Over the last few years thru all of the search engine updates known collectively as the “Google Zoo” (Pandas, Penguins and so on) most webmasters knew it was just a matter of time before Google would start enforcing the things they were preaching about content. That day has arrived. In the recent revision of the Google Webmaster Guidelines they have made it very clear that they are on a mission to eliminate duplicate, thin, and otherwise poor content off their search results.
So exactly what does this mean for your beauty salon business?
To put it briefly, this means that we are to prize quality over quantity, and make an effort to ensure that our content isn’t there merely to collect a link back to our pages, but to add worthwhile and substantive grist for the conversation. This flight to quality means we must abandon excessive, low-quality SEO for a more organic, long-tern qualitative strategy for search engine optimization and link building. However, this does not mean that we avoid attempting to promote our pages with link building. It’s the link schemes, link farms and manipulative machinations that Google is seeking to get rid of.
What to do and what not to do!
- Create awesome content – Craft content that people are excited to both read and share. Lend your unique voice to the conversation and don’t be scared to ruffle feathers!
- Make it shareable – Since Google is now making social signals an element of the search algorithm it’s very crucial to make sure that people have the option and want to share your content. It can make a difference in your rankings.
- Don’t use content automation – Google is getting better and better at discovering and exiling automated content. Since the majority of the time this kind of spun or rehashed text is easily recognizable as such, just decide to avoid it completely.
- Make your links diverse – Don’t use the very same keyword text in all of your links. It’s not natural and won’t help you rank for that keyword. Make use of keywords, naked URLs, some “click here’s” and other common terms.
- Don’t employ linking schemes – A while ago you could get away with this, and there are many who would tell that it is still so, even so the cost of being discovered is high. Do you really want to build your beauty salon business on that?