With over a billion users on Facebook, you would have to be nuts to not desire to find ways to market to an audience of that size and scope. Fortunately for us, there are many ways to do this, and potential for success on Facebook has never been better. Case in point is the manner in which Facebook investor and client Roger McNamee used the platform to promote his band, Moonalice.
Facebook promotion for dummies!
McNamee didn’t use anything that hasn’t been done before. He simply made sure that he went big and followed through. Here’s a handful of what worked for him, and what is useful for your beauty salon business as well.
- Post often – While McNamee posts more than 20 times a day, there is method to this madness. On a busy page, posts get constantly pushed down the feed, and the odds of people seeing more than a few of your posts are slim. This isn’t a license to post spammy material though, as that will backfire faster than you can say Viagra.
- Utilize Facebook Ads – Facebook Ads are probably the best way to build a highly targeted audience fast, and inexpensively at that. Running a campaign for likes and fans can be done for pennies a click, if you understand what you’re doing. Moreover, this may be a constant list building and base building strategy for your business.
- Be real with people – Making sure to interact with people on Facebook ought to go without saying. This is, theoretically, why you’re there in the first place. Give people a sense of who you are, and be genuine in your responses. This will result in a far wider reach than you may realise!
- Be edgy – Don’t be afraid to push the envelope a bit. Being a tad controversial or expressing an opinion has a way of widening and opening up the discussion. It’s all about engagement.
Facebook has paid off for McNamee and Moonalice, which now boasts over 252,000 Likes. It could work like that for your beauty salon business too!