Who could’ve thought that Instagram would become the web authority it is now in such a short period of time? Exceeding 100 Million users, and having been recently acquired by Facebook, things are indeed rocking at this popular photo sharing site. What’s catching notice lately though is the innovative ways people are using Instagram, and nowhere is that more apparent than in, of all places, Kuwait.
Let’s hear it for Kuwaiti ingenuity!
According to Kottke.org, Kuwaitis have taken to using Instagram as a visually oriented mobile store, selling nearly anything they wish. Examples of the offerings you can find are Manga, clothing and fashion accessories, makeup services, and surprisingly, sheep! While selling sheep on Instagram may not be your thing, you can understand the ingenuity of these people adapting Instagram for their own marketing purposes in uniquely innovative way. They’ve got products they would like to sell, so they take a picture, upload it into their Instagram account, include a price and ask them to contact for more information or to purchase. Marketing at its simplest, on a world-wide scale!
What lesson can we learn here?
The clearest reminder here is that to take advantage of a popular platform’s traffic, you have to apply a bit of ingenuity and lateral thinking to the mix. While Instagram was not designed to be a sales platform, it has the capability to do so, if even mainly on a rudimentary level. What ideas can you think of that might advance your business? Some marketers are using Instagram to promote CPA (cost per action) offers. Given the social sharing aspect, and the huge traffic on Instagram, it was inescapable. Other people are using it to direct to squeeze pages for list building purposes.
You might want to get into it now, however, as given that this is now a Facebook property, it’s very likely change will be a part of its future, so strike now while the iron’s hot!
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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