Many of us understand that using Google Analytics to find out how our marketing efforts are performing can be a key to unlocking future success. Even so many people are put off by the sheer volume of the data facing them. You should begin with answering the right questions: what are my goals, and what do I need to know to achieve them. Google Analytics can certainly be an overwhelming mountain of data to decode, and without having a game plan you can get lost quite easily. Let’s take a look at some ways to recognize which metrics to follow, and how to use Analytics for your best advantage.
Understanding which metrics you need
Each beauty salon business possesses its own needs, or course, but there are a few common needs.
- Total visitors – The number of both “unique” (first time) visitors, and total visits, which includes returning visitors.
- Keyword phrases – Which keywords are people entering to get to your pages? This is critical data, and will enable you to know how to target your marketing.
- Most popular pages – See which of your pages are getting the most visits.
- Visitors country of origin – Where in the world are these people originating from.
- Referral pages – Seeing which pages are driving traffic to your site is extremely valuable information. This could be from affiliates, video, images, social media and many more sources.
- Search engines – Which of the search engines are delivering the most traffic to your pages.
Use these advanced Google Analytics features to help you sort the data
Three advanced features are incredibly useful with regards to deciphering and sorting the data.
Custom reports enables you to craft a version of Analytics to suit your business specifically. You choose the data that’s important to you, and organize it in whatever way you want to.
Advanced segmenting gives you a chance to view various segments of your traffic, such as mobile or tablet traffic.
Intelligence events, much like Google Alerts, sends a notification your phone or email when anything significant takes place on your website, such as an up or down spike in traffic.
Don’t make the mistake of not using Google Analytics. Spend some time to make it work for you!