Woman working in hairdressing salon

Voicing one’s opinion online can become a bloodsport on occasion and nowhere is this more true than in the realm of online reviews. Opinions matter, at the very least insofar as they affect your business, and ensuring that you manage your online reputation is more important than ever before. Negative reviews are going to happen. You can’t please all the people all of the time. What’s key however is making sure that they do not influence a lot of your  audience, and that your brand is viewed as one which cares and addresses problems that surface, not contests, refutes or hides from them.

How to manage a negative beauty salon review

Here are three steps to proactively overcome the occasional negative beauty salon review.

  1. Customer service ought to be a top priority – Often times the reason why companies are in the position of dealing with a especially nasty online review is that they failed to attend to beauty salon business when the problem first appeared. Oftentimes the customer will have tried to reach out, but got no response, and felt as if they had no choice but to air their problems online at a review site. A lot of this can be avoided by having a proactive stance with respect to monitoring your onsite and social media channels, so you’ll be aware when a problem starts.
  2. Deal professionally with people – No matter what you do, don’t inflame the problem by resorting to vitriolic he said, she said types of encounters online. It will NEVER work in your favor, even when you are right. Remain professional, generous, and remember your aim is to keep a customer, or at a minimum not lose more of them! The real problem customers are few, and not worth the possible damage they could do if you get into it with them!
  3. Foster positive reviews – A proven way you can actively help your online reputation is encouraging positive reviews of your product or service form your happy customers. Most are glad to help, and if these appear regularly, the chances that the occasional negative review will stand a chance of remaining high in the search results are slim. View it as not just as managing your online reputation, but as another way of promoting your beauty salon business, for nothing!

Handling negative beauty salon business reviews isn’t nuclear physics, but it does require diligence and professionalism. Nowadays with the speed of communication online, you have no other options!

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Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.