Ever since Google merged with Google Places to be Google Local, there’s been uncertainty as to making use of this platform for business. It has now become much clearer. Businesses are beginning to see the immense opportunity Google Local is offering, and they’re finding ingenious ways to find buyers and prospects.
Let’s discover you can do that too! Here are some tips to help you get started:
- Be sure your Google Local page sticks out – The first and probably most significant task is to make sure that your page is entirely completed. Fill in all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, use a ton of images, as this also affects the ranking of your page. There’s also the benefit of being allowed to present a vivid look at your site and merchandise.
- Use the Google Local Search function to find buyers – Using Google to look for new buyers and customers is a cinch. Simply use the search bar at the top of your Google page to look for people who are already discussing your niche or company. Add them to your Circles and begin connecting with them!
- Engage with Google Communities or video – A very good way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One amazing example of a company that has gotten this down is Cadbury. You could also lead people to tempting offers and coupons which can be accessed directly from your website. This is an brilliant method to convert Google visitors to onsite buyers.
- Use Google Hangouts to spread the word – There are many ways to use this very cool tool to boost your business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and possibly even your own show. Google records these, sends you the file, which you can then upload to YouTube if you want. See the possibilities?
I hope you’re seeing the potential of what Google along with Google Local, YouTube and the rest of the Google suite can do for your business. Get started on Google Local today!