images (16)Has Google+ become an afterthought in your social media marketing plan? When is the last time you even took a look over there? You may be wondering if Google+ is now or ever can be a viable tool for your business. You’re not alone as many are still divided as to whether to even spend any time or effort on Google+.

Why we feel it’s worthwhile now and in the future!

One astonishing fact that really doesn’t ring true (yet) is that Google+ is now larger in terms of reach than Twitter. This is most certainly because of the proliferation of Gmail and the simplicity of having Google’s entire suite of web services at your fingertips. Since Google Plus Local Listings already incorporate such small business services as Zagat, StreetView and Google+ User ratings, it has effectively replaced Yelp.

The growth of Google Hangouts, for example, has a direct effect on where Google+ is headed as well. The ability to use a Hangout, instead of say Skype, to do any sort of video conferencing, is a tremendous advantage. While it’s true that in its infancy Hangouts is a bit clunky and hard to figure out, once you do, it’s miles ahead of the competition. The ability to have your Hangout automatically recorded and uploaded to YouTube is enough to swing the scales in its favor.

So what are some ways businesses are using Google+?

There are a number of ways to use Google+ in your small business. Here is just a few:

  • Building networks with Google+ Circles
  • Using #hashtags to help posts show up in Google search
  • Link Google+ to your blog, and benefit having your photo connected to your search results
  • Use Google Hangouts for webinars, meetings, launches, interviews or you name it!
  • Use tags to reach out to people directly

To see a tremendous list of strategies plus an incredible infographic for Google+, see this post on Copyblogger. While Google+ may not get you all warm and fuzzy just yet, our bet is that it’s more than worth it both now and in the future!