images (27)Get Your LinkedIn Profile Marketing for You!

If you haven’t done any marketing with your LinkedIn account, it’s time for you to learn how this can truly benefit you in ways you can only imagine at this time. LinkedIn has grown to become a monster online destination for business professionals and entrepreneurs. With over 259 million users, and over 3 million LinkedIn business pages, there’s a mega opportunity to be had here!

By far the most profitable place to begin is with your new LinkedIn profile. Whoa, you say; I already have one. Perhaps, but recently LinkedIn revamped your profile page, and the latest version is a perfect opportunity for marketers to plunder, so let’s get to it!

3 Tips for optimizing your LinkedIn profile page

  • Use your headline, summary and contact info shrewdly! – These areas are the most important in the new profile layout. Decide what keywords you wish to be found for, and include them in your headline and summary. You only have 120 characters to work with in your headline, so take some time to craft a compelling statement about you and your business. Because the summary is now positioned above the fold, this also requires careful attention. Be sure to put any ways you like to be contacted in your contact information, and don’t forget to link out to your site from there!
  • Acquire and feature testimonials – It’s all about social proof nowadays, and the more people you can get to rave about you and your business the better. This will also grow connections like you won’t believe!
  • Get professional photos – Your LinkedIn profile photo needs some attention. Don’t slap up the latest photo you have showing you in various stages of partying or undress. Select a professionally done headshot that shows you as you would appear to a client, whom some of these viewers could turn out to be! Also, don’t use older photos, however flattering, that represent you as you once were. The jolt of reality people get once they meet you in person may not go over too well.
Charlotte Howard (590 Posts)

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit