images (9)A frequent mistake a lot of people make is thinking that marketing automation software is simply a tool for email marketing. While it’s true that its origins are form there, the truth is what we’re referring to is a completely different sort of animal.

According to Wikipedia, “Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.”

So how can beauty salon business benefit?

When it became clear that some 93% of B2B buyers are using the search engines to begin their buying process, it was incumbent for businesses to find a method to streamline the inbound marketing process, as well as make it far easier and less time consuming to look after. Marketing automation software is the tool that makes this happen, enabling marketers to more quickly manage every aspect of your lead generation process. Software like this will get traffic to your site, it will launch them down the buying process with offers and relevant emails and other content. It can also segment your leads by source, interests and any other factors.

How this works is the systems have a complex series of rules to trigger action items, whether that is a particular offer, more content, email follow-up or other action. This enables marketers to provide precisely what the visitor wants at any given time. Deciding whether or not your small business can benefit from marketing automation software is a question of resources and commitment. After the decision is made, a commitment to keeping the content funnel filled, as well as managing the automation workflow is necessary.

If your small business is struggling to stay up with all that you are tasked with, or if you would like to bring your beauty salon business to another level, then you may want to take a close look at marketing automation software.