Woman working in hairdressing salon

Voicing one’s opinion online can become a bloodsport on occasion and nowhere is this more true than in the realm of online reviews. Opinions matter, at the very least insofar as they affect your business, and ensuring that you manage your online reputation is more important than ever before. Negative reviews are going to happen. You can’t please all the people all of the time. What’s key however is making sure that they do not influence a lot of your  audience, and that your brand is viewed as one which cares and addresses problems that surface, not contests, refutes or hides from them.

How to manage a negative beauty salon review

Here are three steps to proactively overcome the occasional negative beauty salon review.

  1. Customer service ought to be a top priority – Often times the reason why companies are in the position of dealing with a especially nasty online review is that they failed to attend to beauty salon business when the problem first appeared. Oftentimes the customer will have tried to reach out, but got no response, and felt as if they had no choice but to air their problems online at a review site. A lot of this can be avoided by having a proactive stance with respect to monitoring your onsite and social media channels, so you’ll be aware when a problem starts.
  2. Deal professionally with people – No matter what you do, don’t inflame the problem by resorting to vitriolic he said, she said types of encounters online. It will NEVER work in your favor, even when you are right. Remain professional, generous, and remember your aim is to keep a customer, or at a minimum not lose more of them! The real problem customers are few, and not worth the possible damage they could do if you get into it with them!
  3. Foster positive reviews – A proven way you can actively help your online reputation is encouraging positive reviews of your product or service form your happy customers. Most are glad to help, and if these appear regularly, the chances that the occasional negative review will stand a chance of remaining high in the search results are slim. View it as not just as managing your online reputation, but as another way of promoting your beauty salon business, for nothing!

Handling negative beauty salon business reviews isn’t nuclear physics, but it does require diligence and professionalism. Nowadays with the speed of communication online, you have no other options!

Charlotte Howard (590 Posts)

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit http://www.iamcharlottehoward.com.