tumblr_m7m4nlPjFu1qcvet1Happy Thursday Morning!

Knowing who your followers are helps make the difference in if social media is a profitable undertaking of a humongous time-suck. We might have thousands of followers and fans, but if we aren’t aware of what they are interested in, or what aspects of our business they find appealing, we often learn that the response we get is something less than thrilling. Since we understand we have to match message to market, let’s see how we can learn about the like and dislikes of our social media fans.

How do you measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.

Three hot new tools!

Here are three social media demographic tools that do the job!

DemographicsPro Formerly named KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you might have been experienced with. It breaks down your followers into just the information you need, as per your request. You’re able to dig up info on country, state, gender, interests, others they follow, their employment and more. All this is displayed both numerically and percentage-wise, letting you make the best use of the information to better target your followers. A few of the other areas you can explore include marital status, race, income and brand preferences.

Birdsong A social intelligence tool, Birdsong delivers on demand analysis and insight on what brands are speaking about on their social media accounts such as Twitter, Facebook and others. Understanding how your competition is targeting their social media is very useful information that can give you direction for your campaigns also.

SoDash SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring  into one useful suite of social media intelligence.

Understanding the buzz and chatter about you and your competition is the beginning of the ability to make use of the information better in your marketing.

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Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.