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Okay, here’s a little freebie for someone out there. It’s totally perplexing why some sharp home décor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts people in a good frame of mind, and effectively disarms them to the point where they forget you’re really trying to sell them something. Art Linkletter wasn’t joking when he opined that laughter is the best medicine, and it could be just the prescription your company is searching for!

4 easy ways to use humor in your beauty salon business marketing!

Take advantage of pop culture – This is a generation that has typically left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens who have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you can find a way to make it humorous. Having your audience smiling and in a good spirits from the very beginning can go quite some distance toward helping to build rapport with them.

Make humorous videos – It will only take a few moments on YouTube for ample evidence to persuade anybody that a funny video gets loads of eyeballs! Even the lamest concept, delivered in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to accomplish it either. Many just shoot them with their smartphone, o if you want to go all the way, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.

Create funny memes – Who hasn’t encountered these on Facebook and other social sites? Combining this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.

Connect with humor in your content – Don’t be scared to be a bit unusual or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been through it, and humor is an excellent way to engage on a level deeper than your average marketing message!

Spread the Word, like or share this page, your friends will also love it and thanks for it.

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About the Author

Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.

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Skype: CharlotteEmryHoward
Twitter: @CharlotteHoward
Twitter: @HairArtistAssoc

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