It’s one thing to get hair salon customers, and quite another to build a base of raving fans. Doing the first one gets the business, and the second expands and grows your company faster than could imagine.
But how do you go about creating a cultural company where your customers are not only recommending you, but are your most ardent evangelists? We’ve found 5 great ways to turn your hair salon customer base into de facto employees!
5 Tips for getting hair salon customers to rave about your brand!
Deliver awesome value – Nothing says more about you than the quality of products and services you deliver, along with the way you deliver them. People are almost pre-conditioned now to expect mediocrity, so that when something truly wonderful comes along, they are apt to tell the known world all about it. These days that can be a very real boost, as a positive Tweet or Facebook post can send a horde of interested folks your way pronto!
Reach out to your best customers – Identify your best customers and look for ways to reach out to them. This can pay off in several ways. Talking to them helps you understand what it is customers like about your products and services, as well as what they might like to see. Also, think of ways you can cross promote them as well. Featuring their business in a blog post or video can be beneficial for both of you.
Ask for and reward reviews –Reviews are like gold these days, as more and more people seek recommendations online before seeking out your services. Be sure and ask your customers for help here, and don’t be shy about rewarding them. Attempt to do this post-review, so there is no hint of you simply buying their review. Moreover, receiving an unexpected token of appreciation from you will only further endear you in their eyes.
Deal with problems like a Rockstar! – Monitor the buzz about your company and products in social media, and get ahead of the curve when it comes to dealing with dissatisfied customers. Be open, honest, and proactive when you discover an issue. Very often, you can resolve the problem quickly and build a reservoir of goodwill with that customer. If your product or service just isn’t a good fit for them, offer an alternative that would be better. You’ll have created a raving fan for life, and don’t think they won’t spread the word!
Give for no reason at all – Look for ways to constantly be giving, and this doesn’t always mean a coupon or special deal. Useful content, free webinars and other perks can keep your brand in the front of their minds for some time to come
There are many opportunities to create raving fans for your brand. Most of the time it’s the care you show that makes the difference.