What is your bounce rate and why does it matter? Your bounce rate is the rate at which visitors leave your web pages. A quick look at your Google Analytics may reveal some rather sobering information to you. If you have a bounce rate around 50 percent, then it’ clear you ought to take some action!
So why is your bounce rate even important?
First of all, Google made the bounce rate a part of its search engine ranking algorithm, and a site that features a high bounce rate can have its pages driven down into oblivion. What’s even worse, since most people are departing shortly after they get there, odds are your site isn’t accomplishing what you’d like it to. There are certainly cases when a high bounce rate can be caused by your site’s pages loading slowly, but if that’s not the situation, we’re offering three tips to help you keep people from exiting your pages swiftly.
- Use video – The use of video or other multimedia content can make a remarkable difference in a number of ways. First of all, video has proven to be a factor in not only reducing bounce rates, but also in boosting user engagement, increased traffic, (YouTube embeds help your rankings) and increased sales and preferred actions. The same content of some 1500 to 2000 words presented in a video, audio or slideshow will very often be viewed as a whole.
- Make your content more readable – Resist the temptation to plop large chunks of content on a web page. Break it up into shorter, more consumable paragraphs, and make sure to use subheads, bullet points and lists to split up the visual look of it. The intelligent use of images can help you get your points across as well, and are nice to look at.
- Have related content within your pages – It’s a good bet that you have content on your site that is more than a little relevant to what you’re posting. Be sure to link to any other content on your site that people might find interesting, and provide them a terrific reason to stick around. If you have a WordPress blog, this can be as simple as using a Related Post plugin.