Social media is a marvelous tool. It can enable you to reach many thousands of people with the click of a mouse. It could also be a tsunami of bad news in the event you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the conversations happening about you and your brand online is or ought to be regular part of your online reputation management. This could have a beneficial impact on both keeping a lid on potential problems as well as increasing the chances for conversions. The question always is how to do this without having to spend hours online. The good thing is it can be done quickly and efficiently, as outlined by HubSpot.

How to keep pace with your social media online

  • Social media monitoring tools like Bufferapp or HootSuite are crucial when it comes to saving time, and seeing most if not all of your social media in one place. They are easy to use, have free versions, and can make it easy to get into the habit of checking on your social media daily.
  • Google Reader and Google Alerts have been very useful tools in the hands of marketers who were focused on monitoring the buzz around their products or brands. However, recently Google has chosen to end Reader, and Alerts appears to be broken. Many are wondering where to find a useable alternative. Here are a few you might check out: NewsBlur, AOL Reader, or Flipboard for mobile. For Google Alerts try TalkWalker or Social Mention.
  • Make sure you take a look at blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with issues at the early stages will help you avoid trouble and also lead to greater sales and conversions.

However you decide to do it, make sure you actually make the time in your hectic schedule to make this happen daily. Unsatisfied customers and unresolved issues will fester and transform into major headaches if you allow them to. Moreover, this sort of problem will frequently take on a life of its own, magnifying what began as a small fire into a big conflagration! Don’t let this happen to you!

Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit

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Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.