Brand New #1 Best Selling Book Hair Stylist Riches Now Available Click Here Hide
Show
Call Us: 843-376-9044

Pillars2Happy Tuesday to you! Thank you for your continued support. Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix.

Beauty salon businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of that guest. The good news here is that with few exceptions, a customer loyalty program could be an easy and painless way to do just that for your beauty salon business. Let’s look at how.

**How does an online customer loyalty program work?**

An online customer loyalty program replaces all the cards customers would otherwise have to carry around with them in their wallets, purses or keychains, and instead allows customers to give their mobile numbers or email address at checkout who enters it right into the register.

This enters them on to a customer database (totally permission based) and enables the beauty salon business to send offers and news about their membership. This rewards loyal customers with prizes and discounts for both purchases and interactions.

**Why should you do this, and what would be some of the applications?**

Beyond the obvious benefit of being able to sign up existing customers to your list, there are a number of ways business owners can benefit with this type of program.

-Announce sales, offer value added discounts and new products and services.

-Target your customers using the geo-location capabilities of their smartphone, for spur-of-the-moment promotions.

-Consider “gamification” of your loyalty program, as this increases engagement many-fold.

-Accept mobile payments from the same platform.

-And most of all, improve customer retention. According to study by Bain and Co., a mere 5 percent increase in customer retention can result in up to 75 percent more profitability. Is that worth it?!

**An example of how well a mobile loyalty program can work!**

Jersey Mike’s Subs launched a mobile loyalty program in April 2012 and within one month had signed up more than 200,000 members nationwide! Their loyalty program allows customers to earn free food and benefit from frequent special offers.

All that is needed from their customers is a mobile number, and Jersey Mike’s can communicate with its customers directly both locally and nationally, thereby targeting campaigns accurately.

Mobile loyalty has helped this 56-year-old company find ways to expand their revenue using their current base.

**So what about your beauty salon business?**

Implementing an online customer loyalty program can be the deciding factor in whether or not your beauty salon business finds profitability in these tough economic times. This can be done with a relatively small investment, and utilizing your best existing resource: your current customers!

Spread the Word, like or share this page, your friends will also love it and thanks for it.

Tags:

About the Author

Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.

Facebook Comments

Leave a Comment

Your email address will not be published. Required fields are marked by *.

Contact Info

Skype: CharlotteEmryHoward
Twitter: @CharlotteHoward
Twitter: @HairArtistAssoc

Top