flare-up that is getting LOTS of attention, in that case you’ll be forced to take additional measures together with posting to your blog.
5 Blogging best practices to get started
- Post regularly! At the very least a couple of times a week. Before long you’ll have a large amount of content.
- Use keywords you want to be found for, along with your brand name.
- Make your postings relevant, timely and shareable!
- Integrate with your social media outlets. Link to your videos, Facebook page, and others.
- Be personable, not corporate. Be someone they want to believe in!
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