Gobuying-online-tipsod Morning! It must be nice to get an unlimited marketing budget, staff to go around, and lots of time to carry out new and speculative marketing initiatives, but I think it’s safe to say that most beauty salon businesses aren’t floating in that boat.

That means it is very important to make certain we stay on our core marketing goals, and not be swayed by every shiny new object that happens down the path, usually on a daily basis! Whether it’s a new software package, a new type of marketing program, a new social media channel, it can wreak havoc on your marketing efforts if you’re not careful. Learning how to say “No” to the “Bright Shiny Object” syndrome is a skill you must master. To help with that, we’ve put together some questions you’ll want to consider whenever you’re tempted to jump in.

5 Questions to ask about “the next big thing”

  1. Is it needed? – Is this something your business has needed, and the time has finally come, and does it really serve your core marketing mission?
  2. How will this work both short and long term? – When we start to see return on this, and we will continue to see benefit long down the road? For instance, will that new social media channel even be here in a few years?
  3. Have you counted the opportunity cost? – What do we have to give up in order to implement this, and will these bring us closer to or further away from your marketing goals?
  4. Is there time, staff and expertise to make this work? – Will we actually be able to do this with our current staff, and how big is the learning curve?
  5. Will this be viable year after year? – This is a particularly good question with regards to social media, where there is so much hands-on attention necessary. Is it a new trend or just a craze that will soon fade?

Do your marketing budget a favor and ask these questions before purchasing the next shiny new object. You’ll be much more prepared for any eventuality!

Charlotte Howard (590 Posts)

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit http://www.iamcharlottehoward.com.