Knowing who your followers are helps make the difference in if social media is a profitable undertaking of a humongous time-suck. We might have thousands of followers and fans, but if we aren’t aware of what they are interested in, or what aspects of our business they find appealing, we often learn that the response we get is something less than thrilling. Since we understand we have to match message to market, let’s see how we can learn about the like and dislikes of our social media fans.
How do you measure social media demographics?
The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.
Three hot new tools!
Here are three social media demographic tools that do the job!
DemographicsPro – Formerly named KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you might have been experienced with. It breaks down your followers into just the information you need, as per your request. You’re able to dig up info on country, state, gender, interests, others they follow, their employment and more. All this is displayed both numerically and percentage-wise, letting you make the best use of the information to better target your followers. A few of the other areas you can explore include marital status, race, income and brand preferences.
Birdsong – A social intelligence tool, Birdsong delivers on demand analysis and insight on what brands are speaking about on their social media accounts such as Twitter, Facebook and others. Understanding how your competition is targeting their social media is very useful information that can give you direction for your campaigns also.
SoDash – SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring into one useful suite of social media intelligence.
Understanding the buzz and chatter about you and your competition is the beginning of the ability to make use of the information better in your marketing.
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